Tourism Marketing And Management In The Caribbean Rle Marketing

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Tourism Marketing and Management in the Caribbean (RLE Marketing)

Dennis J. Gayle,Jonathan N. Goodrich
Tourism Marketing and Management in the Caribbean RLE Marketing Book PDF

Author : Dennis J. Gayle,Jonathan N. Goodrich
Publisher : Routledge
Page : 298 pages
File Size : 51,7 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317663126

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Tourism Marketing and Management in the Caribbean (RLE Marketing) by Dennis J. Gayle,Jonathan N. Goodrich Pdf

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

Tourism Marketing and Management in the Caribbean

Dennis J. Gayle
Tourism Marketing and Management in the Caribbean Book PDF

Author : Dennis J. Gayle
Publisher : Unknown
Page : 270 pages
File Size : 47,6 Mb
Release : 2015
Category : Electronic
ISBN : 1315761998

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Tourism Marketing and Management in the Caribbean by Dennis J. Gayle Pdf

This authoritative account of tourism in the Caribbean is drawn from leading scholars of tourism as well as high-profile decision makers within the industry. These include tourism directors, government officials and the Secretary General of the Caribbean Tourism Organization.

Tourism Marketing and Management in the Caribbean (RLE Marketing)

Dennis J. Gayle,Jonathan N. Goodrich
Tourism Marketing and Management in the Caribbean RLE Marketing Book PDF

Author : Dennis J. Gayle,Jonathan N. Goodrich
Publisher : Routledge
Page : 303 pages
File Size : 46,6 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317663133

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Tourism Marketing and Management in the Caribbean (RLE Marketing) by Dennis J. Gayle,Jonathan N. Goodrich Pdf

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

Marketing Island Destinations

Acolla Lewis-Cameron,Sherma Roberts
Marketing Island Destinations Book PDF

Author : Acolla Lewis-Cameron,Sherma Roberts
Publisher : Routledge
Page : 187 pages
File Size : 49,8 Mb
Release : 2010-10-13
Category : Business & Economics
ISBN : 9781136444975

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Marketing Island Destinations by Acolla Lewis-Cameron,Sherma Roberts Pdf

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world’s leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.

Marketing in Travel and Tourism

Victor T.C. Middleton,Jackie R. Clarke
Marketing in Travel and Tourism Book PDF

Author : Victor T.C. Middleton,Jackie R. Clarke
Publisher : Routledge
Page : 500 pages
File Size : 40,5 Mb
Release : 2012-05-23
Category : Business & Economics
ISBN : 9781136379819

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Marketing in Travel and Tourism by Victor T.C. Middleton,Jackie R. Clarke Pdf

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.

Technology Adoption in the Caribbean Tourism Industry

Andrew Spencer
Technology Adoption in the Caribbean Tourism Industry Book PDF

Author : Andrew Spencer
Publisher : Springer Nature
Page : 236 pages
File Size : 41,6 Mb
Release : 2020-10-31
Category : Business & Economics
ISBN : 9783030615840

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Technology Adoption in the Caribbean Tourism Industry by Andrew Spencer Pdf

This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry.

Marketing in Travel and Tourism

Victor T. C. Middleton,Alan Fyall,Michael Morgan,Ashok Ranchhod
Marketing in Travel and Tourism Book PDF

Author : Victor T. C. Middleton,Alan Fyall,Michael Morgan,Ashok Ranchhod
Publisher : Routledge
Page : 490 pages
File Size : 52,9 Mb
Release : 2009
Category : Business & Economics
ISBN : 9780750686938

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Marketing in Travel and Tourism by Victor T. C. Middleton,Alan Fyall,Michael Morgan,Ashok Ranchhod Pdf

An explanation of the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry. Numerous examples are used throughout the text, which are drawn from recent practice in several countries.

The Handbook of Managing and Marketing Tourism Experiences

Anonim
The Handbook of Managing and Marketing Tourism Experiences Book PDF

Author : Anonim
Publisher : Emerald Group Publishing
Page : 584 pages
File Size : 42,5 Mb
Release : 2016-11-09
Category : Business & Economics
ISBN : 9781786352897

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The Handbook of Managing and Marketing Tourism Experiences by Anonim Pdf

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Managing and Marketing Tourist Destinations

Metin Kozak,Seyhmus Baloglu
Managing and Marketing Tourist Destinations Book PDF

Author : Metin Kozak,Seyhmus Baloglu
Publisher : Routledge
Page : 263 pages
File Size : 40,5 Mb
Release : 2010-11
Category : Business & Economics
ISBN : 9781136904752

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Managing and Marketing Tourist Destinations by Metin Kozak,Seyhmus Baloglu Pdf

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations an.

Tourism Marketing

Alan Fyall,Brian Garrod
Tourism Marketing Book PDF

Author : Alan Fyall,Brian Garrod
Publisher : Channel View Publications
Page : 406 pages
File Size : 40,6 Mb
Release : 2005
Category : Business & Economics
ISBN : 187315089X

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Tourism Marketing by Alan Fyall,Brian Garrod Pdf

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.

Marketing in the Tourism Industry (RLE Tourism)

Brian Goodall,Gregory Ashworth
Marketing in the Tourism Industry RLE Tourism Book PDF

Author : Brian Goodall,Gregory Ashworth
Publisher : Routledge
Page : 264 pages
File Size : 52,6 Mb
Release : 2013-04-02
Category : Business & Economics
ISBN : 9781135083397

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Marketing in the Tourism Industry (RLE Tourism) by Brian Goodall,Gregory Ashworth Pdf

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

Marketing Tourism Places (RLE Tourism)

Gregory Ashworth,Brian Goodall
Marketing Tourism Places RLE Tourism Book PDF

Author : Gregory Ashworth,Brian Goodall
Publisher : Routledge
Page : 4 pages
File Size : 53,6 Mb
Release : 2013-04-02
Category : Business & Economics
ISBN : 9781135077235

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Marketing Tourism Places (RLE Tourism) by Gregory Ashworth,Brian Goodall Pdf

Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.

Tourism Destination Marketing and Management

Youcheng Wang,Abraham Pizam
Tourism Destination Marketing and Management Book PDF

Author : Youcheng Wang,Abraham Pizam
Publisher : CABI
Page : 370 pages
File Size : 48,6 Mb
Release : 2011-03-01
Category : Electronic books
ISBN : 1845937007

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Tourism Destination Marketing and Management by Youcheng Wang,Abraham Pizam Pdf

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].

Caribbean Tourism

Chandana Jayawardena
Caribbean Tourism Book PDF

Author : Chandana Jayawardena
Publisher : Unknown
Page : 400 pages
File Size : 42,7 Mb
Release : 2005
Category : Tourism
ISBN : PSU:000060849571

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Caribbean Tourism by Chandana Jayawardena Pdf

"Worldwide, tourism has become one of the most pervasive industries affecting towns and cities and remoter communities. No less so for the Small Island Developing States of the Caribbean, for which tourism has undoubtedly been one of the fastest growing sectors of the economy. But tourism is equally, one of the most fragile industries, susceptible more than any other to competition in the global marketplace and to the effects of natural and man-made disasters. Hurricanes and harassment, crime and violence present daunting challenges. In this post 9/11 era however, the primary challenge for Caribbean States is to develop a sustainable, competitive tourism product. Caribbean Tourism: Visions, Missions and Challenges examines the various factors necessary to face that challenge by discussing: - The role of education and training in the development of the hospitality industry; - The Cruise factor cruise ship contribution to the industry; - Case studies of the performance of the 4 Caribbean Countries; - The performance of the regional airlines; - Lessons from another region; - Community-based tourism development; and - Marketing the destination. Balancing contributions from academics and industry experts, this volume, as part of a three-volume series on Caribbean Tourism, takes a multidisciplinary approach to developing sustainable Caribbean Tourism and provides students in training, researchers, policymakers and industry players with a much needed tool for understanding the way forward for Caribbean Tourism. "

Post-Disaster and Post-Conflict Tourism

Hugues Seraphin,Maximiliano Korstanje,Vanessa G.B. Gowreesunkar
Post Disaster and Post Conflict Tourism Book PDF

Author : Hugues Seraphin,Maximiliano Korstanje,Vanessa G.B. Gowreesunkar
Publisher : CRC Press
Page : 264 pages
File Size : 46,7 Mb
Release : 2020-01-06
Category : Business & Economics
ISBN : 9781000007268

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Post-Disaster and Post-Conflict Tourism by Hugues Seraphin,Maximiliano Korstanje,Vanessa G.B. Gowreesunkar Pdf

Post-disaster and post-conflict tourism has recently emerged as a prominent topic of research and considers new risks that jeopardize tourism travel to destinations that have recently experienced climate-related disasters, civil conflicts, and other challenges. This volume presents a host of innovative strategies that could be adopted by post-colonial, post-conflict, and post-disaster destinations to encourage travel and tourism in these areas. Policymakers are focusing their efforts on identifying and eradicating external and/or internal risks in order to protect the tourism industry in their regions, in line with a new spirit that is clearly orientated toward mitigating risks. This capacity of adaptation suggests two important things that are at the heart of this book. On the one hand, tourism serves as a resilient mechanism that is helping destinations in their recovery strategy. On another hand, this raises ethical issues related to tourism consumption.