Marketing In Central And Eastern Europe

Author : Erdener Kaynak
Publisher : Routledge
Page : 116 pages
File Size : 43,6 Mb
Release : 2014-02-04
Category : Business & Economics
ISBN : 9781317948872

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Marketing in Central and Eastern Europe by Erdener Kaynak Pdf

Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.

Author : V H Kirpalani,Lechoslaw Garbarski,Erdener Kaynak
Publisher : Routledge
Page : 246 pages
File Size : 54,7 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781135696306

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Successfully Doing Business/Marketing In Eastern Europe by V H Kirpalani,Lechoslaw Garbarski,Erdener Kaynak Pdf

Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region. These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.

Author : Anonim
Publisher : Unknown
Page : 120 pages
File Size : 51,5 Mb
Release : 1993
Category : Marketing
ISBN : 0861766458

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Marketing in Central and Eastern Europe by Anonim Pdf

Author : Stewart Arnold,Petr Chadraba,Reiner Springer
Publisher : Routledge
Page : 257 pages
File Size : 55,5 Mb
Release : 2020-09-10
Category : Religion
ISBN : 9781000160550

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Marketing Strategies for Central and Eastern Europe by Stewart Arnold,Petr Chadraba,Reiner Springer Pdf

This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.

Author : Petr Chadraba
Publisher : Psychology Press
Page : 136 pages
File Size : 53,5 Mb
Release : 1995
Category : Business & Economics
ISBN : 1560247126

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The Central and Eastern European Markets by Petr Chadraba Pdf

The Central and Eastern European Markets covers a variety of business topics dealing with Central and Eastern Europe and offers a unique picture of these new markets. Chapters contain accurate information on joint ventures, market entry strategies for Central and Eastern Europe, financing for activities in Eastern Europe, and assessing the Ukraine as a market. With direct experience of these business issues, the contributing authors explore these specific topics: how the Czechoslovak telecommunications system was upgraded through a joint venture entry and expansion decisions made by Western firms in the Ukraine and ways in which firms use relationships in the home and host market to reduce the risks of strategic investment decisions investment patterns, strategic market characteristics, and resulting entry strategies of Western firms active in Eastern Europe since the fall of the Iron Curtain macro changes taking place in Hungary, Poland, and Bulgaria and changing market environments specific to each country development trends in the marketing environment in Eastern Europe, options for market entry, and favored market penetration strategies The Central and Eastern European Markets is an ideal source for detailed information needed by students researching business issues in these emerging markets. Professionals planning to enter or seeking to improve their market position in these regions can find specific business-related information and experience in this stimulating volume.

Author : Stewart Arnold
Publisher : Unknown
Page : 128 pages
File Size : 53,5 Mb
Release : 2017
Category : Electronic books
ISBN : 1315195941

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Marketing Strategies for Central and Eastern Europe by Stewart Arnold Pdf

"This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers."--Provided by publisher.

Author : Tim Cooke
Publisher : Unknown
Page : 382 pages
File Size : 55,5 Mb
Release : 1999
Category : Europe, Central
ISBN : 1840730544

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Marketing in Central and Eastern Europe by Tim Cooke Pdf

Author : Erdener Kaynak,Gopalkrishnan R Iyer,Lance A Masters
Publisher : Routledge
Page : 244 pages
File Size : 51,6 Mb
Release : 2014-04-08
Category : Business & Economics
ISBN : 9781317789192

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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS by Erdener Kaynak,Gopalkrishnan R Iyer,Lance A Masters Pdf

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

Author : Anonim
Publisher : Unknown
Page : 343 pages
File Size : 55,9 Mb
Release : 2002
Category : Marketing
ISBN : 9516839584

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Entry and Marketing Strategies Into and from Central and Eastern Europe by Anonim Pdf

Author : Stanley Paliwoda,Michael Thomas
Publisher : Routledge
Page : 531 pages
File Size : 40,8 Mb
Release : 2013-11-05
Category : Business & Economics
ISBN : 9781135387105

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International Marketing by Stanley Paliwoda,Michael Thomas Pdf

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.

Author : Richard L. Lynch
Publisher : Unknown
Page : 264 pages
File Size : 51,7 Mb
Release : 1992
Category : Business & Economics
ISBN : NWU:35556021748108

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European Marketing by Richard L. Lynch Pdf

The aim of this guide is to alert businesses to the marketing opportunities that exist within the EC, and to provide guidelines for the development and implementation of an effective pan-European marketing strategy. It is illustrated throughout with case studies of current market activities.

Author : Erdener Kaynak
Publisher : Routledge
Page : 184 pages
File Size : 49,9 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781136427510

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European Perspectives in Marketing by Erdener Kaynak Pdf

Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses! From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European countries, as there is a strong demand in these ten countries for various products and services. Very soon, we will be witnessing the emergence of an enlarged Europe with high market and investment potential. This resource examines marketing practices and consumer behavior in several EU countries, plus one EFTA country and one Associate EU member country. With conceptual frameworks, case studies, analytical insights into European marketing issues, empirical data, and propositions for future testing, European Perspectives in Marketing presents clear, understandable writing on: outsourcing industrial products from Eastern and Central European suppliers cross-cultural differences in the effect of advertising repetition and size—with a case study from Germany the internationalization of small high-tech firms—with case examples from Norway the impact of the euro on Italian consumers’ currency adjustment strategies—have they successfully adapted to the new currency by substituting their old internal price references (based on the high-denomination lira) with a new set of references that reflects the low-denomination currency of the euro? international antitrust strategies and the policies of Pepsi and Coke in Europe as compared to in the United States—and a look at the managerial and public policy implications of US and EU antitrust regulations recent advances in Information & Communication Technology (ICT) and how they can reduce the communication barriers between and within geographically dispersed organizations why young Turkish adults (high school and university students, and young people in the workforce) purchase and use mobile telephones for symbolic rather than practical reasons

Author : Marin Marinov
Publisher : Palgrave Macmillan
Page : 208 pages
File Size : 46,7 Mb
Release : 2005-09-03
Category : Business & Economics
ISBN : 1403947503

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Marketing in the Emerging Markets of Central and Eastern Europe by Marin Marinov Pdf

The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. In May 2004 eight of the CEE nations became members of the EU, and others are expected to join in 2007. This dynamic but heterogeneous region contains differences in the level of economic development, history, culture, business practices, etc. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.

Author : Phil Harris,Frank McDonald
Publisher : SAGE
Page : 340 pages
File Size : 54,7 Mb
Release : 2004-05-25
Category : Business & Economics
ISBN : 0761966056

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European Business and Marketing by Phil Harris,Frank McDonald Pdf

The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and post graduate courses, who need to understand modern European marketing, the European Union and the distinct features that are emerging in the World's largest market place. The second edition of the successful European Business and Marketing text has been fully revised and includes new chapters on marketing strategy in Euro

Author : A. Coskun Samli
Publisher : Greenwood
Page : 172 pages
File Size : 49,6 Mb
Release : 1978
Category : Business & Economics
ISBN : UOM:35128000191807

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Marketing and Distribution Systems in Eastern Europe by A. Coskun Samli Pdf