Market Entry Strategy For The Chinese Market On The Example Of Volkswagen

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Market entry strategy for the Chinese market on the example of Volkswagen

Laura Parlabene
Market entry strategy for the Chinese market on the example of Volkswagen Book PDF

Author : Laura Parlabene
Publisher : GRIN Verlag
Page : 28 pages
File Size : 40,7 Mb
Release : 2012-11-14
Category : Business & Economics
ISBN : 9783656310020

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Market entry strategy for the Chinese market on the example of Volkswagen by Laura Parlabene Pdf

Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Zhejiang University Of Science and Technology, language: English, abstract: During the last years the globalisation has increased the competition amongst the companies and made them more willing to enter foreign markets. Developing a market entry strategy is very complex and has long-term consequences for a company. Thus, choosing an adequate market entry strategy has an enormous importance. The present term paper is concerned with international market entry strategies especially for the Chinese market on the example of Volkswagen. In chapter two some theoretical basics of international market entry strategies are provided. In this sense, the term of international market entry strategy is defined and the motives for companies to enter foreign markets are analyzed. In chapter three the development of a market entry strategy for the Chinese market is examined. Therefore, the significance of the Chinese market will be shown at the beginning. Afterwards, the timing and the location of market entry will be explained. Finally, three forms of market entry will be presented. The fourth chapter creates a practical connection of the topic by explaining the market entry strategy of Volkswagen.

An evaluation of joint venture as a mode of entry. The example of "Volkswagen"

Lars Steilmann
An evaluation of joint venture as a mode of entry The example of Volkswagen Book PDF

Author : Lars Steilmann
Publisher : GRIN Verlag
Page : 27 pages
File Size : 44,7 Mb
Release : 2017-10-31
Category : Business & Economics
ISBN : 9783668560376

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An evaluation of joint venture as a mode of entry. The example of "Volkswagen" by Lars Steilmann Pdf

Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: In the last years the globalisation has increased the competition amongst the companies and forced them to enter foreign markets. The development of a market entry strategy is very complex and has long-term concerns for a company. Therefore choosing an adequate market entry strategy is of great significance. This term paper is concerned with the evaluation of joint venture as a mode of entry for the German car manufacturer Volkswagen entering the Chinese market. Therefore I will give a theoretical introduc-tion into international market entry strategies and clarify advantages and disadvantages in chapter two. In the next chapter the emergence of possible market entry strategy for the Chinese market is checked. Therefore, the importance of the Chinese market will be shown at the beginning. Then the when and where will be explained. The fourth chapter shows Volkswagen ́s way for entering the Chinese market.

An Analysis of Internationalisation Strategies Using the Example of Volkswagen (VW AG)

Jannis Happeck
An Analysis of Internationalisation Strategies Using the Example of Volkswagen VW AG Book PDF

Author : Jannis Happeck
Publisher : GRIN Verlag
Page : 16 pages
File Size : 42,8 Mb
Release : 2017-05-24
Category : Business & Economics
ISBN : 9783668453388

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An Analysis of Internationalisation Strategies Using the Example of Volkswagen (VW AG) by Jannis Happeck Pdf

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Private University of Applied Sciences Goettingen, language: English, abstract: This essay analyses internationalisation strategies by using the example of the German automotive manufacturer Volkswagen (VW). First, there will be a theoretical approach to internationalisation by defining the term and explaining the different opportunities and risks of internationalisation. Following this, essential internationalisation strategies for entering foreign countries and markets will be considered. The main part of the essay will deal with the Volkswagen Aktiengesellschaft (AG) and its internationalisation strategy. Following that, there will be a short description of the historical development of the VW AG before the three main phases of Volkswagen’s internationalisation process and the internationalisation strategy for the Chinese market will be worked out. Finally, the conclusions will summarise the results of this essay.

Market Entry Concepts of Chinese Automotive Companies into the European Market

Ramona Blietz
Market Entry Concepts of Chinese Automotive Companies into the European Market Book PDF

Author : Ramona Blietz
Publisher : GRIN Verlag
Page : 90 pages
File Size : 54,7 Mb
Release : 2016-11-08
Category : Business & Economics
ISBN : 9783668336544

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Market Entry Concepts of Chinese Automotive Companies into the European Market by Ramona Blietz Pdf

Master's Thesis from the year 2015 in the subject Economics - International Economic Relations, grade: 1,3, Berlin School of Economics and Law (IMB), language: English, abstract: This paper investigates Chinese automotive companies’ internationalisation activities into the European market. They are still short on experience and young in history. Since the Chinese economy has only gradually liberalised after 1978, the industry has been highly influenced by joint venture activities with foreign automobile companies in China.12 years ago, Chinese automotive companies started to internationalise. Dunning’s eclectic paradigm is utilized as academic foundation and related motives and entry modes are aligned to current Chinese activities. In early attempts to enter Europe there was a predominant resource-seeking motive, while later market-seeking reasons became more obvious and have dominated the activities since. So far, ownership-specific advantages do not play a major role in terms of valuable intangible assets like patents, whereas location specific determinants are significant, especially in terms of governmental impact. Additional home market advantages in labour endowment, resources, legal environment and strong finan- cial resources give Chinese automakers an edge and prepare them to further internationalise. However, regarding all OLI forces, there are still no outweighing advantages over European competitors. The interviewed experts do not expect a noticeable market entry with significant sales volume within the next ten years. To date, Chinese exports and FDI in Europe are the most relevant modes even though visibility is marginal. According to industry experts, companies like Qoros, BYD and Geely are possible candidates to succeed on the European market in the future. Other brands, which failed to enter Europe, e.g. due to lacking safety standards, are yet still opinion-forming. It is concluded, that if China’s automotive industry consolidates and advances technologically, it will be prepared to successfully compete on global markets, in particular Europe. The acquisition of European car manufacturers represent – in this context – a feasible possibility to speed up the process and offset technological deficiencies.

Market Entry in China

Christiane Prange
Market Entry in China Book PDF

Author : Christiane Prange
Publisher : Springer
Page : 231 pages
File Size : 49,7 Mb
Release : 2016-05-14
Category : Business & Economics
ISBN : 9783319291390

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Market Entry in China by Christiane Prange Pdf

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

Business Success in China

Markus B. Hofer,Bernhard Ebel
Business Success in China Book PDF

Author : Markus B. Hofer,Bernhard Ebel
Publisher : Springer Science & Business Media
Page : 272 pages
File Size : 43,8 Mb
Release : 2006-11-22
Category : Business & Economics
ISBN : 9783540346159

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Business Success in China by Markus B. Hofer,Bernhard Ebel Pdf

China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations.

Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)

Shehnaz Tehseen,Mohd Naseem Niaz Ahmad,Rafia Afroz
Proceedings of the 3rd International Conference on Economic Development and Business Culture ICEDBC 2023 Book PDF

Author : Shehnaz Tehseen,Mohd Naseem Niaz Ahmad,Rafia Afroz
Publisher : Springer Nature
Page : 821 pages
File Size : 40,9 Mb
Release : 2023-10-27
Category : Business & Economics
ISBN : 9789464632460

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Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023) by Shehnaz Tehseen,Mohd Naseem Niaz Ahmad,Rafia Afroz Pdf

This is an open access book.The 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023) will be held in Dali on June 30–July 2, 2023. ICEDBC 2023 is annual conference since 2021. It was held in Xiamen, Dali from 2021 to 2022. Every year, there are many attendees from Asia, Europe, America, etc., and quite a few well-known experts give plenary speeches. Business culture is an organic and important part of the social culture system, it is the comprehensive reflection and expression of national culture and modern consciousness in business behavior, and is formed under the influence of national culture and modern consciousness with modern business characteristics and group consciousness as well as the behavior norms generated by this consciousness. For business, one hand on the economy, the other on culture, will certainly promote China's business towards modernization in a big step. The day when business culture is flourishing is the day when business economy is flourishing. Business culture plays a fundamental and decisive role in economic development, providing adequate basic support and supporting services for business activities. Business culture regulates business behavior, regulates business relationships, and influences the way of thinking in economic operation. Business culture promotes economic development through the shaping of people's pattern realm, entrepreneurship and integrity spirit. Business culture plays the role of "adhesive, catalyst and lubricant" for economic development by constructing and practicing value creation in business management and business transactions. ICEDBC2023 aims to explore the role of business culture in promoting economic development and to thoroughly analyze how to use its economic functions more effectively. ICEDBC 2023 warmly invite you to participate in and look forward to seeing you in Dali, China.

The Fundamental Dynamic Effect on Reform and Opening in China

SHAO Binhong
The Fundamental Dynamic Effect on Reform and Opening in China Book PDF

Author : SHAO Binhong
Publisher : BRILL
Page : 381 pages
File Size : 47,6 Mb
Release : 2019-10-29
Category : Political Science
ISBN : 9789004417229

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The Fundamental Dynamic Effect on Reform and Opening in China by SHAO Binhong Pdf

This volume is divided into: World and China Economy, Chinese Diplomacy, International Strategies. In an era when world order is undergoing reformations, it provides scholars in the English-speaking world with a window to understand the perspectives of the Chinese academia.

Italy’s Encounters with Modern China

M. Marinelli,G. Andornino
Italy s Encounters with Modern China Book PDF

Author : M. Marinelli,G. Andornino
Publisher : Springer
Page : 268 pages
File Size : 55,7 Mb
Release : 2013-11-07
Category : History
ISBN : 9781137290939

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Italy’s Encounters with Modern China by M. Marinelli,G. Andornino Pdf

Developed by an international team of historians, sociologists, political scientists and economists, this collection is the most comprehensive reader of the history of Sino-Italian relations currently available in the English language.

Globalization, Competition and Growth in China

Jian Chen,Shujie Yao
Globalization Competition and Growth in China Book PDF

Author : Jian Chen,Shujie Yao
Publisher : Routledge
Page : 401 pages
File Size : 49,8 Mb
Release : 2006-04-18
Category : Business & Economics
ISBN : 9781134264018

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Globalization, Competition and Growth in China by Jian Chen,Shujie Yao Pdf

Presenting original work and new thinking, this book explores the current state of globalization, competition and growth in China.

Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business

Simon Glandien
Tesla s Market Entry Strategy in Germany Foreign Market Entry and Cross Cultural Business Book PDF

Author : Simon Glandien
Publisher : GRIN Verlag
Page : 25 pages
File Size : 42,6 Mb
Release : 2020-11-18
Category : Business & Economics
ISBN : 9783346298034

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Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business by Simon Glandien Pdf

Academic Paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, , course: Cross-Cultural Business, language: English, abstract: The purpose of this paper is to analyze and evaluate the market entry of Tesla Inc. in Germany. In November 2019, Tesla revealed to build a European production plant on the outskirts of Berlin in Germany. The aim of this paper is to give account to the foreign market entry of Tesla Inc. in Germany. This leads to the following research question that guides this paper: What could be business success factors and threats of Tesla's strategy to enter the German automotive industry market? Tesla Inc. (former Tesla Motors Inc.) is a car manufacturer and sells fully electric vehicles, energy storage systems as well as installs, operates and maintains solar and energy storage products (Reuters, n.d.). The company was founded in 2003 by a group of engineers. In 2008 Tesla launched their first electric vehicle to the market (Tesla, n.d.). “Tesla’s mission is to accelerate the world’s transition to sustainable energy”, so the car manufacturer. So far most of the Tesla vehicles are produced and assembled in the United States at its main Tesla Factory in Fremont, California. To that Tesla operates other, multiple production and assembly plants, named Gigafactory, such as in Fremont, California (Giga Nevada) and in Buffalo, New York (Giga New York). Recently, in 2019, Tesla opened its first Gigafactory outside the American region in Shanghai, China (Giga Shanghai). A strategic step to internationalize the company and to enter the Chinese market. This strategic action can be explained by the fact that China is the largest car market in the world and the government is speeding up the expansion of electric mobility. Furthermore, manufacturing in Shanghai saves Tesla from having to transport its vehicles overseas and avoids import duties incurred in China for cars from the United States. However, the company is not just expanding its manufacturing into China.

Winning in Asia, European Style

V. Aggarwal
Winning in Asia European Style Book PDF

Author : V. Aggarwal
Publisher : Springer
Page : 290 pages
File Size : 43,5 Mb
Release : 2016-05-24
Category : Science
ISBN : 9780230107229

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Winning in Asia, European Style by V. Aggarwal Pdf

Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in the past decades, European firms are poised to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives. In addition to a novel theoretical framework to analyze strategy, three chapters focus on investment trends in Asia, lobbying in Asia and the EU, the book includes original case studies of the air transport, automobile, software, and finance sectors.

EBOOK: Principles and Practice of Marketing

JOBBER, DAVID/E
EBOOK Principles and Practice of Marketing Book PDF

Author : JOBBER, DAVID/E
Publisher : McGraw Hill
Page : 845 pages
File Size : 44,9 Mb
Release : 2016-03-16
Category : Business & Economics
ISBN : 9780077174156

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EBOOK: Principles and Practice of Marketing by JOBBER, DAVID/E Pdf

EBOOK: Principles and Practice of Marketing

Sustaining Industrial Competitiveness after the Crisis

L. Ciravegna
Sustaining Industrial Competitiveness after the Crisis Book PDF

Author : L. Ciravegna
Publisher : Springer
Page : 177 pages
File Size : 45,8 Mb
Release : 2012-05-22
Category : Business & Economics
ISBN : 9781137010988

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Sustaining Industrial Competitiveness after the Crisis by L. Ciravegna Pdf

Adopting a multi-disciplinary approach and using the case of the automotive industry as a starting point this volume discusses how industrial companies can remain competitive in spite of the current economic downturn.

Brand Building and Marketing in Key Emerging Markets

Niklas Schaffmeister
Brand Building and Marketing in Key Emerging Markets Book PDF

Author : Niklas Schaffmeister
Publisher : Springer
Page : 405 pages
File Size : 53,7 Mb
Release : 2015-10-09
Category : Business & Economics
ISBN : 9783319194820

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Brand Building and Marketing in Key Emerging Markets by Niklas Schaffmeister Pdf

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.