Marketing Opportunities In The Photovoltaic Industry
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United States. Congress. House. Committee on Small Business. Subcommittee on Energy, Environment, and Safety Issues Affecting Small Business
Author : United States. Congress. House. Committee on Small Business. Subcommittee on Energy, Environment, and Safety Issues Affecting Small Business Publisher : Unknown Page : 220 pages File Size : 55,8 Mb Release : 1983 Category : Photovoltaic power generation ISBN : LOC:00183961512
Marketing Opportunities in the Photovoltaic Industry by United States. Congress. House. Committee on Small Business. Subcommittee on Energy, Environment, and Safety Issues Affecting Small Business Pdf
United States. Congress. House. Committee on Small Business. Subcommittee on Energy, Environment, and Safety Issues Affecting Small Business
Author : United States. Congress. House. Committee on Small Business. Subcommittee on Energy, Environment, and Safety Issues Affecting Small Business Publisher : Unknown Page : 208 pages File Size : 49,5 Mb Release : 1983 Category : Photovoltaic power generation ISBN : PURD:32754078215500
Marketing Opportunities in the Photovoltaic Industry by United States. Congress. House. Committee on Small Business. Subcommittee on Energy, Environment, and Safety Issues Affecting Small Business Pdf
Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey by Taner Hamid Yilmaz Pdf
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,5, University of Applied Sciences Fulda, language: English, abstract: The master’s thesis aims to analyze photovoltaic (PV) solar systems market in Turkey and suggests possible marketing strategies for installer companies in the context of marketing purposes. In this frame, the secondary research in macro- and microenvironment reflects the market conditions with an indicative primary research. Therefore, seventy active PV solar energy companies were found and analyzed through a scanning in the Internet. In addition, twenty installer firms reflected their company characteristics and respective evaluations about the market and their marketing strategies through a web basedsurvey. Different approaches to PV solar energy marketing are reviewed such as customer centered marketing strategy, green marketing and diffusion of innovations model. In the light of this information, the major observed barriers against deployment of PV solar energy are latecomer regulations, weak governmental support, and high level of local interest rates in terms of macroenvironment. Moreover, lack of customer centered professional marketing strategies by firms was discovered against diffusion of PV technology in Turkey. Moreover, the average rate of installed PV systems to potential market size is forecast under 0,01% among respondent marketers. Further, the average of marketing employees is 2,7 and average marketing budget is about USD 124.000. To summarize, more specific marketing strategies by power demand of customers and by profiles (innovators and early adaptors) of diffusion of innovations model are recommended for installers of PV solar energy systems, in order to deploy the PV solar energy in Turkey.
Solar Photovoltaic Projects in the Mainstream Power Market by Philip Wolfe Pdf
This is the first and probably the only book devoted to utility-scale solar power – perhaps the fastest-growing sector of the global energy market. Philip Wolfe’s book describes the development and operation of large-scale solar power stations, and will interest all those who want to understand how these multi-million dollar projects are designed, structured, financed, constructed and maintained. It contains case studies of the Waldpolenz Energy Park, Germany, Lopburi Solar Plant in Thailand and the Topaz Solar Farm in California. Also included are interviews from leading figures in the PV industry. It shows the state of the world market and links to an online resource that continues to track the explosive growth of the sector. The book is arranged in three sections: A description of solar projects in context, and how they are undertaken. Chapters on developing and structuring projects; siting, consenting and connection issues; building and operating solar plants; design and technology basics; economies of solar photovoltaics. The second section reviews individual aspects of the project development and operational process in more detail. In particular it advises on strategies to manage technology, commercial, regulatory and implementation risks. These are supported by a comprehensive reference section, including case studies and overviews of key parameters applicable in different parts of the world. Supported by figures and photographs, this book is for anyone wanting to master the commercial, professional, financial, engineering or political aspects of developing multi-mega-watt solar PV projects in a mainstream power market. It is a ‘user manual’ to accompany a sector which by 2015 had surpassed a value of $100 billion.
Author : Solar Energy Research Institute Publisher : Unknown Page : 132 pages File Size : 52,7 Mb Release : 1980 Category : Photovoltaic power generation ISBN : IND:30000090302104
Analysis of the Marketing Position of Solarworld AG by Martin Pruschkowski Pdf
Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, University of applied sciences, Nürnberg, language: English, abstract: SolarWorld AG is an international photovoltaic energy company that manages all stages of production starting by the raw material silicon for solar wafers to the entire solar module ‒ including its own research and development. Through an international distribution network, SolarWorld supplies customers all over the world with solar modules and complete systems. SolarWorld is through its subsidiary company Solarparc AG also involved in the construction of several large-scale solar power stations and operates with approximately 2,600 employees two production sites - one in Germany and one in the United States. The company is based in Germany. The by far biggest part of the entire sales is generated in Germany (49.5%) followed by the United States (23%) and the rest of Europa (19 %). The objective of this assignment is a complete and comprehensive analysis of SolarWorld AG and its surroundings. In order to get a complete picture of the current situation the company has to face, it is necessary to analyse in a first step, the Macro- as well as a Micro environment of the company. For this a macro- as well as a Microanalysis is performed. In a second step the by the analysis recovered data and information are collected and interpreted in a SWOT (Strength, Weaknesses, Opportunities, Threat) analysis. Finally, the SWOT is carried out to create the basis for a future strategy. For that work no primary data was collected, the entire work is based on secondary data. The necessary information for the analyses that were previously only scattered published or accessible will be combined and analysed by the author. The sources of secondary data are, for example, the annual report of the company.
National Research Council,Policy and Global Affairs,Board on Science, Technology, and Economic Policy,Committee on Competing in the 21st Century: Best Practice in State and Regional Innovation Initiatives
Author : National Research Council,Policy and Global Affairs,Board on Science, Technology, and Economic Policy,Committee on Competing in the 21st Century: Best Practice in State and Regional Innovation Initiatives Publisher : National Academies Press Page : 290 pages File Size : 55,9 Mb Release : 2011-08-29 Category : Technology & Engineering ISBN : 9780309142144
The Future of Photovoltaics Manufacturing in the United States by National Research Council,Policy and Global Affairs,Board on Science, Technology, and Economic Policy,Committee on Competing in the 21st Century: Best Practice in State and Regional Innovation Initiatives Pdf
Technological innovation and growth are critical to U.S. competitiveness in a global economy. One means of facilitating growth and improving competitiveness is to foster more robust innovation ecosystems through the development of public-private partnerships, industry consortia, and other regional and national economic development initiatives. Public-private partnerships, in particular, catalyze the commercialization of state and national investments in research and development. One of the major projects of the National Research Council's Board on Science Technology and Economic Policy (STEP) is to examine state and local investment programs designed to attract and grow knowledge-based industries. STEP analyzes state and regional innovation initiatives to gain a better understanding of the challenges associated with the transition of research into products, the practices associated with successful state and regional programs, and their interaction with federal programs and private initiatives. In April and July 2009, STEP convened two meeting to assess the future of the U.S. photovoltaic industry and the practical steps that the federal government and some state and regional governments are taking to develop the capacity to manufacture photovoltaics competitively. The Future of Photovoltaic Manufacturing in the United States captures the presentations and discussions of these meetings. This report explores the prospects for cooperative R&D efforts, standards, and roadmapping efforts that could accelerate innovation and growth of a U.S. photovoltaics industry. It includes both efforts to strengthen existing industries as well as specific new technology focus areas such as nanotechnology, stem cells, and energy in order to gain an improved understanding of program goals, challenges, and accomplishments.
Development of a marketing plan for the South African solar energy market by Christian Biewald Pdf
Research Paper (postgraduate) from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Cape Town, language: English, abstract: One of the current megatrends that developed during the last years was the increasing global demand for energy due to a continuous economic growth in the emerging markets. As a consequence, the availability of natural resources declines steadily. Therefore renewable and sustainable energies like solar, wind or water technologies become more and more important, both in industrialized and emerging markets. As a specialized manufacturer for renewable energy systems, Diehl Controls is established in the European market for building up energy-efficient solar energy plants. With regards to the company’s growth strategy, emerging markets have become increasingly important, as high market potentials are estimated for countries like South Africa. Therefore, the following term paper describes the development of a marketing plan for Diehl Controls in order to enter the South African solar energy market. Based on an environmental and strategic analysis, the marketing plan concentrates on the SAVE model to describe the strategic implications for the company.
United States. Congress. Senate. Committee on Energy and Natural Resources. Subcommittee on Energy Research and Development
Author : United States. Congress. Senate. Committee on Energy and Natural Resources. Subcommittee on Energy Research and Development Publisher : Unknown Page : 374 pages File Size : 53,8 Mb Release : 1982 Category : Foreign trade promotion ISBN : LOC:00174056882
Status of the U.S. Photovoltaic Industry and Its Potential Foreign Markets by United States. Congress. Senate. Committee on Energy and Natural Resources. Subcommittee on Energy Research and Development Pdf
The solar industry is expanding at rapid pace - almost fifty percent annually since the year 2000, and with this growth has come tremendous opportunity for those who are prepared to take advantage of it. While basic selling skills like prospecting, making good presentations, and closing techniques are foundational in any selling environment, the solar industry demands a unique set of competencies and abilities if you want to become a top performer. Having spent thousands of hours working for solar companies of various sizes, this book shares the lessons and best practices author, Daniel Howson, has gained as a door-to-door lead generator, a sales consultant, a supervisor, a leader, a manager, and a pioneer for solar power in a number of markets around the country. Discover: - Why selecting the right company to work for is critical to your success - What consumers are really looking for when they choose solar - How to build trust and credibility quickly and reliably - The secrets for delivering compelling solar presentations - How to deliver the benefits of solar to clients This book is not simply a "how to" book, although you will learn the tools and methods you need to sell solar effectively. Just as importantly it is a complete guide to developing the skills, knowledge, and mindset that are critically important to leading a successful career in solar. The solar industry is changing the world and by reading this book you can become a big part of it, building the sales skills to be a top performer, deepening your knowledge, and preparing for a future powered by the sun.
The Strategies of China’s Firms by Hailan Yang,Stephen Morgan,Ying Wang Pdf
This book aims to analyze how China’s firms in the consumer electronics (CE) sector have developed their business strategy and corporate governance during the reform process. This book examines the CE sector in particular because it is one of the country’s most important and dynamic manufacturing sectors and one of the earliest market-oriented sectors. focuses on firms with different ownership provides cases that offer insights into the interactions among key factors of environmental changes, exploitative and explorative strategies, and performance in a transition environment explains why the strategies of some firms do not fit with their environments, which leads to their poorer competitive position. compares the corporate governance of the China’s firms with different ownership explores the different ways of development of China’s firms in the consumer electronics sector from the perspectives of business strategy and corporate governance includes some wider policy-related implications related to the reform of China’s firms
Photovoltaics for Professionals by Antony Falk,Christian Durschner,Karl-Heinz Remmers Pdf
For the building industry, the installation of photovoltaic systems has become a new field of activity. Interest in solar energy is growing and future business prospects are excellent. Photovoltaics for Professionals describes the practicalities of marketing, designing and installing photovoltaic systems, both grid-tied and stand-alone. It has been written for electricians, technicians, builders, architects and building engineers who want to get involved in this expanding industry. It answers all the beginner's questions as well as serving as a textbook and work of reference, provides designers and installers with practical specialist knowledge needed to design and install high quality solar electric systems and gives a comprehensive overview of the major photovoltaic market sectors. Photovoltaics for Professionals contains over 100 full colour illustrations and covers: Marketing and promoting photovoltaics Solar cells, PV modules and the solar resource Grid-tied PV systems Stand-alone PV systems Practical step-by-step examples are described of how to go about installing systems right from the first customer contact and many useful tips are given to help avoid mistakes.
