Make It Memorable

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Make It Memorable

Author : Bob Dotson
Publisher : Rowman & Littlefield
Page : 157 pages
File Size : 47,7 Mb
Release : 2015-10-16
Category : Language Arts & Disciplines
ISBN : 9781442256125

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Make It Memorable by Bob Dotson Pdf

“All the cutting edge technology I learned in college—typewriters, film splicers, glue—is now in a museum; the one thing that hasn’t changed is how to tell a visual story.”—Bob Dotson Make It Memorable provides a distinctly different, hands-on introduction to the craft of visual storytelling. Many texts have been written to help people master the changing technology of journalism; here, Bob Dotson teaches readers how best to tell a story once they do. This second edition of Dotson’s classic book offers dozens of new tips for the digital age and a step-by-step explanation of how to find and create all kinds of visual stories under tight deadlines. In addition to new scripts annotated with behind-the-scenes insights and structural comments, the book includes links to online videos of all the story examples. There is no other text quite like it. Additional videos that can be utilized for class assignments and exercises are available on www.nbclearn.com/makeitmemorable.

Make It Memorable

Author : Robyn Freedman Spizman
Publisher : Macmillan
Page : 242 pages
File Size : 40,9 Mb
Release : 2004-10-08
Category : Cooking
ISBN : 9780312328467

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Make It Memorable by Robyn Freedman Spizman Pdf

Spizman teaches readers how to make any occasion shine in this thematically organized resource designed to make any event memorable.

Make It Clear

Author : Patrick Henry Winston
Publisher : MIT Press
Page : 354 pages
File Size : 45,6 Mb
Release : 2020-08-25
Category : Language Arts & Disciplines
ISBN : 9780262539388

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Make It Clear by Patrick Henry Winston Pdf

The essentials of communication for professionals, educators, students, and entrepreneurs, from organizing your thoughts to inspiring your audience. Do you give presentations at meetings? Do you ever have to explain a complicated subject to audiences unfamiliar with your field? Do you make pitches for ideas or products? Do you want to interest a lecture hall of restless students in subjects that you find fascinating? Then you need this book. Make It Clear explains how to communicate—how to speak and write to get your ideas across. Written by an MIT professor who taught his students these techniques for more than forty years, the book starts with the basics—finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques (“do not ask for brutal honesty”)—and goes on to cover such specifics as preparing slides, writing and rewriting, and even choosing a type family. The book explains why you should start with an empowerment promise and conclude by noting you delivered on that promise. It describes how a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story combine to make you and your work memorable. The book lays out the VSN-C (Vision, Steps, News–Contributions) framework as an organizing structure and then describes how to create organize your ideas with a “broken–glass” outline, how to write to be understood, how to inspire, how to defeat writer's block—and much more. Learning how to speak and write well will empower you and make you smarter. Effective communication can be life-changing—making use of just one principle in this book can get you the job, make the sale, convince your boss, inspire a student, or even start a revolution.

Medical Examination Made Memorable

Author : Yousaf Shahed,Anthony Culyer
Publisher : CRC Press
Page : 234 pages
File Size : 48,9 Mb
Release : 2018-04-19
Category : Medical
ISBN : 9781315347431

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Medical Examination Made Memorable by Yousaf Shahed,Anthony Culyer Pdf

Examination is an area of medical practice which requires much factual, diagnostic and procedural knowledge to be committed to memory: this in itself can be a challenging feat. Medical Examination Made Memorable puts research on learning and memorising techniques into action, presenting medical examination in a unique, enjoyable and easy-to-learn format. Health conditions are linked to well-known people, and specially drawn images - often deliberately bizarre or exaggerated to make them more memorable - are included throughout. Information is broken down into easily recallable chunks, and mnemonics (which may not suit all learning styles) are only included where especially clear or useful. Discussing information with others stimulates the aural component of memory, and practicing physical skills leads to kinaesthetic memorisation (muscle memory): the book also takes these vital learning techniques into account. Medical Examination Made Memorable is a vital reference and aide-memoire for students and practitioners at all levels and in all specialisms.

Impossible to Ignore: Creating Memorable Content to Influence Decisions

Author : Carmen Simon
Publisher : McGraw Hill Professional
Page : 256 pages
File Size : 41,9 Mb
Release : 2016-06-03
Category : Business & Economics
ISBN : 9781259584145

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Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon Pdf

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

Make Someone's Day: Becoming a Memorable Leader in Work and Life

Author : Howard Prager
Publisher : Koehler Books
Page : 208 pages
File Size : 50,9 Mb
Release : 2021-09-21
Category : Business & Economics
ISBN : 1646634411

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Make Someone's Day: Becoming a Memorable Leader in Work and Life by Howard Prager Pdf

The most powerful words someone can say to you are "You made my day!" You haven't just committed an act of kindness when you hear those words. You have done something at the right time and in the right way that may turn someone's day or even life around, inspire and motivate them, or get them unstuck. As a leader, it's a most powerful tool for inspiring your colleagues and staffers. As a person, it's heart-lifting and impactful to those around you. With many examples and short exercises, Make Someone's Day teaches you how to make people feel like VIPs.

Medical Examination Made Memorable

Author : Shahed Yousaf
Publisher : Unknown
Page : 235 pages
File Size : 45,7 Mb
Release : 1900
Category : Electronic
ISBN : OCLC:1027164646

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Medical Examination Made Memorable by Shahed Yousaf Pdf

Examination is an area of medical practice which requires much factual, diagnostic and procedural knowledge to be committed to memory: this in itself can be a challenging feat. Medical Examination Made Memorable puts research on learning and memorising techniques into action, presenting medical examination in a unique, enjoyable and easy-to-learn format. Health conditions are linked to well-known people, and specially drawn images - often deliberately bizarre or exaggerated to make them more memorable - are included throughout. Information is broken down into easily recallable chunks, and mnem.

Tears of a Tiger

Author : Sharon M. Draper
Publisher : Simon and Schuster
Page : 25 pages
File Size : 52,7 Mb
Release : 2013-07-23
Category : Juvenile Fiction
ISBN : 9781442489134

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Tears of a Tiger by Sharon M. Draper Pdf

The death of high school basketball star Rob Washington in an automobile accident affects the lives of his close friend Andy, who was driving the car, and many others in the school.

Mom, It's My First Day of Kindergarten!

Author : Hyewon Yum
Publisher : Macmillan
Page : 45 pages
File Size : 44,7 Mb
Release : 2012-07-03
Category : Juvenile Fiction
ISBN : 9780374350048

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Mom, It's My First Day of Kindergarten! by Hyewon Yum Pdf

A five-year-old boy, ready and eager on his first day at "the big kids' school," must calm his very worried mother.

Inside Out & Back Again

Author : Thanhha Lai
Publisher : Univ. of Queensland Press
Page : 227 pages
File Size : 49,5 Mb
Release : 2013-03-01
Category : Juvenile Fiction
ISBN : 9780702251177

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Inside Out & Back Again by Thanhha Lai Pdf

Moving to America turns H&à's life inside out. For all the 10 years of her life, H&à has only known Saigon: the thrills of its markets, the joy of its traditions, the warmth of her friends close by, and the beauty of her very own papaya tree. But now the Vietnam War has reached her home. H&à and her family are forced to flee as Saigon falls, and they board a ship headed toward hope. In America, H&à discovers the foreign world of Alabama: the coldness of its strangers, the dullness of its food, the strange shape of its landscape, and the strength of her very own family. This is the moving story of one girl's year of change, dreams, grief, and healing as she journeys from one country to another, one life to the next.

The Memory Illusion

Author : Julia Shaw
Publisher : Anchor Canada
Page : 0 pages
File Size : 42,5 Mb
Release : 2017-11-28
Category : Psychology
ISBN : 9780385685313

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The Memory Illusion by Julia Shaw Pdf

Forensic psychologist and memory expert Dr. Julia Shaw reveals why we are all unreliable narrators of our own life stories. Think you have a good memory? Think again. Memories are our most cherished possessions. We rely on them every day of our lives. They make us who we are. And yet the truth is they are far from being the accurate record of the past we like to think they are. In The Memory Illusion, forensic psychologist and memory expert Dr. Julia Shaw uses the latest research to show the astonishing variety of ways in which our brains can indeed be led astray. She shows why we can sometimes misappropriate other people's memories, subsequently believing them to be our own. She explains how police officers can imprison an innocent man for life on the basis of 300 denials and just one confession. She demonstrates the way radically false memories can be deliberately implanted, leading people to believe that they brutally murdered a loved one, or were abducted by aliens. And she reveals how, in spite of all this, we can improve our memory through simple awareness of its fallibility. Fascinating and unnerving in equal measure, The Memory Illusion offers a unique insight into the human brain, challenging you to question how much you can ever truly know about yourself.

Presentations in Action

Author : Jerry Weissman
Publisher : Pearson Education
Page : 243 pages
File Size : 43,9 Mb
Release : 2011-05-04
Category : Business & Economics
ISBN : 9780132563345

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Presentations in Action by Jerry Weissman Pdf

World-renowned presentation coach Jerry Weissman has spent 20 years helping top executives succeed in the most important business presentations of their lives, and he’s learned the best way to get his message across is to show his techniques in action. Weissman does just that in Presentations in Action: 80 Memorable Presentation Lessons from the Masters. He teaches how to make spectacularly successful presentations by showing exactly how great presenters have done it. Weissman dives into his library of outstanding presentations, sharing examples from current events, politics, science, art, music, literature, cinema, media, sports, and even the military. His compelling examples don’t just demonstrate what’s universal about effective human communication: they also reveal powerful ways to solve the specific challenges presenters encounter most often. This book’s five sections focus on each element of the outstanding contemporary presentation: Content: Mastering the art of telling your story; Graphics: Designing PowerPoint slides that work brilliantly; Delivery skills: How to make actions speak louder than words; Q&A: How to handle tough questions; Integration: How to put it all together. From clarifying “What’s in it for you?” to crafting better elevator pitches, improving flow to using anecdotes, Presentation in Action is packed with solutions–and packed with inspiration, too!

The Power of Moments

Author : Chip Heath,Dan Heath
Publisher : Simon and Schuster
Page : 320 pages
File Size : 51,6 Mb
Release : 2017-10-03
Category : Business & Economics
ISBN : 9781501147760

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The Power of Moments by Chip Heath,Dan Heath Pdf

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

Memorable Customer Experiences

Author : Joëlle Vanhamme
Publisher : CRC Press
Page : 396 pages
File Size : 46,5 Mb
Release : 2016-04-22
Category : Business & Economics
ISBN : 9781317097860

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Memorable Customer Experiences by Joëlle Vanhamme Pdf

Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy. These companies often end up dissatisfying their customers rather than delighting them. This research anthology investigates different angles of experiential marketing. The 16 chapters are organised in six sections. The first section considers whether memorable customer experiences result from the use of traditional marketing practices, perhaps implemented more effectively than previously, or require entirely new practices with new foundations that turn companies into experience providers. Section two details ways businesses seek to build brands through putting experiential marketing into practice, while section three asks whether there are general principles that can be applied to the design of customer experiences which ensure successful outcomes whatever market you may operate in. Section four examines how companies manage their customer experiences once they have made the strategic decision to provide them, and section five looks at methods available to evaluate the success of these customer experiences. 'Experiential marketing changes everything!' claim the management gurus, but is it really so significant that not joining this race is dangerous? The last section of the book offers a much needed critique of experiential marketing.

The Art of Gathering

Author : Priya Parker
Publisher : Penguin
Page : 312 pages
File Size : 51,6 Mb
Release : 2018-05-15
Category : Self-Help
ISBN : 9780698410879

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The Art of Gathering by Priya Parker Pdf

"Hosts of all kinds, this is a must-read!" --Chris Anderson, owner and curator of TED From the host of the New York Times podcast Together Apart, an exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond. In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive--which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play. Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker takes us inside events of all kinds to show what works, what doesn't, and why. She investigates a wide array of gatherings--conferences, meetings, a courtroom, a flash-mob party, an Arab-Israeli summer camp--and explains how simple, specific changes can invigorate any group experience. The result is a book that's both journey and guide, full of exciting ideas with real-world applications. The Art of Gathering will forever alter the way you look at your next meeting, industry conference, dinner party, and backyard barbecue--and how you host and attend them.