Marketing Workbook For Nonprofit Organizations Mobilize People For Marketing Success

Author : Gary J. Stern
Publisher : Fieldstone Alliance
Page : 212 pages
File Size : 43,8 Mb
Release : 1990
Category : Business & Economics
ISBN : UOM:39015049486593

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Marketing Workbook for Nonprofit Organizations: Mobilize people for marketing success by Gary J. Stern Pdf

Don't just wish for marketing results—get them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves. Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes ""web wisdom"" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet people's needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. This book will guide you through each stage of the marketing process. You'll learn how to link marketing with strategic planning, set goals and evaluate your success, conduct a marketing audit using the Six Ps of Marketing, position your organization in a unique niche, and develop a marketing plan and promotional campaign. Plus, you also get 27 proven promotional techniques, dozens of tips for writing and design, a sample marketing plan, a case study of how one nonprofit implemented their plan, and much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization!

Author : Gary J. Stern
Publisher : Unknown
Page : 128 pages
File Size : 41,6 Mb
Release : 1997
Category : Electronic
ISBN : OCLC:1036758684

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Pocket Guide for Marketing Representatives by Gary J. Stern Pdf

Author : Gary J. Stern
Publisher : Turner Publishing Company
Page : 253 pages
File Size : 51,8 Mb
Release : 1997-08-15
Category : Business & Economics
ISBN : 9781618588845

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Marketing Workbook for Nonprofit Organizations by Gary J. Stern Pdf

Don't just wish for marketing results—get them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves. Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes ""web wisdom"" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet people's needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. This book will guide you through each stage of the marketing process. You'll learn how to link marketing with strategic planning, set goals and evaluate your success, conduct a marketing audit using the Six Ps of Marketing, position your organization in a unique niche, and develop a marketing plan and promotional campaign. Plus, you also get 27 proven promotional techniques, dozens of tips for writing and design, a sample marketing plan, a case study of how one nonprofit implemented their plan, and much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization!

Author : Gary John Stern
Publisher : Fieldstone Alliance
Page : 212 pages
File Size : 48,9 Mb
Release : 2001
Category : Business & Economics
ISBN : UOM:39015058100663

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Marketing Workbook for Nonprofit Organizations by Gary John Stern Pdf

Don't just wish for marketing results-get them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help--and attract the money and support your organization deserves.Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes "web wisdom" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet people's needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. This book will guide you through each stage of the marketing process. You'll learn how to link marketing with strategic planning, set goals and evaluate your success, conduct a marketing audit using the Six Ps of Marketing, position your organization in a unique niche, and develop a marketing plan and promotional campaign. Plus, you also get 27 proven promotional techniques, dozens of tips for writing and design, a sample marketing plan, a case study of how one nonprofit implemented their plan, and much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization!

Author : Gary John Stern
Publisher : Unknown
Page : 128 pages
File Size : 48,6 Mb
Release : 1990
Category : Nonprofit organizations
ISBN : LCCN:90083183

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Marketing Workbook for Nonprofit Organizations: without special title by Gary John Stern Pdf

Don't just wish for marketing results—get them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves. Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes ""web wisdom"" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet people's needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. This book will guide you through each stage of the marketing process. You'll learn how to link marketing with strategic planning, set goals and evaluate your success, conduct a marketing audit using the Six Ps of Marketing, position your organization in a unique niche, and develop a marketing plan and promotional campaign. Plus, you also get 27 proven promotional techniques, dozens of tips for writing and design, a sample marketing plan, a case study of how one nonprofit implemented their plan, and much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization!

Author : Marcia Avner
Publisher : Turner Publishing Company
Page : 318 pages
File Size : 49,8 Mb
Release : 2002-01-15
Category : Business & Economics
ISBN : 9781618588968

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The Lobbying and Advocacy Handbook for Nonprofit Organizations by Marcia Avner Pdf

Your ""How-To"" Guide to State and Local Lobbying This guide is your complete road map to shaping public policy at the state and local level. It gives detailed, step-by-step instructions for developing an effective plan and putting it into action. With this handbook, you will discover how lobbying can help fulfill your mission; learn how to initiate, support, or defeat bills; develop effective lobbying skills; gather and mobilize support for your positions; learn how to use the media effectively; influence gov’t administrators to back your policy positions; comply with state and federal regulations; and set up systems in your nonprofit to support lobbying. Adaptable to Your Unique Needs This flexible book can be tailored to fit your situation. You have four different planning strategies to choose from—short-term, long-term, proactive, or reactive. Want to move quickly? Use the ""planning shortcuts."" Plus, a special ""rapid response guide"" helps you with emergencies. Straightforward and Action Oriented In addition to a clear framework for planning your policy work, author Marcia Avner shares with you the nitty gritty of effective lobbying based on her more than 30 years of experience. You'll find concrete information on building relationships with public officials; what you need to know to make your case; how to testify at a committee hearing; how to find out how it works in your area; mistakes to avoid; and much more!

Author : Emil Angelica
Publisher : Fieldstone Alliance
Page : 90 pages
File Size : 53,6 Mb
Release : 2001
Category : Business & Economics
ISBN : 9780940069275

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The Wilder Nonprofit Field Guide to Crafting Effective Mission and Vision Statements by Emil Angelica Pdf

Bring focus and direction to your work Too often, if you ask four people in a nonprofit what their organization's mission is, you'll get four different answers. Organizations without clearly defined and agreed-to mission and vision statements frequently find themselves adrift at sea, in real financial trouble, and unable to make an ongoing, positive impact on the community. But an effective mission and vision statement can help an organization unify services and create a consistent approach to new program development. Crafting Effective Mission and Vision Statements will help your organization develop (or revise) mission and vision statements that bring focus and direction to your work. With orderly, easy-to-follow steps, this engaging guide helps you: Build ownership for the mission and vision statements among board and staff Create a common understanding of your organization's goals Understand how mission and vision statements differ and how to use both for greatest benefit Develop a mission statement that captures exactly what your organization does Create a vision statement based on stakeholders' ideas and the organization's history, capacity for growth, and fundraising potential Use this guide to create mission and vision statements that help your organization stay focused and keep it moving toward a positive future.

Author : Victor Futter,Lisa Runquist
Publisher : American Bar Association
Page : 172 pages
File Size : 50,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 1590314263

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Nonprofit Resources by Victor Futter,Lisa Runquist Pdf

Now in its second edition, Nonprofit Resources is a handy reference tool for all nonprofit professionals. With more than a thousand entries pointing readers to a wide variety of references in the nonprofit field, this accessible guide will provide users with a running start on researching any topic. Unique, user-friendly, and compiled by industry experts, Nonprofit Resources will point readers to key information sources on dozens of topics ranging from accounting to lobbying to volunteers.

Author : Peter C. Brinckerhoff
Publisher : Turner Publishing Company
Page : 282 pages
File Size : 40,7 Mb
Release : 2004-09-30
Category : Business & Economics
ISBN : 9781618589095

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Nonprofit Stewardship by Peter C. Brinckerhoff Pdf

In an environment of increasing competition and eroding trust, nonprofits are under pressure to up their ability to deliver on their mission. Stewardship is a paradigm-shifting way to view your role, your board, your staff, your funders, and yourself. Understanding that the nonprofit is rooted in its ownership by the community helps break the boundaries of turf and fragmentation that prevent sustainable impacts. Author Peter Brinckerhoff, internationally known expert at helping not-for-profits get more mission for their money, explains why stewardship is the smart thing to do and how you can use it to transform your organization. You'll discover: The eight characteristics of a mission-based steward; The various stewardship roles that exist in your not-for-profit, and why each is essential in a well-functioning organization; Three surprising truths about your not-for-profit; The nine characteristics of a successful not-for-profit; Fifteen warning signs of trouble in your organization; Stewardship-rich ways to view your finances, your budgeting, and your financial reporting; A refreshing new perspective on the relationship between funders and not-for-profits; Crisis management tools that really work; A stewardship self-assessment to use now as a starting point, and later as a reference point to measure your progress. Comprehensive, passionate, and practical. Dozens of real-world examples make this book relevant. End-of-chapter discussion questions reprise key points and reinforce important ideas. Nonprofit Stewardship is recommended for leaders of all types of not-for-profit organizations serving individuals, the local community, the state, the nation, or the world. Also recommended for donors, grant makers, government agencies, and others who fund your work.

Author : La Piana Associates
Publisher : Turner Publishing Company
Page : 305 pages
File Size : 44,8 Mb
Release : 2004-05-15
Category : Business & Economics
ISBN : 9781618589088

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Nonprofit Mergers Workbook Part II by La Piana Associates Pdf

You've completed the merger agreement. Now, how do you make the merger work? Nonprofit Mergers Part II helps you create a comprehensive plan to achieve integration. It addresses large, strategic issues as well as small practical ones. Integration issues and how to handle them Section I: Going the Distance provides a broad view of integration, its challenges, and how to meet them. Topics include the basic tenets of organizational change; what success looks like in a well-implemented merger; the purpose and content of an integration plan; how to address people issues through leadership and planning; and the relationship between effective leadership, effective communication, and their combined contribution to integration success. How to create a useful integration plan Section II: Creating an Integration Plan takes you step-by-step through this essential process. You'll learn about integration of boards, cultures, management, staff and volunteers, programs, communications and marketing, and systems—one by one, in detail; the steps needed to create each section of the plan; common challenges, roadblocks, and crises that will arise, and how to respond when they do; and processes, procedures, and interventions likely to be most helpful and necessary. Software helps you create an organized plan Included with the book is a CD-ROM with a detailed integration plan template. Use it to keep your planning organized and on track. This useful guide also includes sample integration plans, worksheets, checklists, and tips and quotes from leaders of merged organizations. Nonprofit Mergers Part II is a must-read for anyone considering, embarking on, of just completing a merger!

Author : David La Piana
Publisher : Turner Publishing Company
Page : 305 pages
File Size : 40,9 Mb
Release : 2008-09-10
Category : Business & Economics
ISBN : 9781618589286

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The Nonprofit Mergers Workbook Part I by David La Piana Pdf

Nonprofit mergers are on the rise. Executive directors and board members are discovering the advantages: comprehensive service delivery, better finances, more powerful fundraising, increased market share. Bottom line, mergers make more mission possible. From assessing reasons and readiness, to finding a partner, to negotiating the best path, to budgeting and implementation, author David La Piana guides you through the maze of options with a steady hand. Based on experience with more than sixty mergers, this handbook is the perfect starting point for any nonprofit exploring a possible merger and a basic resource for all nonprofit managers. You'll find: how to decide what kind of structure from collaboration to merger meets your goals how to know your own motivation and keep your mission forefront what kind of merger best fits your goals, structure, and financial situation how to seek merger partners and objectively assess the pros and cons of each how to manage the boards essential role in merger considerations; how to exercise due diligence and write the merger agreement how to deal with the rumor mill what you can do yourself, when to call in attorneys and consultants, and how to select them typical roadblocks and how to beat them how to move past old history and build new traditions as you integrate staff, management, boards, systems, and corporate cultures how to budget for and raise funds to implement the merger and much more! Full merger case studies, decision trees, twenty-two worksheets, checklists, tips, milestones, an extensive resource section and many samples including the minutes of a completed merger negotiation give you concrete assistance with your own merger plans and implementation. A special chapter written for nonprofit organizational consultants explains their roles and responsibilities in assisting clients interested in merger.

Author : Paul W. Mattessich
Publisher : Turner Publishing Company
Page : 137 pages
File Size : 47,8 Mb
Release : 2001-05-15
Category : Self-Help
ISBN : 9781618589026

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Collaboration by Paul W. Mattessich Pdf

What makes the difference between your collaboration's failure or success? Collaboration: What Makes It Work, Second Edition answers this question with an up-to-date and in-depth review of collaboration research. This new edition also includes The Wilder Collaboration Factors Inventory.

Author : Lois S. Kramer
Publisher : Transportation Research Board
Page : 187 pages
File Size : 43,5 Mb
Release : 2010
Category : Transportation
ISBN : 9780309118187

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Marketing Guidebook for Small Airports by Lois S. Kramer Pdf

This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.

Author : Gary J. Stern
Publisher : Fieldstone Alliance
Page : 148 pages
File Size : 41,8 Mb
Release : 1990
Category : Business & Economics
ISBN : UOM:39015050302572

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Marketing Workbook for Nonprofit Organizations: without special title by Gary J. Stern Pdf

Don't just wish for marketing results—get them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves. Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes ""web wisdom"" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet people's needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. This book will guide you through each stage of the marketing process. You'll learn how to link marketing with strategic planning, set goals and evaluate your success, conduct a marketing audit using the Six Ps of Marketing, position your organization in a unique niche, and develop a marketing plan and promotional campaign. Plus, you also get 27 proven promotional techniques, dozens of tips for writing and design, a sample marketing plan, a case study of how one nonprofit implemented their plan, and much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization!

Author : Judith Sharken Simon
Publisher : Turner Publishing Company
Page : 157 pages
File Size : 40,8 Mb
Release : 2001-05-15
Category : Business & Economics
ISBN : 9781618588937

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Five Life Stages by Judith Sharken Simon Pdf

The life stage model is a powerful tool for understanding — objectively — your organization's current status and preparing it to move ahead to the future. This useful guide helps you understand where your organization is in its life and how to avoid unnecessary struggles and act on opportunities to boost your organization's development.