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Author : United States Travel Service
Publisher : Unknown
Page : 18 pages
File Size : 52,5 Mb
Release : 1967
Category : Tourism
ISBN : PSU:000071999753
Author : United States Travel Service
Publisher : Unknown
Page : 28 pages
File Size : 52,5 Mb
Release : 1967
Category : Electronic
ISBN : STANFORD:36105210334202
Author : Anonim
Publisher : Unknown
Page : 44 pages
File Size : 43,5 Mb
Release : 1970
Category : Exhibitions
ISBN : IND:30000113950038
Author : United States Travel Service
Publisher : Unknown
Page : 44 pages
File Size : 40,7 Mb
Release : 1970
Category : Congresses and conventions
ISBN : MINN:31951D032962809
Author : Anonim
Publisher : Unknown
Page : 84 pages
File Size : 52,6 Mb
Release : 1974
Category : Trade shows
ISBN : UIUC:30112101030986
Author : United States Travel Service
Publisher : Unknown
Page : 68 pages
File Size : 51,5 Mb
Release : 1970
Category : Electronic
ISBN : MINN:30000010388787
Author : Anonim
Publisher : Unknown
Page : 68 pages
File Size : 40,6 Mb
Release : 1971
Category : Exhibitions
ISBN : IND:30000113950046
Author : Anonim
Publisher : Unknown
Page : 44 pages
File Size : 46,5 Mb
Release : 1969
Category : Exhibitions
ISBN : IND:30000113950020
Author : United States Travel Service
Publisher : Unknown
Page : 44 pages
File Size : 42,5 Mb
Release : 1968
Category : Electronic
ISBN : MINN:30000010388795
Author : United States. Dept. of Commerce
Publisher : Unknown
Page : 500 pages
File Size : 45,9 Mb
Release : 1964
Category : United States
ISBN : UFL:31262091296078
The first annual report submitted December 16, 1913, "being the eleventh annual report of so much of the former Department of commerce and labor as is now included within the Department of commerce," contains an outline of the work of the department. Another issue is dated 1914.
Author : United States. Department of Commerce
Publisher : Unknown
Page : 108 pages
File Size : 40,8 Mb
Release : 2024-06-30
Category : United States
ISBN : UVA:X030348792
Author : Warwick Frost,Jennifer Laing
Publisher : Routledge
Page : 253 pages
File Size : 55,9 Mb
Release : 2017-09-22
Category : Business & Economics
ISBN : 9781315415277
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management
Author : United States Travel Service
Publisher : Unknown
Page : 68 pages
File Size : 48,8 Mb
Release : 1970
Category : Electronic
ISBN : STANFORD:36105210335381
Author : United States. Superintendent of Documents
Publisher : Unknown
Page : 128 pages
File Size : 42,5 Mb
Release : 1968
Category : Government publications
ISBN : UCR:31210023919127
February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index
Author : Barry Siskind
Publisher : John Wiley & Sons
Page : 323 pages
File Size : 52,6 Mb
Release : 2010-02-23
Category : Business & Economics
ISBN : 9780470675496
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
