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Author : Neil Rackham
Publisher : Gower Publishing Company, Limited
Page : 186 pages
File Size : 40,8 Mb
Release : 1987
Category : Marketing
ISBN : UCLA:L0050953504
Author : Neil Rackham
Publisher : McGraw Hill Professional
Page : 236 pages
File Size : 40,8 Mb
Release : 1989-01-22
Category : Business & Economics
ISBN : 9780071708401
An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle. Based on Neil Rackham's exhaustive research, the strategies you'll find here will enable you to . . . Tailor your selling strategy to match each step in the client's decision-making process. Ensure that you won't lose your customers because you'll know the psychology of the buyer and how to respond to their doubts. Gain entry to accounts through many different windows of opportunity. Deal with competitive situations, take on bigger competitors, and win using strategies that the author's meticulous research shows are employed by the most successful salespeople. Handle negotiations, concessions on price, and term agreements skillfully and effectively. Offer the ongoing technical and maintenance support that keeps your major accounts yours. From a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy.
Author : Neil Rackham
Publisher : Taylor & Francis
Page : 253 pages
File Size : 51,9 Mb
Release : 2020-04-28
Category : Business & Economics
ISBN : 9781000111484
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Author : Brian Tracy
Publisher : Thomas Nelson Inc
Page : 240 pages
File Size : 43,8 Mb
Release : 2006-06-20
Category : Selling
ISBN : 9780785288060
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Author : KALYANKUMAR S. HATTI
Publisher : Notion Press
Page : 48 pages
File Size : 41,5 Mb
Release : 2021-03-06
Category : Business & Economics
ISBN : 9781645465263
Are you a Business Owner / Entrepreneur wanting to grow your business or scale from X to 10X OR you are a Sales Professional/Executive struggling on Sales, either ways every business on planet earth can be scaled only and only if they have a system of sales cycle, ability to do value selling, a proven process to convey the marketing message that makes customer rush and trip off to pay and buy your products/services/subscription. It's all about skilling your attributes to deliver results by making not just sales but make great sales happen. Woo.. so if you are looking to grow revenue and have 5 star clients paying 5 star money then this book is for you. This book is not for read and close, this book is for readers who believe in reading and taking actions simultaneously.
Author : Neil Rackham,Richard Ruff
Publisher : Harper Collins
Page : 282 pages
File Size : 44,6 Mb
Release : 1991
Category : Business & Economics
ISBN : 9780887305085
The first book on managing major sales from the bestselling author of SPIN® Selling.
Author : David A. Monty
Publisher : Apress
Page : 255 pages
File Size : 54,9 Mb
Release : 2014-02-25
Category : Business & Economics
ISBN : 9781430267706
The first year of developing a new sales territory is a daunting task—especially in dog-eat-dog industries. The traditional advice is to train quickly on product, grab a customer list, start calling for appointments, discover opportunities, and close deals. In fact, almost every sales model out there is based on nothing more than "opportunity" management. But jumping straight to opportunity will have new salespeople—or veterans developing new territories—chasing their tails for the first year or two. As Sales Hunting: How to Develop New Territories and Major Accounts in Half the Time Using Trust as Your Weapon details, there is a significant problem you must overcome when opening up new accounts and territories. No matter what you are selling, your prospect already has a trusted relationship with an incumbent vendor and will continue to buy from that vendor even when you have the better solution. The playing field is not level—and you’re on the wrong side. So how can you compete to win? "Trust is the grease that makes business sales effortless," writes sales pro and trainer Dave Monty. Opportunity metrics are important, but trust—and a few sharp insider tactics Monty reveals—is the guidepost that leads to success. His sales model therefore incorporates metrics based on trust along with traditional sales measures. That is the fuel that helps you not just turn virgin territory into a consistent revenue generator, but helps you win over potential accounts that now use competitive products. Sales Hunting helps you start establishing trust before you step foot in a prospect’s door, and it shows you the tactics necessary to penetrate new accounts. Once you gain access, trust can be used as systematic way to build long-lasting relationships that pay dividends well beyond that first sale you make. Among other things, this book explains: Why most customers don’t want to buy from you . . . yetWhy trust-based relationships enable you to open up territories and bag the biggest customers quicklyHow to qualify and rank customers based on traitsHow to get in step with the customer’s buying cycleHow to establish trust-based and traditional sales metrics to guide your efforts With advice based on Monty’s twenty years of IT sales and sales management experience—along with principles confirmed by academic research—Sales Hunting is an easy-to-read book that is packed with real-life examples and prescriptions for achieving sales success. It will prove a lifesaver for any salesperson or sales manager developing a new territory or trying to penetrate new accounts. What you’ll learnWhy traditional sales models do not work for new account acquisition. Why long-term sales success is built on developing a trusted relationship with the customer.The best methods for achieving first meetings.The best solutions to lead with.How to qualify customer and opportunities. Where to best spend your time.How to measure and track your success.Who this book is for Salespeople and sales managers opening new territories or trying to penetrate new accounts. Table of ContentsHunting MisunderstoodIdentify the Silent Sales KillersThe Buyer ProcessThe Sales ProcessTrustTrust Sales CycleBuild Business RelationshipsUnderstand the Sales EquationPreplanning: Prepare YourselfNiche SellingRich Hunting GroundsWhere to Find CustomersCold CallingOn the Phone for the First TimePower in SalesSelling StrategiesQualify the CustomerBuilding Trust before OpportunityQualifying and Developing OpportunitiesAre You Winning or Losing?Wrapping UpSummary
Author : Linda Richardson
Publisher : McGraw Hill Professional
Page : 204 pages
File Size : 49,8 Mb
Release : 1996
Category : Business & Economics
ISBN : 0070523827
Written exclusively for sales managers; this brief; concise primer will help turn managerial skills into those of a top-notch teacher; motivator; and mentor - someone who gets results through inspiration and example. --
Author : KALYANKUMAR S. HATTI.
Publisher : Notion Press
Page : 114 pages
File Size : 52,9 Mb
Release : 2018-02-17
Category : Young Adult Nonfiction
ISBN : 9781642493405
Welcome to the world of metamorphosis! Making Great Leaders Happen uncovers the secret attributes of leaders. If you are a teacher or a parent, it will serve as a toolkit for your children whom you want to groom as great leaders. Children will shift to a whole new level of leadership as they progress through the workbook. A 30-day workbook that can be repeated every month, it is a lifetime gift for school children
Author : Joe Girard
Publisher : Simon and Schuster
Page : 196 pages
File Size : 52,6 Mb
Release : 2006-02-07
Category : Business & Economics
ISBN : 9780743273961
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Author : Frank V. Cespedes
Publisher : Harvard Business Press
Page : 249 pages
File Size : 40,7 Mb
Release : 2021-02-23
Category : Business & Economics
ISBN : 9781633698772
Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing category In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing. The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. In this no-nonsense book, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to: Hire and deploy the right talent Pay and incentivize your sales force Improve ROI from your training programs Create a comprehensive sales model Set and test the right prices Build and manage a multichannel approach Brimming with fascinating examples, insightful research, and helpful diagnostics, Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Salespeople will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.
Author : Sachin Juneja
Publisher : NotionPress
Page : 115 pages
File Size : 49,5 Mb
Release : 2020-06-22
Category : Business & Economics
ISBN : 9781649193483
Excel your Sales Performance, Meet the Targets and Win Customer every time. Do you feel confused when it comes to closing the Sale, Are you facing issue of not getting referrals in your business, or you are the one who is facing issue in progressing in your sales career. This Book is for you. Sachin Juneja will show you how to take it control of the situations and unleash your true potential by applying few important steps. After reading this book, You will be energized with new possibilities. You’ll be able to counter adversities that you are facing and will develop a unique talent. All you need is to follow Step by Step methods mentioned in this book to change your sales behavior and excel in life.
Author : Matthew Dixon,Brent Adamson
Publisher : Penguin
Page : 240 pages
File Size : 43,8 Mb
Release : 2011-11-10
Category : Business & Economics
ISBN : 9781101545898
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
Author : McKinsey & Company Inc.,Thomas Baumgartner,Homayoun Hatami,Maria Valdivieso de Uster
Publisher : John Wiley & Sons
Page : 326 pages
File Size : 44,5 Mb
Release : 2016-05-11
Category : Business & Economics
ISBN : 9781119281085
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.
Author : Jack Collis
Publisher : Unknown
Page : 374 pages
File Size : 54,9 Mb
Release : 1996
Category : Selling
ISBN : 0732256917