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Author : Nigel Piercy
Publisher : Routledge
Page : 561 pages
File Size : 42,8 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781856175043
With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.
Author : Nigel F. Piercy
Publisher : Taylor & Francis
Page : 584 pages
File Size : 51,9 Mb
Release : 2016-11-03
Category : Business & Economics
ISBN : 9781135050245
Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.
Author : Nigel Piercy
Publisher : HarperThorsons
Page : 424 pages
File Size : 51,7 Mb
Release : 1991
Category : Kundeservice
ISBN : UCLA:L0061653440
Offers a new approach to the old problem of making marketing happen. Going back to basics, the book is designed to help professionals confront critical questions in the organization of marketing, understanding the nature of the marketplace and ensuring commitment.
Author : Piercy
Publisher : Unknown
Page : 128 pages
File Size : 50,6 Mb
Release : 2024-06-19
Category : Electronic
ISBN : 0750636009
Author : Nigel Piercy
Publisher : Unknown
Page : 0 pages
File Size : 40,6 Mb
Release : 2002
Category : Marketing
ISBN : OCLC:1136880041
Author : Nigel F. Piercy
Publisher : Routledge
Page : 784 pages
File Size : 40,8 Mb
Release : 2016-11-03
Category : Business & Economics
ISBN : 9781135050238
Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.
Author : Nigel F. Piercy
Publisher : Unknown
Page : 0 pages
File Size : 42,6 Mb
Release : 2002
Category : Electronic
ISBN : OCLC:1431106025
Author : Nigel F. Piercy
Publisher : Unknown
Page : 416 pages
File Size : 52,7 Mb
Release : 1992-01-01
Category : Electronic
ISBN : 0608074322
Author : David W. Cravens,Nigel Piercy
Publisher : Irwin/McGraw-Hill
Page : 760 pages
File Size : 41,6 Mb
Release : 2006
Category : Marketing
ISBN : PSU:000057257310
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective andextends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciencećs Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
Author : Bush Wes
Publisher : Unknown
Page : 276 pages
File Size : 45,8 Mb
Release : 2019-05
Category : Business & Economics
ISBN : 1777119316
"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"
Author : Luca Zan,Stefano Zambon,Andrew M. Pettigrew
Publisher : Springer Science & Business Media
Page : 350 pages
File Size : 42,9 Mb
Release : 2007-09-04
Category : Business & Economics
ISBN : 9780585272900
Luca Zan, Stefano Zambon, Andrew M. Pettigrew This book has developed from an international research workshop organ ized by the Dipartimento di Economia e Direzione Aziendale, University of Venice, and the Centre for Corporate Strategy and Change, Warwick Business School, University of Warwick. The purpose of the workshop was to foster the growth of a European network of scholars and to help create a "European perspective" in studying strategic change. The ten chapters in this book were first presented in Venice in May 1991 and have been substantially revised since then. The ten commentaries on the chapters are in most cases substantial developments of the oral responses made at the workshop, as indeed is the final review chapter by Andrew Van de Ven. The theme of this book, the study of strategic change processes, remains as theoretically alive and empirically real in the 1990s as it did in the 1980s. For many organizations in the European and North American context, the 1980s was an era of radical change. In this respect there is a wide array of examples. Structural changes in old industries such as coal, shipbuilding, steel, and heavy engineering led to a great employment loss and the impoverishment of certain regional economies that had remained dependent on those industries. But it was not just the old industries that X INTRODUCTION experienced major change during the 1980s.
Author : Piercy
Publisher : Routledge
Page : 280 pages
File Size : 51,5 Mb
Release : 2013-02-01
Category : Business & Economics
ISBN : 1856176991
'Stories of Strategies and Markets: Tales from the Marketplace' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and provocative. These new "stories" depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superior value is overtaking traditional brand and relationship strategies. The challenge to companies is reinvention and renewal and the alternative is obsolescence and decline. After all, did the major banks really expect to be competing with supermarkets, car companies, Virgin and internet-based companies to provide retail bank services? The book is based on the author's view that: · Business is exciting, turbulent and unpredictable - the "stories" we read and study should be too! · From Dell Computers and easyJet to Amazon.com and Skoda Cars (NOTE: cases to be updated), it is the most innovative companies that have most to teach us about reinvention and new business models · The inflexible analytical frameworks of the past no longer apply - "stories" of reinvention and renewal show the creative strategies developed by companies to cope with threats and exploit opportunities around them. 'Stories of Strategies and Markets: Tales from the Marketplace' is essential, timely and designed to be highly readable for managers. It also provides an innovative approach for MSc and MBA level teachers and students, and for participants on executive programmes in marketing and strategic management. * Learn from best practice with this collection of highly accessible and topical case studies * Unique: this is an anti case study, case study book which benefits greatly from Piercy's wit and style * Provides conceptual frameworks to challenge conventional thinking
Author : Magne Y. Orgland
Publisher : Springer
Page : 311 pages
File Size : 51,6 Mb
Release : 2016-07-27
Category : Business & Economics
ISBN : 9781349144709
This book focuses on how managers, faced with environmental discontinuities, should think about initiating, managing and sustaining a strategic change initiative. The ability of an organization to change fast has become a source of competitive advantage. The book provides a model with concrete steps showing how to initiate, manage and sustain strategic change, an extensive literature review and an in depth case study.
Author : Anonim
Publisher : Unknown
Page : 290 pages
File Size : 52,6 Mb
Release : 1990
Category : Marketing
ISBN : NWU:35556020635066
Author : Chartered Institute of Marketing
Publisher : Routledge
Page : 756 pages
File Size : 40,5 Mb
Release : 1999
Category : Business & Economics
ISBN : CORNELL:31924085782351
This fourth edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice. Professor Michael Baker, with specially commissioned contributions from top UK marketing educators and writers, sets out the scope and nature of the marketing function, its managerial application and its contribution to corporate success. The Marketing Book is an indispensable reference work and textbook for students and practitioners, all over the world. It will be essential reading for those students taking CIM Certificate and Diploma, business studies management and marketing degrees, MBA, DMS, and BTEC Higher National and equivalent courses. Fourth edition of the best-selling Marketing Book Fully revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice
