Marketing Identities

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Marketing Identities

David A. Brenner
Marketing Identities Book PDF

Author : David A. Brenner
Publisher : Wayne State University Press
Page : 287 pages
File Size : 53,5 Mb
Release : 2018-02-05
Category : Social Science
ISBN : 9780814345184

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Marketing Identities by David A. Brenner Pdf

Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history.

Marketing Identities

David A. Brenner
Marketing Identities Book PDF

Author : David A. Brenner
Publisher : Wayne State University Press
Page : 252 pages
File Size : 49,9 Mb
Release : 1998
Category : Germany
ISBN : 0814326846

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Marketing Identities by David A. Brenner Pdf

Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history.

Marketing Identities Through Language

E. Martin
Marketing Identities Through Language Book PDF

Author : E. Martin
Publisher : Springer
Page : 286 pages
File Size : 49,9 Mb
Release : 2005-11-30
Category : Business & Economics
ISBN : 9780230511903

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Marketing Identities Through Language by E. Martin Pdf

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Contemplating Corporate Marketing, Identity and Communication

Klement Podnar,John Balmer
Contemplating Corporate Marketing Identity and Communication Book PDF

Author : Klement Podnar,John Balmer
Publisher : Routledge
Page : 176 pages
File Size : 43,6 Mb
Release : 2013-12-16
Category : Business & Economics
ISBN : 9781317850700

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Contemplating Corporate Marketing, Identity and Communication by Klement Podnar,John Balmer Pdf

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.

Creating a Brand Identity: A Guide for Designers

Catharine Slade-Brooking
Creating a Brand Identity A Guide for Designers Book PDF

Author : Catharine Slade-Brooking
Publisher : Laurence King Publishing
Page : 427 pages
File Size : 43,6 Mb
Release : 2016-01-18
Category : Design
ISBN : 9781780679808

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Creating a Brand Identity: A Guide for Designers by Catharine Slade-Brooking Pdf

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Handbook of Research on Identity Theory in Marketing

Americus Reed II,Mark Forehand
Handbook of Research on Identity Theory in Marketing Book PDF

Author : Americus Reed II,Mark Forehand
Publisher : Edward Elgar Publishing
Page : 496 pages
File Size : 55,9 Mb
Release : 2019-12-27
Category : Business & Economics
ISBN : 9781788117739

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Handbook of Research on Identity Theory in Marketing by Americus Reed II,Mark Forehand Pdf

The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.

Corporate and Organizational Identities

Bertrand Moingeon,Guillaume Soenen
Corporate and Organizational Identities Book PDF

Author : Bertrand Moingeon,Guillaume Soenen
Publisher : Routledge
Page : 226 pages
File Size : 40,5 Mb
Release : 2002-07-18
Category : Business & Economics
ISBN : 9781134460144

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Corporate and Organizational Identities by Bertrand Moingeon,Guillaume Soenen Pdf

This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h

Marketing Countries, Places, and Place-associated Brands

Papadopoulos, Nicolas,Cleveland, Mark
Marketing Countries Places and Place associated Brands Book PDF

Author : Papadopoulos, Nicolas,Cleveland, Mark
Publisher : Edward Elgar Publishing
Page : 392 pages
File Size : 43,5 Mb
Release : 2021-09-14
Category : Business & Economics
ISBN : 9781839107375

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Marketing Countries, Places, and Place-associated Brands by Papadopoulos, Nicolas,Cleveland, Mark Pdf

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.

Marketing Michelin

Stephen L. Harp
Marketing Michelin Book PDF

Author : Stephen L. Harp
Publisher : JHU Press
Page : 390 pages
File Size : 49,5 Mb
Release : 2001-12-14
Category : Business & Economics
ISBN : 0801866510

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Marketing Michelin by Stephen L. Harp Pdf

Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.

The Routledge Companion to Identity and Consumption

Ayalla A. Ruvio,Russell Belk
The Routledge Companion to Identity and Consumption Book PDF

Author : Ayalla A. Ruvio,Russell Belk
Publisher : Routledge
Page : 424 pages
File Size : 53,9 Mb
Release : 2013-01-04
Category : Business & Economics
ISBN : 9781136253515

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The Routledge Companion to Identity and Consumption by Ayalla A. Ruvio,Russell Belk Pdf

"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption behaviour is fused with our self-identity - shaping it, changing it and often challenging it. The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so, presents a broad perspective on the dynamics of self-identity and consumption. With chapters discussing the theory, research and practical implications of these dynamics, including the way they change across our life span and their expression within different social, cultural and religious contexts, this book will be a valuable reference source for students and academics from a variety of disciplines.

Book of Branding

Radim Malinic
Book of Branding Book PDF

Author : Radim Malinic
Publisher : Brand Nu Limited
Page : 313 pages
File Size : 53,9 Mb
Release : 2019-11-11
Category : Design
ISBN : 9780993540035

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Book of Branding by Radim Malinic Pdf

Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.

Competition in Higher Education Branding and Marketing

Antigoni Papadimitriou
Competition in Higher Education Branding and Marketing Book PDF

Author : Antigoni Papadimitriou
Publisher : Springer
Page : 254 pages
File Size : 44,8 Mb
Release : 2017-10-06
Category : Education
ISBN : 9783319585277

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Competition in Higher Education Branding and Marketing by Antigoni Papadimitriou Pdf

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.

Understanding Branding in Higher Education

Anthony Lowrie
Understanding Branding in Higher Education Book PDF

Author : Anthony Lowrie
Publisher : Springer
Page : 188 pages
File Size : 49,8 Mb
Release : 2017-10-25
Category : Education
ISBN : 9781137560711

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Understanding Branding in Higher Education by Anthony Lowrie Pdf

This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy. Firstly, the book introduces the concept of desire as an underpinning for brand theory. The author then uses an explication of the concept of relevance linked with desire to further our understanding of higher education as an emancipatory project. Chapter 4 explores brand identity, which is shown to be a retroactive investment of naming. Mathemes are used to illustrate the theory of naming in identity formation. Finally, the author also examines the idea of the liberal arts and provides an ethnographic and critical discourse analysis of the liberal arts college.

Consumption, Identity and Style

Alan Tomlinson
Consumption Identity and Style Book PDF

Author : Alan Tomlinson
Publisher : Routledge
Page : 181 pages
File Size : 53,7 Mb
Release : 2006-05-18
Category : Business & Economics
ISBN : 9781134982493

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Consumption, Identity and Style by Alan Tomlinson Pdf

Explores the role of consumer culture in the contemporary economy, showing how our private leisure activities are constructions of a powerful and manipulative consumer market.

Shopping for Identity

Marilyn Halter
Shopping for Identity Book PDF

Author : Marilyn Halter
Publisher : Random House Digital, Inc.
Page : 258 pages
File Size : 52,5 Mb
Release : 2000
Category : Business & Economics
ISBN : 9780805210934

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Shopping for Identity by Marilyn Halter Pdf

In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--in other words, all of us. As immigrant groups gain economic security, they tend to reinforce--not relinquish--their ethnic identification. Marilyn Halter demonstrates that, to a great extent, they do it by shopping. And their purchasing power is enormous. How has the marketplace responded to this hunger? Instantly and wholeheartedly: tweaking old products and inventing new ones; launching new brands in supermarkets, new music groups, vacation itineraries, language courses, toys, greeting cards, et cetera. This nexus of business and ethnicity is already seen as the hottest consumer development of this decade, and Halter is uniquely qualified to describe its origins, the exponential growth of products and advertising, and the phenomenal sales of items from salsa to Chieftains CDs. She addresses her subject with an abundance of anecdotal evidence, telling examples of ethnic marketing, and interviews with entrepreneurs (many of them immigrants) who are vigorously seizing the opportunities offered by the business of ethnicity. Shopping for Identity is provocative, intriguing, and farseeing, illuminating an important aspect of our contemporary way of life while validating the yearning we all feel for connection to our roots. "From the Hardcover edition.