Manager S Guide To Excellence In Public Relations And Communication Management

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Manager's Guide to Excellence in Public Relations and Communication Management

David M. Dozier,James E. Grunig,Larissa A. Grunig
Manager s Guide to Excellence in Public Relations and Communication Management Book PDF

Author : David M. Dozier,James E. Grunig,Larissa A. Grunig
Publisher : Unknown
Page : 0 pages
File Size : 41,7 Mb
Release : 2010
Category : Electronic
ISBN : OCLC:1431251726

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Manager's Guide to Excellence in Public Relations and Communication Management by David M. Dozier,James E. Grunig,Larissa A. Grunig Pdf

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/

Excellence in Public Relations and Communication Management

James E. Grunig
Excellence in Public Relations and Communication Management Book PDF

Author : James E. Grunig
Publisher : Routledge
Page : 681 pages
File Size : 40,9 Mb
Release : 2013-10-18
Category : Business & Economics
ISBN : 9781136691751

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Excellence in Public Relations and Communication Management by James E. Grunig Pdf

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Manager's Guide to Excellence in Public Relations and Communication Management

David M. Dozier,Larissa A. Grunig,James E. Grunig
Manager s Guide to Excellence in Public Relations and Communication Management Book PDF

Author : David M. Dozier,Larissa A. Grunig,James E. Grunig
Publisher : Routledge
Page : 277 pages
File Size : 49,7 Mb
Release : 2013-10-18
Category : Business & Economics
ISBN : 9781136688317

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Manager's Guide to Excellence in Public Relations and Communication Management by David M. Dozier,Larissa A. Grunig,James E. Grunig Pdf

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

A Manager's Guide To PR Projects

Patricia J. Parsons
A Manager s Guide To PR Projects Book PDF

Author : Patricia J. Parsons
Publisher : Routledge
Page : 83 pages
File Size : 45,8 Mb
Release : 2003-10-17
Category : Business & Economics
ISBN : 9781135624767

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A Manager's Guide To PR Projects by Patricia J. Parsons Pdf

A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.

Communication Ethics Today

Richard Keeble
Communication Ethics Today Book PDF

Author : Richard Keeble
Publisher : Troubador Publishing Ltd
Page : 286 pages
File Size : 54,7 Mb
Release : 2006-06-01
Category : Business & Economics
ISBN : 9781905237685

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Communication Ethics Today by Richard Keeble Pdf

Communication Ethics Today includes chapters by leading professionals and academics on: .Ethical issues in alternative journalism .Ethical work practices, communication and organisational commitment .Between trust and anxiety: on the moods of Information Society .Communication and the machine of government .Secrecy, communications strategy and democratic values Professor Clifford Christians, of the University of Illinois-Urbana, says: "These chapters en masse promote truth-telling as the over-arching ethical framework for understanding the media's mission and practice."

A Manager's Guide to PR Projects

Patricia Parsons
A Manager s Guide to PR Projects Book PDF

Author : Patricia Parsons
Publisher : Routledge
Page : 200 pages
File Size : 45,6 Mb
Release : 2017-11-13
Category : Business & Economics
ISBN : 9781351596329

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A Manager's Guide to PR Projects by Patricia Parsons Pdf

A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives. This fully revised second edition offers PR students and practitioners new material that includes the following: The impact of social media on each phase of the planning process. Digital approaches to strategic and summative research, message dissemination and public engagement. Strategies to enhance accountability. Ethics considerations in the planning process. Updated print and web-based resources for PR managers.

The Future of Excellence in Public Relations and Communication Management

Elizabeth L. Toth
The Future of Excellence in Public Relations and Communication Management Book PDF

Author : Elizabeth L. Toth
Publisher : Routledge
Page : 656 pages
File Size : 53,7 Mb
Release : 2009-03-04
Category : Business & Economics
ISBN : 9781135250690

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The Future of Excellence in Public Relations and Communication Management by Elizabeth L. Toth Pdf

The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.

Excellence in Internal Communication Management

Rita Linjuan Men,Shannon A. Bowen
Excellence in Internal Communication Management Book PDF

Author : Rita Linjuan Men,Shannon A. Bowen
Publisher : Business Expert Press
Page : 229 pages
File Size : 51,7 Mb
Release : 2016-12-26
Category : Business & Economics
ISBN : 9781631576768

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Excellence in Internal Communication Management by Rita Linjuan Men,Shannon A. Bowen Pdf

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.

Excellent Public Relations and Effective Organizations

James E. Grunig,David M. Dozier
Excellent Public Relations and Effective Organizations Book PDF

Author : James E. Grunig,David M. Dozier
Publisher : Taylor & Francis
Page : 669 pages
File Size : 46,9 Mb
Release : 2003-01-30
Category : Business & Economics
ISBN : 9781135692889

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Excellent Public Relations and Effective Organizations by James E. Grunig,David M. Dozier Pdf

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

Public Relations and Communication Management

Krishnamurthy Sriramesh,Ansgar Zerfass,Jeong-Nam Kim
Public Relations and Communication Management Book PDF

Author : Krishnamurthy Sriramesh,Ansgar Zerfass,Jeong-Nam Kim
Publisher : Routledge
Page : 431 pages
File Size : 43,7 Mb
Release : 2013-06-07
Category : Language Arts & Disciplines
ISBN : 9781136159268

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Public Relations and Communication Management by Krishnamurthy Sriramesh,Ansgar Zerfass,Jeong-Nam Kim Pdf

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Managing Activism

Denise Deegan
Managing Activism Book PDF

Author : Denise Deegan
Publisher : Kogan Page Publishers
Page : 164 pages
File Size : 55,9 Mb
Release : 2001
Category : Business & Economics
ISBN : 074943435X

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Managing Activism by Denise Deegan Pdf

"Endorsed by the Institute of Public Relations, Managing Activism is essential reading for managers and PR practitioners in any organisation vulnerable to activism, be it a company, government, university, institution or charity."--BOOK JACKET.

Public Relations

Danny Moss,Barbara DeSanto
Public Relations Book PDF

Author : Danny Moss,Barbara DeSanto
Publisher : SAGE
Page : 514 pages
File Size : 53,6 Mb
Release : 2011-12-15
Category : Business & Economics
ISBN : 9781446291245

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Public Relations by Danny Moss,Barbara DeSanto Pdf

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

The Handbook of Communication and Corporate Reputation

Craig E. Carroll
The Handbook of Communication and Corporate Reputation Book PDF

Author : Craig E. Carroll
Publisher : John Wiley & Sons
Page : 694 pages
File Size : 40,5 Mb
Release : 2015-04-10
Category : Social Science
ISBN : 9781118335499

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The Handbook of Communication and Corporate Reputation by Craig E. Carroll Pdf

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation

Public Relations Theory

Jae-Hwa Shin,Robert L. Heath
Public Relations Theory Book PDF

Author : Jae-Hwa Shin,Robert L. Heath
Publisher : John Wiley & Sons
Page : 404 pages
File Size : 48,7 Mb
Release : 2020-12-22
Category : Business & Economics
ISBN : 9780470659311

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Public Relations Theory by Jae-Hwa Shin,Robert L. Heath Pdf

Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category! Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work Public Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and merger of approaches that have been spurred by rapid changes in society, cultural boundaries, technology, and media environments. Authors Jae-Hwa Shin and Robert Heath explain both organizational and social theories of public relations, including cases and challenges to help students bring theory and research to bear on solving the daily challenges of public relations practice. Rather than advocate in favor of a particular theoretical view or position, Public Relations Theory: Capabilities and Competencies covers a broad range of theoretical perspectives and themes in public relations, including: An examination of excellence theory, contingency theory, rhetorical theory, and critical theory as these perspectives apply to public relations Issues management, crisis management, risk management and conflict management with respect to public relations Combining theory and practice for conceptualization and strategic execution of robust public relations programs and campaigns The importance of public relations ethics to serve the public good How to define “the public” or “relationships” in the field of public relations The book closes with discussion of emerging topics and the recent transformation of public relations theory to take diversity, technology, and global identity into account and offers insight into future direction. This book is perfect for upper level undergraduate and graduate students of public relations in journalism and communication. It will also be useful for public relations practitioners who hope to improve their understanding of the theoretical background and principles of their work and serve as an excellent reference for doctoral students and researchers in the area.

Public Relations As Relationship Management

John A. Ledingham,Stephen D. Bruning
Public Relations As Relationship Management Book PDF

Author : John A. Ledingham,Stephen D. Bruning
Publisher : Routledge
Page : 274 pages
File Size : 52,7 Mb
Release : 2000
Category : Business & Economics
ISBN : 9781135676155

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Public Relations As Relationship Management by John A. Ledingham,Stephen D. Bruning Pdf

The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.