Loose Leaf Marketing Management

Author : Mark W Johnston,Greg W. Marshall
Publisher : McGraw-Hill Education
Page : 464 pages
File Size : 41,8 Mb
Release : 2018-02-08
Category : Business & Economics
ISBN : 1260157830

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Loose Leaf Marketing Management by Mark W Johnston,Greg W. Marshall Pdf

Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced in successful organizations today.Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organization and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management in really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the filed. Marketing Management 3e is designed to fulfill this need.

Author : Greg W. Marshall,Mark W. Johnston
Publisher : Unknown
Page : 0 pages
File Size : 52,6 Mb
Release : 2022
Category : Marketing
ISBN : 1260381919

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Marketing Management by Greg W. Marshall,Mark W. Johnston Pdf

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--

Author : J. Paul Peter,James H Donnelly, Jr
Publisher : McGraw-Hill Education
Page : 288 pages
File Size : 48,5 Mb
Release : 2018-01-24
Category : Business & Economics
ISBN : 1260300161

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Loose Leaf for A Preface to Marketing Management by J. Paul Peter,James H Donnelly, Jr Pdf

Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Author : Peter R. Dickson
Publisher : Thomson South-Western
Page : 856 pages
File Size : 53,9 Mb
Release : 1997
Category : Lærebøger
ISBN : PSU:000031354974

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Marketing Management by Peter R. Dickson Pdf

This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.

Author : Rochelle Grayson,Daniel Padgett,Andrew Loos
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 42,9 Mb
Release : 2021-06-21
Category : Electronic
ISBN : 9781119713265

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Applied Marketing by Rochelle Grayson,Daniel Padgett,Andrew Loos Pdf

Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.

Author : Philip R. Kotler,Kevin Lane Keller,Subramanian Sivaramakrishnan,Peggy H. Cunningham
Publisher : Unknown
Page : 816 pages
File Size : 48,7 Mb
Release : 2013-01-01
Category : Electronic
ISBN : 0133401359

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Marketing Management, Fourteenth Canadian Edition, Loose Leaf Version by Philip R. Kotler,Kevin Lane Keller,Subramanian Sivaramakrishnan,Peggy H. Cunningham Pdf

Author : John E. Mello,Shane Hunt,George Deitz
Publisher : McGraw-Hill Education
Page : 640 pages
File Size : 49,6 Mb
Release : 2020-01-02
Category : Business & Economics
ISBN : 1264024282

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Marketing Loose Leaf by John E. Mello,Shane Hunt,George Deitz Pdf

Hunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: • A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like Career Tips,Executive Perspectives and Today’s Professional Interviews make marketing relevant and engaging for the student and can found in every chapter. • Integration of key topics that are part of the daily fabric of marketing— globalization, social media, ethics, and marketing analytics. These are covered THROUGHOUT the product and not in a single chapter. • Seamlessly integrated results-driven technology. Shane Hunt writes all of the Connect application exercises and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. • The right content for a semester-long course. Chapters are direct, concise,and approachable in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.

Author : Michael D. Hutt,Thomas W. Speh
Publisher : Unknown
Page : 438 pages
File Size : 48,5 Mb
Release : 2014
Category : Industrial marketing
ISBN : 9814510602

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Business Marketing Management by Michael D. Hutt,Thomas W. Speh Pdf

"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet."--Cengage website.

Author : Dhruv Grewal,Michael Levy
Publisher : McGraw-Hill/Irwin
Page : 0 pages
File Size : 53,5 Mb
Release : 2011-01-07
Category : Business & Economics
ISBN : 0077451007

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Loose-leaf Marketing by Dhruv Grewal,Michael Levy Pdf

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer’s create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson’s reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.

Author : J. Paul Peter,James H. Donnelly
Publisher : Unknown
Page : 128 pages
File Size : 44,7 Mb
Release : 2018
Category : Marketing
ISBN : 1260151611

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A Preface to Marketing Management by J. Paul Peter,James H. Donnelly Pdf

Author : Edmund Jerome McCarthy,William D. Perreault
Publisher : Irwin Professional Publishing
Page : 524 pages
File Size : 49,7 Mb
Release : 1988
Category : Business & Economics
ISBN : PSU:000014008788

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Essentials of Marketing by Edmund Jerome McCarthy,William D. Perreault Pdf

Author : Shane Hunt,John Mello
Publisher : Unknown
Page : 128 pages
File Size : 45,7 Mb
Release : 2019-11-17
Category : Electronic
ISBN : 1260575934

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ISE Marketing by Shane Hunt,John Mello Pdf

Author : Steven W. Hartley,Roger A. Kerin
Publisher : McGraw-Hill Education
Page : 624 pages
File Size : 48,7 Mb
Release : 2019-01-29
Category : Business & Economics
ISBN : 1260088863

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Looseleaf for Marketing: The Core by Steven W. Hartley,Roger A. Kerin Pdf

Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect®, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

Author : Gary Armstrong,Philip T. Kotler,Valerie Trifts,Lilly Anne Buchwitz
Publisher : Unknown
Page : 128 pages
File Size : 42,5 Mb
Release : 2016-01-30
Category : Electronic
ISBN : 0134300939

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Marketing by Gary Armstrong,Philip T. Kotler,Valerie Trifts,Lilly Anne Buchwitz Pdf

Author : Roger Kerin,Steven Hartley,William Rudelius
Publisher : McGraw-Hill/Irwin
Page : 128 pages
File Size : 54,5 Mb
Release : 2012-06-01
Category : Business & Economics
ISBN : 0077896653

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Combo: Loose Leaf Marketing: The Core with Connect Plus by Roger Kerin,Steven Hartley,William Rudelius Pdf