Eccentric Marketing

Author : Said Baaghil
Publisher : iUniverse
Page : 110 pages
File Size : 45,7 Mb
Release : 2007-12
Category : Business & Economics
ISBN : 9780595465934

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Eccentric Marketing by Said Baaghil Pdf

In Eccentric Marketing, marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed at transforming the way products and services are marketed in the Middle East. Baaghil illustrates how modern-day CEOs of Middle Eastern corporations must radically alter their traditional marketing programs in order to survive the new global economy. Using real-world examples, Eccentric Marketing analyzes the marketing failures and successes of companies operating in the Middle East and makes a convincing argument about their vital need to implement consumer-based marketing. Baaghil also demonstrates how many common character faults of Middle Eastern CEOs can not only damage a brand, but ultimately lead to its complete demise. Eccentric Marketing details the current market reality for small- to medium-sized companies in the Middle East and explains why most of these companies fail when promoting their products in the Western world. Drawing from actual business cases in Saudi Arabia, Baaghil proves that companies must learn how to instill their brand permanently in the consumer consciousness in order to survive and thrive. Baaghil's visionary concepts for building and integrating a powerful brand make Eccentric Marketing the must-have marketing guide for leading-edge companies operating in the Middle East.

Author : David Meerman Scott,Brian Halligan
Publisher : John Wiley & Sons
Page : 195 pages
File Size : 43,9 Mb
Release : 2010-08-05
Category : Business & Economics
ISBN : 9780470940846

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Marketing Lessons from the Grateful Dead by David Meerman Scott,Brian Halligan Pdf

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Author : David Meerman Scott
Publisher : John Wiley & Sons
Page : 464 pages
File Size : 46,5 Mb
Release : 2013-06-19
Category : Business & Economics
ISBN : 9781118711071

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The New Rules of Marketing & PR by David Meerman Scott Pdf

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Author : Anonim
Publisher : Unknown
Page : 1086 pages
File Size : 55,5 Mb
Release : 1986
Category : Advertising
ISBN : UOM:39076001307540

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Marketing & Media Decisions by Anonim Pdf

Author : Federico Cecconi,Marco Campennì
Publisher : Springer
Page : 198 pages
File Size : 45,8 Mb
Release : 2019-07-30
Category : Business & Economics
ISBN : 9783030226053

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Information and Communication Technologies (ICT) in Economic Modeling by Federico Cecconi,Marco Campennì Pdf

This book presents the effects of integrating information and communication technologies (ICT) and economic processes in macroeconomic dynamics, finance, marketing, industrial policies, and in government economic strategy. The text explores modeling and applications in these fields and also describes, in a clear and accessible manner, the theories that guide the integration among information technology (IT), telecommunications, and the economy, while presenting examples of their applications. Current trends such as artificial intelligence, machine learning, and big data technologies used in economics are also included. This volume is suitable for researchers, practitioners, and students working in economic theory and the computational social sciences.

Author : Stephen Brown,Bill Clarke,Anne Marie Doherty
Publisher : Routledge
Page : 316 pages
File Size : 52,6 Mb
Release : 2003-09-02
Category : Business & Economics
ISBN : 9781134669738

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Romancing the Market by Stephen Brown,Bill Clarke,Anne Marie Doherty Pdf

Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.

Author : Robert Jensen
Publisher : Princeton University Press
Page : 380 pages
File Size : 43,8 Mb
Release : 1994
Category : Art
ISBN : 0691029261

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Marketing Modernism in Fin-de-siècle Europe by Robert Jensen Pdf

In describing the canon-building of modern dealerships, Jensen considers the new "ideological dealer" and explores the commercial construction of artistic identity through such rhetorical concepts as temperament and "independent art" and through such institutional structures as the retrospective.

Author : Anthony Mayo,Anthony J. Mayo,Nitin Nohria
Publisher : Harvard Business Press
Page : 478 pages
File Size : 55,7 Mb
Release : 2005
Category : Biography & Autobiography
ISBN : 9781591393450

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In Their Time by Anthony Mayo,Anthony J. Mayo,Nitin Nohria Pdf

From little known heroes to legends like Sam Walton and Bill Gates, this absorbing book weaves history, economics, and personality to reveal the secrets behind the success of the last century’s greatest American business leaders. The authors show that a key to success was “contextual intelligence”: the ability to “read” and understand the context of the times and seize the unique opportunities within them. Leadership titles sell well for us, and this book should get strong review attention Powerful Resource: canon of the 20th century’s greatest business leaders in one volume Absorbing read: the stories include both well known and unfamiliar leaders New Leadership Theory: many leadership profiles focus on personality traits; the authors’ theory of “contextual intelligence” represents a fresh perspective Well-researched: based on a Harvard Business School Leadership Initiative Study of 1,000 great CEOs and Founders of American companies from 1900-1999 Many of the leaders profiled hail from non-US countries

Author : Anonim
Publisher : Unknown
Page : 1298 pages
File Size : 54,8 Mb
Release : 1980
Category : Advertising
ISBN : UCLA:L0050857051

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Marketing by Anonim Pdf

Author : Brian Smith
Publisher : Routledge
Page : 395 pages
File Size : 41,9 Mb
Release : 2005
Category : Business & Economics
ISBN : 9780750662482

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Making Marketing Happen by Brian Smith Pdf

'Making Marketing Happen' is prompted by the needs of practising managers who have found the traditional marketing planning texts to be hard to apply to their own market. Successful companies use a hybrid strategy which is unique to every company. This book shows how to construct your own hybrid strategy.

Author : United States. Department of Agriculture
Publisher : Unknown
Page : 538 pages
File Size : 45,7 Mb
Release : 1954
Category : Agriculture
ISBN : IND:32000006166047

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Marketing by United States. Department of Agriculture Pdf

Author : Anonim
Publisher : Unknown
Page : 786 pages
File Size : 40,7 Mb
Release : 1980
Category : Grocery trade
ISBN : PSU:000003781340

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Progressive Grocer's Marketing Guidebook by Anonim Pdf

Author : United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher : Unknown
Page : 756 pages
File Size : 52,7 Mb
Release : 1975
Category : Electronic
ISBN : STANFORD:36105021022277

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Electric Utility Problems: Fuel Adjustment Clauses, Hearings Before the Subcommittee on Oversight and Investigations of ..., 94-1, May 1, 2, and 5, 1975 by United States. Congress. House. Committee on Interstate and Foreign Commerce Pdf

Author : Deborah Valenze
Publisher : Yale University Press
Page : 277 pages
File Size : 40,7 Mb
Release : 2023-06-27
Category : Electronic
ISBN : 9780300246131

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The Invention of Scarcity by Deborah Valenze Pdf

A radical new reading of eighteenth-century British theorist Thomas Robert Malthus, which recovers diverse ideas about subsistence production and environments later eclipsed by classical economics With the publication of Essay on the Principle of Population and its projection of food shortages in the face of ballooning populations, British theorist Thomas Robert Malthus secured a leading role in modern political and economic thought. In this startling new interpretation, Deborah Valenze reveals how canonical readings of Malthus fail to acknowledge his narrow understanding of what constitutes food production. Valenze returns to the eighteenth-century contexts that generated his arguments, showing how Malthus mobilized a redemptive narrative of British historical development and dismissed the varied ways that people adapted to the challenges of subsistence needs. She uses history, anthropology, food studies, and animal studies to redirect our attention to the margins of Malthus's essay, where activities such as hunting, gathering, herding, and gardening were rendered extraneous. She demonstrates how Malthus's omissions and his subsequent canonization provided a rationale for colonial imposition of British agricultural models, regardless of environmental diversity. By broadening our conception of human livelihoods, Valenze suggests pathways to resistance against the hegemony of Malthusian political economy. The Invention of Scarcity invites us to imagine a world where monoculture is in retreat and the margins are recentered as spaces of experimentation, nimbleness, and human flourishing.

Author : Gary L. Lilien,Arvind Rangaswamy
Publisher : DecisionPro
Page : 545 pages
File Size : 44,6 Mb
Release : 2004
Category : Business & Economics
ISBN : 9781412022521

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Marketing Engineering by Gary L. Lilien,Arvind Rangaswamy Pdf

Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.