Marketing Principles And Practices

Author : Jim Blythe
Publisher : SAGE
Page : 1174 pages
File Size : 42,6 Mb
Release : 2013-11-05
Category : Business & Economics
ISBN : 9781446297506

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Principles and Practice of Marketing by Jim Blythe Pdf

When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.

Author : Dennis Adcock,Al Halborg,Caroline Ross
Publisher : Pearson Education
Page : 564 pages
File Size : 47,9 Mb
Release : 2001
Category : Business & Economics
ISBN : 027364677X

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Marketing by Dennis Adcock,Al Halborg,Caroline Ross Pdf

Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing. Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.

Author : Sonny Nwankwo,Ayantunji Gbadamosi
Publisher : Routledge
Page : 480 pages
File Size : 54,6 Mb
Release : 2010-12-02
Category : Business & Economics
ISBN : 9781136879074

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Entrepreneurship Marketing by Sonny Nwankwo,Ayantunji Gbadamosi Pdf

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.

Author : JOBBER AND ELLI
Publisher : McGraw Hill
Page : 938 pages
File Size : 41,6 Mb
Release : 2023-02-21
Category : Business & Economics
ISBN : 9781526849540

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Principles and Practice of Marketing 10/e by JOBBER AND ELLI Pdf

EBOOK: Principles and Practices of Marketing 10/e

Author : K. Douglas Hoffman
Publisher : Unknown
Page : 0 pages
File Size : 53,9 Mb
Release : 2005
Category : Marketing
ISBN : 0534558534

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Marketing Principles and Best Practices by K. Douglas Hoffman Pdf

Author : Tevfik Dalgic
Publisher : Psychology Press
Page : 288 pages
File Size : 41,9 Mb
Release : 2006
Category : Business & Economics
ISBN : 078902330X

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Handbook of Niche Marketing by Tevfik Dalgic Pdf

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

Author : Tom Cannon,J. Thomas Cannon
Publisher : Unknown
Page : 400 pages
File Size : 41,8 Mb
Release : 1986
Category : Marketing
ISBN : CORNELL:31924002972879

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Basic Marketing by Tom Cannon,J. Thomas Cannon Pdf

Author : Fred C. Allvine
Publisher : Unknown
Page : 128 pages
File Size : 47,9 Mb
Release : 1999
Category : Marketing
ISBN : 0256225974

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Marketing by Fred C. Allvine Pdf

Author : R S N Pillai
Publisher : S. Chand Publishing
Page : 545 pages
File Size : 41,5 Mb
Release : 2010
Category : Business & Economics
ISBN : 9788121932448

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Marketing Management by R S N Pillai Pdf

Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.

Author : Jim Blythe
Publisher : SAGE
Page : 196 pages
File Size : 46,6 Mb
Release : 2006-03-29
Category : Business & Economics
ISBN : 141291034X

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Marketing by Jim Blythe Pdf

The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. Designed to compliment existing textbooks for the course, the companion provides: - Easy access to the key themes in Marketing - Helpful summaries of the approach taken by the main course textbooks - Guidance on the essential study skills required to pass the course - Sample exam questions and answers, with common themes that must always be addressed in an exam situation - Quotes from leading thinkers in the field to use in exams and essays - Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom" The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.

Author : Anonim
Publisher : Unknown
Page : 598 pages
File Size : 54,6 Mb
Release : 2005
Category : Marketing
ISBN : 0534558534

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Marketing Principles and Best Practices by Anonim Pdf

Author : Manfred Krafft,Jürgen Hesse,Jürgen Höfling,Kay Peters,Diane Rinas
Publisher : Springer Science & Business Media
Page : 339 pages
File Size : 42,5 Mb
Release : 2007-10-14
Category : Business & Economics
ISBN : 9783540396321

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International Direct Marketing by Manfred Krafft,Jürgen Hesse,Jürgen Höfling,Kay Peters,Diane Rinas Pdf

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.

Author : David Jobber
Publisher : Unknown
Page : 1022 pages
File Size : 51,5 Mb
Release : 2007
Category : Marketing
ISBN : 0077114159

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Principles and Practice of Marketing by David Jobber Pdf

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.

Author : Art Weinstein
Publisher : Routledge
Page : 279 pages
File Size : 43,9 Mb
Release : 2013-04-03
Category : Business & Economics
ISBN : 9781136419881

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Handbook of Niche Marketing by Art Weinstein Pdf

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities’ insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing’s: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

Author : Tom Cannon
Publisher : Unknown
Page : 369 pages
File Size : 42,5 Mb
Release : 1991
Category : Electronic
ISBN : OCLC:504925732

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Basic Marketing by Tom Cannon Pdf