Marketing Tourism Places

Author : Gregory Ashworth,Brian Goodall
Publisher : Routledge
Page : 4 pages
File Size : 40,7 Mb
Release : 2013-04-02
Category : Business & Economics
ISBN : 9781135077235

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Marketing Tourism Places (RLE Tourism) by Gregory Ashworth,Brian Goodall Pdf

Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.

Author : Gregory John Ashworth,Brian Goodall
Publisher : Unknown
Page : 284 pages
File Size : 42,6 Mb
Release : 1995
Category : Electronic
ISBN : OCLC:610270066

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Marketing Tourism Places by Gregory John Ashworth,Brian Goodall Pdf

Author : Bonita Kolb
Publisher : Routledge
Page : 265 pages
File Size : 41,7 Mb
Release : 2017-02-10
Category : Business & Economics
ISBN : 9781134858156

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Tourism Marketing for Cities and Towns by Bonita Kolb Pdf

Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today’s tech connected traveler. In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.

Author : Gregory John Ashworth,Brian Goodall
Publisher : Unknown
Page : 128 pages
File Size : 45,8 Mb
Release : 1990
Category : Electronic
ISBN : OCLC:603979761

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Marketing Tourism Places by Gregory John Ashworth,Brian Goodall Pdf

Author : Anonim
Publisher : Emerald Group Publishing
Page : 584 pages
File Size : 50,8 Mb
Release : 2016-11-09
Category : Business & Economics
ISBN : 9781786352897

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The Handbook of Managing and Marketing Tourism Experiences by Anonim Pdf

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Author : Metin Kozak,Seyhmus Baloglu
Publisher : Routledge
Page : 262 pages
File Size : 45,6 Mb
Release : 2010-11-01
Category : Business & Economics
ISBN : 9781136904745

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Managing and Marketing Tourist Destinations by Metin Kozak,Seyhmus Baloglu Pdf

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

Author : Bonita M. Kolb
Publisher : Routledge
Page : 328 pages
File Size : 42,7 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780750679459

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Tourism Marketing for Cities and Towns by Bonita M. Kolb Pdf

Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.

Author : Metin Kozak,Juergen Gnoth,Luisa L.A Andreu
Publisher : Routledge
Page : 294 pages
File Size : 50,9 Mb
Release : 2009-09-10
Category : Business & Economics
ISBN : 9781135218904

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Advances in Tourism Destination Marketing by Metin Kozak,Juergen Gnoth,Luisa L.A Andreu Pdf

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.

Author : Philip Kotler
Publisher : Simon and Schuster
Page : 403 pages
File Size : 42,8 Mb
Release : 2002-01-15
Category : Business & Economics
ISBN : 9781439105160

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Marketing Places by Philip Kotler Pdf

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or building convention centers and exotic attractions. The authors show instead that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler, Haider, and Rein offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. They show how "place wars" -- battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes -- are often misguided and end in wasted money and effort. The hidden key to vigorous economic development, the authors argue, is strategic marketing of places by rebuilding infrastructure, creating a skilled labor force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively. Strategic marketing of places requires a deep understanding of how "place buyers" -- tourists, new residents, factories, corporate headquarters, investors -- make their place decisions. With this understanding, "place sellers" -- economic development agencies, tourist promotion agencies, mayor's offices -- can take the necessary steps to compete aggressively for place buyers. This straightforward guide for effectively marketing places will be the framework for economic development in the 1990s and beyond.

Author : Pantea Foroudi,Chiara Mauri,Charles Dennis,T C Melewar
Publisher : Routledge
Page : 317 pages
File Size : 45,9 Mb
Release : 2020-02-06
Category : Business & Economics
ISBN : 9781317080640

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Place Branding by Pantea Foroudi,Chiara Mauri,Charles Dennis,T C Melewar Pdf

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.

Author : Anonim
Publisher : Emerald Group Publishing
Page : 352 pages
File Size : 42,5 Mb
Release : 2015-07-08
Category : Business & Economics
ISBN : 9781784419394

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Marketing Places and Spaces by Anonim Pdf

Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love.

Author : Alan Jefferson,Leonard John Lickorish
Publisher : Unknown
Page : 356 pages
File Size : 44,8 Mb
Release : 1991
Category : Marketing
ISBN : UIUC:30112023351361

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Marketing Tourism by Alan Jefferson,Leonard John Lickorish Pdf

Author : Richard George
Publisher : Springer Nature
Page : 509 pages
File Size : 50,6 Mb
Release : 2021-05-08
Category : Business & Economics
ISBN : 9783030641115

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Marketing Tourism and Hospitality by Richard George Pdf

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.

Author : Nigel Morgan,Annette Pritchard,Roger Pride
Publisher : Routledge
Page : 393 pages
File Size : 46,8 Mb
Release : 2012-05-23
Category : Business & Economics
ISBN : 9781136346637

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Destination Brands by Nigel Morgan,Annette Pritchard,Roger Pride Pdf

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Author : Bayraktar, Ahmet,Uslay, Can
Publisher : IGI Global
Page : 394 pages
File Size : 41,7 Mb
Release : 2016-08-15
Category : Business & Economics
ISBN : 9781522505808

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Strategic Place Branding Methodologies and Theory for Tourist Attraction by Bayraktar, Ahmet,Uslay, Can Pdf

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.