Marketing For The Mental Health Professional

Author : David P. Diana
Publisher : John Wiley & Sons
Page : 260 pages
File Size : 44,8 Mb
Release : 2010-03-19
Category : Psychology
ISBN : 9780470609132

Get Book

Marketing for the Mental Health Professional by David P. Diana Pdf

Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places." —Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic "David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision." —Melinda Edwards, MD, Psychiatrist A hands-on guide to building a successful mental health practice There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice. Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on: Using customer-based selling to create a thriving practice Developing effective strategies for engaging clients, building credibility, and earning loyalty Identifying true prospects that will lead to long-term success Using power, influence, and persuasion to help grow your practice Creating an impression and being remembered Using Internet technology to start a conversation and build relevance A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.

Author : Donald Self
Publisher : Routledge
Page : 221 pages
File Size : 41,5 Mb
Release : 2013-01-11
Category : Medical
ISBN : 9781135836832

Get Book

Public Mental Health Marketing by Donald Self Pdf

Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental Health Marketing helps practitioners and researchers learn to target specific groups more effectively, increasing their marketing effectiveness to benefit both mental health agencies and the people they serve. It presents a cross section of recent research on the many participants in the mental health system, including clients, donors, internal stakeholders, and the general public. Over a dozen chapters focus on the marketing of local, state, and national mental health agencies and their relationships with their various clienteles. This helpful book contains original research, tutorials, and case studies in areas such as the public as a target market, primary and secondary consumers’views of the system, referral and secondary resource markets, adolescents as a prevention and intervention market, and promotional and evaluative tools. Learn about the principles of marketing as they relate to mental health professionals; the use of fear appeals in public service announcements; building a marketing environment in community mental health settings; an analysis of changes in the marketing of mental health products to government, business, and industry; and strategies to identify and reach adolescents at risk for drug and alcohol abuse. Public Mental Health Marketing also contains abstracts for nearly one hundred recent articles and monographs that are useful to researchers and practitioners of marketing in the mental health field. Public information and public relations officers in local, state, and national mental health agencies, and academic and public policy researchers from both the mental health and marketing disciplines will find the information they need to increase the effectiveness of their work.

Author : Linda L. Lawless,G. Jean Wright
Publisher : John Wiley & Sons
Page : 344 pages
File Size : 47,9 Mb
Release : 2000
Category : Medical
ISBN : UOM:39015047859544

Get Book

How to Get Referrals by Linda L. Lawless,G. Jean Wright Pdf

Now more than ever, it's critical for mental health professionals to find new ways to succeed in today's competitive marketplace. Written by health niche marketing specialists Linda Lawless and Jean Wright, this book provides step-by-step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media. From setting up community forums to creating discussion groups, you'll discover new ways to gain clients in your area, how to work with managed care organizations and professional associations, find out how to help your practice grow by taking advantage of the services provided by other professionals and organizations, and how to network with the World Wide Web community. Learn which sites to visit and how to best reach potential clients. Each chapter is organized to assist mental health professionals in developing a strategic marketing plan for getting referrals from: physicians, attorneys, religious leaders, educators and the educational community, managed care organizations, mental health and complementary healthcare professions, and the community.

Author : William J. Winston
Publisher : Psychology Press
Page : 208 pages
File Size : 47,8 Mb
Release : 1984
Category : Business & Economics
ISBN : 0866562788

Get Book

Marketing for Mental Health Services by William J. Winston Pdf

Marketing has come of age in health care. This book will help you discover valuable marketing techniques to defeat the negative image that often haunt mental health services. Marketing for Mental Health Services presents constructive suggestions for using marketing to help make decisions related to accessibility, pricing, types and quality of mental health services, and community relations. This book will stimulate mental health professionals to use marketing more frequently as a key management tool. In it, you will learn: what a marketing plan is and how to develop one, step-by-step how to more effectively target key groups and develop target-based strategies the basics of using market research, done internally and externally, specifically for mental health organizations how several community mental health services utilized marketing the "nuts and bolts" methodology of marketing Employee Assistance Programs to businesses interested in cost-containment These chapters and others provide pragmatic marketing information for direct application by marketers in the mental health services. Marketing can become a most useful and beneficial tool when used effectively and this book will show you how to begin.

Author : William Winston,Norman Winegar,John Bistline
Publisher : Routledge
Page : 208 pages
File Size : 48,5 Mb
Release : 2020-04-03
Category : Medical
ISBN : 9781317822929

Get Book

Marketing Mental Health Services to Managed Care by William Winston,Norman Winegar,John Bistline Pdf

Managed care is rapidly making traditional marketing strategies for mental health services obsolete. Here is the definitive book that helps professionals understand contemporary market forces and how to reshape marketing strategies in an increasingly competitive environment.Marketing Mental Health Services to Managed Care begins by demystifying the seemingly bewildering world of managed care systems. It enables the reader to become a fully informed partner in providing services for managed care systems. In an era in which many professionals are affiliated with one or more managed care networks, this book guides clinicians toward greater control of their professional futures by providing the steps necessary to develop a successful managed care oriented practice strategy. It will be especially helpful to the newcomer to practice in the 1990s or the seasoned practitioner interested in increasing referrals from managed care systems.Readers of this highly practical new book learn how to analyze the market for clinical services, how to plan and develop services for the managed care market, and how to sell professional services in an era dominated by active payor entities. The increased importance of automation, group practices, and effective office management skills are discussed. Although of particular value to outpatient practitioners, Marketing Mental Health Services to Managed Care also discusses marketing strategies and revenue generating ideas for inpatient mental health and substance abuse treatment facilities. Program managers, administrators, and marketing professionals in the hospital industry will find this book a valuable investment.Of special interest to all readers are chapters addressing the impact of managed care systems--with their focus on accountability, cost-effectiveness, and quality--upon traditional clinical paradigms. Brief therapy skills and techniques are discussed by these two veteran clinicians and writers. Emerging clinical innovations and effective reimbursement strategies are also discussed in this remarkable new book. A resource section, managed care company directory, and a glossary of terms make this a practical guidebook of long-lasting value to professionals from many disciplines. College professors and graduate students will also find Marketing Mental Health Services to Managed Care a valuable introduction to marketing professional services in the managed care dominated marketplace for healthcare today.

Author : Kalman M. Heller
Publisher : Unknown
Page : 0 pages
File Size : 50,7 Mb
Release : 1997
Category : Mental health services
ISBN : 1568870310

Get Book

Strategic Marketing by Kalman M. Heller Pdf

How to apply sound business principles and marketing techniques to increase referrals and revenues, provide more competent and ethically appropriate care, and increase the likelihood that the people calling your office are the types of patients you want to see. The author, president of a multi-disciplinary practice that includes 17 therapists, brings 30 years of experience to bear in this winning presentation of ways to reshape your practice and capitalize on new opportunities for success.

Author : Robert Henley Woody
Publisher : Jossey-Bass
Page : 256 pages
File Size : 43,5 Mb
Release : 1989
Category : Psychology
ISBN : UOM:39015047473106

Get Book

Business Success in Mental Health Practice by Robert Henley Woody Pdf

Author : Barton E. Bernstein,Thomas L. Hartsell, Jr.
Publisher : John Wiley & Sons
Page : 479 pages
File Size : 51,7 Mb
Release : 2004-04-28
Category : Psychology
ISBN : 9780471663492

Get Book

The Portable Lawyer for Mental Health Professionals by Barton E. Bernstein,Thomas L. Hartsell, Jr. Pdf

Safeguard your mental health practice with up-to-date information and savvy advice on practicing in today's legal environment Today's mental health professional must approach the legal aspects of practice with both sensitivity and foreknowledge. The array of legal guidelines and ethical standards to comprehend is increasing in scope and complexity. Licensing issues, ethics questions, and malpractice suits all present pitfalls that, if ignored or misapprehended, can interrupt or even end a career. Written by two attorneys specializing in the legal aspects of mental health care, The Portable Lawyer for Mental Health Professionals, Second Edition is an indispensable survival guide for all clinicians. The authors explain how to handle allegations of malpractice, cope with threats of violence, preserve client confidentiality, and more. Each chapter features step-by-step guidance, helpful case studies, "legal light bulbs" highlighting important concepts, answers to frequently asked questions, dos and don'ts, and sample forms and contracts to help you safeguard your practice. Completely revised and updated, the Second Edition also includes new information on: * HIPAA * Treating older adults * Using "exotic" therapy techniques * Ethical and legal aspects of office leases * And more The Portable Lawyer for Mental Health Professionals, Second Edition offers the latest information for practicing in today's legal environment. Mental health caregivers, graduate students, attorneys, and clients alike will find this guide to be an invaluable resource.

Author : Thomas L. Hartsell, Jr.,Barton E. Bernstein
Publisher : John Wiley & Sons
Page : 560 pages
File Size : 55,7 Mb
Release : 2013-05-13
Category : Psychology
ISBN : 9781118341087

Get Book

The Portable Lawyer for Mental Health Professionals by Thomas L. Hartsell, Jr.,Barton E. Bernstein Pdf

Everything you need to legally safeguard your mental health practice Fully revised, The Portable Lawyer for Mental Health Professionals, Third Edition identifies, explores, and presents solutions to both the simple and complex legal questions that mental health practices must deal with daily. Written by Thomas Hartsell Jr. and Barton Bernstein—attorneys and therapists specializing in legal issues concerning mental health—this essential guide arms professionals with the expert knowledge needed to avoid a legal violation, or to know how to handle a situation if a complaint is filed. With downloadable sample forms and contracts—including the new Informed Consent for Psychological Testing and Professional Limited Liability Member Agreement forms—this complete resource features step-by-step guidance, helpful case studies, and "legal light bulbs" to alert clinicians to warning signs and help them steer clear of legally questionable situations. New to the Third Edition: Coverage of how to conduct business in a digital world, including how to handle confidentiality issues surrounding electronic health records and cloud computing, distance therapy, and maintaining a professional client-therapist relationship in a Facebook world Vital information on a variety of associations' ethics guidelines A look at the Health Information Technology for Economic and Clinical Health (HITECH) Act Considerations for using or not using evidence-based treatments New information on working with minors and dealing with homicidal clients Convenient and comprehensive, The Portable Lawyer for Mental Health Professionals, Third Edition is the quick-reference resource that mental health professionals, graduate students, attorneys, and clients alike can rely on to make informed legal decisions.

Author : American Psychological Association. Task Force on Marketing and Promotion of Psychological Services
Publisher : Unknown
Page : 27 pages
File Size : 51,6 Mb
Release : 1986
Category : Psychologists
ISBN : 068517803X

Get Book

Marketing Psychological Services by American Psychological Association. Task Force on Marketing and Promotion of Psychological Services Pdf

"Over the past few years, the Board of Professional Affairs (BPA) of the American Psychological Association (APA) has been discussing the many changes in the health care marketplace and how these changes affect psychologists. To focus more directly on the marketing of psychological services, BPA established the Subcommittee on Future Markets (SFM) in 1983. In addition to holding numerous workshops and symposia across the country to inform psychologists about marketplace changes and the role of psychology, the subcommittee also provided consultations to numerous state association leaders. In 1985 SFM was renamed the Task Force on Marketing and Promotion of Psychological Services (TFMAPPS) to reflect more accurately current activities and concerns. A primary purpose of TFMAPPS has been to demonstrate the serious need for psychologists to examine current trends and, ultimately, to motivate psychologists to establish a sturdy foothold in the evolving marketplace while protecting the advances previously made. With the creation of the TFMAPPS, BPA has taken the first step toward creating official, organizational support within APA to address these issues. In order to inform practitioners about the delivery of services in the changing health care marketplace, TFMAPPS developed this Guide. The following sections are included: 1. the changing health care system, 2. implications for psychologists, 3. coping with the changing marketplace, 4. economics of health care financing, 5. attempting to control health care costs, 6. the integration of health and mental health care, 7. legislative issues, and 8. a selective glossary and list of references"--Preface. (PsycINFO Database Record (c) 2006 APA, all rights reserved).

Author : William Winston,Norman Winegar,John Bistline
Publisher : Routledge
Page : 222 pages
File Size : 55,7 Mb
Release : 2020-04-03
Category : Medical
ISBN : 9781317822912

Get Book

Marketing Mental Health Services to Managed Care by William Winston,Norman Winegar,John Bistline Pdf

Managed care is rapidly making traditional marketing strategies for mental health services obsolete. Here is the definitive book that helps professionals understand contemporary market forces and how to reshape marketing strategies in an increasingly competitive environment. Marketing Mental Health Services to Managed Care begins by demystifying the seemingly bewildering world of managed care systems. It enables the reader to become a fully informed partner in providing services for managed care systems. In an era in which many professionals are affiliated with one or more managed care networks, this book guides clinicians toward greater control of their professional futures by providing the steps necessary to develop a successful managed care oriented practice strategy. It will be especially helpful to the newcomer to practice in the 1990s or the seasoned practitioner interested in increasing referrals from managed care systems. Readers of this highly practical new book learn how to analyze the market for clinical services, how to plan and develop services for the managed care market, and how to sell professional services in an era dominated by active payor entities. The increased importance of automation, group practices, and effective office management skills are discussed. Although of particular value to outpatient practitioners, Marketing Mental Health Services to Managed Care also discusses marketing strategies and revenue generating ideas for inpatient mental health and substance abuse treatment facilities. Program managers, administrators, and marketing professionals in the hospital industry will find this book a valuable investment. Of special interest to all readers are chapters addressing the impact of managed care systems--with their focus on accountability, cost-effectiveness, and quality--upon traditional clinical paradigms. Brief therapy skills and techniques are discussed by these two veteran clinicians and writers. Emerging clinical innovations and effective reimbursement strategies are also discussed in this remarkable new book. A resource section, managed care company directory, and a glossary of terms make this a practical guidebook of long-lasting value to professionals from many disciplines. College professors and graduate students will also find Marketing Mental Health Services to Managed Care a valuable introduction to marketing professional services in the managed care dominated marketplace for healthcare today.

Author : Stephanie Buehler, PsyD, CST-S
Publisher : Springer Publishing Company
Page : 360 pages
File Size : 54,8 Mb
Release : 2016-11-07
Category : Psychology
ISBN : 9780826174451

Get Book

What Every Mental Health Professional Needs to Know About Sex, Second Edition by Stephanie Buehler, PsyD, CST-S Pdf

The second edition of this acclaimed guide to understanding sexuality and working with clients on sexuality issues is extensively updated to reflect recent scientific, practical, and social developments in the field. It provides updated information on relevant disorders in the DSM-5, new theoretical approaches, new pharmacological treatments, updated information on STDs, new understandings of transgender individuals, the impact of same-sex marriage laws, controversies over sex addiction, and much more. Chapters are enhanced with the addition of new take-away points, additional worksheets, and a glossary. Distinguished by an easy-to-read, down-to-earth approach, the text provides plentiful information, tools, and exercises to increase the confidence and comfort of both trainee and experienced mental health professionals treating sexual issues. Based on the premise that the therapist must be comfortable with his or her own sexuality in order to provide effective treatment, the book discusses the characteristics of healthy sexuality for both client and therapist and addresses issues of discomfort that may arise for the therapist. New to the Second Edition: Sexual and other disorders in DSM-5 New understandings of sexual identity and fluidity, including transgender Legal status of same-sex marriage New pharmacological treatments for sexual issues New methods of sexological research Updated and expanded coverage of assessment tools Mindfulness interventions Supplemental Instructor's Manual with quizzes and chapter-by-chapter PowerPoint slides Updated Practitioner Resources including informational handouts and illustrations

Author : Chris E. Stout,Laurie C. Grand
Publisher : John Wiley & Sons
Page : 352 pages
File Size : 48,8 Mb
Release : 2010-06-10
Category : Psychology
ISBN : 9780470893494

Get Book

Getting Started in Private Practice by Chris E. Stout,Laurie C. Grand Pdf

All the tips and tools you need to build a successful mental health practice from the ground up Many mental health professionals currently working for group practices, hospitals, and private or government agencies have both the skills and the drive to become solo practitioners. But how and where do you begin? Getting Started in Private Practice is a reliable reference that offers the comprehensive information and armchair motivation you need to establish and build your own practice from the ground up. User-friendly and full of helpful tips, this handy book provides you with tools and techniques for starting and maintaining a thriving private practice, including information on: * Discovering your ideal practice * Creating a business plan * Financing your start-up * Setting fees * Setting up shop and measuring results * Minimizing risk * Managing managed care * Marketing your practice * Generating referrals * Utilizing additional print, Web, and organizational resources From major concerns such as ethics and liability to day-to-day matters like selecting stationery and business cards, Getting Started in Private Practice puts the best solutions at your fingertips. Whether you're a recent graduate or a seasoned pro, this invaluable resource will help you minimize the uncertainty of establishing a solo practice while maximizing the rewards.

Author : Gayle McCracken Tuttle,Dianne Rush Woods
Publisher : Psychology Press
Page : 164 pages
File Size : 53,7 Mb
Release : 1997
Category : Managed care plans (Medical care)
ISBN : 0876308485

Get Book

The Managed Care Answer Book for Mental Health Professionals by Gayle McCracken Tuttle,Dianne Rush Woods Pdf

First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.

Author : Richard W. Sears,John Rudisill,Carrie Mason-Sears
Publisher : John Wiley & Sons
Page : 512 pages
File Size : 43,9 Mb
Release : 2012-06-26
Category : Psychology
ISBN : 9781118428993

Get Book

Consultation Skills for Mental Health Professionals by Richard W. Sears,John Rudisill,Carrie Mason-Sears Pdf

Consultation interventions are an increasingly popular alternative to clinical practice, allowing the practitioner to interact with and affect many different individuals and organizations. This type of work challenges mental health professionals, drawing on all the skills and resources they may possess, yet also offers some of the greatest rewards and opportunities for service. Filled with numerous case examples and checklists, Consultation Skills for Mental Health Professionals contains a wealth of information on this important area of practice. It provides a comprehensive source for working with a diverse clientele in a variety of settings, discussing both traditional mental health consultation models and the fast-growing field of organizational consulting. The guide is divided into four parts: Individual-Level Consulting Issues takes up individual career assessment and counseling, along with how organizational contexts affect individual jobs; leadership, management, and supervision; executive assessment, selection, interviewing, and development; and executive coaching. Consulting to Small Systems discusses working with teams and groups; planning and conducting training and teambuilding; diversity in the workplace and in consultation. Consulting to Large Systems covers how to work with large organizations, including organizational structure, terms, culture, and concepts, as well as processes such as change and resistance; how to assess organizations, and the characteristics of healthy and dysfunctional workplaces; and issues involved in organizational intervention. Special Consulting Topics include issues such as the practical aspects of running a consulting practice; the skills required for successful clinical consultation; consultation services for special populations; and crisis consultation, including critical incident stress management, psychological first aid, disaster recovery, media communication, and school crisis response.