Marketing Island Destinations

Author : Acolla Lewis-Cameron,Acolla Lewis,Sherma Roberts
Publisher : Routledge
Page : 187 pages
File Size : 50,9 Mb
Release : 2010
Category : Business & Economics
ISBN : 9780123849090

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Marketing Island Destinations by Acolla Lewis-Cameron,Acolla Lewis,Sherma Roberts Pdf

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline, and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.

Author : Steven Pike
Publisher : Routledge
Page : 423 pages
File Size : 44,8 Mb
Release : 2012-08-06
Category : Business & Economics
ISBN : 9781136002663

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Destination Marketing by Steven Pike Pdf

The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.

Author : Martin Oppermann
Publisher : Routledge
Page : 0 pages
File Size : 43,6 Mb
Release : 1997
Category : Tourism
ISBN : 0789003368

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Geography and Tourism Marketing by Martin Oppermann Pdf

Presents case studies and articles which illustrate how insights from geography can be used to conquer market segmentation and improve tourism marketing approaches. Topics include the World Wide Web in travel and tourism marketing; the advantages of understanding the impact that a tourist's country of origin has on small island destinations; pinpointing problems in a specific business venture in order to avoid similar mistakes; providing interactive maps to potential consumers through GIS; determining the effectiveness of brochures; and the fast-growing market of nature travelers. Paper edition (0-7890-0336-8), $19.95. Annotation copyrighted by Book News, Inc., Portland, OR

Author : Anonim
Publisher : Unknown
Page : 84 pages
File Size : 41,8 Mb
Release : 2010
Category : Culture and tourism
ISBN : OCLC:1289520834

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Island Tourism by Anonim Pdf

Author : Kaye Sung Chon
Publisher : Routledge
Page : 202 pages
File Size : 42,6 Mb
Release : 2013-07-04
Category : Business & Economics
ISBN : 9781136377396

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Geography and Tourism Marketing by Kaye Sung Chon Pdf

Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and entices all types of consumers along with new strategies in your field to keep you up-to-date in the unpredictable business of tourism. Geography and Tourism Marketing is a compilation of greatly varied and valuable case studies and articles. In it you’ll explore thought-provoking topics such as these: the World Wide Web as one of the most significant technological developments in travel and tourism marketing the advantages of understanding the impact that a tourist’s country of origin has on small island destinations pinpointing problems in a specific business venture so you can avoid similar mistakes providing interactive maps to potential consumers through Geographic Information Systems determining the effectiveness of brochures reformulating and promoting a consistent image of a destination in order to better serve consumers the fast-growing market of nature travelers and how they can be targeted more effectively In this book, you will get current information on the link between geography and tourism marketing, which is an important aspect in conquering market segmentation and improving tourism marketing approaches. You will see the necessity of acknowledging this connection and be prepared to respond to it when you read Geography and Tourism Marketing.

Author : Steven Pike
Publisher : Routledge
Page : 250 pages
File Size : 51,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 9780080443065

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Destination Marketing Organisations by Steven Pike Pdf

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1214 pages
File Size : 47,6 Mb
Release : 2020-03-06
Category : Business & Economics
ISBN : 9781799824701

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Destination Management and Marketing: Breakthroughs in Research and Practice by Management Association, Information Resources Pdf

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.

Author : Steven Pike
Publisher : Routledge
Page : 367 pages
File Size : 42,6 Mb
Release : 2015-12-14
Category : Business & Economics
ISBN : 9781317430926

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Destination Marketing by Steven Pike Pdf

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Author : Mark Camilleri
Publisher : Business Science Reference
Page : 436 pages
File Size : 55,8 Mb
Release : 2018-12-14
Category : Electronic
ISBN : 1522588094

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Strategic Perspectives in Destination Marketing by Mark Camilleri Pdf

"This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tourism, destination marketing and tourism planning for the future"--

Author : Godfrey Baldacchino
Publisher : Routledge
Page : 292 pages
File Size : 45,5 Mb
Release : 2016-03-09
Category : Social Science
ISBN : 9781317179627

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Archipelago Tourism by Godfrey Baldacchino Pdf

Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. The book asks and seeks to answer such questions as: How to 'sell' a multi-island destination, without risking a message that may be too complex and diffuse for audiences to grab on to? Does one encourage visitors to do 'island hopping'; and, if so, how and with what logistic facilities? How does one ascribe specific island destinations within an overall archipelago brand? Would smaller islands rebel against a composite branding strategy that actually benefits other islands? How does one read or craft transport policies as a function of the 'reterritorialisation' of a multi-island space? This book pioneers the exploration of the archipelago as tourism study focus (and not just locus); a heuristic device for rendering islands as sites of different tourism practices, industries and policies, but also of challenges and possibilities.

Author : Anonim
Publisher : Emerald Group Publishing
Page : 352 pages
File Size : 47,8 Mb
Release : 2015-07-08
Category : Business & Economics
ISBN : 9781784419394

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Marketing Places and Spaces by Anonim Pdf

Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love.

Author : Nigel Morgan,Annette Pritchard,Roger Pride
Publisher : Routledge
Page : 394 pages
File Size : 52,6 Mb
Release : 2011
Category : Business & Economics
ISBN : 9780080969305

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Destination Brands by Nigel Morgan,Annette Pritchard,Roger Pride Pdf

By focusing on a range of global case studies, 'Destination Branding' demonstrates how all destinations whether big or small can successfully harness the power of branding.

Author : Susan Horner,John Swarbrooke
Publisher : Routledge
Page : 424 pages
File Size : 54,5 Mb
Release : 2012-06-25
Category : Business & Economics
ISBN : 9781136387869

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Leisure Marketing by Susan Horner,John Swarbrooke Pdf

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.

Author : Stephen F. Witt,Luiz Moutinho
Publisher : Unknown
Page : 674 pages
File Size : 40,8 Mb
Release : 1989
Category : Business & Economics
ISBN : WISC:89032804916

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Tourism Marketing and Management Handbook by Stephen F. Witt,Luiz Moutinho Pdf

Author : Rodoula H. Tsiotsou,Ronald E. Goldsmith
Publisher : Emerald Group Publishing
Page : 418 pages
File Size : 48,5 Mb
Release : 2012-05-10
Category : Business & Economics
ISBN : 9781780520704

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Strategic Marketing in Tourism Services by Rodoula H. Tsiotsou,Ronald E. Goldsmith Pdf

Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.