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Author : Anonim
Publisher : Unknown
Page : 44 pages
File Size : 52,6 Mb
Release : 1970
Category : Exhibitions
ISBN : IND:30000113950038
Author : United States Travel Service
Publisher : Unknown
Page : 44 pages
File Size : 46,9 Mb
Release : 1970
Category : Congresses and conventions
ISBN : MINN:31951D032962809
Author : Warwick Frost,Jennifer Laing
Publisher : Routledge
Page : 253 pages
File Size : 50,8 Mb
Release : 2017-09-22
Category : Business & Economics
ISBN : 9781315415277
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management
Author : United States. Bureau of Foreign Commerce
Publisher : Unknown
Page : 212 pages
File Size : 54,8 Mb
Release : 1955
Category : Fairs
ISBN : STANFORD:36105210315847
Author : Larry Kulchawik
Publisher : Page Publishing Inc
Page : 475 pages
File Size : 54,8 Mb
Release : 2015-04-17
Category : Business & Economics
ISBN : 9781634175074
Shows from One Country to the Next is a guidebook to help recalculate your thinking when marketing in multiple countries. “Trade Shows from One Country to the Next” delves into international marketing differences, with a focus specifically on global trade shows. Rather than concentrate on details about marketing, this book focuses on the needed adjustments that need be made, physically and culturally, when presenting your products and services at an international trade show. Although dedicated to trade show design and regulations, much of the information in this book speaks to effective communication skills that are required when spending a week or less marketing your services abroad. This book will not only appeal to exhibit managers, show organizers, venues and exhibit suppliers, but to those who market anything outside of their country of origin. Effective communication is the key! There is no right way, there is no wrong way, there is only a different way! Understand and respect what is different, and you are on your way to success with international marketing. Larry Kulchawik has served in the trade marketing industry for 45 years. As the first American president of IFES (International Federation of Exposition Services) he has met trade show supplier experts from around the world who have shared their opinions about achieving trade show marketing success in their countries.
Author : United States Travel Service
Publisher : Unknown
Page : 28 pages
File Size : 52,9 Mb
Release : 1967
Category : Electronic
ISBN : STANFORD:36105210334202
Author : United States Travel Service
Publisher : Unknown
Page : 18 pages
File Size : 41,9 Mb
Release : 1967
Category : Tourism
ISBN : PSU:000071999753
Author : Harald Bathelt,Francesca Golfetto,Diego Rinallo
Publisher : Oxford University Press, USA
Page : 343 pages
File Size : 52,9 Mb
Release : 2014
Category : Business & Economics
ISBN : 9780199643080
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
Author : Deborah Robbe
Publisher : Wiley-Interscience
Page : 184 pages
File Size : 51,6 Mb
Release : 1999-09-17
Category : Business & Economics
ISBN : UVA:X004375159
The first comprehensive guide to the workings of the exposition industry As more companies worldwide incorporate expositions and trade shows into their overall marketing and advertising strategy, demand is increasing for marketing professionals and trade show managers who understand the complex process of designing and running effective, well-managed expositions. Expositions and Trade Shows is the first book to explain every key aspect of the trade show industry and how it works — from the role that expositions play in an exhibitor’s marketing strategy to the responsibilities of the many different people involved in planning and mounting a successful exhibition. Using case histories drawn from the author’s extensive real-world experience, this book: Examines trade shows from the management perspective Identifies the key players — exposition managers, exhibitors, attendees — and their roles, functions, and interrelationships Discusses locations and venues, as well as the use of general service contractors in putting together trade shows Covers the role of convention and visitors’s bureaus Ideal for meeting planners and convention and exhibit managers, as well as students in marketing or hospitality management programs, Expositions and Trade Shows is an important career resource for anyone looking to broaden their understanding of the field, enhance their effectiveness on the job, and build a sound future in the trade show industry.
Author : Anonim
Publisher : Unknown
Page : 44 pages
File Size : 43,8 Mb
Release : 1969
Category : Trade shows
ISBN : UIUC:30112101030952
Author : United States Travel Service
Publisher : Unknown
Page : 68 pages
File Size : 46,8 Mb
Release : 1970
Category : Electronic
ISBN : MINN:30000010388787
Author : Barry Siskind
Publisher : John Wiley & Sons
Page : 323 pages
File Size : 41,7 Mb
Release : 2010-02-23
Category : Business & Economics
ISBN : 9780470675496
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
Author : Anonim
Publisher : Unknown
Page : 1418 pages
File Size : 49,8 Mb
Release : 2004
Category : Trademarks
ISBN : PSU:000066194620
Author : Ruth P. Stevens,Ruth Stevens
Publisher : Texere
Page : 376 pages
File Size : 48,9 Mb
Release : 2005
Category : Business & Economics
ISBN : UCLA:L0090878554
Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
Author : United States. Bureau of Foreign Commerce
Publisher : Unknown
Page : 36 pages
File Size : 47,6 Mb
Release : 1957
Category : Fairs
ISBN : MINN:30000010356826
