Marketing Management For School Leaders

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Marketing Management for School Leaders

Deidre Pettinga,Azure D. S. Angelov,David F. Bateman
Marketing Management for School Leaders Book PDF

Author : Deidre Pettinga,Azure D. S. Angelov,David F. Bateman
Publisher : Rowman & Littlefield
Page : 159 pages
File Size : 47,6 Mb
Release : 2019-07-12
Category : Education
ISBN : 9781475850093

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Marketing Management for School Leaders by Deidre Pettinga,Azure D. S. Angelov,David F. Bateman Pdf

This book will provide students in graduate level educational leadership courses a theoretical perspective on best practices in educational marketing. Additionally, veteran school leaders that want to become more savvy in the new competitive educational landscape will find the book helpful in making decisions that are both theoretically and strategically sound specific to marketing will find this book a go to support. Examples of effective best practice via real world case studies, as well as debrief questions and assignment examples for further discussion and learning will be provided.

Management and Leadership of Educational Marketing

Izhar Oplatka,Jane Hemsley-Brown
Management and Leadership of Educational Marketing Book PDF

Author : Izhar Oplatka,Jane Hemsley-Brown
Publisher : Emerald Group Publishing
Page : 300 pages
File Size : 53,6 Mb
Release : 2012-09-25
Category : Education
ISBN : 9781781902431

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Management and Leadership of Educational Marketing by Izhar Oplatka,Jane Hemsley-Brown Pdf

The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.

How to Market Your School

Johanna M. Lockhart
How to Market Your School Book PDF

Author : Johanna M. Lockhart
Publisher : R&L Education
Page : 266 pages
File Size : 53,8 Mb
Release : 2010-12-16
Category : Education
ISBN : 9781607097709

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How to Market Your School by Johanna M. Lockhart Pdf

Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.

Strategic Marketing for Schools

Brent Davies,Linda Ellison
Strategic Marketing for Schools Book PDF

Author : Brent Davies,Linda Ellison
Publisher : Financial Times Prentice Hall (a Pearson Education Company)
Page : 231 pages
File Size : 53,7 Mb
Release : 1997
Category : Education
ISBN : 0273624083

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Strategic Marketing for Schools by Brent Davies,Linda Ellison Pdf

Building on the first edition, this book is designed to help teachers define what marketing is; identify what it can do for their school; develop a marketing culture within the school; establish a strategic marketing plan; and assess the school's service.

The Business of School Leadership

Larry Smith,Dan Riley
The Business of School Leadership Book PDF

Author : Larry Smith,Dan Riley
Publisher : Aust Council for Ed Research
Page : 150 pages
File Size : 44,5 Mb
Release : 2010
Category : School management and organization
ISBN : 9780864319654

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The Business of School Leadership by Larry Smith,Dan Riley Pdf

The intention of this book is to assist school leaders to understand and develop the knowledge and skills of business processes. It highlights the key principles and tactics of business operation that school leaders need if they are to effectively manage both the educational and business imperatives of their schools. The book is designed to act as a single reliable resource that can be referred to on a daily basis. [Back cover, ed].

Management and Leadership of Educational Marketing

Izhar Oplatka,Jane Hemsley-Brown
Management and Leadership of Educational Marketing Book PDF

Author : Izhar Oplatka,Jane Hemsley-Brown
Publisher : Emerald Group Publishing
Page : 297 pages
File Size : 52,5 Mb
Release : 2012-09-25
Category : Education
ISBN : 9781781902424

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Management and Leadership of Educational Marketing by Izhar Oplatka,Jane Hemsley-Brown Pdf

The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.

Marketing Your Educational Leadership Skills

John C. Daresh,Don Schulte
Marketing Your Educational Leadership Skills Book PDF

Author : John C. Daresh,Don Schulte
Publisher : R&L Education
Page : 131 pages
File Size : 45,5 Mb
Release : 2011
Category : Education
ISBN : 9781610483285

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Marketing Your Educational Leadership Skills by John C. Daresh,Don Schulte Pdf

"Marketing Your Educational Leadership Skills focuses on how to help people find the job for which they have been prepared. This book provides practical suggestions for finding a first job as a school administrator or for advancing current administrative careers by seeking a new position and introduces a model for administrators to market their potential, skills, and abilities as an educational leader"--

Hashtags and Headlines

Azure D. S. Angelov,Deidre Pettinga,David F. Bateman
Hashtags and Headlines Book PDF

Author : Azure D. S. Angelov,Deidre Pettinga,David F. Bateman
Publisher : Rowman & Littlefield
Page : 131 pages
File Size : 52,8 Mb
Release : 2020-02-15
Category : Business & Economics
ISBN : 9781475853063

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Hashtags and Headlines by Azure D. S. Angelov,Deidre Pettinga,David F. Bateman Pdf

Today’s administrators need to understand why, when, where, and how to market their schools to continue to serve their communities in the rapidly-changing educational climate. This book will highlight effective and tangible marketing practices for k-12 educators. The book is envisioned to be very reader friendly and offer practical solutions to current challenges that school leaders are facing. The authors envision school leaders being able to open the book and start applying the information. The book offers ideas and solutions to marketing challenges both big and small. It will also walk administrators through the process of establishing a marketing plan specific to educational contexts, help them navigate their competitive environment, and address marketing communication issues ranging from social media to crisis planning.

Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

Tripathi, Purnendu
Marketing Strategies for Higher Education Institutions Technological Considerations and Practices Book PDF

Author : Tripathi, Purnendu
Publisher : IGI Global
Page : 388 pages
File Size : 46,7 Mb
Release : 2013-05-31
Category : Business & Economics
ISBN : 9781466640153

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Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices by Tripathi, Purnendu Pdf

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

Marketing 101

David J. Carroll,Susan Rovezzi Carroll
Marketing 101 Book PDF

Author : David J. Carroll,Susan Rovezzi Carroll
Publisher : R&L Education
Page : 169 pages
File Size : 43,8 Mb
Release : 2011-05-16
Category : Education
ISBN : 9781607095989

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Marketing 101 by David J. Carroll,Susan Rovezzi Carroll Pdf

Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach_only to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve.

School Leadership

Professor Gerald Grace,Gerald Grace
School Leadership Book PDF

Author : Professor Gerald Grace,Gerald Grace
Publisher : Routledge
Page : 239 pages
File Size : 41,6 Mb
Release : 2005-08-31
Category : Education
ISBN : 9781135718640

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School Leadership by Professor Gerald Grace,Gerald Grace Pdf

This text provides a study of the education policy scholarship of leadership. It examines the ways in which concepts of educational leadership and management have evolved historically and culturally, reviewing contemporary debates about the nature of school leadership.; The question of what school leadership could and should be is at the centre of political, ideological and educational debate in many societies. These debates involve cultural conservatives, New Right marketeers, democrats and community educators, feminists and critical theorists as well as school governors, headteachers and teachers, parents, community members and school students.; These debates are reviewed and the theoretical context is illuminated by fieldwork accounts derived from the research participation of 88 headteachers working in English schools, both primary and secondary. Such accounts provide an insight into the challenges of contemporary school leadership as headteachers face new power relationships, new curriculum responsibilities and management and marketing cultures which generate moral, ethical and professional dilemmas for many of them.

Thought Leadership Meets Business

Peter Lorange
Thought Leadership Meets Business Book PDF

Author : Peter Lorange
Publisher : Cambridge University Press
Page : 21 pages
File Size : 51,9 Mb
Release : 2008-03-27
Category : Business & Economics
ISBN : 9781139473194

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Thought Leadership Meets Business by Peter Lorange Pdf

For leading corporations, talent is perhaps the only truly sustainable competitive advantage. In light of this, leading international corporations need to be staffed by the best possible executive talent from around the world. This talent revolution places a burden on business schools to offer highly focused learning, based on practical research. In addition, business schools face fierce competition in this sector, not least from the rapid growth in management education in India and South East Asia. Thought Leadership Meets Business offers significant insights into the factors that have led to the delivery of high-quality executive education at the top-ranking International Institute for Management Development (IMD). Drawing on the experience and wisdom gained by IMD President Peter Lorange over a distinguished career of more than twenty years, this book offers a powerful model for business school success.

Educational Management In Managerialist Times

Thrupp, Martin,Willmott, Robert
Educational Management In Managerialist Times Book PDF

Author : Thrupp, Martin,Willmott, Robert
Publisher : McGraw-Hill Education (UK)
Page : 292 pages
File Size : 50,5 Mb
Release : 2003-08-01
Category : Education
ISBN : 9780335210282

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Educational Management In Managerialist Times by Thrupp, Martin,Willmott, Robert Pdf

For academics and students, 'Education Management in Managerialist Times' offers a critical guide to existing educational management texts and makes a strong case for redefining educational management along more socially and politically informed lines.

School Leadership and Strategy in Managerialist Times

Scott Eacott
School Leadership and Strategy in Managerialist Times Book PDF

Author : Scott Eacott
Publisher : Springer Science & Business Media
Page : 141 pages
File Size : 51,8 Mb
Release : 2012-01-01
Category : Education
ISBN : 9789460916571

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School Leadership and Strategy in Managerialist Times by Scott Eacott Pdf

This book is dedicated to an analysis and synthesis of research on strategy and school leadership, with the ultimate goal of suggesting a new research programme. Each chapter takes up this challenge through different means, resulting in an overview of the construct of strategy within the practice of school leadership. It is hoped that each of these chapters encourages students, practitioners and scholars to continue to investigate this important topic and to undertake the methodological challenges set out to advance our understanding of strategy and school leadership in managerialist times. Despite maintain a primarily scholarly focus – as such a focus is exceedingly important for the advancement of any domain of inquiry – it is also recognised that many of the ideas discussed have profound practical significance for schools and those who lead and manage them. The arguments in this book, particularly those in the latter chapters seek to expand the horizons of scholarship and understanding on the topic of strategy and school leadership. Although this should not be interpreted as a prescriptive call for how further inquiry should be undertaken, it is but one voice in the conversation. The reviews, studies, analysis and proposed research programme of this book argue that the strategies of school leaders are of considerable theoretical and practical importance to schools, the governance of schooling and the behaviour and performance of schools. While this book offers a blueprint for further inquiry, it remains for the reader to accept the challenge. Doing so will enable important new insights into strategy and school leadership.

Leading the Self-Managing School

Brian J. Caldwell,Jim M. Spinks
Leading the Self Managing School Book PDF

Author : Brian J. Caldwell,Jim M. Spinks
Publisher : Routledge
Page : 250 pages
File Size : 48,9 Mb
Release : 2005-08-02
Category : Education
ISBN : 9781135387679

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Leading the Self-Managing School by Brian J. Caldwell,Jim M. Spinks Pdf

This work is a sequel to The Self-Managing School and deals with leadership responsibilities on two levels - as head of a school responsible for loca management and as a director in a Local Education Authority responsible