Marketing Outrageously

Author : Jon Spoelstra
Publisher : Bard Press
Page : 364 pages
File Size : 43,9 Mb
Release : 2011-02-16
Category : Business & Economics
ISBN : 9781885167750

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Marketing Outrageously Redux by Jon Spoelstra Pdf

Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.

Author : Jon Spoelstra
Publisher : Wildcat Publishing Company
Page : 0 pages
File Size : 48,8 Mb
Release : 2001
Category : Marketing
ISBN : 1885167504

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Marketing Outrageously by Jon Spoelstra Pdf

One of the country's best sports marketers contends that using bland marketing is not the way to crank up sales. Spoelstra, the president of the Professional Sports Division of Mandalay Entertainment, offers powerful principles to turbocharge revenue by creating outrageous marketing.

Author : Bill Glazer
Publisher : Morgan James Publishing
Page : 269 pages
File Size : 52,8 Mb
Release : 2009-05-01
Category : Business & Economics
ISBN : 9780982379394

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Outrageous Advertising That's Outrageously Successful by Bill Glazer Pdf

The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide. When a sprinkler malfunctioned at his Baltimore menswear store, Bill Glazer could have done the normal thing and sold the wet merchandise to a Jobber—a business that buys damaged goods in bulk. Instead, he did something OUTRAGEOUS: he created an out-of-the-box ad campaign that resulted in far better returns. And it was easy. In this classic guide to small business advertising, Bill teaches readers the secrets to advertising that actually works. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting noticed in ways that increase your sales!

Author : BusinessNews Publishing,
Publisher : Primento
Page : 50 pages
File Size : 47,9 Mb
Release : 2014-10-14
Category : Business & Economics
ISBN : 9782511017999

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Summary: Marketing Outrageously by BusinessNews Publishing, Pdf

The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts". This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous marketing campaigns and reveals the key traits that they all have in common. This summary explains each of these key traits so that you can implement them into your own campaigns and get real results. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Marketing Outrageously" and discover why outrageous marketing leads to outrageous profits.

Author : Jim F. Kukral
Publisher : John Wiley & Sons
Page : 306 pages
File Size : 49,5 Mb
Release : 2010-07-16
Category : Business & Economics
ISBN : 9780470880685

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Attention! This Book Will Make You Money by Jim F. Kukral Pdf

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

Author : Scott Dikkers
Publisher : Createspace Independent Publishing Platform
Page : 202 pages
File Size : 48,7 Mb
Release : 2018-11-06
Category : Electronic
ISBN : 1729585078

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Outrageous Marketing by Scott Dikkers Pdf

A Funny, Inspirational Book About How To Build A Brand #1 New York Times bestselling author Scott Dikkers tells the hilarious, outrageous, and deeply personal story of how he built the most trusted news source in America, The Onion. Of course, all the stories in The Onion are fake, and anyone who takes them seriously is the true butt of the joke. But Outrageous Marketing tells the actual, uncensored story of The Onion. The Onion started as a small college humor newspaper in 1988. How did it grow to become a worldwide comedy brand with millions of social media followers and rabid fans today? Brands today tend to follow the herd when it comes to marketing and branding, but often it's running in a different direction of the herd that gets you noticed. The Onion did the opposite of what brands are supposed to do. The Onion didn't listen to its customers. It didn't give them what they wanted. It didn't engage with them. It was never "authentic." In fact, everything The Onion printed was fabricated, spoken through a phony facade. This was not by accident. It was calculated and executed with precision. What

Author : Bill Glazer
Publisher : Unknown
Page : 380 pages
File Size : 50,6 Mb
Release : 2018-01-26
Category : Business & Economics
ISBN : 1988179386

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OUTRAGEOUS Multi-Step Marketing Campaigns That Are Outrageously Successful by Bill Glazer Pdf

A guide for business owners who want to change their good business to a great business.

Author : Stacey Hall,Jan Brogniez
Publisher : Berrett-Koehler Publishers
Page : 234 pages
File Size : 54,5 Mb
Release : 2001-10-15
Category : Business & Economics
ISBN : 9781609940379

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Attracting Perfect Customers by Stacey Hall,Jan Brogniez Pdf

“A step-by-step approach to increasing your happiness, as well as your profitability and success in business . . . A very provocative concept.” —Gerry Myers, author of Targeting the New Professional Woman Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones—even customers who are ultimately more trouble than they’re worth. Attracting Perfect Customers invites readers to move beyond the notions that “business is war” and winning market share means “beating” the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that war-like marketing techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization—the kind of customers it is a pleasure to serve. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customers will take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.

Author : Jon Spoelstra
Publisher : Harper Collins
Page : 298 pages
File Size : 47,8 Mb
Release : 2009-10-13
Category : Business & Economics
ISBN : 9780061745836

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Ice to the Eskimos by Jon Spoelstra Pdf

You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

Author : Tom Burrell
Publisher : ReadHowYouWant.com
Page : 418 pages
File Size : 41,6 Mb
Release : 2010-06
Category : Psychology
ISBN : 9781458751188

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Brainwashed by Tom Burrell Pdf

Black people are not dark-skinned white people, says advertising visionary Tom Burrell. In fact, they are a lot more. They are survivors of the Middle Passage and centuries of humiliation and deprivation, who have excelled against the odds, constantly making a way out of no way! At this point in history, the idea of black inferiority sh...

Author : Eliot Spitzer
Publisher : MIT Press
Page : 96 pages
File Size : 48,9 Mb
Release : 2011-04-18
Category : Political Science
ISBN : 9780262295116

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Government's Place in the Market by Eliot Spitzer Pdf

In his first book, the former New York governor and current CNN cohost offers a manifesto on the economy and the public interest. As New York State Attorney General from 1998 to 2006, Eliot Spitzer successfully pursued corporate crime, including stock price inflation, securities fraud, and predatory lending practices. Drawing on those experiences, in this book Spitzer considers when and how the government should intervene in the workings of the market. The 2009 American bank bailout, he argues, was the wrong way: it understandably turned government intervention into a flashpoint for public disgust because it socialized risk, privatized benefit, and left standing institutions too big to fail, incompetent regulators, and deficient corporate governance. That's unfortunate, because good regulatory policy, he claims, can make markets and firms work efficiently, equitably, and in service of fundamental public values. Spitzer lays out the right reasons for government intervention in the market: to guarantee transparency, to overcome market failures, and to guard our core values against the market's unfair biases such as racism. With specific proposals to serve those ends—from improving corporate governance to making firms responsible for their own risky behavior—he offers a much-needed blueprint for the proper role of government in the market. Finally, taking account of regulatory changes since the crash of 2008, he suggests how to rebuild public trust in government so real change is possible. Responses to Spitzer by Sarah Binder, Andrew Gelman, and John Sides, Dean Baker, and Robert Johnson, raise issues of politics, ideology, and policy.

Author : Anonim
Publisher : Lorenz Books
Page : 518 pages
File Size : 50,5 Mb
Release : 1999
Category : Juvenile Nonfiction
ISBN : 0754803899

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The Outrageously Big Activity, Play and Project Book by Anonim Pdf

With over five hundred pages of fun activities--from painting and cooking to games and gardening--there is something for children to do both indoors and out, at any time of the day.

Author : Linda Swindling
Publisher : Berrett-Koehler Publishers
Page : 241 pages
File Size : 55,7 Mb
Release : 2017-06-05
Category : Business & Economics
ISBN : 9781523082728

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Ask Outrageously! by Linda Swindling Pdf

Are you asking for what you want or just taking what you are given? Chances are, it s the latter. Linda Swindling will teach you how to ask outrageously and get the results you want."

Author : Lester Wunderman
Publisher : Unknown
Page : 0 pages
File Size : 55,6 Mb
Release : 1998
Category : Advertisers
ISBN : 1558508341

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Being Direct by Lester Wunderman Pdf

Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '

Author : Andrew Wood
Publisher : Cunningly Clever
Page : 440 pages
File Size : 43,6 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781890777241

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Cunningly Clever Marketing by Andrew Wood Pdf