Marketing And Management Sciences

Author : Damianos P Sakas,Nikolaos Konstantopoulos
Publisher : World Scientific
Page : 640 pages
File Size : 50,7 Mb
Release : 2010-01-20
Category : Business & Economics
ISBN : 9781908978127

Get Book

Marketing and Management Sciences by Damianos P Sakas,Nikolaos Konstantopoulos Pdf

This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization. Contents:Administrative Faculties of Academic Leaders (D P Sakas & T E Simos)Natural Drift in Organizations (P Dupin)Polls and Mass Media: An Interactive Relation (T Spyridoula & P Epaminondas)Knowledge Security for Hospitality Industry (W S L Fung & R Y K Fung)The Role of Tourism in European Regional Growth (G M Korres et al.)Politics in Small-Medium Enterprises (D Karidas & K Dolma)Quantitative Assessment of Portfolio of Activities in Terms of Sustainable Development (A Miecinskiene & V Stasytyte)Destination Image Formation Model (D Stylidis et al.)and other papers Readership: Students, researchers and academics of management and marketing courses; managers dealing with R&D activities of companies. Keywords:Management;Organizational Behavior;Marketing; Negotiation;Dynamic Models;International Business;Strategic Business;Human ResourceKey Features:Focuses on the impact of globalization on companies, societies and individualsContains research papers contributed by scholars around the world

Author : Damianos P. Sakas,Nikolaos Konstantopoulos
Publisher : World Scientific
Page : 640 pages
File Size : 49,7 Mb
Release : 2010
Category : Business & Economics
ISBN : 9781848165090

Get Book

Marketing and Management Sciences by Damianos P. Sakas,Nikolaos Konstantopoulos Pdf

This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.

Author : Grahame Robert Dowling
Publisher : Oxford University Press, USA
Page : 476 pages
File Size : 52,9 Mb
Release : 2004
Category : Business & Economics
ISBN : 0199269610

Get Book

The Art and Science of Marketing by Grahame Robert Dowling Pdf

The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behavior, etc.) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process, it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing as well as marketing professionals.

Author : Institute of Management Sciences. College on Marketing
Publisher : Unknown
Page : 278 pages
File Size : 42,9 Mb
Release : 1978
Category : Electronic
ISBN : 0835771113

Get Book

Behavioral and Management Science in Marketing by Institute of Management Sciences. College on Marketing Pdf

Author : Russell S Winer,Scott A Neslin
Publisher : World Scientific
Page : 528 pages
File Size : 47,5 Mb
Release : 2014-06-27
Category : Business & Economics
ISBN : 9789814596497

Get Book

The History of Marketing Science by Russell S Winer,Scott A Neslin Pdf

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book. Contents:The History of Marketing Science: Beginnings (Scott A Neslin and Russell S Winer)Methods:Brand Choice Models (Gary J Russell)Conjoint Analysis (Vithala R Rao)Innovation Diffusion (Eitan Muller)Econometric Models (Dominique M Hanssens)Market Structure Research (Steven M Shugan)Stochastic Models of Buyer Behavior (Peter S Fader, Bruce G S Hardie and Subrata Sen)Management:Advertising Effectiveness (Gerard J Tellis)Branding and Brand Equity Models (Tulin Edem and Joffre Swait)Distribution Channels (Richard Staelin and Eunkyu Lee)Customer Relationship Management (CRM) (Scott A Neslin)Digital and Internet Marketing (Wendy W Moe and David A Schweidel)New Products Research (Donald R Lehmann and Peter N Golder)Organizational Buying Behavior (Gary L Lilien)Pricing (Russell S Winer)Sales Force Productivity Models (Murali K Mantrala)Sales Promotions (Kusum L. Ailawadi and Sunil Gupta) Readership: Students of marketing science; researchers in the science of marketing; and general public interested in 50 years of marketing science history. Key Features:Provides a roadmap of the development of 16 areas of marketing science that is useful from a historical perspective and identifies the important gaps in the literature that can provide an impetus for future researchA great resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companiesEmphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of the field over the past 50 yearsKeywords:Marketing;Marketing Science;Marketing Models;Quantitative Analysis;History of Marketing

Author : George Schwartz
Publisher : Unknown
Page : 548 pages
File Size : 42,6 Mb
Release : 1965
Category : Business & Economics
ISBN : UOM:39015001311813

Get Book

Science in Marketing by George Schwartz Pdf

Author : Chris Hackley
Publisher : Routledge
Page : 228 pages
File Size : 51,7 Mb
Release : 2019-12-09
Category : Business & Economics
ISBN : 9780429822797

Get Book

Qualitative Research in Marketing and Management by Chris Hackley Pdf

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.

Author : Phil Harris,Andrew Lock,Patricia Rees
Publisher : Psychology Press
Page : 260 pages
File Size : 41,5 Mb
Release : 2000
Category : Business & Economics
ISBN : 0415216699

Get Book

Machiavelli, Marketing, and Management by Phil Harris,Andrew Lock,Patricia Rees Pdf

This text aims to provide insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and to highlight their relevance to the manager today.

Author : Santos, José Duarte,Pereira, Inês Veiga
Publisher : IGI Global
Page : 355 pages
File Size : 44,9 Mb
Release : 2021-06-25
Category : Business & Economics
ISBN : 9781799872641

Get Book

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector by Santos, José Duarte,Pereira, Inês Veiga Pdf

The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.

Author : David Bruce Montgomery
Publisher : Forgotten Books
Page : 48 pages
File Size : 46,7 Mb
Release : 2018-02-22
Category : Business & Economics
ISBN : 0666169292

Get Book

Implementation of Management Science in Marketing (Classic Reprint) by David Bruce Montgomery Pdf

Excerpt from Implementation of Management Science in Marketing Marketing, as a management decision area, has been a substantial laggard in the application of management science. While production and finance grew to maturity in terms of management science approaches to problem solving during the 1950's and early l96o's, marketing only now seems on the verge of very rapid and significant development. In fact, marketing might well be described as a new frontier for the application of management science. Many problems remain to be structured and there is considerable need for creative new technical approaches. Many examples of these needs have been introduced in the preceding chapters of this book. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Greg W. Marshall,Mark W. Johnston
Publisher : Unknown
Page : 0 pages
File Size : 47,8 Mb
Release : 2022
Category : Marketing
ISBN : 1260381919

Get Book

Marketing Management by Greg W. Marshall,Mark W. Johnston Pdf

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--

Author : Audrey Gilmore
Publisher : SAGE
Page : 222 pages
File Size : 54,6 Mb
Release : 2003-05-15
Category : Business & Economics
ISBN : 9781446228784

Get Book

Services Marketing and Management by Audrey Gilmore Pdf

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.

Author : Barton A Weitz,Robin Wensley
Publisher : SAGE
Page : 618 pages
File Size : 50,9 Mb
Release : 2006-08-11
Category : Business & Economics
ISBN : 1412921201

Get Book

Handbook of Marketing by Barton A Weitz,Robin Wensley Pdf

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.

Author : Ralph Berndt,Claudia Fantapié Altobelli,Matthias Sander
Publisher : Springer Nature
Page : 604 pages
File Size : 44,9 Mb
Release : 2023-05-23
Category : Business & Economics
ISBN : 9783662668009

Get Book

International Marketing Management by Ralph Berndt,Claudia Fantapié Altobelli,Matthias Sander Pdf

For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.

Author : M. C. Cant,J. W. Strydom,C. J. Jooste,P. J. du Plessis
Publisher : Juta and Company Ltd
Page : 628 pages
File Size : 41,8 Mb
Release : 2009
Category : Business & Economics
ISBN : 0702171883

Get Book

Marketing Management by M. C. Cant,J. W. Strydom,C. J. Jooste,P. J. du Plessis Pdf

Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.