Marketing 10 Cases Studies

Author : Claire Garcia,Jean-Louis Martinez
Publisher : Unknown
Page : 250 pages
File Size : 41,7 Mb
Release : 2013
Category : Marketing
ISBN : 2100588338

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Marketing : 10 cases studies by Claire Garcia,Jean-Louis Martinez Pdf

Renault, Samsung, Lacoste This book provides opportunities to discover a selection of issues recently faced by 10 major French companies. Each case offers in a clear and structured manner: a case presentation sheet including the problem statement, learning objectives, as well as the main themes and marketing tools used throughout the case; a narrative reviewing important information about the company and its environment, leading to the problem to be investigated; a series of questions guiding the draft of a structured solution; a detailed solution outlining the main strategic recommendations. Based on real issues and written in collaboration with the companies, the 10 fi eld-based case studies allow applying marketing principles, theories and models: segmentation, positioning, marketing plan, as well as designing strategies at the product, price, place and promotion levels. Learning by doing, applied to marketing!"

Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 392 pages
File Size : 43,7 Mb
Release : 2012
Category : Marketing
ISBN : 8131761398

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Case Studies in Marketing Management by S. Ramesh Kumar Pdf

Author : M. Mercedes Galan-Ladero,Helena M. Alves
Publisher : Springer
Page : 254 pages
File Size : 44,6 Mb
Release : 2019-02-20
Category : Business & Economics
ISBN : 9783030048433

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Case Studies on Social Marketing by M. Mercedes Galan-Ladero,Helena M. Alves Pdf

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.

Author : Bruce Wrenn,Robert E. Stevens,David L. Loudon
Publisher : Psychology Press
Page : 486 pages
File Size : 44,7 Mb
Release : 2007
Category : Business & Economics
ISBN : 0789027461

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Marketing Research by Bruce Wrenn,Robert E. Stevens,David L. Loudon Pdf

This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example) sample size, the interviewing relationship, hypothesis testing, and report formats. The second edition features a new section on using Internet surveys. The CD-ROM is an SPSS 11.0 data disk containing a variety of practice cases.

Author : Dilip Mutum,Sanjit Kumar Roy,Eva Kipnis
Publisher : Springer Science & Business Media
Page : 167 pages
File Size : 41,9 Mb
Release : 2013-09-03
Category : Business & Economics
ISBN : 9783642368615

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Marketing Cases from Emerging Markets by Dilip Mutum,Sanjit Kumar Roy,Eva Kipnis Pdf

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.​

Author : Ian Spurr,Jerry Forrester
Publisher : Unknown
Page : 90 pages
File Size : 42,7 Mb
Release : 1989
Category : Electronic
ISBN : OCLC:641460125

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Case Studies in Marketing by Ian Spurr,Jerry Forrester Pdf

Author : Sidharth Balakrishna
Publisher : Pearson Education India
Page : 164 pages
File Size : 41,5 Mb
Release : 2011
Category : Marketing
ISBN : 8131757978

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Case Studies in Marketing by Sidharth Balakrishna Pdf

Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.

Author : M. Mercedes Galan-Ladero,Clementina Galera-Casquet,Helena M. Alves
Publisher : Springer Nature
Page : 447 pages
File Size : 53,5 Mb
Release : 2021-03-27
Category : Business & Economics
ISBN : 9783030654559

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Cause-Related Marketing by M. Mercedes Galan-Ladero,Clementina Galera-Casquet,Helena M. Alves Pdf

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.

Author : Charles Dunn
Publisher : Unknown
Page : 64 pages
File Size : 48,8 Mb
Release : 1971
Category : Marketing
ISBN : 0333116089

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Case Studies in Marketing by Charles Dunn Pdf

Author : Anthony C. Cunningham
Publisher : Oak Tree Press (Ireland)
Page : 201 pages
File Size : 54,9 Mb
Release : 1995
Category : Marketing
ISBN : 1860760139

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Case Studies in Marketing by Anthony C. Cunningham Pdf

Author : Susanne Doppler,Adrienne Steffen
Publisher : Woodhead Publishing
Page : 238 pages
File Size : 49,7 Mb
Release : 2020-08-21
Category : Business & Economics
ISBN : 9780128177938

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Case Studies on Food Experiences in Marketing, Retail, and Events by Susanne Doppler,Adrienne Steffen Pdf

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Presents the challenges customers face in their away-from-home food shopping Explains how customer food experiences can be created Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences

Author : Christiane Prange
Publisher : Springer
Page : 231 pages
File Size : 49,8 Mb
Release : 2016-05-14
Category : Business & Economics
ISBN : 9783319291390

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Market Entry in China by Christiane Prange Pdf

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

Author : Bryony Thomas
Publisher : Ecademy Press
Page : 297 pages
File Size : 44,5 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781908746344

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Watertight Marketing by Bryony Thomas Pdf

Most businesses have serious profit leaks, so when they run their marketing taps, revenue simply pours out of a leaky bucket. Readers who follow the process laid out in this guide will be able to step off the roller coaster of yo-yo sales results and get their business on a sustainable upward curve.

Author : Pui-Sze Chow,Chun-Hung Chiu,Amy C. Y. Yip,Ailie K. Y. Tang
Publisher : Springer
Page : 245 pages
File Size : 55,8 Mb
Release : 2017-12-04
Category : Business & Economics
ISBN : 9789811070075

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Contemporary Case Studies on Fashion Production, Marketing and Operations by Pui-Sze Chow,Chun-Hung Chiu,Amy C. Y. Yip,Ailie K. Y. Tang Pdf

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.

Author : Wided Batat
Publisher : Routledge
Page : 445 pages
File Size : 45,7 Mb
Release : 2020-12-27
Category : Business & Economics
ISBN : 9781000297973

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Experiential Marketing by Wided Batat Pdf

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 key sectors, from technology, consumer goods, and B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca-Cola, Nutella, Chanel, NASA, The New York Times, Pfizer, and Amtrak, the reader will learn and practice the experiential marketing tools and strategies through these examples. Expert testimonials, practical applied exercises, and the author’s online videos provide both theoretical foundations and concrete application. This is a must-read for advanced undergraduate and postgraduate Marketing and Customer Experience students and an excellent teaching resource. It should also be of great use to practitioners – particularly those studying for professional qualifications – who are interested in learning experiential marketing strategies and developing knowledge about the way big brands in different sectors are designing the customer experience online and offline. Online material includes lecture slides, a test bank of questions, an instructor’s manual, and explanatory videos.