Management And Leadership Of Educational Marketing
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Management and Leadership of Educational Marketing by Izhar Oplatka,Jane Hemsley-Brown Pdf
The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.
Marketing Management for School Leaders by Deidre Pettinga,Azure Angelov,David F. Bateman Pdf
This innovative book, Marketing Management for School Leaders, provides school administrators a theoretical base and examples of effective strategies to develop their marketing skill set.
Marketing Your Educational Leadership Skills by John C. Daresh,Don Schulte Pdf
"Marketing Your Educational Leadership Skills focuses on how to help people find the job for which they have been prepared. This book provides practical suggestions for finding a first job as a school administrator or for advancing current administrative careers by seeking a new position and introduces a model for administrators to market their potential, skills, and abilities as an educational leader"--
Leadership and Management Strategies for Creating Agile Universities by Connolly, Thomas M.,Farrier, Stephen Pdf
The global higher education sector has changed dramatically as universities continue to face unprecedented challenges associated with the COVID-19 pandemic. Many are struggling to navigate this crisis while maintaining high-quality course delivery, ensuring strong student recruitment numbers, and providing clear communication to staff and students. Issues have emerged at an exponential rate, and coping with the pandemic has been particularly difficult for universities as they serve several functions, such as being educational institutions as well as major employers. Leadership and Management Strategies for Creating Agile Universities reflects on the challenges that higher education institutions have faced during the pandemic and the associated projected socio-economic impact yet to be felt. It also considers how different universities have addressed the challenges so as to learn what has and has not worked and speculates what future implications exist for the vision of a new higher education sector in a changing world. Covering topics such as developmental leadership, IT governance, and lifelong learning, it is ideal for policymakers, industry professionals, academicians, researchers, governors, decision makers, teachers, and students.
Educational Management In Managerialist Times by Thrupp, Martin,Willmott, Robert Pdf
For academics and students, 'Education Management in Managerialist Times' offers a critical guide to existing educational management texts and makes a strong case for redefining educational management along more socially and politically informed lines.
Author : Paul Sergius Koku Publisher : Taylor & Francis Page : 244 pages File Size : 42,9 Mb Release : 2022-07-15 Category : Business & Economics ISBN : 9781000617603
Marketing Higher Education by Paul Sergius Koku Pdf
This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together. Unlike the current offering available on the subject, this book provides a uniquely applied approach, linking the theory of marketing practice to the Higher Education sector through real life case studies and examples. Each topic is covered in depth, including marketing segmentation, pricing, location, brand management, internationalization, and expansion. Overarchingly, the book considers how to develop and promote the university as a product and as a brand. Two case studies from real life universities in a broad range of locations are provided at the end of each chapter, alongside questions to aid understanding and application. Holistic and practical, Marketing Higher Education is an ideal guide for academics and students studying services marketing, Higher Education management and leadership, and marketing in the public sector. It will also be an invaluable resource for professionals working in Higher Education administration looking to develop their skills and understanding of marketing and brand building.
Utilizing Technology, Knowledge, and Smart Systems in Educational Administration and Leadership by Durnali, Mehmet Pdf
Within educational organizations, administration and leadership are relied upon for the allocation of resources as well as the optimization of processes that can include data storage, knowledge management, and decision making. To support these expectations, technologies, knowledge, and smart systems must be put into place that allow administrators and leaders to accomplish these tasks as efficiently as possible. Utilizing Technology, Knowledge, and Smart Systems in Educational Administration and Leadership is an academic research book that examines knowledge regarding the scholarly exploration of the technologies, information/knowledge, and smart systems in educational administration and leadership. It provides a holistic, systematic, and comprehensive paradigm. Featuring a wide range of topics such as technology leadership in schools, technology integration in educational administration, and professional development, this book is ideal for school administrators, educational leaders, principals, IT consultants, educational software developers, academicians, researchers, professionals, educational policymakers, educators, and students.
Strategic Leadership and Educational Improvement by Margaret Preedy,Ron Glatter,Christine Wise Pdf
This book is an essential resource for providers and students of postgraduate level courses in educational management and leadership development for head teacher induction programs. It is also suitable for use on short courses and for practitioners occupying or aspiring to leadership roles in schools, colleges and other educational organizations.
Thought Leadership Meets Business by Peter Lorange Pdf
For leading corporations, talent is perhaps the only truly sustainable competitive advantage. In light of this, leading international corporations need to be staffed by the best possible executive talent from around the world. This talent revolution places a burden on business schools to offer highly focused learning, based on practical research. In addition, business schools face fierce competition in this sector, not least from the rapid growth in management education in India and South East Asia. Thought Leadership Meets Business offers significant insights into the factors that have led to the delivery of high-quality executive education at the top-ranking International Institute for Management Development (IMD). Drawing on the experience and wisdom gained by IMD President Peter Lorange over a distinguished career of more than twenty years, this book offers a powerful model for business school success.
Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices by Tripathi, Purnendu Pdf
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
The Handbook for Teaching Leadership by Scott Snook,Nitin Nohria,Rakesh Khurana Pdf
The last twenty-five years have witnessed an explosion in the field of leadership education. This volume brings together leading international scholars across disciplines to chronicle the current state of leadership education and establish a solid foundation on which to grow the field. It encourages leadership educators to explore and communicate more clearly the theoretical underpinnings and conceptual assumptions on which their approaches are based. It provides a forum for the discussion of current issues and challenges in the field and examines the above objectives within the broader perspective of rapid changes in technology, organizational structure, and diversity.
Marketing Initiatives for Sustainable Educational Development by Tripathi, Purnendu,Mukerji, Siran Pdf
Technology plays a vital role in bridging the digital divide and fostering sustainability in educational development. This is evident through the successful use of social media in educational marketing campaigns and through the integration of massive open online courses to reorient learner interactions in higher education environments. Marketing Initiatives for Sustainable Educational Development contains the latest approaches to maximize self-guided, interdisciplinary learning through the use of strategies such as web-based games to elicit collaborative behavior in student groups. It also explores the important role that technology serves in educating students, especially in the realm of technological skills and competencies. This book is a vital resource for educators, instructional designers, administrators, marketers, and education professionals seeking to enhance student learning and engagement through technology-based learning tools.
Handbook of Research on Service-Learning Initiatives in Teacher Education Programs by Meidl, Tynisha D.,Sulentic Dowell, Margaret-Mary Pdf
Teacher education programs serve traditional and non-traditional students and develop teachers to enter a range of teaching environments. Approaching teacher education through community involvement and learning objectives helps to effectively prepare teachers to serve local and community needs. The Handbook of Research on Service-Learning Initiatives in Teacher Education Programs provides emerging research on the methods and techniques for educators to strengthen their knowledge regarding the intersection of service learning and field placements. While highlighting topics, such as cultural competency, teacher development, and multicultural education, this book explores the benefits, challenges, and opportunities for employing community service as the driving framework for field experiences. This publication is a vital resource for practitioners, educators, faculty, and administrators seeking current research on the opportunity of field involvement to enhance teacher candidates’ experiences and provide a channel for meaningful learning.
The Role of Faith and Religious Diversity in Educational Practices by DeHart, Jason Pdf
The neglect of faith and religious diversity within educational practices poses a significant challenge in fostering inclusive learning environments. The current educational landscape often overlooks the profound impact of religion on individuals' identities and beliefs, leading to a lack of understanding and appreciation for diverse faith perspectives. This omission limits the potential for meaningful dialogue and hinders the development of equitable educational spaces. The Role of Faith and Religious Diversity in Educational Practices, edited by Jason DeHart, offers a compelling solution to address this critical issue. This transformative book explores the intersections between faith and educational practices, drawing on research-based narratives and studies to illuminate the implications of policy and practice through a faith-based lens. By embracing a broad definition of religion and faith, it fosters diverse perspectives and encourages critical reflection on the importance of religious diversity in education. Through practical insights and evidence-based guidance, this book empowers researchers and educators to create inclusive spaces for faith-related discussions and develop policies that honor and respect religious identities. By engaging with this book, scholars and educators can take tangible steps toward cultivating inclusive and enriching learning environments that value and celebrate the diverse religious perspectives of all students.
Youth Cultures, Responsive Education, and Learning by Robertson, Margaret E. Pdf
Today's youth find themselves navigating an uncertain terrain marked by shifting societal foundations. History, tradition, and geopolitics, were once steadfast guides, but now seem elusive or ineffective. The pandemic, identity crises, and environmental upheavals have blurred the lines of reality, leaving younger generations in pursuit of sustainable futures. The social bonds that once held us together are weakening, and established socio-political and religious frameworks no longer offer clear direction. We are at a crossroads, faced with a pivotal question: can we provide the necessary guidance for future generations to navigate this tumultuous era and forge a brighter future? Youth Cultures, Responsive Education, and Learning, emerges as a timely and thought-provoking compass for understanding and addressing the challenges confronting today’s youth. Rather than prescribing a singular "correct" path forward, it offers a diverse and comprehensive exploration of the past, present, and future of youth culture. This book is indispensable for academic scholars and researchers seeking a thorough examination of the dynamic landscape of youth cultures, responsive education, and learning. It serves as a valuable resource for those dedicated to understanding and addressing the intricate challenges that confront our youth in an ever-evolving world.