Marketing Tourism Places Rle Tourism

Author : Gregory Ashworth,Brian Goodall
Publisher : Routledge
Page : 4 pages
File Size : 50,6 Mb
Release : 2013-04-02
Category : Business & Economics
ISBN : 9781135077235

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Marketing Tourism Places (RLE Tourism) by Gregory Ashworth,Brian Goodall Pdf

Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.

Author : Brian Goodall,Gregory Ashworth
Publisher : Routledge
Page : 264 pages
File Size : 47,5 Mb
Release : 2013-04-02
Category : Business & Economics
ISBN : 9781135083397

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Marketing in the Tourism Industry (RLE Tourism) by Brian Goodall,Gregory Ashworth Pdf

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

Author : Gregory John Ashworth,Brian Goodall
Publisher : Unknown
Page : 0 pages
File Size : 51,7 Mb
Release : 1990
Category : Electronic
ISBN : OCLC:603979761

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Marketing Tourism Places by Gregory John Ashworth,Brian Goodall Pdf

Author : Gregory John Ashworth,Brian Goodall
Publisher : Unknown
Page : 128 pages
File Size : 42,7 Mb
Release : 1990
Category : Electronic
ISBN : OCLC:603979761

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Marketing Tourism Places by Gregory John Ashworth,Brian Goodall Pdf

Author : Gregory Ashworth,Brian Goodall
Publisher : Routledge
Page : 314 pages
File Size : 47,6 Mb
Release : 2013-04-02
Category : Business & Economics
ISBN : 9781135077228

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Marketing Tourism Places (RLE Tourism) by Gregory Ashworth,Brian Goodall Pdf

Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.

Author : Gregory Ashworth,Peter Larkham
Publisher : Routledge
Page : 278 pages
File Size : 52,8 Mb
Release : 2013-05-20
Category : Business & Economics
ISBN : 9781135083328

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Building A New Heritage (RLE Tourism) by Gregory Ashworth,Peter Larkham Pdf

At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe. The main theme of this book is that a number of possible heritages can be shaped from the European past depending on the purposes for which they are intended. Through different methods of management intervention, heritage can fulfil a variety of functions, becoming a major commercial resource in the form of the tourism industry, or enlisted in the creation and maintenance of place identities. Leading contributors look at different perceptions of heritage by different cultures, and the social and political consequences of heritage planning. The nature of heritage planning for emerging, spatially fragmented state structures is also discussed.

Author : Dennis J. Gayle,Jonathan N. Goodrich
Publisher : Routledge
Page : 303 pages
File Size : 51,8 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317663133

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Tourism Marketing and Management in the Caribbean (RLE Marketing) by Dennis J. Gayle,Jonathan N. Goodrich Pdf

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

Author : Chris Cooper,Colin Michael Hall
Publisher : Routledge
Page : 396 pages
File Size : 49,5 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780750663502

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Contemporary Tourism by Chris Cooper,Colin Michael Hall Pdf

Now in its second edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics, pro-poor tourism and implications for the patterns and flow of tourism in the future.

Author : Brian Goodall,Gregory Ashworth
Publisher : Routledge
Page : 266 pages
File Size : 44,5 Mb
Release : 2013-04-02
Category : Business & Economics
ISBN : 9781135083380

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Marketing in the Tourism Industry (RLE Tourism) by Brian Goodall,Gregory Ashworth Pdf

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

Author : Alan Jefferson,Leonard John Lickorish
Publisher : Unknown
Page : 356 pages
File Size : 48,7 Mb
Release : 1991
Category : Marketing
ISBN : UIUC:30112023351361

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Marketing Tourism by Alan Jefferson,Leonard John Lickorish Pdf

Author : J. Alf Bennett,Johan Wilhelm Strydom
Publisher : Juta and Company Ltd
Page : 268 pages
File Size : 45,6 Mb
Release : 2001
Category : Business & Economics
ISBN : 0702156361

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Introduction to Travel and Tourism Marketing by J. Alf Bennett,Johan Wilhelm Strydom Pdf

South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.

Author : Nilanjan Ray,Dilip Kumar Das,Raj Kumar
Publisher : CRC Press
Page : 330 pages
File Size : 41,6 Mb
Release : 2017-09-01
Category : Business & Economics
ISBN : 9781771884716

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Tourism Marketing by Nilanjan Ray,Dilip Kumar Das,Raj Kumar Pdf

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.

Author : Anonim
Publisher : Emerald Group Publishing
Page : 584 pages
File Size : 51,9 Mb
Release : 2016-11-09
Category : Business & Economics
ISBN : 9781786352897

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The Handbook of Managing and Marketing Tourism Experiences by Anonim Pdf

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Author : Peter E Murphy
Publisher : Routledge
Page : 218 pages
File Size : 46,6 Mb
Release : 2013-04-02
Category : Business & Economics
ISBN : 9781135083250

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Tourism: A Community Approach (RLE Tourism) by Peter E Murphy Pdf

Written in 1989 when the modern tourist industry had reached a crucial stage in its development, when increased mobility and affluence had led to more extensive and extravagant travel, and competition within the industry had intensified, this book is comprehensive examination of tourism development. The author provides a new perspective for its evaluation, and a suggested strategy for its continued development and evolution. He examines tourism from the viewpoint of destination areas and their aspirations, and recommends an ecological, community approach to developing and planning – one which encourages local initiative, local benefits, and a tourism product in harmony with the local environment and its people.

Author : Rodoula H. Tsiotsou,Ronald E. Goldsmith
Publisher : Emerald Group Publishing
Page : 418 pages
File Size : 53,6 Mb
Release : 2012-05-10
Category : Business & Economics
ISBN : 9781780520704

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Strategic Marketing in Tourism Services by Rodoula H. Tsiotsou,Ronald E. Goldsmith Pdf

Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.