Marketing Logistics

Author : Martin Christopher,Helen Peck
Publisher : Routledge
Page : 170 pages
File Size : 40,6 Mb
Release : 2012-05-04
Category : Business & Economics
ISBN : 9781136379734

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Marketing Logistics by Martin Christopher,Helen Peck Pdf

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

Author : Martin Christopher,Helen Peck
Publisher : Routledge
Page : 168 pages
File Size : 41,6 Mb
Release : 2012-05-04
Category : Business & Economics
ISBN : 9781136379741

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Marketing Logistics by Martin Christopher,Helen Peck Pdf

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

Author : Graham Buxton
Publisher : Springer
Page : 250 pages
File Size : 46,6 Mb
Release : 1975-06-18
Category : Business & Economics
ISBN : 9781349021017

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Effective Marketing Logistics by Graham Buxton Pdf

Author : Robert Mason,Barry Evans
Publisher : Kogan Page Publishers
Page : 281 pages
File Size : 42,6 Mb
Release : 2017-10-03
Category : Business & Economics
ISBN : 9780749478742

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Marketing and Logistics Led Organizations by Robert Mason,Barry Evans Pdf

Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply chain has been replaced by an integrated multi-channel approach. The authors therefore examine how to optimise profit and control costs through the coordination of these two functions. Marketing and Logistics Led Organizations takes an in-depth look at physical supply chains where manufacturing of a product occurs from groceries to pharmaceuticals, and from automotive to construction. The authors examine omni-channel, how this affects the customer experience and the need for a joined-up strategy which is operationalised across all channels. They also look at the challenges of digitalisation and the customer interface with the growth of the internet as well as the intensification of competition across all sectors.

Author : Ehsan Zarei
Publisher : DMA4U
Page : 247 pages
File Size : 45,7 Mb
Release : 2024-06-15
Category : Business & Economics
ISBN : 8210379456XXX

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Logistics Marketing by Ehsan Zarei Pdf

Are you looking for a complete guide to logistic marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your logistic marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your logistic marketing to the next level.

Author : John F. Magee,William C. Copacino,Donald B. Rosenfield
Publisher : John Wiley & Sons
Page : 458 pages
File Size : 51,8 Mb
Release : 1985-10-02
Category : Business & Economics
ISBN : 0471812617

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Modern Logistics Management by John F. Magee,William C. Copacino,Donald B. Rosenfield Pdf

This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi-location inventory planning, to international logistics issues and future directions. Includes case studies.

Author : Martin Christopher
Publisher : Unknown
Page : 158 pages
File Size : 53,8 Mb
Release : 2003
Category : Business logistics
ISBN : OCLC:232330219

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Marketing Logistics by Martin Christopher Pdf

Author : Dimitris Folinas,Thomas Fotiadis
Publisher : Routledge
Page : 232 pages
File Size : 50,9 Mb
Release : 2017-09-13
Category : Business & Economics
ISBN : 9781317296263

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Marketing and Supply Chain Management by Dimitris Folinas,Thomas Fotiadis Pdf

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.

Author : Gordon Prestoungrange
Publisher : Unknown
Page : 400 pages
File Size : 51,5 Mb
Release : 1972
Category : Business & Economics
ISBN : UOM:49015001095190

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Marketing Logistics and Distribution Planning by Gordon Prestoungrange Pdf

Author : Philip Kotler,Suzan Burton,Kenneth Deans,Linen Brown,Gary Armstrong
Publisher : Pearson Higher Education AU
Page : 743 pages
File Size : 50,6 Mb
Release : 2015-05-20
Category : Business & Economics
ISBN : 9781486001774

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Marketing by Philip Kotler,Suzan Burton,Kenneth Deans,Linen Brown,Gary Armstrong Pdf

The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.

Author : Group of Authors
Publisher : Czech Institute of Academic Education z.s.
Page : 190 pages
File Size : 41,7 Mb
Release : 2022-12-08
Category : Education
ISBN : 9788088203308

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Proceedings of IAC in Vienna 2022 by Group of Authors Pdf

International Academic conferences: -Global Education, Teaching and Learning (IAC-GETL) -Management, Economics, Business and Marketing (IAC-MEBM) -Transport, Logistics, Tourism and Sport Science (IAC-TLTS) -Engineering, Robotics, IT and Nanotechnology (IAC-ERITN)

Author : City of London College of Economics
Publisher : City of London College of Economics
Page : 3570 pages
File Size : 41,7 Mb
Release : 2024-06-15
Category : Education
ISBN : 8210379456XXX

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MBA in Marketing - City of London College of Economics - 10 months - 100% online / self-paced by City of London College of Economics Pdf

Overview An MBA in Marketing (or Master of Business Administration) is a degree that will prepare you for leading positions in marketing such as Chief Marketing Officer. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - Digital Marketing Strategy - Customer Relationship Management - E-Commerce - Fundamentals of Management - And many more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Author : Philip B. Schary,Boris W. Becker
Publisher : Unknown
Page : 52 pages
File Size : 54,7 Mb
Release : 1973
Category : Marketing
ISBN : IND:30000106628591

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The Marketing/logistics Interface by Philip B. Schary,Boris W. Becker Pdf

Author : John B. Ford,Earl D. Honeycutt, Jr.
Publisher : Springer
Page : 520 pages
File Size : 52,7 Mb
Release : 2015-02-05
Category : Business & Economics
ISBN : 9783319130842

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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference by John B. Ford,Earl D. Honeycutt, Jr. Pdf

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Luiz Moutinho,Charles S Chien
Publisher : SAGE
Page : 337 pages
File Size : 53,8 Mb
Release : 2007-12-12
Category : Business & Economics
ISBN : 9781849202626

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Problems in Marketing by Luiz Moutinho,Charles S Chien Pdf

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.