Marketing Channels And Supply Chain Networks In North America

Author : Robert D. Tamilia,O. C. Ferrell,Karen Hopkins
Publisher : Springer Nature
Page : 72 pages
File Size : 42,6 Mb
Release : 2020-04-09
Category : Business & Economics
ISBN : 9783030448707

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Marketing Channels and Supply Chain Networks in North America by Robert D. Tamilia,O. C. Ferrell,Karen Hopkins Pdf

This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice. First, the book provides an overview of the historical background of how manufacturing and distribution evolved in the 19th century. Next, the marketing channels and supply chain networks are defined. Then the three time periods within 1850- present are covered. The book explains how supply chain has become prominent in organizations, the movement to non-store retailing and the omnichannel is discussed to focus on recent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing channels and supply chain today, based on historical analysis.

Author : Charles A. Ingene,James R. Brown,the late Rajiv P. Dant
Publisher : Edward Elgar Publishing
Page : 608 pages
File Size : 53,7 Mb
Release : 2019
Category : Business & Economics
ISBN : 9780857938602

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Handbook of Research on Distribution Channels by Charles A. Ingene,James R. Brown,the late Rajiv P. Dant Pdf

Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.

Author : Bo Li,Dong-ping Song
Publisher : World Scientific
Page : 241 pages
File Size : 47,8 Mb
Release : 2021-08-25
Category : Business & Economics
ISBN : 9781800610415

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Dual-channel Supply Chain Decisions With Risk-averse Behavior by Bo Li,Dong-ping Song Pdf

In the era of e-commerce and digitalization, new commercial patterns and opportunities are emerging. For example, in addition to traditional reselling marketing channels, manufacturers can easily open direct channels using a variety of digital marketing strategies. These new marketing channels will cause conflict and competition between manufacturers and resellers. This raises the important question of how to make optimal decisions for multiple players in dual-channel supply chain contexts. Within changing and uncertain operation environments, business enterprises must face tougher challenges than before to survive in competitive markets.This book aims to address representative decision-making problems in dual-channel supply chains with risk-averse channel members. The most recently developed risk assessment technique, Conditional Value-at-Risk (CVaR), will be adopted as the predominant criterion to measure the risk-averse attitude. Based on game theory, important issues such as channel selection, pricing, order quantity, manufacturer encroachment, greening strategy, consumer return policies, financing strategies, channel coordination, contract design, information asymmetry, and capacity constraint will be modeled and analyzed. This book will help readers better understand operations management in dual-channel supply chain contexts with risk-averse behaviors, and will also provide effective techniques and tools for researchers and offer managerial insights for practitioners.

Author : Martin Christopher
Publisher : Pearson UK
Page : 323 pages
File Size : 47,6 Mb
Release : 2016-03-23
Category : Business & Economics
ISBN : 9781292083827

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Logistics and Supply Chain Management by Martin Christopher Pdf

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This updated 5th edition is a clear guide to all the key topics in an integrated approach to supply chains. As well as new and updated examples and case studies, there are two new chapters: Routes to Market: Many companies now have to manage multiple distribution channels - this chapter covers strategic issues on how companies “go to market” along with the cost implications of using alternative channels. Service Logistics: As companies begin to sell performance rather than physical product, this chapter explores the implications for logistics management as the need to provide higher levels of service and customer support becomes ever more critical.

Author : David F. Ross
Publisher : Springer Science & Business Media
Page : 379 pages
File Size : 51,9 Mb
Release : 2013-11-21
Category : Business & Economics
ISBN : 9781475748161

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Competing Through Supply Chain Management by David F. Ross Pdf

SCM is one of the hottest topics in manufacturing and distribution, and like JIT and TQC it requires a corporate commitment. This book provides both fundamental principles of SCM as well as a set of guidelines to assist in practical application of SCM. It will be one of the first books on the market that deals exclusively with SCM and its application. Readers in the academic, management sciences, sales, marketing and government environments will find this book of particular interest.

Author : David Frederick Ross
Publisher : CRC Press
Page : 220 pages
File Size : 55,5 Mb
Release : 2008-06-09
Category : Business & Economics
ISBN : 9781040082553

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The Intimate Supply Chain by David Frederick Ross Pdf

The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It‘s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and th

Author : Anonim
Publisher : Unknown
Page : 2 pages
File Size : 52,9 Mb
Release : 1624
Category : Electronic
ISBN : OCLC:491673769

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Positiones publicae. Contra dogmata aristotelica, paracelsica et cabalistica. Immortalitati sacrae... Harum positionum inexpugnabilem veritatem tuebitur, Deo dante, Joannes Bitaudus Xantonensis. Arbiter & praeses sedebit Antonius de Villon miles philosophus, & in universitate Parisiensi aliàs professor peripateticus. Die sabathi proximâ & dominicâ 24. & 25. mensis augusti 1624. toto pomeridiano tempore. Lutetiae Parisiorum, in palatio Reginae Margaritae by Anonim Pdf

Author : Linda Gorchels,Edward Marien,Chuck West
Publisher : McGraw Hill Professional
Page : 239 pages
File Size : 47,5 Mb
Release : 2004-05-22
Category : Business & Economics
ISBN : 9780071442954

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The Manager's Guide to Distribution Channels by Linda Gorchels,Edward Marien,Chuck West Pdf

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.

Author : John Gattorna
Publisher : Routledge
Page : 833 pages
File Size : 45,8 Mb
Release : 2017-03-02
Category : Business & Economics
ISBN : 9781351932295

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Gower Handbook of Supply Chain Management by John Gattorna Pdf

The ability to build and also maintain a world class logistics and distribution network is an essential ingredient in the success of the world's leading businesses, but keeping pace with changes in your sector and in others is hard to do. With the Gower Handbook of Supply Chain Management you will need to look no further. Written by a team of leading consultants with contributions from leading academic experts, this book will help you to keep pace with the latest global developments in supply chain management and logistics, and plan for the future. This book has over thirty chapters with detailed accounts of key topics and the latest developments, from e-collaboration and CRM integration, to reverse logistics and strategic sourcing, and includes case studies from Asia, Europe and North America. It looks at all aspects of operational excellence in logistics and supply chain management. The Gower Handbook of Supply Chain Management will help managers to benchmark their operations against the best-of-breed supply chains across the world. It provides a unique single source of expert opinion and experience.

Author : Dimitris Folinas,Thomas Fotiadis
Publisher : Routledge
Page : 232 pages
File Size : 48,6 Mb
Release : 2017-09-13
Category : Business & Economics
ISBN : 9781317296263

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Marketing and Supply Chain Management by Dimitris Folinas,Thomas Fotiadis Pdf

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.

Author : David F. Ross
Publisher : Springer Science & Business Media
Page : 834 pages
File Size : 55,6 Mb
Release : 2011-06-27
Category : Business & Economics
ISBN : 9781441989390

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Distribution Planning and Control by David F. Ross Pdf

When work began on the first volume ofthis text in 1992, the science of dis tribution management was still very much a backwater of general manage ment and academic thought. While most of the body of knowledge associated with calculating EOQs, fair-shares inventory deployment, productivity curves, and other operations management techniques had long been solidly established, new thinking about distribution management had taken a definite back-seat to the then dominant interest in Lean thinking, quality management, and business process reengineering and their impact on manufacturing and service organizations. For the most part, discussion relating to the distri bution function centered on a fairly recent concept called Logistics Manage ment. But, despite talk of how logistics could be used to integrate internal and external business functions and even be considered a source of com petitive advantage on its own, most of the focus remained on how companies could utilize operations management techniques to optimize the traditional day-to-day shipping and receiving functions in order to achieve cost contain ment and customer fulfillment objectives. In the end, distribution manage ment was, for the most part, still considered a dreary science, concerned with oftransportation rates and cost trade-offs. expediting and the tedious calculus Today, the science of distribution has become perhaps one of the most im portant and exciting disciplines in the management of business.

Author : Ivan Russo,Ilenia Confente
Publisher : Routledge
Page : 135 pages
File Size : 42,5 Mb
Release : 2017-08-03
Category : Business & Economics
ISBN : 9781351669351

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Customer Loyalty and Supply Chain Management by Ivan Russo,Ilenia Confente Pdf

Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation capabilities. Supply Chain Management synchronizes the efforts of all parties—particularly suppliers, manufacturers, retailers, dealers, customers—involved in achieving customer’s needs. Despite much research, the relationship between customer loyalty and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within marketing literature. Customer Loyalty and Supply Chain Management is the result of years of work by the authors on different projects concerning the overlapping areas of supply chains, logistics and marketing, drawing a connection between the literature to provide a holistic picture of the customer loyalty framework. Emphasis is given to the B2B context, where recent research has provided some clues to support the fact that investment in operations, new technologies and organizational strategy have had a significant role in understanding B2B loyalty, particularly in the context of global supply chains. Moreover, the book provides a modernized and predictive model of B2B loyalty, showing a different methodological approach that aims at capturing the complexity of the phenomenon. This book will be a useful resource for professionals and scholars from across the supply chain who are interested in exploring the dimension of customer loyalty in the challenging supplier and customer context.

Author : Richard E. Crandall,William R. Crandall,Charlie C. Chen
Publisher : CRC Press
Page : 648 pages
File Size : 51,9 Mb
Release : 2009-12-15
Category : Business & Economics
ISBN : 9781420091083

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Principles of Supply Chain Management by Richard E. Crandall,William R. Crandall,Charlie C. Chen Pdf

Going beyond the usual supply chain text, Principles of Supply Chain Management not only details the individual components of the supply chain but also illustrates how the pieces must come together. Providing the logic behind why supply chain management is essential, the text examines how supply chains are evolving, looks ahead to future developmen

Author : Lisa Villing
Publisher : GRIN Verlag
Page : 28 pages
File Size : 44,9 Mb
Release : 2017-04-11
Category : Business & Economics
ISBN : 9783668432444

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Supply Chain Management in Multichannel and Omnichannel Retailing by Lisa Villing Pdf

Seminar paper from the year 2017 in the subject Business economics - Supply, Production, Logistics, grade: 1,0, University of Applied Sciences Fulda, language: English, abstract: The aim of this paper is to give an overview of challenges for logistics and supply chain management which are linked to multichannel and omnichannel retailing. For this purpose, the characteristics and forms of multi- and omnichannel retailing are described and developments and their implications for retailers are pointed out. In combination with best practice approaches in SCM, recommendations for successful omnichannel supply chains, especially for order fulfillment and distribution logistics shall be outlined. Starting with the definitions of multi- and omnichannel retailing in the second chapter, the third chapter will focus on specific challenges and appropriate implications for retailers' supply chain management that are related to multi- and omnichannel distribution. The fourth chapter will finish with a conclusion and an outlook.

Author : Santiago Gallino,Antonio Moreno
Publisher : Springer Nature
Page : 353 pages
File Size : 45,7 Mb
Release : 2019-10-15
Category : Business & Economics
ISBN : 9783030201197

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Operations in an Omnichannel World by Santiago Gallino,Antonio Moreno Pdf

The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.