Managing Media And Digital Organizations

Author : Eli M. Noam
Publisher : Unknown
Page : 696 pages
File Size : 45,8 Mb
Release : 2019
Category : Communication
ISBN : 3319712896

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Managing Media and Digital Organizations by Eli M. Noam Pdf

What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover--in a jargonless, non-technical way--the major management functions. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, is the control loop: media accounting and strategy planning. The books interdisciplinary approach goes beyond an industry-by-industry coverage and centers around management functions. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. It is also a work that helps advance the entire field--the management of information resources and products--to a more central role in business analysis. This book is designed to help those already in the sector or those joining it to become creative managers and managerial creatives. It aims to make managers in this field more knowledgeable, less blinded by hype, more effective, more productive, and more responsible.

Author : Eli M. Noam
Publisher : Springer
Page : 486 pages
File Size : 48,8 Mb
Release : 2019-01-23
Category : Social Science
ISBN : 9783319720005

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Media and Digital Management by Eli M. Noam Pdf

Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.

Author : Arne L. Bygdås,Stewart Clegg,Aina Landsverk Hagen
Publisher : Routledge
Page : 185 pages
File Size : 51,7 Mb
Release : 2019-05-01
Category : Business & Economics
ISBN : 9780429954139

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Media Management and Digital Transformation by Arne L. Bygdås,Stewart Clegg,Aina Landsverk Hagen Pdf

Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations. From an empirically grounded perspective this book investigates how the 'buzz' of new technology tends to prevent management from seeing which changes are needed and indeed possible to make in the newsroom. It presents ground-breaking research showing that fostering ingenious, innovative solutions can be created from within organizations by engaging and allowing employees to recognize problems, reflect and experiment with new ways of working, using technology as support for change. The research presented arises from a four-year action research project in collaboration with three small and medium-sized Norwegian newspapers, in addition to ethnographic research in newsrooms and on media organizations and phenomena in the USA and Europe. It includes among other empirical examples of newsrooms transitioning from a deadline-controlled workflow to an open-ended flowline production, and provides new tools and methods for fostering collaborative creativity and co-creative innovation practices. It also looks into newsrooms’ attempts to strengthen their audience engagement, metrics performance and external collaborations with technology providers, journalism education and action researchers. With theoretical chapters, methodological insights and qualitative case studies of contemporary practices, this book is essential reading for students and practitioners involved with media management globally.

Author : John M. Lavine,Daniel B. Wackman
Publisher : Longman Publishing Group
Page : 472 pages
File Size : 41,6 Mb
Release : 1988
Category : Business & Economics
ISBN : UOM:39015013403848

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Managing Media Organizations by John M. Lavine,Daniel B. Wackman Pdf

Author : Joan M. Van Tassel,Lisa Poe-Howfield
Publisher : Taylor & Francis
Page : 434 pages
File Size : 48,9 Mb
Release : 2010
Category : Business & Economics
ISBN : 9780240810201

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Managing Electronic Media by Joan M. Van Tassel,Lisa Poe-Howfield Pdf

The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.

Author : Lucy Küng
Publisher : SAGE
Page : 265 pages
File Size : 45,9 Mb
Release : 2016-11-10
Category : Social Science
ISBN : 9781473988125

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Strategic Management in the Media by Lucy Küng Pdf

′Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.′ – Eli Noam, Columbia Business School ′A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.′ – Gillian Doyle, University of Glasgow ′In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Küng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.′ – David Craig, University of Southern California In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.′ – Gregory Ferrell Lowe, University of Tampere With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC Explains strategic theory and concepts with insight and clarity Shows how to understand change and decision-making within media organizations. This is the essential guide to change and management in the media industries – ideal for students of media studies, media economics and media management.

Author : Mark Deuze
Publisher : SAGE
Page : 321 pages
File Size : 46,9 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781412971249

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Managing Media Work by Mark Deuze Pdf

A cutting-edge exploration of media management, media work and media professions, edited by one of the biggest names in the field.

Author : Joan Van Tassel
Publisher : Taylor & Francis
Page : 434 pages
File Size : 54,8 Mb
Release : 2012-09-10
Category : Language Arts & Disciplines
ISBN : 9781136031618

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Managing Electronic Media by Joan Van Tassel Pdf

This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

Author : Gregory Ferrell Lowe,Charles Brown
Publisher : Springer
Page : 382 pages
File Size : 43,6 Mb
Release : 2015-08-20
Category : Business & Economics
ISBN : 9783319085159

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Managing Media Firms and Industries by Gregory Ferrell Lowe,Charles Brown Pdf

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

Author : Alavi, Shirin,Ahuja, Vandana
Publisher : IGI Global
Page : 312 pages
File Size : 43,7 Mb
Release : 2019-12-27
Category : Business & Economics
ISBN : 9781799821878

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Managing Social Media Practices in the Digital Economy by Alavi, Shirin,Ahuja, Vandana Pdf

Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

Author : Nils Urbach,Frederik Ahlemann
Publisher : Springer
Page : 132 pages
File Size : 50,9 Mb
Release : 2018-09-05
Category : Business & Economics
ISBN : 9783319961873

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IT Management in the Digital Age by Nils Urbach,Frederik Ahlemann Pdf

This book examines the massive changes currently taking place in the business world and commonly known under the label “digitalization.” In addition, it describes the significant impacts of technological innovations on processes, products, services and business models. The digital transformation resulting from these developments leads to disruption for many enterprises and industries. While for many years, IT departments mainly concentrated on fulfilling the requirements of business departments effectively and efficiently by means of high-quality IT services and operations, today’s IT departments are increasingly expected to actively co-design and co-create the enterprise. This book describes how information technology enables innovation for businesses, and how IT departments can proactively and in a timely manner collaborate with the business departments of their corporation to leverage these innovations. It also delineates the implications of digitalization for the structures, processes and people in today’s IT departments. IT leaders and managers who are responsible for corporate IT, as well as practice-oriented researchers, will find valuable inspirations and guidance in this book, the central mission of which is to encourage and enable a more proactive role for IT in the digital transformation processes. "This book demonstrates the impact of digital transformation on IT organizations and their management. It also presents potential risks for technology availability, security and data protection. The authors develop a vision of what IT management should look like in ten years if it is to continue playing an important role in the company. The book seeks to motivate IT executives and managers with IT responsibility to actively adapt their thinking and their IT organizations before they are forced to react to external pressure. Definitely worth reading!" Sven Kreimendahl, Director Business Technology Services, Campana & Schott

Author : Matthias Karmasin,Sandra Diehl,Isabell Koinig
Publisher : Springer Nature
Page : 491 pages
File Size : 43,9 Mb
Release : 2022-02-15
Category : Business & Economics
ISBN : 9783030866808

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Media and Change Management by Matthias Karmasin,Sandra Diehl,Isabell Koinig Pdf

Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc. This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.

Author : Richard A. Gershon
Publisher : SAGE Publications
Page : 281 pages
File Size : 53,9 Mb
Release : 2016-02-11
Category : Language Arts & Disciplines
ISBN : 9781483311661

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Digital Media and Innovation by Richard A. Gershon Pdf

Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Author : Lisa Welchman
Publisher : Rosenfeld Media
Page : 248 pages
File Size : 53,5 Mb
Release : 2015-02-01
Category : Business & Economics
ISBN : 9781933820828

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Managing Chaos by Lisa Welchman Pdf

Few organizations realize a return on their digital investment. They’re distracted by political infighting and technology-first solutions. To reach the next level, organizations must realign their assets—people, content, and technology—by practicing the discipline of digital governance. Managing Chaos inspires new and necessary conversations about digital governance and its transformative power to support creativity, real collaboration, digital quality, and online growth.

Author : Pettinger, Richard,Gupta, Brij B.,Roja, Alexandru,Cozmiuc, Diana
Publisher : IGI Global
Page : 765 pages
File Size : 47,6 Mb
Release : 2022-06-30
Category : Business & Economics
ISBN : 9781799897651

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Handbook of Research on Digital Transformation Management and Tools by Pettinger, Richard,Gupta, Brij B.,Roja, Alexandru,Cozmiuc, Diana Pdf

Advances in digital technologies continue to impact all areas of life, including the business sector. Digital transformation is ascertained to usher in the digitalized economy and involves new concepts and management tools that must be considered in the context of management science and practice. For business leaders to ensure their companies remain competitive and relevant, it is essential for them to utilize these innovative technologies and strategies. The Handbook of Research on Digital Transformation Management and Tools highlights new digital concepts within management, such as digitalization and digital disruption, and addresses the paradigm shift in management science incurred by the digital transformation towards the digitalized economy. Covering a range of important topics such as cultural economy, online consumer behavior, sustainability, and social media, this major reference work is crucial for managers, business owners, researchers, scholars, academicians, practitioners, instructors, and students.