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Marketing Management Fourteenth Canadian Edition Loose Leaf Version Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Marketing Management Fourteenth Canadian Edition Loose Leaf Version book. This book definitely worth reading, it is an incredibly well-written.
Author : Philip R. Kotler,Kevin Lane Keller,Subramanian Sivaramakrishnan,Peggy H. Cunningham
Publisher : Unknown
Page : 816 pages
File Size : 46,5 Mb
Release : 2013-01-01
Category : Electronic
ISBN : 0133401359
Author : Gary Armstrong,Philip Kotler,Valerie Trifts,Lilly Anne Buchwitz
Publisher : Unknown
Page : 656 pages
File Size : 45,9 Mb
Release : 2014-01-01
Category : Electronic
ISBN : 0133742490
The fifth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value--creating it and capturing it--drives every good marketing strategy.
Author : Philip R. Kotler,Gary Armstrong,Peggy H. Cunningham,Valerie Trifts
Publisher : Unknown
Page : 784 pages
File Size : 47,8 Mb
Release : 2013-01-01
Category : Electronic
ISBN : 0133401367
Author : Philip R. Kotler,Gary Armstrong,Valerie Trifts,Peggy H. Cunningham
Publisher : Unknown
Page : 792 pages
File Size : 49,8 Mb
Release : 2013-02-01
Category : Electronic
ISBN : 0133431819
Author : Gary Armstrong,Philip T. Kotler,Valerie Trifts,Lilly Anne Buchwitz
Publisher : Unknown
Page : 128 pages
File Size : 47,7 Mb
Release : 2016-01-30
Category : Electronic
ISBN : 0134300939
Author : Philip Kotler,Hassay,Margaret H. Cunningham,Peggy H. Cunningham,Kevin Lane Keller
Publisher : Unknown
Page : 337 pages
File Size : 47,9 Mb
Release : 2007-10-31
Category : Marketing
ISBN : 0131213458
Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today's marketing management theories and practices. Using the most current concepts, data and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success.
Author : Keith J. Tuckwell,Marina Jaffey
Publisher : Unknown
Page : 128 pages
File Size : 46,7 Mb
Release : 2018-01-08
Category : Electronic
ISBN : 0134834259
Author : Cunningham, Margaret H,Philip Kotler,Kevin Lane Keller,Peggy H. Cunningham
Publisher : Pearson Prentice Hall
Page : 812 pages
File Size : 55,6 Mb
Release : 2006
Category : Marketing
ISBN : 0131286404
Marketing Management,Canadian Twelfth Edition, is designed to preserve the strengths of previous editions while introducing new material and organization to further enhance learning. It is dedicated to helping companies, groups, and individuals adapt their marketing strategies and management to the marketplace realities of the 21stcentury.
Author : Michael Hockenstein,Philip Kotler
Publisher : Prentice Hall
Page : 573 pages
File Size : 43,7 Mb
Release : 2004
Category : Electronic
ISBN : 0131202588
Author : Philip Kotler,Kevin Lane Keller,Peggy H. Cunningham,Subramanian Sivaramakrishnan
Publisher : Unknown
Page : 752 pages
File Size : 41,7 Mb
Release : 2012-01-24
Category : Marketing
ISBN : 0132161079
Marketing Management 14e is the #1 selling marketing management textbook worldwide and it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Author : Dale N. Shook,Kotler, Philip,Bussière, Dave
Publisher : Prentice Hall
Page : 348 pages
File Size : 47,5 Mb
Release : 2001
Category : Electronic
ISBN : 0130145920
Author : Moria Keegan
Publisher : Prentice Hall
Page : 128 pages
File Size : 45,9 Mb
Release : 1998-01-01
Category : Electronic
ISBN : 0130020389
Author : Gary Armstrong,Philip Kotler,Lilly Anne Buchwitz,Valerie Trifts,David Gaudet (Professor)
Publisher : Unknown
Page : 736 pages
File Size : 46,9 Mb
Release : 2017
Category : Marketing
ISBN : 0134711955
The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value--creating it and capturing it--drives every good marketing strategy. KEY TOPICS: Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Sustainable Marketing Social Responsibility and Ethics; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behaviour; Segmentation, Targeting, and Positioning; Developing and Managing Products and Services; Brand Strategy and Management; Pricing: Understanding and Capturing Customer Value; Marketing Channels; Retailing and Wholesaling NEW; Communicating Customer Value: Advertising and Public Relations; Personal Selling and Sales Promotion; Direct, Online, Social Media, and Mobile Marketing; The Global Marketplace NEW MARKET: This text is appropriate for marketing majors in a one-semester course in both 4-year and 2-year institutions.
Author : Mark W Johnston,Greg W. Marshall
Publisher : McGraw-Hill Education
Page : 464 pages
File Size : 50,9 Mb
Release : 2018-02-08
Category : Business & Economics
ISBN : 1260157830
Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced in successful organizations today.Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organization and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management in really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the filed. Marketing Management 3e is designed to fulfill this need.
Author : Saliba, Slimen J,Bruce Wrenn,Ronald E. Turner
Publisher : Scarborough, Ont. : Prentice-Hall Canada
Page : 383 pages
File Size : 55,5 Mb
Release : 1989
Category : Marketing
ISBN : 0135586933
