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Marketing and Financial Management by David Walters,Michael Halliday Pdf
This text explores in great depth marketing decisions that have implications for financial management. It illustrates how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.
Handbook of Marketing and Finance by Shankar Ganesan Pdf
Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Marketing and Finance by Malcolm McDonald,Brian D. Smith,Keith Ward Pdf
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
Marketing and Financial Management by David Walters,Michael Halliday Pdf
This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance. The book is innovative and of a high standard with a strong authorial team in David Walters and Michael Halliday, who are both professors at the Sydney Graduate School of Management, Australia.
Financial Aspects of Marketing by Ruth A. Schmidt,Helen Wright Pdf
This is a core text for students studying the Financial Aspects of Marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: numerous exercises and examples, learning objectives at the beginning of each chapter and summaries at the end, case studies to pull together the areas so far covered. The use of Spreadsheets is integrated into the text. If you are a student of marketing or a working marketing or retail manager who needs to be able to use financial information in a practical working context, this book was written for you. The book covers all the aspects of finance you will need to know about when working in business. You learn to understand balance sheets and profit and loss accounts, interpret annual reports, work with budgets and costing systems, and make use of financial information in forecasting and in decision-making. Techniques such as ratio analysis, absorption costing, direct product profitability, time series and regression analysis, exponential smoothing, product pricing, break-even analysis, short-term decision making and discounted cashflow methods are covered in detail. Throughout the text you are shown how to make the best use of spreadsheet technology in applying your learning. Major sections are supported by practical and applied case studies which help you place your learning in a real-life business context. In essence the book offers a step-by-step learning resource for non-specialists. It enables you to build up your confidence by taking you through the learning process in a user-friendly way.
First published in 1989. Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be 'financially literate'. Practical applications of financial concepts and techniques and their relevance to the marketing function are demonstrated. Contents include Introduction and overview: Analysis -establishing the starting point; Planning - setting objectives and strategies: Control - monitoring achievements: Applications and examples.
Probabilistic Methods for Financial and Marketing Informatics by Richard E. Neapolitan,Xia Jiang Pdf
Probabilistic Methods for Financial and Marketing Informatics aims to provide students with insights and a guide explaining how to apply probabilistic reasoning to business problems. Rather than dwelling on rigor, algorithms, and proofs of theorems, the authors concentrate on showing examples and using the software package Netica to represent and solve problems. The book contains unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. It shares insights about when and why probabilistic methods can and cannot be used effectively. This book is recommended for all R&D professionals and students who are involved with industrial informatics, that is, applying the methodologies of computer science and engineering to business or industry information. This includes computer science and other professionals in the data management and data mining field whose interests are business and marketing information in general, and who want to apply AI and probabilistic methods to their problems in order to better predict how well a product or service will do in a particular market, for instance. Typical fields where this technology is used are in advertising, venture capital decision making, operational risk measurement in any industry, credit scoring, and investment science. Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance Shares insights about when and why probabilistic methods can and cannot be used effectively Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics.
Financial management comprises more than accounting and reporting. It is crucial at all stages in the business cycle, whatever the state of your business. Effective Financial Management starts with advice on raising money for a business, continues through maintaining investor relationships, includes useful information on accounting, reporting and communicating effectively with a wide range of stakeholders, gives vital tips on budgeting, forecasting and managing business costs and cash flow, and tells you how to successfully assess projects and buy assets. This indispensible guide will appeal if you are a financial or non-financial manager, in a small or medium sized enterprise, an established entrepreneur or if you are setting up your own business for the first time. It covers day to day financial concerns of a business in a practical commonsense way.
Stanley B. Block,Geoffrey A. Hirt,J. Douglas Short
Author : Stanley B. Block,Geoffrey A. Hirt,J. Douglas Short Publisher : Unknown Page : 800 pages File Size : 50,8 Mb Release : 2009-04-08 Category : Corporations ISBN : 0070965447
Foundations of Financial Management, 8th Cdn Edition by Stanley B. Block,Geoffrey A. Hirt,J. Douglas Short Pdf
BlockFoundations of Financial Managementis a proven and successful text recognized for its excellent writing style and step-by-step explanations that make the content relevant and easy to understand. The text's approach focuses on the "nuts and bolts" of finance with clear and thorough treatment of concepts and applications. Block provides a strong review of accounting and early coverage of working capital (or short term) financial management before covering the Time Value of Money. Foundations of Financial Management is committed to making finance accessible to students. This text has stood the test of time due to the authors' commitment to quality revisions.
Marketing Financial Services by Hooman Estelami Pdf
"In this second edition, Hooman Estelami solidifies his reputation as one of the foremost thinkers in the financial services sector. The book is indispensable for anyone working in the industry as it covers all aspects of consumer behavior, marketing strategy, and regulatory aspects of financial services." (Russell Winer, Chair, Marketing Department, Stern School of Business, New York University) "Marketing Financial Services is not only an excellent text for the course, but can serve as a reference to be used frequently well after the course work is completed." (Alison Munsch, Principal, Insights For Actions Research) "Both finance and marketing have been transformed in the turbulent present. Estelami's book notes these changes while emphasizing the core elements of both disciplines. Anyone, student, academic, or practitioner, will gain useful theoretical and practical insights from this book." (Arthur Kover, Consulting Director at HCD Research Inc., Management Fellow at Yale University, and former editor of the Journal of Advertising Research) "Estelami takes a strategic perspective to marketing while at the same time differentiating among strategy, tactics and policies. This is an insightful and highly informative book and one that is a must read for anyone involved in financial services." (Kent B. Monroe, author of Pricing: Making Profitable Decisions) This book provides a scientific approach to the practice of marketing financial services. The book approaches the topic from the perspective of the customer. Research findings related to consumer psychology and human decision making provide the foundation for a structured approach to understanding how individuals make their financial decisions. Drawing from this analysis, the book establishes successful marketing practices for advertising, distributing, and pricing financial products and services. In addition, the book provides a detailed outline of regulations affecting marketing practices, and discusses tactical and strategic tools used by financial services companies to penetrate the market. The book has been developed for use by individual readers eager to gain in-depth training on the topic on their own, and for classroom use by instructors in business schools at the MBA, undergraduate, and executive levels. Hooman Estelami is a full professor of marketing at Fordham University in New York. He received his Ph.D. in marketing from Columbia University, and has served as a consultant to several leading financial services companies. Dr. Estelami is the associate editor of the Journal of Product and Brand Management, and has published dozens of articles, research reports, and book chapters on topics relating to financial services marketing, pricing, customer service management, and buyer behavior. He has received several national awards for his research and teaching, and his work has been published in journals such as Journal of Financial Services Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Service Research, and Journal of Services Marketing. He is also the author of Marketing Turnarounds: A Guide to Surviving Downturns and Rediscovering Growth.
Marketing Techniques for Financial Inclusion and Development by Jain, Dhiraj,Sharma, Adya Pdf
Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.
Principles of Business, Marketing, and Finance by Robert L. Dansby,Chris Gassen,Brenda Clark Pdf
Principles of Business, Marketing, and Finance offers pedagogical tools and hands-on activities that prepare students to become knowledgeable consumers, digital citizens, and successful employees or entrepreneurs, as they maximize their knowledge of business concepts. The basics of business, marketing, and finance―as well as personal finance and career management―are introduced in an easy-to-understand manner that helps students apply math, English Language Arts, technology, and soft skills to plan for a future career. The second edition has been updated to reflect recent changes in tax laws and procedures, and includes new coverage of workplace diversity and safety, understanding FAFSA for education and personal financial planning, and management challenges such as insider trading and legal procedures.
Finance is a notoriously difficult core subject for business undergraduates, which many find difficult to understand. The area has been dominated by large and complex introductory texts - often from the US - which many lecturers find too detailed and unwieldy. This carefully developed and researched text will fill this gap by providing a succinct, modular, UK-focused introduction to the subject of financial management. Quality controlled by an academic review panel, the content and approach has been rigorously developed to answer the needs of non-finance students. The user-friendly features and design will be of great appeal to the many undergraduates who find finance a difficult subject. Examples, models, formulas, and exercises are lucidly and clearly presented, supported by strong pedagogical features - learning objectives, worked examples, key learning points, further reading, practical assignments, references, case studies and teacher's guide. This ensures that Financial Management will prove the most accessible text for business and finance students.
Financial Management and Risk Analysis Strategies for Business Sustainability by Enríquez-Díaz, Joaquín,Castro-Santos, Laura,Puime-Guillén, Félix Pdf
In light of the Sustainable Development Goals, sustainability is a factor to consider for understanding the changes that are coming in the business world and in different areas of management. Companies must reorient their business objectives towards sustainable and responsible production for the environment and society. In this context of change, it is important to open the debate and obtain more thorough knowledge on how companies should change their leaderships strategies and carry out their financial planning, as well as analyze the risk of their clients and innovative projects that respect the environment. Financial Management and Risk Analysis Strategies for Business Sustainability proposes a series of practical and theoretical perspectives on how the business world has to evolve to adapt to the new situation the world has reached due to undeniable climate change forcing businesses to redefine their productive processes and internal organization. Topics highlighted include financial management procedures, corporate social responsibility, risk analysis, financial literacy, and innovation in sustainability and sustainable development. This book is a useful reference source for managers, executives, engineers, business professionals, financial analysts, researchers, academicians, and students in the areas of management, human resources, accounting and finance, taxation, environmental economics, and some engineering areas.
Advances in Islamic Finance, Marketing, and Management by Dilip Mutum,Mohammad Mohsin Butt,Mamunur Rashid Pdf
Of interest to both academics and practitioners who assist in making Shariah-centric strategies, this work is particularly important as Asia holds a major percentage of Islamic assets in South Asia, Southeast Asia, and the Middle East, with new opportunities opening in Central Asia.
