Marketing Leadership In Hospitality And Tourism

Author : Stowe Shoemaker,Robert C. Lewis,Peter Charles Yesawich
Publisher : Prentice Hall
Page : 662 pages
File Size : 53,5 Mb
Release : 2007
Category : Business & Economics
ISBN : 0131182404

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Marketing Leadership in Hospitality and Tourism by Stowe Shoemaker,Robert C. Lewis,Peter Charles Yesawich Pdf

How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Case studies, international examples, web exercises and intriguing interviews help readers learn about marketing and also about the industry itself.

Author : Robert C. Lewis,Richard Everett Chambers
Publisher : Van Nostrand Reinhold Company
Page : 728 pages
File Size : 49,5 Mb
Release : 1989
Category : Hospitality industry
ISBN : PSU:000019957234

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Marketing Leadership in Hospitality by Robert C. Lewis,Richard Everett Chambers Pdf

Author : Robert C. Lewis,Richard E. Chambers
Publisher : Unknown
Page : 970 pages
File Size : 51,8 Mb
Release : 2000-02-18
Category : Business & Economics
ISBN : CORNELL:31924087070508

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Marketing Leadership in Hospitality by Robert C. Lewis,Richard E. Chambers Pdf

Marketing is the strongest weapon in the hospitality world today. The aim of this textbook is to help students and professionals make the necessary connection between their business and the consumer of that business.

Author : Lewis
Publisher : Unknown
Page : 304 pages
File Size : 48,9 Mb
Release : 1996-12-01
Category : Electronic
ISBN : 0442018894

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Marketing Leadership in Hospitality by Lewis Pdf

Author : Robert C. Lewis
Publisher : Unknown
Page : 281 pages
File Size : 49,8 Mb
Release : 1997-01-01
Category : Electronic
ISBN : 0471286478

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Marketing Leadership in Hospitality by Robert C. Lewis Pdf

Author : Russell Arthur Smith,Judy Siguaw
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 48,9 Mb
Release : 2011-01-25
Category : Business & Economics
ISBN : 9780470826874

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Strategic Hospitality Leadership by Russell Arthur Smith,Judy Siguaw Pdf

Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges. Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia. The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administration's alumni, the Cornell-Nanyang Institute of Hospitality Management faculty, and members of its Joint Advisory Board. Their varied backgrounds and profound appreciation of the complexities in building enterprises from the ground up, or expanding an on-going business organization are the types of first-hand knowledge and perspective that is beneficial, informative, and inspirational to industry veterans and students alike. These contributors include chief executives and senior management of hotels and resorts, serviced apartments, restaurants, and food and beverage groups, who have been successful in Asia. Strategic Hospitality Leadership provides readers with the collective wisdom of these successful top executives on a range of topics including brand management, strategic direction, service, marketing, human resource, crisis management, business growth, leadership, portfolio management, best practices, and development. The book will help current and future leaders address major issues that are being and will continue to be confronted in the hospitality industry in Asia, and aims to increase the success of new entrants into Asia.

Author : Fevzi Okumus,Levent Altinay,Prakash Chathoth
Publisher : Routledge
Page : 349 pages
File Size : 55,7 Mb
Release : 2010-05-14
Category : Business & Economics
ISBN : 9781136444845

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Strategic Management in the International Hospitality and Tourism Industry by Fevzi Okumus,Levent Altinay,Prakash Chathoth Pdf

Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations. This title also provides online support material for tutors and students, in the form of guidelines for instructors on how to use the textbook, PowerPoint presentations and case studies plus additional exercises and web links for students.

Author : Philip Kotler,John T. Bowen,James C. Makens
Publisher : Unknown
Page : 0 pages
File Size : 46,5 Mb
Release : 2010
Category : Hospitality industry
ISBN : 0135045592

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Marketing for Hospitality and Tourism by Philip Kotler,John T. Bowen,James C. Makens Pdf

THE most widely used Hospitality marketing book this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book's position as the definitive source for information on hospitality marketing.

Author : Haemoon Oh
Publisher : Routledge
Page : 566 pages
File Size : 40,7 Mb
Release : 2009-11-04
Category : Business & Economics
ISBN : 9781136399961

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Handbook of Hospitality Marketing Management by Haemoon Oh Pdf

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Author : Kayhan Tajeddini,Vanessa Ratten,Thorsten Merkle
Publisher : Routledge
Page : 235 pages
File Size : 53,5 Mb
Release : 2019-10-08
Category : Business & Economics
ISBN : 9780429623387

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Tourism, Hospitality and Digital Transformation by Kayhan Tajeddini,Vanessa Ratten,Thorsten Merkle Pdf

Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.

Author : Philip Kotler,John T. Bowen,James C. Makens,Seyhmus Baloglu
Publisher : Unknown
Page : 0 pages
File Size : 47,5 Mb
Release : 2017
Category : Business & Economics
ISBN : 0134151925

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Marketing for Hospitality and Tourism by Philip Kotler,John T. Bowen,James C. Makens,Seyhmus Baloglu Pdf

Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.

Author : Lewis
Publisher : Unknown
Page : 128 pages
File Size : 55,9 Mb
Release : 2000-02-01
Category : Electronic
ISBN : 0471382760

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Marketing Leadership in Hospitality by Lewis Pdf

Author : Nikolaos Stylos,Roya Rahimi,Bendegul Okumus,Sarah Williams
Publisher : Springer Nature
Page : 350 pages
File Size : 40,9 Mb
Release : 2021-05-24
Category : Business & Economics
ISBN : 9783030706951

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Generation Z Marketing and Management in Tourism and Hospitality by Nikolaos Stylos,Roya Rahimi,Bendegul Okumus,Sarah Williams Pdf

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

Author : Neil Wearne,Alison Morrison
Publisher : Routledge
Page : 337 pages
File Size : 44,6 Mb
Release : 2013-01-11
Category : Business & Economics
ISBN : 9781136001857

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Hospitality Marketing by Neil Wearne,Alison Morrison Pdf

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.

Author : Alastair M. Morrison
Publisher : Cengage Learning
Page : 632 pages
File Size : 52,7 Mb
Release : 1996
Category : Hospitality industry
ISBN : PSU:000025054026

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Hospitality and Travel Marketing by Alastair M. Morrison Pdf

The comprehensive hospitality and travel marketing system model contained in this book highlights the marketing functions and techniques every professional will need to understand to thrive in the 1990s and beyond. 200 illus.