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Author : United States. Department of Transportation
Publisher : Unknown
Page : 178 pages
File Size : 50,7 Mb
Release : 1998
Category : Contracting out
ISBN : IND:30000061375592
Author : United States. Department of Transportation
Publisher : Unknown
Page : 328 pages
File Size : 43,6 Mb
Release : 1994
Category : Federal aid to minority business enterprises
ISBN : IND:30000044511578
Author : International Development Research Centre (Canada)
Publisher : IDRC
Page : 483 pages
File Size : 47,6 Mb
Release : 1999
Category : Business & Economics
ISBN : 9780889368170
Contributed articles presented at a workshop held in 1994.
Author : Anonim
Publisher : Unknown
Page : 444 pages
File Size : 55,9 Mb
Release : 1971
Category : Marketing
ISBN : STANFORD:36105210309733
Author : Michael R. Oppenheim,Wendy Diamond Mulcahy
Publisher : Routledge
Page : 367 pages
File Size : 44,9 Mb
Release : 2013-10-31
Category : Business & Economics
ISBN : 9781135185596
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author : Jason S. Schwarz,Chris Chapman,Elea McDonnell Feit
Publisher : Springer Nature
Page : 272 pages
File Size : 45,5 Mb
Release : 2020-11-03
Category : Computers
ISBN : 9783030497200
This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics.
Author : Callie Daum,Michelle Bartonico,Vibrant Publishers
Publisher : Vibrant Publishers
Page : 193 pages
File Size : 45,9 Mb
Release : 2023-11-14
Category : Business & Economics
ISBN : 9781636511795
In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge — from budgeting techniques to marketing strategic planning to an introduction to career specialization areas — that will help ensure you are equipped for success as a marketing professional. A modern marketer’s playbook to create value for your organization and its customers In this book you will: i. Learn how to build a marketing plan, ii. Get an understanding of the various marketing specialization areas, iii. Pick up approaches and resources to demonstrate marketing return on investment, iv. Grasp how to self-evaluate your skills and competencies The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers. The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation. By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere.
Author : Anonim
Publisher : Unknown
Page : 1038 pages
File Size : 47,9 Mb
Release : 1964
Category : Marketing research
ISBN : MINN:31951T00352534D
Author : United States. Department of Transportation
Publisher : Unknown
Page : 128 pages
File Size : 54,5 Mb
Release : 1998
Category : Federal aid to minority business enterprises
ISBN : OCLC:806305388
Author : Hiram C. Barksdale,Jac L. Goldstucker
Publisher : Unknown
Page : 504 pages
File Size : 46,7 Mb
Release : 1995
Category : Marketing
ISBN : 0884062600
Author : Chris Chapman,Elea McDonnell Feit
Publisher : Springer
Page : 0 pages
File Size : 48,9 Mb
Release : 2015-03-25
Category : Business & Economics
ISBN : 3319144359
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.
Author : Michael Halperin,Ruth A. Pagell
Publisher : Taylor & Francis
Page : 464 pages
File Size : 53,9 Mb
Release : 2024-02-02
Category : Reference
ISBN : 9781135932824
This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
Author : Anonim
Publisher : Unknown
Page : 292 pages
File Size : 47,6 Mb
Release : 1982
Category : Energy consumption
ISBN : MINN:31951P00963768B
Author : Joseph F. Hair,Robert P. Bush,David J. Ortinau
Publisher : Unknown
Page : 720 pages
File Size : 44,8 Mb
Release : 2002-04
Category : Marketing research
ISBN : 0071195440
An application-oriented guide to marketing research. It explores the research tools and skills required of market researchers and business decision-makers, highlighting the practice of customer-based management. This edition features a new chapter on information technology and marketing research.
Author : Barton J. Goldenberg
Publisher : Prentice Hall Professional
Page : 322 pages
File Size : 51,8 Mb
Release : 2002
Category : Business & Economics
ISBN : 013008851X
In CRM Automation, one of the world's leading CRM experts delivers hands-on guidance for every phase of your CRM initiative: goal-setting, process review, vendor selection, implementation, rollout, support, and administration. Drawing on 18 years of experience with more than 300 enterprise deployments, Barton Goldenberg offers a start-to-finish implementation blueprint covering every customer-focused business function: marketing, sales, customer service, field support, and beyond.