Marketing And Supply Chain Management

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Marketing and Supply Chain Management

Dimitris Folinas,Thomas Fotiadis
Marketing and Supply Chain Management Book PDF

Author : Dimitris Folinas,Thomas Fotiadis
Publisher : Routledge
Page : 422 pages
File Size : 55,5 Mb
Release : 2017-09-13
Category : Business & Economics
ISBN : 9781317296256

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Marketing and Supply Chain Management by Dimitris Folinas,Thomas Fotiadis Pdf

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.

Marketing and the Customer Value Chain

Thomas Fotiadis,Dimitris Folinas,Konstantinos Vasileiou,Aggeliki Konstantoglou
Marketing and the Customer Value Chain Book PDF

Author : Thomas Fotiadis,Dimitris Folinas,Konstantinos Vasileiou,Aggeliki Konstantoglou
Publisher : Taylor & Francis
Page : 351 pages
File Size : 54,5 Mb
Release : 2022-02-28
Category : Business & Economics
ISBN : 9780429401169

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Marketing and the Customer Value Chain by Thomas Fotiadis,Dimitris Folinas,Konstantinos Vasileiou,Aggeliki Konstantoglou Pdf

Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes. Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries. Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management.

Marketing Logistics

Martin Christopher,Helen Peck
Marketing Logistics Book PDF

Author : Martin Christopher,Helen Peck
Publisher : Routledge
Page : 168 pages
File Size : 47,5 Mb
Release : 2012-05-04
Category : Business & Economics
ISBN : 9781136379741

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Marketing Logistics by Martin Christopher,Helen Peck Pdf

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

Competing Through Supply Chain Management

David F. Ross
Competing Through Supply Chain Management Book PDF

Author : David F. Ross
Publisher : Springer Science & Business Media
Page : 379 pages
File Size : 42,9 Mb
Release : 2013-11-21
Category : Business & Economics
ISBN : 9781475748161

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Competing Through Supply Chain Management by David F. Ross Pdf

SCM is one of the hottest topics in manufacturing and distribution, and like JIT and TQC it requires a corporate commitment. This book provides both fundamental principles of SCM as well as a set of guidelines to assist in practical application of SCM. It will be one of the first books on the market that deals exclusively with SCM and its application. Readers in the academic, management sciences, sales, marketing and government environments will find this book of particular interest.

Supply Chain Management

John T. Mentzer
Supply Chain Management Book PDF

Author : John T. Mentzer
Publisher : SAGE
Page : 530 pages
File Size : 44,6 Mb
Release : 2001
Category : Business & Economics
ISBN : 0761921117

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Supply Chain Management by John T. Mentzer Pdf

This work presents a comprehensive model of supply chain management. Experienced executives from 20 companies clearly define supply chain management, identifying those factors that contribute to its effective implementation. They provide practical guidelines on how companies can manage supply chains, addressing the role of all the traditional business functions in supply chain management and suggest how the adoption of a supply chain management approach can affect business strategy and corporate performance.

Customer Loyalty and Supply Chain Management

Ivan Russo,Ilenia Confente
Customer Loyalty and Supply Chain Management Book PDF

Author : Ivan Russo,Ilenia Confente
Publisher : Routledge
Page : 144 pages
File Size : 51,9 Mb
Release : 2017-08-03
Category : Business & Economics
ISBN : 9781351669368

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Customer Loyalty and Supply Chain Management by Ivan Russo,Ilenia Confente Pdf

Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation capabilities. Supply Chain Management synchronizes the efforts of all parties—particularly suppliers, manufacturers, retailers, dealers, customers—involved in achieving customer’s needs. Despite much research, the relationship between customer loyalty and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within marketing literature. Customer Loyalty and Supply Chain Management is the result of years of work by the authors on different projects concerning the overlapping areas of supply chains, logistics and marketing, drawing a connection between the literature to provide a holistic picture of the customer loyalty framework. Emphasis is given to the B2B context, where recent research has provided some clues to support the fact that investment in operations, new technologies and organizational strategy have had a significant role in understanding B2B loyalty, particularly in the context of global supply chains. Moreover, the book provides a modernized and predictive model of B2B loyalty, showing a different methodological approach that aims at capturing the complexity of the phenomenon. This book will be a useful resource for professionals and scholars from across the supply chain who are interested in exploring the dimension of customer loyalty in the challenging supplier and customer context.

Introduction to e-Supply Chain Management

David Frederick Ross
Introduction to e Supply Chain Management Book PDF

Author : David Frederick Ross
Publisher : CRC Press
Page : 384 pages
File Size : 51,5 Mb
Release : 2016-04-19
Category : Business & Economics
ISBN : 9781420025415

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Introduction to e-Supply Chain Management by David Frederick Ross Pdf

In the quest to remove supply channel costs, streamline channel communications, and link customers to the value-added resources found along the supply chain continuum, Supply Chain Management (SCM) has emerged as a tactical operations tool. The first book to completely define the architecture of the merger of SCM and the Internet, Introduction to e-Supply Chain Management: Engaging Technology to Build Market-Winning Business Partnerships shows you how to exploit this merger and gain an unbeatable competitive advantage. The tightening of the economy and heavier restrictions and security measures placed on channel flows have rendered access to real-time, accurate supply chain information more critical than ever. Connectivity, messaging, and collaboration have become today's foremost buzzwords, as companies compete for survival in an environment where cycle times and permissable margins of error continue to shrink. Introduction to e-Supply Chain Management explores the concepts, techniques, and vocabulary of the convergence of SCM and the Internet so that companies can move beyond merely surviving and thrive in today's competitive marketplace.

Fundamentals of Supply Chain Management

John T. Mentzer
Fundamentals of Supply Chain Management Book PDF

Author : John T. Mentzer
Publisher : SAGE Publications
Page : 305 pages
File Size : 44,5 Mb
Release : 2004-05-05
Category : Business & Economics
ISBN : 9781452222141

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Fundamentals of Supply Chain Management by John T. Mentzer Pdf

Author of the bestselling text Supply Chain Management, John T. Mentzer's companion book Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage has been developed as a supplemental text for any course dealing with strategy and supply chains. Written in an entertaining, accessible style, Mentzer identifies twelve drivers of competitive advantage as clear strategic points managers can use in their companies. Research from more than 400 books, articles, and papers, as well as interviews with over fifty executives in major global companies, inform these twelve drivers. The roles of all of the traditional business functions—marketing, sales, logistics, information systems, finance, customer services, and management—in supply chain management are also addressed.

The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management

Hossein Bidgoli
The Handbook of Technology Management Supply Chain Management Marketing and Advertising and Global Management Book PDF

Author : Hossein Bidgoli
Publisher : John Wiley & Sons
Page : 961 pages
File Size : 47,8 Mb
Release : 2010-01-12
Category : Business & Economics
ISBN : 9780470249482

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The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management by Hossein Bidgoli Pdf

The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners

The Intimate Supply Chain

David Frederick Ross
The Intimate Supply Chain Book PDF

Author : David Frederick Ross
Publisher : CRC Press
Page : 220 pages
File Size : 53,7 Mb
Release : 2008-06-09
Category : Business & Economics
ISBN : 9781040082553

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The Intimate Supply Chain by David Frederick Ross Pdf

The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It‘s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and th

Managing Business Interfaces

Amiya K. Chakravarty,Jehoshua Eliashberg
Managing Business Interfaces Book PDF

Author : Amiya K. Chakravarty,Jehoshua Eliashberg
Publisher : Springer Science & Business Media
Page : 332 pages
File Size : 45,7 Mb
Release : 2006-03-04
Category : Business & Economics
ISBN : 9780387250021

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Managing Business Interfaces by Amiya K. Chakravarty,Jehoshua Eliashberg Pdf

Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

Retailing in a SCM-perspective

Herbert Kotzab,Mogens Bjerre
Retailing in a SCM perspective Book PDF

Author : Herbert Kotzab,Mogens Bjerre
Publisher : Copenhagen Business School Press DK
Page : 272 pages
File Size : 51,6 Mb
Release : 2005
Category : Business & Economics
ISBN : 8763001268

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Retailing in a SCM-perspective by Herbert Kotzab,Mogens Bjerre Pdf

"The book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing. Out of this integration of standard marketing principles and innovative relationship marketing thinking comes new marketing strategic typologies and paradigms that promote the understanding of relationship dynamics and equips the reader with tools for identifying and implementing these strategies."

Marketing Management

Michael R. Czinkota,Masaaki Kotabe,Demetris Vrontis,S. M. Riad Shams
Marketing Management Book PDF

Author : Michael R. Czinkota,Masaaki Kotabe,Demetris Vrontis,S. M. Riad Shams
Publisher : Springer Nature
Page : 901 pages
File Size : 47,7 Mb
Release : 2021-08-24
Category : Business & Economics
ISBN : 9783030669164

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Marketing Management by Michael R. Czinkota,Masaaki Kotabe,Demetris Vrontis,S. M. Riad Shams Pdf

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.

Handbook of Global Supply Chain Management

John T. Mentzer,Matthew B. Myers,Theodore P. Stank
Handbook of Global Supply Chain Management Book PDF

Author : John T. Mentzer,Matthew B. Myers,Theodore P. Stank
Publisher : SAGE
Page : 601 pages
File Size : 44,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 9781412918053

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Handbook of Global Supply Chain Management by John T. Mentzer,Matthew B. Myers,Theodore P. Stank Pdf

Includes methods and perspectives on global logistics and supply chain management that have emerged from logistics, marketing, management, economics, sociology, personnel, information systems, and international relation. Provides a comprehensive understanding and assessment of the field of global logistics and supply chain management. Describes and critically examines the key perspectives guiding global logistics and supply chain management, taking stock of what we know (and don't know) about them. Identifies emerging developments and delineate their significance to the practice of global logistics and supply chain management. Employs top flight international researchers from both academia and practice to provide a broad range of ideas and applications.

Contemporary Wine Marketing and Supply Chain Management

Daniel J. Flint,Susan L. Golicic,Paola Signori
Contemporary Wine Marketing and Supply Chain Management Book PDF

Author : Daniel J. Flint,Susan L. Golicic,Paola Signori
Publisher : Springer
Page : 245 pages
File Size : 49,9 Mb
Release : 2016-04-29
Category : Business & Economics
ISBN : 9781137492432

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Contemporary Wine Marketing and Supply Chain Management by Daniel J. Flint,Susan L. Golicic,Paola Signori Pdf

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.