Marketing In The Middle East

Author : Nehme Azoury,Lindos Daou
Publisher : Palgrave Macmillan
Page : 184 pages
File Size : 45,8 Mb
Release : 2020-06-26
Category : Business & Economics
ISBN : 3030459594

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Business and Social Media in the Middle East by Nehme Azoury,Lindos Daou Pdf

This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.

Author : Giōrgos Vasileiou
Publisher : Unknown
Page : 158 pages
File Size : 41,5 Mb
Release : 1980-01-01
Category : Consumers
ISBN : 0860101983

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Marketing in the Middle East by Giōrgos Vasileiou Pdf

Author : Said Baaghil
Publisher : iUniverse
Page : 110 pages
File Size : 53,7 Mb
Release : 2007-12
Category : Business & Economics
ISBN : 9780595465934

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Eccentric Marketing by Said Baaghil Pdf

In Eccentric Marketing, marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed at transforming the way products and services are marketed in the Middle East. Baaghil illustrates how modern-day CEOs of Middle Eastern corporations must radically alter their traditional marketing programs in order to survive the new global economy. Using real-world examples, Eccentric Marketing analyzes the marketing failures and successes of companies operating in the Middle East and makes a convincing argument about their vital need to implement consumer-based marketing. Baaghil also demonstrates how many common character faults of Middle Eastern CEOs can not only damage a brand, but ultimately lead to its complete demise. Eccentric Marketing details the current market reality for small- to medium-sized companies in the Middle East and explains why most of these companies fail when promoting their products in the Western world. Drawing from actual business cases in Saudi Arabia, Baaghil proves that companies must learn how to instill their brand permanently in the consumer consciousness in order to survive and thrive. Baaghil's visionary concepts for building and integrating a powerful brand make Eccentric Marketing the must-have marketing guide for leading-edge companies operating in the Middle East.

Author : Erdener Kaynak
Publisher : Walter de Gruyter GmbH & Co KG
Page : 296 pages
File Size : 42,6 Mb
Release : 2015-10-16
Category : Business & Economics
ISBN : 9783110852172

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International Business in the Middle East by Erdener Kaynak Pdf

16.5 Within Western Countries -- 16.6 Between the Two Groups -- 16.7 Future Market Scenarios in the Middle East -- References -- The Editor -- The Authors -- Author Index -- Subject Index

Author : Ilhem Allagui
Publisher : Routledge
Page : 363 pages
File Size : 42,9 Mb
Release : 2019-03-29
Category : Social Science
ISBN : 9781000006957

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Advertising in MENA Goes Digital by Ilhem Allagui Pdf

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions. The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.

Author : Kamal G. Darouni
Publisher : Unknown
Page : 590 pages
File Size : 41,7 Mb
Release : 2002
Category : Advertising
ISBN : UOM:39015054436483

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Advertising and Marketing Communications in the Middle East by Kamal G. Darouni Pdf

Author : Kamal G. Darouni,Chaiban Cassis
Publisher : Unknown
Page : 151 pages
File Size : 44,6 Mb
Release : 1980*
Category : Marketing
ISBN : OCLC:785095003

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Marketing and Advertising for the Middle East by Kamal G. Darouni,Chaiban Cassis Pdf

Author : Erin A. Snider
Publisher : Cambridge University Press
Page : 249 pages
File Size : 46,8 Mb
Release : 2022-03-31
Category : Political Science
ISBN : 9781108844260

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Marketing Democracy by Erin A. Snider Pdf

By focusing on the construction and practice of democracy aid, this book shows how democracy aid can reinforce, rather than challenge authoritarian regimes.

Author : Eleanor Brantley Schwartz
Publisher : Unknown
Page : 30 pages
File Size : 45,9 Mb
Release : 1977
Category : Marketing
ISBN : PSU:000006342142

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Marketing in the Middle East by Eleanor Brantley Schwartz Pdf

Author : M. Marinov
Publisher : Springer
Page : 220 pages
File Size : 51,5 Mb
Release : 2006-11-28
Category : Social Science
ISBN : 9780230626287

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Marketing in the Emerging Markets of Islamic Countries by M. Marinov Pdf

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

Author : Manucher Farhang
Publisher : Unknown
Page : 121 pages
File Size : 45,7 Mb
Release : 1987
Category : Corporations, Swedish
ISBN : 919710051X

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Market Entry in the Middle East by Manucher Farhang Pdf

Author : Ajay K. Manrai,H. Lee Meadow
Publisher : Springer
Page : 505 pages
File Size : 45,9 Mb
Release : 2015-06-09
Category : Business & Economics
ISBN : 9783319173566

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Global Perspectives in Marketing for the 21st Century by Ajay K. Manrai,H. Lee Meadow Pdf

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Khalid Mustafa Medani
Publisher : Cambridge University Press
Page : 427 pages
File Size : 43,8 Mb
Release : 2022-09-08
Category : Political Science
ISBN : 9781009257718

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Black Markets and Militants by Khalid Mustafa Medani Pdf

Understanding the political and socio-economic factors which give rise to youth recruitment into militant organizations is central to grasping some of the most important issues that affect the contemporary Middle East and Africa. In this book, Khalid Mustafa Medani explains why youth are attracted to militant organizations, examining the specific role economic globalization plays in determining how and why militant activists emerge. Based on extensive fieldwork, Medani offers an in-depth analysis of the impact of globalization, neoliberal reforms and informal economic networks on the rise and evolution of moderate and militant Islamist movements. In an original contribution to the study of Islamist and ethnic politics, he shows the importance of understanding when and under what conditions religious rather than other forms of identity become politically salient. This title is also available as Open Access on Cambridge Core.

Author : Tim J. Rogmans
Publisher : Business Expert Press
Page : 140 pages
File Size : 52,9 Mb
Release : 2012-09-01
Category : Business & Economics
ISBN : 9781606492062

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The Emerging Markets of the Middle East by Tim J. Rogmans Pdf

Over the next decade, the economies of the Middle East will continue to be characterized by rapid growth, political turmoil, and increasing competitive intensity. International investors have the choice either to ignore the region all together and bypass business opportunities with great potential or to make a careful assessment of which countries to enter and how to enter them successfully. This book is the first of its kind to include the information, insights, and frameworks that are required to develop entry and growth strategies for the Middle East in the new turbulent environment following the global economic crisis and the Arab Spring. The first part of this book provides an in-depth analysis of the major developments that determine the business environment of different countries in the region, including a discussion of major social and economic developments, the impact of the rise in multinational companies from the Middle East, and the role played by institutions and political risk. The second part deals with each of the major decisions that a company planning to grow in the region needs to make: Which countries to enter? What is the right entry mode and ownership structure? How to choose between a greenfield operation and an acquisition? This book concludes with valuable and practical advice on the process of setting up operations in the Middle East.

Author : Said Aghil Baaghil
Publisher : iUniverse
Page : 176 pages
File Size : 46,8 Mb
Release : 2013-04-04
Category : Business & Economics
ISBN : 9781475983234

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The Power of Belonging by Said Aghil Baaghil Pdf

The book is rich with useful information both for marketing professionals and for people who are simply interested in how marketing works. In that regard, Baaghil provides a useful overview of everything you need to know about marketing, which for Baaghil means finding a way to invite your audience to belong to the brand, and vice versa. Budding entrepreneurs in the early stages of founding a business would be particularly well-served to read Baaghil’s advice concerning brands, since he makes a passionate argument that branding starts at the business conception stage. Business owners who don’t think about their brands from the beginning, says Baaghil, are still building a brand perception—they’re just building an unplanned, “wild” brand perception. By the time the new entrepreneur is ready to release a product, if he or she is thinking of branding merely as colors and a logo, it may be too late. One of the most interesting and useful parts of the book is Baaghil’s ongoing engagement with the problems of business and marketing specifically with regard to the Middle East and the developing world. He speaks warmly yet firmly to Middle Eastern CEOs, providing them with needful advice that comes from his clear vision of how far there is to go, but more importantly, how great the possibilities are for business and culture in the region. For the past twenty years of my life I have striven to excel in a field I passionately love—marketing. From my days at the University of Maine pursuing my marketing degree until today my life has been marketing. My early experience in the profession dates back to 1990, when I joined a reputable company, Edison Brothers, based out of St Louis, Missouri. Now I have risen from an employee to a self-employed entrepreneur who has created numerous companies for himself and others. My experience speaks for itself—through my marketing work, the books I’ve authored, and my consultancies.