Author : Michael Levens
Publisher : Unknown
Page : 371 pages
File Size : 50,7 Mb
Release : 2012
Category : Marketing
ISBN : 0132177455
Marketing
Michael Levens
Marketing Defined Explained Applied
Marketing Defined Explained Applied Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Marketing Defined Explained Applied book. This book definitely worth reading, it is an incredibly well-written.
Marketing: Defined, Explained, Applied
Michael P Levens
Author : Michael P Levens
Publisher : Pearson Higher Ed
Page : 352 pages
File Size : 46,5 Mb
Release : 2013-10-03
Category : Business & Economics
ISBN : 9781292054124
Marketing: Defined, Explained, Applied by Michael P Levens Pdf
For undergraduate Principles of Marketing courses. A unique breakdown of marketing that speaks to students’ learning style. Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. The unique visual and organisational style of the text clearly presents key information that draws students into the material, allowing them to use their text rather than passively read it. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Marketing
Michael Levens
Author : Michael Levens
Publisher : Prentice Hall
Page : 0 pages
File Size : 52,8 Mb
Release : 2011-01-21
Category : Marketing
ISBN : 0132177471
Marketing by Michael Levens Pdf
A unique and easy-to-read breakdown of marketing information. "Marketing: Defined, Explained, Applied "was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text-rather than passively read it. The second edition features a new format that makes it easier for readers to study and learn the material.
Marketing
Michael P. Levens
Author : Michael P. Levens
Publisher : Unknown
Page : 290 pages
File Size : 43,7 Mb
Release : 2009
Category : Electronic
ISBN : 0558351646
Marketing by Michael P. Levens Pdf
Marketing + Mymarketinglab and Pearson Etext Access Card
Michael Levens
Author : Michael Levens
Publisher : Prentice Hall
Page : 128 pages
File Size : 48,8 Mb
Release : 2011-06
Category : Business & Economics
ISBN : 0132620006
Marketing + Mymarketinglab and Pearson Etext Access Card by Michael Levens Pdf
This package contains the following components: -0132177471: Marketing: Defined, Explained, Applied, Student Value Edition -0132175924: MyMarketingLab with Pearson eText -- Access Card -- for Marketing: Defined, Explained, Applied
Marketing Defined, Explained, Applied + Mymarketinglab
Michael Levens
Author : Michael Levens
Publisher : Prentice Hall
Page : 128 pages
File Size : 53,8 Mb
Release : 2011-07-27
Category : Business & Economics
ISBN : 0132805278
Marketing Defined, Explained, Applied + Mymarketinglab by Michael Levens Pdf
This package contains the following components: -0132666626: MyMarketingLab -- Access Card -- for Marketing: Defined, Explained, Applied -0132177153: Marketing: Defined, Explained, Applied
2014 Mylab Marketing -- Print Offer -- For Marketing
Michael P Levens
Author : Michael P Levens
Publisher : Pearson
Page : 384 pages
File Size : 53,7 Mb
Release : 2011-01-31
Category : Electronic
ISBN : 0132178389
2014 Mylab Marketing -- Print Offer -- For Marketing by Michael P Levens Pdf
Modern Corporations and Strategies at Work
Bhabani Shankar Nayak,Naznin Tabassum
Author : Bhabani Shankar Nayak,Naznin Tabassum
Publisher : Springer Nature
Page : 142 pages
File Size : 51,7 Mb
Release : 2022-09-13
Category : Business & Economics
ISBN : 9789811946486
Modern Corporations and Strategies at Work by Bhabani Shankar Nayak,Naznin Tabassum Pdf
Strategies are integral to growth, expansion and sustainability of modern corporations. The agile strategies are central to overcome challenges of the turbulent times accelerated by risks, pandemics, wars, political instabilities and environmental disasters. This book on ‘Modern Corporations and Strategies at Work’ focuses on different strategies followed by corporations. This book makes critical reading of corporate strategies and evaluates them. This book offers insights into the way corporations develop and implement strategies to face different challenges. This book explores wider world of corporate strategies and their limitations. The future of world economy and international business is shaped by large modern corporations and their rapidly changing business, management and marketing strategies. This book explores the way modern nation states are standing behind the corporations to ensure that their strategies are successful in a world of complex challenges. This book further examines how collaborations between the state and modern corporations are part of the corporate strategy at work today. Further how modern strategies are integral to the start, growth, expansion and sustainability of modern corporations. This book explores operational agilities and organisational abilities of modern corporations to engage with diverse challenges and overcome the crisis. The volatile business environment is creating conditions of instabilities for the market to function effectively and efficiently. Such conditions are weakening all agents and structures operating within international business and world economy. This book argues that there is an urgent need for a profound reshaping of the corporate strategies to deal with a post pandemic society. It is perhaps as far reaching as that the remaking of corporate strategies are in the crossroads today due to its intrinsic profit motives. The remaking of modern corporate strategy comes in the wake of pestilence of a global health crisis; its full impacts are yet to be felt, evaluated and understood. A comprehensive shift in corporate strategy from formulation, implementation and evaluation to remaking is at the heart of this transformations in the working of the corporations and their fundamental ideological apparatus.
Pricing
Gábor REKETTYE,Jonathan Liu
Author : Gábor REKETTYE,Jonathan Liu
Publisher : Transnational Press London
Page : 320 pages
File Size : 48,7 Mb
Release : 2018-05-23
Category : Business & Economics
ISBN : 9781910781944
Pricing by Gábor REKETTYE,Jonathan Liu Pdf
Pricing: The New Frontier by Gábor REKETTYE and Jonathan LIU Published: May 2018 The importance of pricing and price management is growing all over the world, primarily due to the turbulent economic situation, accelerating technological development, the saturation of markets and the globalization of competition. All these trends affect the achievement of company objectives, place prices, pricing and price management in a context that differs greatly from what has been known before. In developing and fast moving economies like India, getting the pricing strategy right is a necessity for the short and long term future of the firm. The pricing decision will impact on the profitability and ultimately on the performance of the firm. Executives and managers responsible making pricing decisions will find this book useful and informative in shedding light on an area that is complicate and complex. – Dr M.K. Nandakumar, Associate Professor of Strategic Management, Indian Institute of Management, Kozhikode, India. Leading technological development across the world requires an in-depth understanding of the impact of the pricing decision and business strategy. This book will give its readers a clear understanding of impact of the pricing decision on the industry, the customer and its competitors. I fully recommend and endorse this book. – Jeff C.K. Lim, BU Deputy CEO at ASM Pacific Technology Ltd. Singapore. Pricing of goods and services is a critical decision that creates immediate competitive advantage. This book explains the principles of pricing clearly and concisely. It seamlessly knits concept and practice. It is a useful text book but also useful to practicing managers charged with challenging task of pricing goods and services. I strongly recommend the book to practitioners and students. – Professor Abby Ghobadian FBAM, FAcSS, CCMI, Professor of Management, Henley Business School, United Kingdom. At a time when almost continuous change is disrupting nearly all industries and the internet is putting ever more power in the hands of the customer, a book that treats pricing with substance and foresight is a welcome addition to the market. – Professor John R. Schermerhorn, Jr., O’Bleness Professor Emeritus, Ohio University, United States In contemporary business pricing is much more than just the money equivalent of the product value. This book provides a high-quality review of different concepts and issues regarding pricing from different stakeholders’ perspectives. It can be recommended both as students’ textbook as well as a managers’ toolkit for making strategic and tactical pricing decisions. – Professor Mirna Leko Šimić, Professor of Marketing at Faculty of Economics at J.J. Strossmayer University of Osijek, Croatia Price is the value that is attached to a product or service and is usually the result of complex set of calculations, research and risk analysis. This book provides comprehensive and understandable strategies and tactics that one may use to price a product or service in our current the multi-faceted operating environment. It is a great resource for both practitioners and academics. – Dr Dolores Rinke, CPA, Professor Emerita, Purdue University, United States In a fast-changing world with fierce competition, pricing has been increasingly the new frontier and battle field for business operations. Dynamic pricing needs to be deployed as the brand new strategy for global organizations to gain competitive advantages and sustainable profit growth. This book provides insightful knowledge of the dynamics of setting price in a networked global context, and enables academics and professionals to have a clear understanding of the principle and practice. – Dr Xinping Shi, Associate Professor of Information and Operations Management, Hong Kong Baptist University, Hong Kong SAR China. Getting the pricing of products and services right is challenging and difficult. It is more complicated in a globalized world and further challenging when it is across different types of economies. This book will offer guidance in setting and negotiating prices for trading across borders and on the digital platform, and will prove useful for practitioners and students. I highly recommend the book. – Professor Vincent XG Qi, PhD, FRAI, Wolfson College, University of Cambridge; Marcel Mauss Chair Distinguished Professor of Global Supply Chain Management and Business Anthropology, Anshan Normal University in China. Contents PART 1. PRICING BASICS Chapter 1. PRICING IN FOCUS Chapter 2. THE ECONOMICS OF PRICING Chapter 3. CUSTOMERS’ PRICE PERCEPTION Chapter 4. PRICES, COSTS AND PROFIT Chapter 5. METHODS OF PRICE SETTING PART 2. STRATEGIES AND TACTICS OF PRICING Chapter 6. PRICING STRATEGY Chapter 7. PRODUCT LIFE CYCLE PRICING Chapter 8. DYNAMIC PRICING Chapter 9. PRODUCT LINES PRICING Chapter 10. PRICE BUNDLING PART 3. INTERMEDIARY PRICING Chapter 11. PRICING ACROSS THE MARKETING CHANNELS Chapter 12. RETAIL AND WHOLESALE PRICING Chapter 13. PRICING IN INTERNATIONAL MARKETS Chapter 14. SUCCESSFUL PRICE NEGOTIATIONS Bibliography Index Product Details: ISBN: 9781910781944 Publisher: Transnational Press London Published: 23 May 2018 Language: English Pages: 320 Interior Ink: Black & white Weight (approx.): 0.65 kg Dimensions (approx.): 18.9cm wide x 24.59cm tall
Redefining Success
Patricia M. Flynn,Tay Keong Tan,Milenko Gudić
Author : Patricia M. Flynn,Tay Keong Tan,Milenko Gudić
Publisher : Routledge
Page : 268 pages
File Size : 45,8 Mb
Release : 2017-09-27
Category : Business & Economics
ISBN : 9781351268790
Redefining Success by Patricia M. Flynn,Tay Keong Tan,Milenko Gudić Pdf
Redefining Success: Integrating Sustainability into Management Education advocates incorporating sustainability concepts that go beyond the financial ‘bottom line’ into management education and business practice. Highlighting the UN Global Compact (UNGC), the Principles for Responsible Management Education (PRME) and the Sustainability Development Goals (SDGs), it explores conceptual and practical issues, presents case studies and other empirical evidence, and offers solutions that will both encourage and assist management educators in the incorporation of sustainability into their courses and research. incorporating sustainability into their courses and research. Written by 34 individuals from 17 countries, the book addresses these topics from a variety of theoretical, disciplinary, geographic and organizational perspectives. The authors demonstrate how management educators, collaborating with business and civic organizations, can be change agents for a better world. Written for educators, scholars and business practitioners, the volume concludes with lessons learned, challenges encountered, and implications for responsible management education.
Business Administration Education
Satinder Dhiman
Author : Satinder Dhiman
Publisher : Springer
Page : 349 pages
File Size : 53,5 Mb
Release : 2012-07-16
Category : Business & Economics
ISBN : 9781137087102
Business Administration Education by Satinder Dhiman Pdf
A dynamic collaboration of nine experienced scholars, this timely work shares their rich blend of experiences and insights on emerging paradigms. This multifaceted work will assist students, scholars, and practitioners in attaining and maintaining excellence in an evolving world.
Enhancing Business Stability Through Collaboration
Ari Kuncoro,Viverita,Sri Rahayu Hijrah Hati,Dony Abdul Chalid
Author : Ari Kuncoro,Viverita,Sri Rahayu Hijrah Hati,Dony Abdul Chalid
Publisher : CRC Press
Page : 666 pages
File Size : 47,9 Mb
Release : 2017-10-16
Category : Business & Economics
ISBN : 9781351677035
Enhancing Business Stability Through Collaboration by Ari Kuncoro,Viverita,Sri Rahayu Hijrah Hati,Dony Abdul Chalid Pdf
Business practices in emerging markets are constantly challenged by the dynamic environments that involve stakeholders. This increases the interconnectedness and collaboration as well as spillover effect among business agents, that may increase or hold back economic stability. This phenomenon is captured in this proceedings volume, a collection of selected papers of the 10th ICBMR 2016 Conference, held October 25—27, 2016 in Lombok, Indonesia. This ICBMR’s theme was Enhancing Business Stability through Collaboration, and the contributions discuss theories, conceptual frameworks and empirical evidence of current issues in the areas of Business, Management, Finance, Accounting, Economics, Islamic Economics, and competitiveness. All topics include aspects of multidisciplinarity and complexity of safety in research and education.
MARKETING AND MANAGEMENT
GARY & ADAM ARMSTRONG (STEWART & DENIZE, SARA ET AL.)
Author : GARY & ADAM ARMSTRONG (STEWART & DENIZE, SARA ET AL.)
Publisher : Unknown
Page : 128 pages
File Size : 50,9 Mb
Release : 2020
Category : Electronic
ISBN : 0655702415
MARKETING AND MANAGEMENT by GARY & ADAM ARMSTRONG (STEWART & DENIZE, SARA ET AL.) Pdf
Advancing SMEs Toward E-Commerce Policies for Sustainability
Potluri, Rajasekhara Mouly,Vajjhala, Narasimha Rao
Author : Potluri, Rajasekhara Mouly,Vajjhala, Narasimha Rao
Publisher : IGI Global
Page : 354 pages
File Size : 52,7 Mb
Release : 2022-12-16
Category : Business & Economics
ISBN : 9781668457290
Advancing SMEs Toward E-Commerce Policies for Sustainability by Potluri, Rajasekhara Mouly,Vajjhala, Narasimha Rao Pdf
When traditional shopping becomes challenging, people are inclined to shop online. Recent limitations like government-imposed quarantines, social distancing, and fear of viruses have provided opportunities for the e-commerce business to thrive. Consumers turned to digital options to bypass physical shopping environments, which will undoubtedly influence long-term buyer behavior. Advancing SMEs Toward E-Commerce Policies for Sustainability provides a fresh perspective on how small and medium-sized enterprises (SMEs) can leverage e-commerce for sustainability and considers the best practices and challenges of adoption. Covering topics such as data science, digital ethics, and blockchain, this reference work is ideal for business owners, managers, policymakers, researchers, scholars, academicians, educators, and students.
Ethics in Marketing
Patrick E. Murphy,Gene R. Laczniak
Author : Patrick E. Murphy,Gene R. Laczniak
Publisher : Routledge
Page : 193 pages
File Size : 48,9 Mb
Release : 2012-02-13
Category : Business & Economics
ISBN : 9781136477874
Ethics in Marketing by Patrick E. Murphy,Gene R. Laczniak Pdf
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement to the readings for other marketing classes.
