Marketing For Special And Academic Libraries

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Marketing for Special and Academic Libraries

Valerie S. Gordon,Patricia C. Higginbottom
Marketing for Special and Academic Libraries Book PDF

Author : Valerie S. Gordon,Patricia C. Higginbottom
Publisher : Rowman & Littlefield
Page : 178 pages
File Size : 53,5 Mb
Release : 2016-03-15
Category : Language Arts & Disciplines
ISBN : 9781442262713

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Marketing for Special and Academic Libraries by Valerie S. Gordon,Patricia C. Higginbottom Pdf

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.

Marketing Today's Academic Library

Brian Mathews
Marketing Today s Academic Library Book PDF

Author : Brian Mathews
Publisher : American Library Association
Page : 193 pages
File Size : 49,7 Mb
Release : 2009
Category : Business & Economics
ISBN : 9780838909843

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Marketing Today's Academic Library by Brian Mathews Pdf

In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

Practical Marketing for the Academic Library

Stephanie Espinoza Villamor,Kimberly Shotick
Practical Marketing for the Academic Library Book PDF

Author : Stephanie Espinoza Villamor,Kimberly Shotick
Publisher : Bloomsbury Publishing USA
Page : 132 pages
File Size : 47,6 Mb
Release : 2022-05-24
Category : Business & Economics
ISBN : 9798216131274

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Practical Marketing for the Academic Library by Stephanie Espinoza Villamor,Kimberly Shotick Pdf

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.

Real-Life Marketing and Promotion Strategies in College Libraries

Barbara W Petruzzelli
Real Life Marketing and Promotion Strategies in College Libraries Book PDF

Author : Barbara W Petruzzelli
Publisher : Routledge
Page : 206 pages
File Size : 48,6 Mb
Release : 2012-11-12
Category : Language Arts & Disciplines
ISBN : 9781136444319

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Real-Life Marketing and Promotion Strategies in College Libraries by Barbara W Petruzzelli Pdf

Practical advice on how to promote your library and how to better understand and serve library users Real-Life Marketing and Promotion Strategies in College Libraries is a “how-to” guide to marketing and promotional activities that will raise your library’s visibility in the face of increased competition from other information providers. Academic librarians draw on their own experiences with real-life examples of what works (and what doesn’t) when developing, implementing, and evaluating on-campus marketing initiatives. You’ll learn how to use surveys, focus groups, advertising, target audiences, community outreach, and public relations to learn more about the needs of your library’s users, how to make improvements to meet those needs, and how to communicate those improvements to students and faculty. Academic librarians just getting started or well into their careers will benefit from the book’s practical approach to using marketing and promotional techniques that are effective and affordable. Each article of Real-Life Marketing and Promotion Strategies in College Libraries includes tables, figures, and appendices that provide tangible examples of marketing and promotional activities that really work. The book also includes a bibliography of effective marketing resources that’s kept up-to-date through an accompanying Web site. Real-Life Marketing and Promotion Strategies in College Libraries shows you how to: incorporate the results of LibQUAL+ and student focus groups into your short- and long-range planning use posters, displays, brochures, newspaper ads, and giveaways in your public relations campaigns get the word out to the community about your library and its services use the right media to match your message with your audience increase awareness of your library’s virtual reference services use postcards to promote your services collaborate with students to develop an advertising campaign implement a marketing action plan stage large-scale special events and programs and a whole lot more! Real-Life Marketing and Promotion Strategies in College Libraries is an essential professional resource for practicing academic librarians and library directors at colleges and universities.

Marketing Library and Information Services

Dinesh K. Gupta
Marketing Library and Information Services Book PDF

Author : Dinesh K. Gupta
Publisher : Walter de Gruyter
Page : 448 pages
File Size : 40,5 Mb
Release : 2006
Category : Business & Economics
ISBN : 3598117531

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Marketing Library and Information Services by Dinesh K. Gupta Pdf

Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Innovations in the Designing and Marketing of Information Services

Jesubright, John Jeyasekar,Saravanan, P
Innovations in the Designing and Marketing of Information Services Book PDF

Author : Jesubright, John Jeyasekar,Saravanan, P
Publisher : IGI Global
Page : 293 pages
File Size : 49,9 Mb
Release : 2019-11-29
Category : Language Arts & Disciplines
ISBN : 9781799814849

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Innovations in the Designing and Marketing of Information Services by Jesubright, John Jeyasekar,Saravanan, P Pdf

Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker. Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students.

Practical Marketing for the Academic Library

Stephanie Espinoza Villamor,Kimberly Shotick
Practical Marketing for the Academic Library Book PDF

Author : Stephanie Espinoza Villamor,Kimberly Shotick
Publisher : Libraries Unlimited
Page : 0 pages
File Size : 54,9 Mb
Release : 2022-05-24
Category : Business & Economics
ISBN : 9781440872228

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Practical Marketing for the Academic Library by Stephanie Espinoza Villamor,Kimberly Shotick Pdf

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.

Marketing Concepts for Libraries and Information Services

Eileen Elliott De Sáez
Marketing Concepts for Libraries and Information Services Book PDF

Author : Eileen Elliott De Sáez
Publisher : Unknown
Page : 246 pages
File Size : 53,5 Mb
Release : 2002
Category : Language Arts & Disciplines
ISBN : UOM:39015055203262

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Marketing Concepts for Libraries and Information Services by Eileen Elliott De Sáez Pdf

The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.

Marketing and Outreach for the Academic Library

Bradford Lee Eden
Marketing and Outreach for the Academic Library Book PDF

Author : Bradford Lee Eden
Publisher : Rowman & Littlefield
Page : 165 pages
File Size : 40,7 Mb
Release : 2016-05-12
Category : Language Arts & Disciplines
ISBN : 9781442262553

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Marketing and Outreach for the Academic Library by Bradford Lee Eden Pdf

Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.

Marketing Your Library's Electronic Resources

Marie R. Kennedy,Cheryl LaGuardia
Marketing Your Library s Electronic Resources Book PDF

Author : Marie R. Kennedy,Cheryl LaGuardia
Publisher : Unknown
Page : 192 pages
File Size : 51,9 Mb
Release : 2017-10-17
Category : Libraries
ISBN : 1783302674

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Marketing Your Library's Electronic Resources by Marie R. Kennedy,Cheryl LaGuardia Pdf

Marketing Your Library's Electronic Resources shows library and information professionals how todevelop strategic marketing plans to inform users how their library'se-resources can have an impact on their lives, from providing a trusted answerto a quick question to offering sage advice to inspire them through a long-termproject of their own design. Newly expanded and updated, thismanual demonstrates how to design and implement marketing plans that will helplibrarians save time, effort, and money while increasing the use of libraryresources. It shows readers how to construct marketing plans, from identifyingpurpose, its component parts, implementation, assessment, through to a guide tohow and when to revise it. Comprehensive yet to the point, this book includes: seven complete programs from avariety of public and academic libraries guides to determining, writing,implementing, assessing, and updating library marketing plans advice on making the most ofmarketing opportunities from learning management systems, discovery services,LibGuides, and more a step-by-step organizationguide, with a variety of model feedback and assessment forms an examination of the e-resourcelife cycle case studies that demonstratebest practice and outcomes. This book's flexible, step-by-step layout makes it an idealresource for anyone involved in promoting their library or information service,whether at an academic, public or special library or in archives or recordsmanagement. It's also a useful guide for LIS students internationally who needto understand the practice of library marketing.

Marketing Your Library's Electronic Resources

Marie R. Kennedy,Cheryl LaGuardia
Marketing Your Library s Electronic Resources Book PDF

Author : Marie R. Kennedy,Cheryl LaGuardia
Publisher : American Library Association
Page : 202 pages
File Size : 46,8 Mb
Release : 2013-03-07
Category : Business & Economics
ISBN : 9781555708894

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Marketing Your Library's Electronic Resources by Marie R. Kennedy,Cheryl LaGuardia Pdf

It’s often hard to juggle promoting a library’s e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes Four complete programs from both public and academic libraries A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models Numerous examples of well-executed plans and outcomes

The Library Marketing Toolkit

Ned Potter
The Library Marketing Toolkit Book PDF

Author : Ned Potter
Publisher : Facet Publishing
Page : 241 pages
File Size : 49,9 Mb
Release : 2012-06-23
Category : Business & Economics
ISBN : 9781856048064

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The Library Marketing Toolkit by Ned Potter Pdf

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

The Marketing of Academic, National and Public Libraries Worldwide

David Baker,Patrick Lo
The Marketing of Academic National and Public Libraries Worldwide Book PDF

Author : David Baker,Patrick Lo
Publisher : Elsevier
Page : 788 pages
File Size : 40,5 Mb
Release : 2024-01-30
Category : Language Arts & Disciplines
ISBN : 9780443134364

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The Marketing of Academic, National and Public Libraries Worldwide by David Baker,Patrick Lo Pdf

The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more. Written with a strong belief that library marketing and branding play a vital part in keeping existing library end-users and potential users informed and educated Presents the very first book of its kind to examine various factors affecting successful marketing campaigns and long-term brand building for libraries through a systematic review of case studies around the world Serves as a primary guide for library professionals to build their own brands via effective marketing campaigns, as well as long-lasting relationships with their communities

Outreach Services in Academic and Special Libraries

Paul Kelsey,Sigrid Kelsey
Outreach Services in Academic and Special Libraries Book PDF

Author : Paul Kelsey,Sigrid Kelsey
Publisher : Routledge
Page : 242 pages
File Size : 54,6 Mb
Release : 2003
Category : Language Arts & Disciplines
ISBN : 9780789024312

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Outreach Services in Academic and Special Libraries by Paul Kelsey,Sigrid Kelsey Pdf

Outreach Services in Academic and Special Libraries examines the creation and delivery of outreach programs designed to promote awareness of the library by meeting the information needs of underserved or uninformed patrons. This book contains the experiences of academic and special librarians who describe a wide array of successful outreach programs that are in place throughout the country. This valuable tool introduces professional librarians and library science students and faculty to current and highly innovative models of outreach services implemented in a variety of academic and special library settings.

Marketing and Promoting Electronic Resources

Eleonora I. Dubicki
Marketing and Promoting Electronic Resources Book PDF

Author : Eleonora I. Dubicki
Publisher : Routledge
Page : 202 pages
File Size : 55,7 Mb
Release : 2013-10-18
Category : Language Arts & Disciplines
ISBN : 9781317994077

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Marketing and Promoting Electronic Resources by Eleonora I. Dubicki Pdf

Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them. This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources. This material was published as a special issue of The Serials Librarian.