Mass Communication An Introduction

Author : George R. Rodman
Publisher : Addison-Wesley Longman
Page : 568 pages
File Size : 50,9 Mb
Release : 2001
Category : Language Arts & Disciplines
ISBN : IND:30000087955609

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Making Sense of Media by George R. Rodman Pdf

This dynamic new book on introductory mass communication uses a unique narrative approach to help readers understand a broad and constantly changing field while encouraging them to become critical consumers of media. Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. Important topics such as new technology, globalization, diversity, convergence, and conglomeration are integrated throughout. For anyone interested in learning more about mass communication on an introductory level.

Author : Peyton Paxson
Publisher : Bloomsbury Publishing USA
Page : 336 pages
File Size : 43,5 Mb
Release : 2018-05-17
Category : Social Science
ISBN : 9781501329968

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Mass Communications and Media Studies by Peyton Paxson Pdf

Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

Author : John R. Bittner
Publisher : Unknown
Page : 468 pages
File Size : 45,5 Mb
Release : 1989
Category : Reference
ISBN : IND:30000000905814

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Mass Communication, an Introduction by John R. Bittner Pdf

Author : Richard Campbell,Christopher R. Martin,Bettina Fabos
Publisher : Bedford Books
Page : 613 pages
File Size : 40,6 Mb
Release : 2002
Category : Mass media and culture
ISBN : 031239070X

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Media & Culture by Richard Campbell,Christopher R. Martin,Bettina Fabos Pdf

Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.

Author : Peyton Paxson
Publisher : Bloomsbury Publishing USA
Page : 336 pages
File Size : 54,8 Mb
Release : 2018-05-17
Category : Social Science
ISBN : 9781501329968

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Mass Communications and Media Studies by Peyton Paxson Pdf

Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

Author : Stanley J. Baran
Publisher : Unknown
Page : 529 pages
File Size : 48,8 Mb
Release : 2004
Category : Mass media
ISBN : 0072827580

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Introduction to Mass Communication by Stanley J. Baran Pdf

Requerimientos del sistema para el disco acompañante: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher).

Author : Edwin Emery,Phillip H. Ault,Warren Kendall Agee
Publisher : Unknown
Page : 484 pages
File Size : 49,7 Mb
Release : 1973
Category : Social Science
ISBN : MINN:319510007232627

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Introduction to Mass Communications by Edwin Emery,Phillip H. Ault,Warren Kendall Agee Pdf

Author : Ralph E. Hanson
Publisher : SAGE Publications
Page : 1221 pages
File Size : 47,5 Mb
Release : 2016-10-20
Category : Language Arts & Disciplines
ISBN : 9781506358567

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Mass Communication by Ralph E. Hanson Pdf

Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

Author : Marshall McLuhan
Publisher : Createspace Independent Publishing Platform
Page : 396 pages
File Size : 41,9 Mb
Release : 2016-09-04
Category : Electronic
ISBN : 153743005X

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Understanding Media by Marshall McLuhan Pdf

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Author : Joseph Turow
Publisher : Unknown
Page : 0 pages
File Size : 43,9 Mb
Release : 2009
Category : Communication
ISBN : OCLC:1045384054

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Media Today by Joseph Turow Pdf

Author : Martin D. Carter
Publisher : London : Macmillan
Page : 160 pages
File Size : 45,6 Mb
Release : 1971
Category : Language Arts & Disciplines
ISBN : UOM:39015002261769

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An Introduction to Mass Communication by Martin D. Carter Pdf

Author : Jean Folkerts,Stephen Lacy
Publisher : Allyn & Bacon
Page : 520 pages
File Size : 40,6 Mb
Release : 2001
Category : Performing Arts
ISBN : 0205317820

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The Media in Your Life by Jean Folkerts,Stephen Lacy Pdf

With a strong emphasis on media convergence throughout, this book helps readers develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Written by two highly regarded scholars and teachers, this book goes beyond other textbooks to help readers understand where, how, and why they fit into the contemporary media environment. Too often, mass communication texts rely only on popular publications or on academic research. In this interactive text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide readers through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. For anyone interested in gaining knowledge of the media.

Author : John Vernon Pavlik,Shawn McIntosh
Publisher : Oxford University Press, USA
Page : 0 pages
File Size : 49,7 Mb
Release : 2014
Category : Digital media
ISBN : 019934230X

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Converging Media by John Vernon Pavlik,Shawn McIntosh Pdf

Converging Media,Third Edition, expertly covers today's rapidly changing landscape while preparing students for what comes tomorrow. Unlike any other book on the market, Converging Media's synthesis of industrial, cultural, and technological perspectives more accurately reflects today's world.This new approach demands a more balanced and nuanced understanding of the role that technology and digital media have played in our mass communication environment. This third edition has undergone several major changes to keep pace with the rapidly evolving world of media.

Author : Joseph Turow
Publisher : Taylor & Francis
Page : 654 pages
File Size : 54,5 Mb
Release : 2011-09-22
Category : Language Arts & Disciplines
ISBN : 9781136864025

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Media Today by Joseph Turow Pdf

Media Todayputs students at the center of the profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these changes mean for the role of media in their lives. Media Today, Fourth Edition is built around four key concepts: A media systems approach allows students to understand the interconnected cultural, political, and economic forces that shape media they encounter every day. Unique insights into media trendsgive students an insider's perspective on how media industries are responding to changes from globalization to social networking. Focus on digital convergence shows in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television. A media literacy goalencourages and builds critical skills to make students more informed and engaged citizens in our media-driven society. Completely revised with updated examples, new case studies, and new online video resources, the 4th edition of Media Today connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industries have blurred together with digital convergence. Additional learning resources including a new set of online video resources, interactive quizzes, study resources, and instructor guides are available on the free companion website at: www.routledge.com/textbooks/mediatoday4e.

Author : Ronald T. Farrar
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Page : 434 pages
File Size : 55,9 Mb
Release : 1995-10
Category : Social Science
ISBN : 0697173836

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Mass Communication by Ronald T. Farrar Pdf

This textbook offers an introduction to mass communication. It includes an examination of the difficulties and progress of minorities and women in the mass media industry, and material covering the economic, cultural and political barriers to the free flow of information and ideas worldwide.