Public Mental Health Marketing

Author : Donald Self
Publisher : Routledge
Page : 221 pages
File Size : 45,5 Mb
Release : 2013-01-11
Category : Medical
ISBN : 9781135836832

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Public Mental Health Marketing by Donald Self Pdf

Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental Health Marketing helps practitioners and researchers learn to target specific groups more effectively, increasing their marketing effectiveness to benefit both mental health agencies and the people they serve. It presents a cross section of recent research on the many participants in the mental health system, including clients, donors, internal stakeholders, and the general public. Over a dozen chapters focus on the marketing of local, state, and national mental health agencies and their relationships with their various clienteles. This helpful book contains original research, tutorials, and case studies in areas such as the public as a target market, primary and secondary consumers’views of the system, referral and secondary resource markets, adolescents as a prevention and intervention market, and promotional and evaluative tools. Learn about the principles of marketing as they relate to mental health professionals; the use of fear appeals in public service announcements; building a marketing environment in community mental health settings; an analysis of changes in the marketing of mental health products to government, business, and industry; and strategies to identify and reach adolescents at risk for drug and alcohol abuse. Public Mental Health Marketing also contains abstracts for nearly one hundred recent articles and monographs that are useful to researchers and practitioners of marketing in the mental health field. Public information and public relations officers in local, state, and national mental health agencies, and academic and public policy researchers from both the mental health and marketing disciplines will find the information they need to increase the effectiveness of their work.

Author : William J. Winston
Publisher : Psychology Press
Page : 208 pages
File Size : 54,9 Mb
Release : 1984
Category : Business & Economics
ISBN : 0866562788

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Marketing for Mental Health Services by William J. Winston Pdf

Marketing has come of age in health care. This book will help you discover valuable marketing techniques to defeat the negative image that often haunt mental health services. Marketing for Mental Health Services presents constructive suggestions for using marketing to help make decisions related to accessibility, pricing, types and quality of mental health services, and community relations. This book will stimulate mental health professionals to use marketing more frequently as a key management tool. In it, you will learn: what a marketing plan is and how to develop one, step-by-step how to more effectively target key groups and develop target-based strategies the basics of using market research, done internally and externally, specifically for mental health organizations how several community mental health services utilized marketing the "nuts and bolts" methodology of marketing Employee Assistance Programs to businesses interested in cost-containment These chapters and others provide pragmatic marketing information for direct application by marketers in the mental health services. Marketing can become a most useful and beneficial tool when used effectively and this book will show you how to begin.

Author : David P. Diana
Publisher : John Wiley & Sons
Page : 260 pages
File Size : 48,7 Mb
Release : 2010-03-19
Category : Psychology
ISBN : 9780470609132

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Marketing for the Mental Health Professional by David P. Diana Pdf

Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places." —Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic "David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision." —Melinda Edwards, MD, Psychiatrist A hands-on guide to building a successful mental health practice There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice. Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on: Using customer-based selling to create a thriving practice Developing effective strategies for engaging clients, building credibility, and earning loyalty Identifying true prospects that will lead to long-term success Using power, influence, and persuasion to help grow your practice Creating an impression and being remembered Using Internet technology to start a conversation and build relevance A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.

Author : Kalman M. Heller
Publisher : Unknown
Page : 0 pages
File Size : 50,7 Mb
Release : 1997
Category : Mental health services
ISBN : 1568870310

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Strategic Marketing by Kalman M. Heller Pdf

How to apply sound business principles and marketing techniques to increase referrals and revenues, provide more competent and ethically appropriate care, and increase the likelihood that the people calling your office are the types of patients you want to see. The author, president of a multi-disciplinary practice that includes 17 therapists, brings 30 years of experience to bear in this winning presentation of ways to reshape your practice and capitalize on new opportunities for success.

Author : Hong Cheng,Philip Kotler,Nancy Lee
Publisher : Jones & Bartlett Learning
Page : 451 pages
File Size : 51,7 Mb
Release : 2011
Category : Business & Economics
ISBN : 9780763757977

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Social Marketing for Public Health by Hong Cheng,Philip Kotler,Nancy Lee Pdf

Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Author : Douglas H. Ruben
Publisher : Routledge
Page : 216 pages
File Size : 40,8 Mb
Release : 1995
Category : Psychology
ISBN : 1560249536

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Publicity for Mental Health Clinicians by Douglas H. Ruben Pdf

This personal guidebook shows professionals how to capitalize on media resources for clinical advancement within their local community and even nationwide. It describes direct and specific strategies that general practitioners in all human services fields can follow to increase their public visibility and broaden their careers. Media exposure in television, radio, and print expands basic marketing efforts far beyond traditional word of mouth and agency referrals. Publicity for Mental Health Clinicians presents advanced insights and information for rapidly expanding the provider's public image through the media to reach public consumers to sell products or advice. Readers will discover that self-marketing success can be a solo achievement without the financially draining retainers and expenditures of advertising and marketing firms, agents, and managers. Very user-friendly, Publicity for Mental Health Clinicians contains step-by-step methods for media involvement that are specific, direct, and tested by the author. He breaks the approach into 4 sections that cover mainstream areas of media and how to get started in each area: Television: inside secrets for identifying and using news interviews, local talk shows, infomercials, local access cable shows, and education/business video Radio: advantages of using local and national radio shows Print media: techniques for properly executing efforts in newsletters, newspapers, magazines, self-help books, and multimedia and electronic media Commercial industry: how to break into movies with technical script writing Author Doug Ruben presents tips and strategies for getting started in each area and he explores common setbacks and pitfalls that may occur. He describes prerequisites which practitioners should develop when embarking on career shifts and warns of obstacles to anticipate along the way. He explains how to prevent trouble in converting academic writing or talking styles to consumer styles and how to establish stage-smart savvy and a keen business diplomacy. Publicity for Mental Health Clinicians is an ideal handbook for clinical practitioners in all allied health fields who wish to branch out into different career areas. It provides them with a new perspective on self-promotion for venturing into new areas instead of settling into their practices. Psychiatrists, psychologists, social workers, family practitioners, nurses, and physical and occupational therapists will find a goldmine of usable information in this book to help them determine if and how to shift their career focus. Students in these fields will also find a vast array of nontraditional career choices.

Author : Robert Henley Woody
Publisher : Jossey-Bass
Page : 256 pages
File Size : 43,7 Mb
Release : 1989
Category : Psychology
ISBN : UOM:39015047473106

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Business Success in Mental Health Practice by Robert Henley Woody Pdf

Author : William Winston,Norman Winegar,John Bistline
Publisher : Routledge
Page : 208 pages
File Size : 50,5 Mb
Release : 2020-04-03
Category : Medical
ISBN : 9781317822929

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Marketing Mental Health Services to Managed Care by William Winston,Norman Winegar,John Bistline Pdf

Managed care is rapidly making traditional marketing strategies for mental health services obsolete. Here is the definitive book that helps professionals understand contemporary market forces and how to reshape marketing strategies in an increasingly competitive environment.Marketing Mental Health Services to Managed Care begins by demystifying the seemingly bewildering world of managed care systems. It enables the reader to become a fully informed partner in providing services for managed care systems. In an era in which many professionals are affiliated with one or more managed care networks, this book guides clinicians toward greater control of their professional futures by providing the steps necessary to develop a successful managed care oriented practice strategy. It will be especially helpful to the newcomer to practice in the 1990s or the seasoned practitioner interested in increasing referrals from managed care systems.Readers of this highly practical new book learn how to analyze the market for clinical services, how to plan and develop services for the managed care market, and how to sell professional services in an era dominated by active payor entities. The increased importance of automation, group practices, and effective office management skills are discussed. Although of particular value to outpatient practitioners, Marketing Mental Health Services to Managed Care also discusses marketing strategies and revenue generating ideas for inpatient mental health and substance abuse treatment facilities. Program managers, administrators, and marketing professionals in the hospital industry will find this book a valuable investment.Of special interest to all readers are chapters addressing the impact of managed care systems--with their focus on accountability, cost-effectiveness, and quality--upon traditional clinical paradigms. Brief therapy skills and techniques are discussed by these two veteran clinicians and writers. Emerging clinical innovations and effective reimbursement strategies are also discussed in this remarkable new book. A resource section, managed care company directory, and a glossary of terms make this a practical guidebook of long-lasting value to professionals from many disciplines. College professors and graduate students will also find Marketing Mental Health Services to Managed Care a valuable introduction to marketing professional services in the managed care dominated marketplace for healthcare today.

Author : Knifton, Lee,Quinn, Neil
Publisher : McGraw-Hill Education (UK)
Page : 226 pages
File Size : 40,6 Mb
Release : 2013-03-01
Category : Medical
ISBN : 9780335244898

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Public Mental Health: Global Perspectives by Knifton, Lee,Quinn, Neil Pdf

This book will provide readers with an overview of the core knowledge and issues in public mental health, and a guide for students and practitioners on the evidence and tools available to help them develop Public Mental Health programs that work in practice.

Author : W Douglas Evans,Gerard Hastings
Publisher : OUP Oxford
Page : 320 pages
File Size : 47,6 Mb
Release : 2008-09-11
Category : Medical
ISBN : 9780191553226

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Public Health Branding by W Douglas Evans,Gerard Hastings Pdf

Brands are designed to build relationships between consumers and the products, services, or organizations they represent by providing added value to their objects. Through brand promotion, consumers form associations with brands, which can become established and lead to a long-term relationship between the product, service or organization and consumer. Similarly, public health brands are the associations that individuals hold for health behaviours or lifestyles. Public health branding - building positive associations with healthy behaviours and lifestyle choices - is the primary strategy by which commercial marketing is applied in health communication and social marketing. This book examines theory and best practices of branding and its application in public health programs. Through a series of reviews and case studies, the book argues that branding is an emerging public health strategy that needs resources and continued development of innovative methodologies to effect lasting population-level change. In recent years, public health branding has been successfully applied across a wide range of chronic and infectious disease issues and behaviours - from tobacco control to HIV/AIDS - and globally across the developed and developing world. Branding is an important strategy for public health because it can address multiple behaviours simultaneously, and most health risks stem from multiple behaviours and complex lifestyle choices. Promoting healthy lifestyles is the key outcome for public health, thus making the development of improved branding strategies a critical objective for the field.

Author : Douglas H. Ruben
Publisher : Routledge
Page : 238 pages
File Size : 46,7 Mb
Release : 1997-05-30
Category : Psychology
ISBN : 0789004119

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Publicity for Mental Health Clinicians by Douglas H. Ruben Pdf

This personal guidebook shows professionals how to capitalize on media resources for clinical advancement within their local community and even nationwide. It describes direct and specific strategies that general practitioners in all human services fields can follow to increase their public visibility and broaden their careers. Media exposure in television, radio, and print expands basic marketing efforts far beyond traditional word of mouth and agency referrals. Publicity for Mental Health Clinicians presents advanced insights and information for rapidly expanding the provider's public image through the media to reach public consumers to sell products or advice. Readers will discover that self-marketing success can be a solo achievement without the financially draining retainers and expenditures of advertising and marketing firms, agents, and managers. Very user-friendly, Publicity for Mental Health Clinicians contains step-by-step methods for media involvement that are specific, direct, and tested by the author. He breaks the approach into 4 sections that cover mainstream areas of media and how to get started in each area: Television: inside secrets for identifying and using news interviews, local talk shows, infomercials, local access cable shows, and education/business video Radio: advantages of using local and national radio shows Print media: techniques for properly executing efforts in newsletters, newspapers, magazines, self-help books, and multimedia and electronic media Commercial industry: how to break into movies with technical script writing Author Doug Ruben presents tips and strategies for getting started in each area and he explores common setbacks and pitfalls that may occur. He describes prerequisites which practitioners should develop when embarking on career shifts and warns of obstacles to anticipate along the way. He explains how to prevent trouble in converting academic writing or talking styles to consumer styles and how to establish stage-smart savvy and a keen business diplomacy. Publicity for Mental Health Clinicians is an ideal handbook for clinical practitioners in all allied health fields who wish to branch out into different career areas. It provides them with a new perspective on self-promotion for venturing into new areas instead of settling into their practices. Psychiatrists, psychologists, social workers, family practitioners, nurses, and physical and occupational therapists will find a goldmine of usable information in this book to help them determine if and how to shift their career focus. Students in these fields will also find a vast array of nontraditional career choices.

Author : National Academies of Sciences, Engineering, and Medicine,Division of Behavioral and Social Sciences and Education,Board on Behavioral, Cognitive, and Sensory Sciences,Committee on the Science of Changing Behavioral Health Social Norms
Publisher : National Academies Press
Page : 171 pages
File Size : 42,7 Mb
Release : 2016-09-03
Category : Social Science
ISBN : 9780309439121

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Ending Discrimination Against People with Mental and Substance Use Disorders by National Academies of Sciences, Engineering, and Medicine,Division of Behavioral and Social Sciences and Education,Board on Behavioral, Cognitive, and Sensory Sciences,Committee on the Science of Changing Behavioral Health Social Norms Pdf

Estimates indicate that as many as 1 in 4 Americans will experience a mental health problem or will misuse alcohol or drugs in their lifetimes. These disorders are among the most highly stigmatized health conditions in the United States, and they remain barriers to full participation in society in areas as basic as education, housing, and employment. Improving the lives of people with mental health and substance abuse disorders has been a priority in the United States for more than 50 years. The Community Mental Health Act of 1963 is considered a major turning point in America's efforts to improve behavioral healthcare. It ushered in an era of optimism and hope and laid the groundwork for the consumer movement and new models of recovery. The consumer movement gave voice to people with mental and substance use disorders and brought their perspectives and experience into national discussions about mental health. However over the same 50-year period, positive change in American public attitudes and beliefs about mental and substance use disorders has lagged behind these advances. Stigma is a complex social phenomenon based on a relationship between an attribute and a stereotype that assigns undesirable labels, qualities, and behaviors to a person with that attribute. Labeled individuals are then socially devalued, which leads to inequality and discrimination. This report contributes to national efforts to understand and change attitudes, beliefs and behaviors that can lead to stigma and discrimination. Changing stigma in a lasting way will require coordinated efforts, which are based on the best possible evidence, supported at the national level with multiyear funding, and planned and implemented by an effective coalition of representative stakeholders. Ending Discrimination Against People with Mental and Substance Use Disorders: The Evidence for Stigma Change explores stigma and discrimination faced by individuals with mental or substance use disorders and recommends effective strategies for reducing stigma and encouraging people to seek treatment and other supportive services. It offers a set of conclusions and recommendations about successful stigma change strategies and the research needed to inform and evaluate these efforts in the United States.

Author : Anonim
Publisher : Unknown
Page : 108 pages
File Size : 55,9 Mb
Release : 2006
Category : Government publications
ISBN : SRLF:DD0000326827

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Developing a stigma reduction initiative by Anonim Pdf

Author : Jeff French,Clive Blair-Stevens,Dominic McVey,Rowena Merritt
Publisher : Oxford University Press
Page : 366 pages
File Size : 40,9 Mb
Release : 2010
Category : Business & Economics
ISBN : 9780199550692

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Social Marketing and Public Health by Jeff French,Clive Blair-Stevens,Dominic McVey,Rowena Merritt Pdf

Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book will provide an international account of the theory and practice behind social marketing.

Author : Hong Cheng,Philip Kotler,Nancy Lee
Publisher : Jones & Bartlett Publishers
Page : 450 pages
File Size : 49,5 Mb
Release : 2009-11-24
Category : Medical
ISBN : 9781449610081

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Social Marketing for Public Health by Hong Cheng,Philip Kotler,Nancy Lee Pdf

Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.