Marketing Peace

Author : Nedelea, Alexandru-Mircea,Nedelea, Marilena-Oana
Publisher : IGI Global
Page : 304 pages
File Size : 52,8 Mb
Release : 2018-12-07
Category : Political Science
ISBN : 9781522574651

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Marketing Peace for Social Transformation and Global Prosperity by Nedelea, Alexandru-Mircea,Nedelea, Marilena-Oana Pdf

War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world’s assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.

Author : Jesan Sorrells
Publisher : Unknown
Page : 268 pages
File Size : 46,9 Mb
Release : 2016-02-28
Category : Electronic
ISBN : 0997408804

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Marketing for Peace Builders by Jesan Sorrells Pdf

In Marketing For Peace Builders: How to Market Your Value to a World in Conflict, Jesan Sorrells provides YOU, the entrepreneurial peace builder with the steps to market YOUR value in the open market as a savvy peace builder. If your educational and professional background comes from the worlds of academia, the law, or social services, and you believe that peace making and money making should not be mutually exclusive, then THIS book is for YOU. Packed with 260 pages of practical tips, actionable tricks, and developmental marketing techniques, this book proves that YOU can be ethical, build relationships, and be prosperous in a conflict-ridden world while growing the fields of peacebuilding.

Author : Kevin Tuerff
Publisher : House of Anansi
Page : 118 pages
File Size : 54,6 Mb
Release : 2018-02-06
Category : Biography & Autobiography
ISBN : 9781487005146

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Channel of Peace by Kevin Tuerff Pdf

One of the inspirations for the smash hit Broadway musical Come From Away, Channel of Peace is an unforgettable memoir of the extraordinary kindness afforded to passengers whose flights were re-routed to Gander, Newfoundland, on September 11, 2001. When Kevin Tuerff and his partner boarded their flight from France to New York City on September 11, 2001, they had no idea that a few hours later the world — and their lives — would change forever. After U.S. airspace closed following the terrorist attacks, Kevin, who had been experiencing doubts about organized religion, found himself in the small town of Gander, Newfoundland, with thousands of other refugees or “come from aways.” Channel of Peace is a beautiful account of how the people of Gander rallied with boundless acts of generosity and compassion for the “plane people,” renewing Kevin’s spirituality and inspiring him to organize an annual and growing “giving back” day. His unforgettable and uplifting story, along with others, has reached thousands of people when it was incorporated into the Broadway musical Come From Away.

Author : Thomas C. Kinnear
Publisher : American Marketing Association
Page : 188 pages
File Size : 54,5 Mb
Release : 1984-05
Category : Business & Economics
ISBN : PSU:000007491757

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Journal of Public Policy and Marketing by Thomas C. Kinnear Pdf

Author : Anonim
Publisher : ReadHowYouWant.com
Page : 422 pages
File Size : 44,9 Mb
Release : 2008
Category : Conflict management
ISBN : 9781427087607

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The Anatomy of Peace by Anonim Pdf

Author : Johan Galtung
Publisher : SAGE
Page : 289 pages
File Size : 41,9 Mb
Release : 1996-04-16
Category : Political Science
ISBN : 9780857022813

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Peace by Peaceful Means by Johan Galtung Pdf

Johan Galtung, one of the founders of modern peace studies, provides a wide-ranging panorama of the ideas, theories and assumptions on which the study of peace is based. The book is organized in four parts, each examining the one of the four major theoretical approaches to peace. The first part covers peace theory, exploring the epistemological assumptions of peace. In Part Two conflict theory is examined with an exploration of nonviolent and creative handling of conflict. Developmental theory is discussed in Part Three, exploring structural violence, particularly in the economic field, together with a consideration of the ways of overcoming that violence. The fourth part is devoted to civilization theory. This involves an exploration of cultural violence focusing on the deeper aspects of cultures. Finally, the threads of these four approaches are drawn together with a focus on peace action - peace by peaceful means.

Author : Paromita Goswami
Publisher : Cambridge Scholars Publishing
Page : 160 pages
File Size : 42,6 Mb
Release : 2017-08-21
Category : Political Science
ISBN : 9781527500860

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Marketing Peace by Paromita Goswami Pdf

Religious terrorism accounted for 66% of all deaths from terror attacks in 2013. Using religion as a trump-card for justification of violence has increased sharply since 2000, significantly overtaking political and nationalist separatist movements. There has, however, been no serious attempt to understand how peace can be offered as an alternative product to violence, if it was handled by commercial marketers. If a presidential candidate, sportsperson, detergents or banking services can be marketed, can peace be marketed too? This book argues that social marketing, which uses commercial marketing principles for social good, may make a significant contribution to encouraging peace. The book unearths the subconscious metaphorical frames utilised by Christians in their conceptualisations of Muslims in the US, and vice versa, through a two-fold approach. Firstly, ethnographic field-work is used to gain the trust of the community and to understand the lived-in experience of community members in their natural social setting. Secondly, the Zaltman Metaphor Elicitation Technique (ZMET) is adopted as a tool to discern the metaphorical lens that Christians and Muslims use to view each other. The study suggests how this metaphorical lens of framing may help in designing more effective interventions that would fundamentally alter the mechanism of ‘contact’ between rival majority and minority religious groups in conflict.

Author : Tom McCann
Publisher : Little Creek Press
Page : 99 pages
File Size : 42,5 Mb
Release : 2022-11-09
Category : Biography & Autobiography
ISBN : 9781955656382

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Peace is Active by Tom McCann Pdf

I never in a million years thought we would defeat a wannabe dictator in the United States of America by organizing a cast reunion of The Princess Bride movie in swing state Wisconsin. Voting makes a difference. Getting involved makes a difference. Supporting the goal of peace makes a difference.

Author : Joe Haldeman
Publisher : Penguin
Page : 368 pages
File Size : 52,9 Mb
Release : 1998-10-01
Category : Fiction
ISBN : 9781101666197

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Forever Peace by Joe Haldeman Pdf

2043 A.D.: The Ngumi War rages. A burned-out soldier and his scientist lover discover a secret that could put the universe back to square one. And it is not terrifying. It is tempting...

Author : Marlin Silviana,Melina Melone,
Publisher : Gramedia Pustaka Utama
Page : 264 pages
File Size : 44,8 Mb
Release : 2013-09-03
Category : Business & Economics
ISBN : 9789792271485

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The Power of Word Of Mouth Marketing by Marlin Silviana,Melina Melone, Pdf

"""Buku ini dibuka dengan teka-teki berikut ini: Produk atau merek apa yang paling sukses di dunia semenjak adanya planet bumi ini? Coca Cola? Apple? Microsoft? Facebook? Gatot Kaca? Semua jawaban di atas benar. Namun, yang lebih benar dan tak terkalahkan kesuksesannya adalah.... AGAMA = Religion & Spirituality! Agama sebagai sebuah """"produk"""" dengan berbagai """"merek""""-nya memiliki umur yang paling lama. Semua konsumennya loyal. Mereka selalu menceritakan hal-hal baik tentang """"merek""""-nya. Kenapa bisa begitu? Apakah karena agama pernah mendatangi agency untuk membuat iklan? Atau apakah karena agama pernah mendatangi media planner untuk minta saran? Tidak. Satu hal yang sama dari semua merek dalam """"kategori produk"""" agama adalah: MEREKA TIDAK BERIKLAN. Resepnya cuma satu: """"getok tular"""" (dari mulut ke mulut), rekomendasi dari satu orang ke orang lainnya, dari satu generasi ke generasi lainnya, dari satu kelompok ke kelompok lainnya. Efektif? YA! Kredibel? SO PASTI! Konsumen loyal? GAK PERLU DITANYA! Buku ini akan memperlihatkan semakin redupnya kekuatan iklan dan semakin perkasanya ""kekuatan mulut ke mulut"". Contoh-contohnya aplikasinya sangat banyak, sangat inspiratif, dan bisa Anda uji cobakan untuk produk/jasa Anda... ada tips dan trik yang perlu Anda pelajari dan itu disuguhkan di sini dengan bahasa dan penyajian sangat menarik. ""Selama tiga tahun ini, Majalah SWA tlah bersama-sama melakukan penelitian tentang 'Word of Mouth' yang terjadi di kalangan konsumen Indonesia dan disajikan sebagai sajian utama SWA. Buku ini merupakan intisari tentang apa dan bagaimana mengembangkan Word of Mouth Marketing yang menarik dan menjual serta memberikan panduan praktis bagi para pemasar Indonesia."" --Kemal Effendi Gani, Pemimpin Redaksi/Pemimpin Umum Majalah SWA ""Word of Mouth Marketing! Mungkin Anda sudah sering mendengar hal itu, namun bila belum punya referensi yang mudah dipahami, maka buku 'The Power of Word of Mouth Marketing' ini patut dibaca. Buku ini menyajikan konsep dan tips menjalankan WOMM dengan bahasa yang sederhana dan 'provokatif', serta dilengkapi berbagai contoh, termasuk contoh-contoh dari Indonesia. Kita bisa tahu tren social media, perlunya kepekaan terhadap hal-hal yang sedang in dan lebih penting, bagaimana memanfaatkannya untuk membantu komunikasi pemasaran kita. Saat kita mulai mempertanyakan efektivitas belanja iklan kita, membaca buku ini bisa menjadi langkah awal kita untuk mulai berpikir ulang tentang konsep komunikasi pemasaran."" --Bambang Sumaryanto, Director P&G Indonesia ""Mengupas lengkap mengenai semua hal yang perlu diketahui tentang 'Word of Mouth Marketing' (WOMM) dan hal-hal yang perlu diketahui untuk mengubah Negative WOMM menjadi Positive WOMM. Direkomendasikan bagi mereka yang ingin melakukan terobosan bagi produknya lewat Marketing Word of Mouth."" --Afan Suryadi, Marketing Director English First (EF) Indonesia ""Buku yang patut disimak buat yang percaya dengan perubahan psikografi konsumen di era pesatnya perkembangan media sosial yang makin memperkuat 'Word of Mouth Marketing'. Dengan contoh kasus yang aktual, buku ini menantang paradigma para pemasar untuk meninjau ulang strategi komunikasinya."" --Mardi Wu @wumard, CEO PT Nutrifood Indonesia """

Author : Alexander L. Fattal
Publisher : University of Chicago Press
Page : 325 pages
File Size : 42,6 Mb
Release : 2018-12-10
Category : Social Science
ISBN : 9780226590646

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Guerrilla Marketing by Alexander L. Fattal Pdf

Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

Author : Mark Schwartz
Publisher : IT Revolution
Page : 297 pages
File Size : 44,6 Mb
Release : 2019-05-14
Category : Business & Economics
ISBN : 9781942788720

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War and Peace and IT by Mark Schwartz Pdf

The Business-IT Wall Must Come Down With A Seat at the Table, thought leader Mark Schwartz pulled out a chair for CIOs at the C-suite table. Now Mark brings his unique perspective and experience to business leaders looking to lead their company into the digital age by harnessing the expertise and innovation that is already under their roof: IT. In the war for business supremacy, Schwartz shows we must throw out the old management models and stereotypes that pit suits against nerds. Instead, business leaders of today can foster a space of collaboration and shared mission, a space that puts technologists and business people on the same team. For business leaders looking to unlock their enterprise's digital transformation, War and Peace and IT provides clear context and strategies. Schwartz demystifies the role IT plays in the modern enterprise, allowing business leaders to create new strategies for the new digital battleground. It is time to change not only the enterprise's relationship with technology, but its relationship with technologists. To accelerate, enterprises must bring technology to the heart of their work, for just as technology is causing this disruption, it is technology that provides the solution. Unlike Napoleon, it is time for business leaders to come down from the hill atop the Battle of Borodino and enter the fray with the technologists, for that is where the war will be won or lost.

Author : Gregory Levey
Publisher : Simon and Schuster
Page : 288 pages
File Size : 43,7 Mb
Release : 2010-09-07
Category : Political Science
ISBN : 1439163294

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How to Make Peace in the Middle East in Six Months or Less by Gregory Levey Pdf

Gregory Levey’s modest goal is to solve the Middle East conflict—all by himself. After returning to North America following a stint in his midtwenties writing speeches for the Israeli government—first at the United Nations and then for the prime minister in Jerusalem—he thinks he is leaving the madness of the Middle East conflict behind. But nothing could be further from the truth. Levey soon discovers that everyone on this side of the Atlantic seems to think that they have the solution to the intractable conflict—and they all feel the need to tell him about it. Fatigued by the endless debate, the constant hostility, and the cacophony of shrill voices, he decides that the only way he is going to escape it all is if he solves the conflict himself, once and for all. So Levey sets out on a hilarious, quixotic, and surprisingly illuminating quest to broker a peace deal where a long line of world leaders have failed. Interacting with White House officials, DC lobbyists, congressmen, advisors to presidential candidates, high-profile journalists, secretive fundraisers, former Israeli spies now living in North America, and hundreds and hundreds of Jewish grandmothers, Levey tries to understand why the Middle East situation refuses to be resolved, and why so many people who live a world away are so obsessed with it. He combs through theories ranging from the eminently reasonable to the completely insane, engages in virtual peacemaking simulations, investigates an “online suicide bombing,” spends time with a former advisor to Yasser Arafat, undergoes training with a half-baked Jewish paramilitary group, goes undercover as an Evangelical Christian, and somehow ends up at a real-life castle owned by an eccentric, cape-wearing crusader for peace. In How to Make Peace in the Middle East in Six Months or Less Without Leaving Your Apartment, Levey brings his trademark brand of street-smart levity to a situation that many see as hopeless— and thereby reveals the very human and sometimes very silly side of a brutal, decades-old geopolitical conflict. Along the way, he meets a cast of characters that would be outright funny if the situation weren’t so dire. The result is a fast-paced, humorous, and insightful romp through U.S. policymaking in the Middle East.

Author : Chris Murray
Publisher : Penguin
Page : 308 pages
File Size : 42,8 Mb
Release : 2006
Category : Business & Economics
ISBN : 1591841054

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The Marketing Gurus by Chris Murray Pdf

"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.

Author : United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations, Export Financing, and Related Programs
Publisher : Unknown
Page : 1904 pages
File Size : 53,6 Mb
Release : 1999
Category : Economic assistance, American
ISBN : IND:30000090975966

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Foreign Operations, Export Financing, and Related Programs Appropriations for 2000 by United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations, Export Financing, and Related Programs Pdf