Case Studies On Social Marketing

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Case Studies on Social Marketing

M. Mercedes Galan-Ladero,Helena M. Alves
Case Studies on Social Marketing Book PDF

Author : M. Mercedes Galan-Ladero,Helena M. Alves
Publisher : Springer
Page : 254 pages
File Size : 55,6 Mb
Release : 2019-02-20
Category : Business & Economics
ISBN : 9783030048433

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Case Studies on Social Marketing by M. Mercedes Galan-Ladero,Helena M. Alves Pdf

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.

Applied Social Marketing and Quality of Life

M. Mercedes Galan-Ladero,Reynaldo G. Rivera
Applied Social Marketing and Quality of Life Book PDF

Author : M. Mercedes Galan-Ladero,Reynaldo G. Rivera
Publisher : Springer Nature
Page : 424 pages
File Size : 40,7 Mb
Release : 2021-12-02
Category : Social Science
ISBN : 9783030832865

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Applied Social Marketing and Quality of Life by M. Mercedes Galan-Ladero,Reynaldo G. Rivera Pdf

This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.

Success in Social Marketing

Nancy R. Lee,Philip Kotler
Success in Social Marketing Book PDF

Author : Nancy R. Lee,Philip Kotler
Publisher : Taylor & Francis
Page : 226 pages
File Size : 51,5 Mb
Release : 2022-07-12
Category : Political Science
ISBN : 9781000586534

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Success in Social Marketing by Nancy R. Lee,Philip Kotler Pdf

Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. The 100 case examples contained in this book, each about two pages in length, follow an outline that includes key components of a campaign: Wicked Problem, Purpose & Focus, Priority Audience, Desired Behavior, Audience Insights, Marketing Intervention Mix, and Results. This common structure provides the reader with a clear sense of how success in social marketing may best be achieved in a wide variety of disciplinary and national contexts. Success in Social Marketing is intended to fill a gap in the market as well as inform and inspire students and practitioners through 100 easily digestible case studies. Issues addressed include public health (opioid use, mental health, COVID-19) , injury prevention (gun violence, youth suicide, texting while driving), environmental protection (wildfires, bicycle transportation in urban areas, food waste), community engagement (homelessness, racially motivated violence, voting) financial wellbeing (microfinance, savings, employment), and educational achievement (early childhood education, college applications, female participation in STEM programs), to name but a few. This book is recommended reading for students enrolled in public administration, public health, environmental studies, as well as policymakers interested in ways social marketing may help influence their constituent behaviors for individual, as well as social, good.

Social Marketing in Action

Debra Z. Basil,Gonzalo Diaz-Meneses,Michael D. Basil
Social Marketing in Action Book PDF

Author : Debra Z. Basil,Gonzalo Diaz-Meneses,Michael D. Basil
Publisher : Springer
Page : 474 pages
File Size : 43,7 Mb
Release : 2019-05-24
Category : Business & Economics
ISBN : 9783030130206

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Social Marketing in Action by Debra Z. Basil,Gonzalo Diaz-Meneses,Michael D. Basil Pdf

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.

Broadening Cultural Horizons in Social Marketing

Rachel Hay,Lynne Eagle,Abhishek Bhati
Broadening Cultural Horizons in Social Marketing Book PDF

Author : Rachel Hay,Lynne Eagle,Abhishek Bhati
Publisher : Springer Nature
Page : 304 pages
File Size : 46,6 Mb
Release : 2020-11-09
Category : Business & Economics
ISBN : 9789811585173

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Broadening Cultural Horizons in Social Marketing by Rachel Hay,Lynne Eagle,Abhishek Bhati Pdf

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.

Social Marketing Casebook

Jeff French,Rowena Merritt,Lucy Reynolds
Social Marketing Casebook Book PDF

Author : Jeff French,Rowena Merritt,Lucy Reynolds
Publisher : SAGE
Page : 281 pages
File Size : 49,9 Mb
Release : 2011-10-03
Category : Business & Economics
ISBN : 9781446253946

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Social Marketing Casebook by Jeff French,Rowena Merritt,Lucy Reynolds Pdf

Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including: - Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies. - An international range of cases from the health, environmental and civic sectors, from national and governmental programmes to local, small-budget interventions; - Comprehensive coverage of the whole process, from strategy, and implementation, through to the challenges and lessons learned; and - Academic exercises, discussion questions and references to reinforce student learning. This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes.

Case Studies on Social Marketing

M. Mercedes Galan-Ladero,Helena M. Alves
Case Studies on Social Marketing Book PDF

Author : M. Mercedes Galan-Ladero,Helena M. Alves
Publisher : Unknown
Page : 128 pages
File Size : 55,5 Mb
Release : 2019
Category : Electronic books
ISBN : 3030048446

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Case Studies on Social Marketing by M. Mercedes Galan-Ladero,Helena M. Alves Pdf

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.

Cause-Related Marketing

M. Mercedes Galan-Ladero,Clementina Galera-Casquet,Helena M. Alves
Cause Related Marketing Book PDF

Author : M. Mercedes Galan-Ladero,Clementina Galera-Casquet,Helena M. Alves
Publisher : Springer Nature
Page : 447 pages
File Size : 41,5 Mb
Release : 2021-03-27
Category : Business & Economics
ISBN : 9783030654559

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Cause-Related Marketing by M. Mercedes Galan-Ladero,Clementina Galera-Casquet,Helena M. Alves Pdf

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.

Fostering Sustainable Behavior

Doug McKenzie-Mohr
Fostering Sustainable Behavior Book PDF

Author : Doug McKenzie-Mohr
Publisher : New Society Publishers
Page : 184 pages
File Size : 50,5 Mb
Release : 2011-02-01
Category : Business & Economics
ISBN : 9781550924626

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Fostering Sustainable Behavior by Doug McKenzie-Mohr Pdf

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Social Marketing

Walter W. Wymer Jr,Debra Basil
Social Marketing Book PDF

Author : Walter W. Wymer Jr,Debra Basil
Publisher : Routledge
Page : 185 pages
File Size : 43,9 Mb
Release : 2014-05-01
Category : Business & Economics
ISBN : 9781136759710

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Social Marketing by Walter W. Wymer Jr,Debra Basil Pdf

Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage. Social Marketing: Advances in Research and Theory presents top experts who provide a wide variety of specific examples explaining ways to enable social marketing to positively impact behavior. This helpful resource provides a broad, useful understanding of this unique type of marketing and its goals. Chapters offer extensive references and detailed tables and figures to clearly present data. Topics in Social Marketing: Advances in Research and Theory include: a case study on approaches to anti-doping behavior in sports a case study reviewing the evolution of the Canadian Heritage anti-racism campaign applying social marketing concepts to increase capacity of programs in a state health department research into a recycling promotion technique using Internet technology to study the impact of anti-smoking messages issues involved in the voluntary change in behavior of automobile users charity support behaviors Social Marketing: Advances in Research and Theory is an insightful resource valuable to academics and practitioners interested in social marketing, or anyone working with nonprofits to change individual behavior and better society.

Stakeholder Involvement in Social Marketing

Kathy Knox,Krzysztof Kubacki,Sharyn Rundle-Thiele
Stakeholder Involvement in Social Marketing Book PDF

Author : Kathy Knox,Krzysztof Kubacki,Sharyn Rundle-Thiele
Publisher : Routledge
Page : 198 pages
File Size : 51,9 Mb
Release : 2020-11-25
Category : Business & Economics
ISBN : 9780429508844

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Stakeholder Involvement in Social Marketing by Kathy Knox,Krzysztof Kubacki,Sharyn Rundle-Thiele Pdf

This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scholars to address inherent challenges involved in identifying, involving and prioritising different stakeholders in social marketing interventions. Through sharing real-world experience, the text aims to extend and synthesise current knowledge in the field and contribute to establishing stronger and long-lasting alliances with stakeholders involved in social marketing interventions with an aim of ensuring sustainable behavioural change. This book features a diverse series of case studies from different countries (including but not limited to Australia, Finland, India, Slovenia, the United Kingdom) conducted in various behaviour change contexts (including alcohol consumption, nutrition intake, and breast feeding). Leading international social marketing and social science scholars provide case studies on stakeholder involvement in an intervention or multiple interventions and elucidate relevant lessons to inform theoretical as well as practical implications for multi-stakeholder social marketing interventions. This volume will be of interest to researchers, advanced students, practitioners and policy makers in social marketing and health policy.

Social Media in Politics

Bogdan Pătruţ,Monica Pătruţ
Social Media in Politics Book PDF

Author : Bogdan Pătruţ,Monica Pătruţ
Publisher : Springer
Page : 382 pages
File Size : 51,7 Mb
Release : 2014-05-05
Category : Political Science
ISBN : 9783319046662

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Social Media in Politics by Bogdan Pătruţ,Monica Pătruţ Pdf

This volume sets out to analyse the relation between social media and politics by investigating the power of the internet and more specifically social media, in the political and social discourse. The volume collects original research on the use of social media in political campaigns, electoral marketing, riots and social revolutions, presenting a range of case studies from across the world as well as theoretical and methodological contributions. Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Face book in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2.0 tools in mobilizing people for riots and revolutions, presenting and analysing recent events in Istanbul and Egypt, among others.

Case Studies on Food Experiences in Marketing, Retail, and Events

Susanne Doppler,Adrienne Steffen
Case Studies on Food Experiences in Marketing Retail and Events Book PDF

Author : Susanne Doppler,Adrienne Steffen
Publisher : Woodhead Publishing
Page : 238 pages
File Size : 47,6 Mb
Release : 2020-08-21
Category : Business & Economics
ISBN : 9780128177938

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Case Studies on Food Experiences in Marketing, Retail, and Events by Susanne Doppler,Adrienne Steffen Pdf

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Presents the challenges customers face in their away-from-home food shopping Explains how customer food experiences can be created Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences

Formative Research in Social Marketing

Krzysztof Kubacki,Sharyn Rundle-Thiele
Formative Research in Social Marketing Book PDF

Author : Krzysztof Kubacki,Sharyn Rundle-Thiele
Publisher : Springer
Page : 290 pages
File Size : 50,5 Mb
Release : 2016-10-07
Category : Business & Economics
ISBN : 9789811018299

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Formative Research in Social Marketing by Krzysztof Kubacki,Sharyn Rundle-Thiele Pdf

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.

Social Marketing

Gerard Hastings,Christine Domegan
Social Marketing Book PDF

Author : Gerard Hastings,Christine Domegan
Publisher : Routledge
Page : 900 pages
File Size : 48,9 Mb
Release : 2017-11-02
Category : Business & Economics
ISBN : 9781317301479

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Social Marketing by Gerard Hastings,Christine Domegan Pdf

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online support with an expanded and enhanced companion website which will all enable you to think critically about the individual and systemic drivers of both harm and progress, and provide you with the tools to act. This popular introductory textbook has been thoroughly updated to enable students to challenge the bad, champion the good and become rebels with a cause. Now including more on systems thinking, evaluation and apps, Hastings and Domegan also introduce the influential new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building). This book is essential reading for all social marketing, marketing ethics, and marketing and society courses. Cover Picture: 'La Sardane de la Paix’ by Pablo Picasso. The sardane is a traditional circle dance from Catalonia which has come to symbolise the struggle of ordinary people against oppression, from Napoleon through Hitler and Franco and into the modern era. The individual dancer holds his or her hands in the air in a gesture of autonomy and empowerment, and is able to maintain what would quickly become a tiring stance thanks to the supporting hands of her fellow-dancers. It illustrates the key social marketing lesson that addressing complex social problems, such as climate change or inequalities – as with dictators - requires a combination of individual agency and collective action. It also shows that critical analysis, the questioning and challenging of the current system, lies at the heart of progressive social change, and that good social marketers should be rebels with a cause.