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Author : Stanley J. Baran
Publisher : Unknown
Page : 529 pages
File Size : 54,6 Mb
Release : 2004
Category : Mass media
ISBN : 0072827580
Requerimientos del sistema para el disco acompañante: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher).
Author : Peyton Paxson
Publisher : Bloomsbury Publishing USA
Page : 336 pages
File Size : 55,5 Mb
Release : 2018-05-17
Category : Social Science
ISBN : 9781501329968
Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
Author : Richard Campbell,Christopher R. Martin,Bettina Fabos
Publisher : Bedford Books
Page : 613 pages
File Size : 42,5 Mb
Release : 2002
Category : Mass media and culture
ISBN : 031239070X
Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
Author : George R. Rodman
Publisher : Addison-Wesley Longman
Page : 568 pages
File Size : 49,7 Mb
Release : 2001
Category : Language Arts & Disciplines
ISBN : IND:30000087955609
This dynamic new book on introductory mass communication uses a unique narrative approach to help readers understand a broad and constantly changing field while encouraging them to become critical consumers of media. Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. Important topics such as new technology, globalization, diversity, convergence, and conglomeration are integrated throughout. For anyone interested in learning more about mass communication on an introductory level.
Author : Edwin Emery,Phillip H. Ault,Warren Kendall Agee
Publisher : Unknown
Page : 484 pages
File Size : 42,9 Mb
Release : 1973
Category : Social Science
ISBN : MINN:319510007232627
Author : Martin D. Carter
Publisher : London : Macmillan
Page : 160 pages
File Size : 51,8 Mb
Release : 1971
Category : Language Arts & Disciplines
ISBN : UOM:39015002261769
Author : Marshall McLuhan
Publisher : Createspace Independent Publishing Platform
Page : 396 pages
File Size : 42,8 Mb
Release : 2016-09-04
Category : Electronic
ISBN : 153743005X
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author : Ralph E. Hanson
Publisher : SAGE Publications
Page : 1221 pages
File Size : 49,8 Mb
Release : 2016-10-20
Category : Language Arts & Disciplines
ISBN : 9781506358567
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Author : Jay Black,Frederick C. Whitney
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Page : 660 pages
File Size : 51,7 Mb
Release : 1988
Category : Mass media
ISBN : PSU:000032162318
In writing the second edition of Introduction to Mass Communication, we continue the main thrust found in the first edition. We have attempted to analyze the mass communication empires on their own terms, to recognize them for what they are--large, sometimes monolithic industries established to earn a profit as well as to serve the interests of their customers. The media are studied here within the broad contexts in which they operate. Technological, economic, political, philosophical, and sociological factors are considered throughout.
Author : Joseph Turow
Publisher : Routledge
Page : 1308 pages
File Size : 52,9 Mb
Release : 2011-09-22
Category : Social Science
ISBN : 9781136864018
Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.
Author : John R. Bittner
Publisher : Unknown
Page : 468 pages
File Size : 51,8 Mb
Release : 1989
Category : Reference
ISBN : IND:30000000905814
Author : Warren Kendall Agee,Phillip H. Ault,Edwin Emery
Publisher : HarperCollins College
Page : 570 pages
File Size : 54,5 Mb
Release : 1994
Category : Mass media
ISBN : 0673468836
Delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field - the increasing international focus of mass communications, the growing multicultural nature of the audiences and the proliferation of new technology.
Author : John Vernon Pavlik,Shawn McIntosh
Publisher : Oxford University Press, USA
Page : 0 pages
File Size : 52,6 Mb
Release : 2014
Category : Digital media
ISBN : 019934230X
Converging Media,Third Edition, expertly covers today's rapidly changing landscape while preparing students for what comes tomorrow. Unlike any other book on the market, Converging Media's synthesis of industrial, cultural, and technological perspectives more accurately reflects today's world.This new approach demands a more balanced and nuanced understanding of the role that technology and digital media have played in our mass communication environment. This third edition has undergone several major changes to keep pace with the rapidly evolving world of media.
Author : Edwin Emery
Publisher : Unknown
Page : 466 pages
File Size : 54,8 Mb
Release : 1963
Category : Mass media
ISBN : PSU:000012423477
Author : Denis McQuail
Publisher : SAGE
Page : 628 pages
File Size : 47,5 Mb
Release : 2005-05-20
Category : Language Arts & Disciplines
ISBN : 1412903718
This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
