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Author : Donna Geary,Retail Learning Initiative
Publisher : Retail Learning Initiative, Centre for the Study of Commercial Activity, Ryerson Polytechnic University
Page : 245 pages
File Size : 43,8 Mb
Release : 1997
Category : Advertising
ISBN : 0919351514
Author : Daren White
Publisher : Daren White
Page : 80 pages
File Size : 49,7 Mb
Release : 2023-01-15
Category : Self-Help
ISBN : 8210379456XXX
We’ve all said it! We’ve all tried to stop ourselves too! However in this case, it’s not directed at the little people in oversized blazers with snotty sleeves and scuffed shoes. This time, it’s directed at us! This book shares a range of approaches and tools that can help educators at all levels make better use of that oh so precious resource, time. There is something for everyone, including practical examples, opportunities for further thought and discussion and even some great templates to adapt.
Author : Charles Fishman
Publisher : Penguin
Page : 352 pages
File Size : 46,9 Mb
Release : 2006-01-19
Category : Business & Economics
ISBN : 9781101218105
"Highly readable, incisive, precise, and even elegant." —San Francisco Chronicle "Insightful." —BusinessWeek Wal-Mart isn’t just the world’s biggest company, it is probably the world’s most written-about. But no book until this one has managed to penetrate its wall of silence or go beyond the usual polemics to analyze its actual effects on its customers, workers, and suppliers. Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data (e.g., Americans spend $36 million an hour at Wal-Mart stores, and in 2004 its growth alone was bigger than the total revenue of 469 of the Fortune 500), The Wal-Mart Effect is an intimate look at a business that is dramatically reshaping our lives.
Author : OECD,European Union
Publisher : OECD Publishing
Page : 114 pages
File Size : 47,9 Mb
Release : 2024-04-15
Category : Electronic
ISBN : 9789264835870
This guide offers a simple, straightforward approach for social economy entities to measure, manage and ultimately maximise their impact, and to prioritise the use of findings for strategic organisational learning and improvement.
Author : Clive Norris,Jade Moran
Publisher : Routledge
Page : 286 pages
File Size : 49,7 Mb
Release : 2016-12-05
Category : Political Science
ISBN : 9781351896771
The rise of CCTV camera surveillance in Britain has been dramatic. Practically every major city now boasts a CCTV system aimed at, among other things, preventing, detecting and reducing the fear of crime. Increasingly these developments are mirrored in villages, shopping malls, residential estates, transport systems, schools and hospitals throughout the country. In short, for the majority of citizens it is now impossible to avoid being monitored and recorded as we move through public space. Surveillance, CCTV and Social Control represents the first systematic attempt to account for this phenomenon. It brings together leading researchers from the fields of anthropology, criminology, evaluation, geography, sociology and urban planning to explore the development, impact and implications of CCTV surveillance. Accordingly attention is directed to a number of key questions. How does CCTV fit with the trends of late modernity? Does CCTV reduce crime or merely shift it elsewhere? How should CCTV be evaluated? What is the significance of CCTV for women's safety? How adequate is the regulation of CCTV? In the light of recent technological developments what is the future of CCTV surveillance?
Author : David Longbottom,Alison Lawson
Publisher : Taylor & Francis
Page : 312 pages
File Size : 48,9 Mb
Release : 2016-09-13
Category : Business & Economics
ISBN : 9781317550389
Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. This book, the first text dedicated to the topic, explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods which facilitate innovative research design, and achieves deep insights into the mindsets of consumers. The methods explored in this book include: emotional scaling ; discourse analysis; consumer ethnography; social media networks; narrative and story telling; gamification. With a wealth of case studies and pedagogy to aid student learning, as well as online teaching aids including PowerPoint presentations and video content, this ground-breaking textbook is an essential resource for anyone that wants to expand their repertoire of marketing research methods to create a research project that will be original and insightful.
Author : Edward Russell
Publisher : Bloomsbury Publishing
Page : 192 pages
File Size : 44,8 Mb
Release : 2017-11-02
Category : Business & Economics
ISBN : 9781350034624
This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.
Author : Greg Thain,John Bradley
Publisher : John Wiley & Sons
Page : 178 pages
File Size : 48,9 Mb
Release : 2012-07-12
Category : Business & Economics
ISBN : 9781118374245
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing. A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.
Author : A. Sivakumar
Publisher : Excel Books India
Page : 244 pages
File Size : 40,8 Mb
Release : 2007
Category : Marketing
ISBN : 8174465758
Focuses on the marketing dimension of retailing. This book analyses the concepts and practices in developed retail markets and illustrates their applications in the Indian context. It is suitable for students, teachers, managers, entrepreneurs and practitioners interested in the retail business.
Author : Bethan Alexander
Publisher : Taylor & Francis
Page : 414 pages
File Size : 43,6 Mb
Release : 2024-06-20
Category : Business & Economics
ISBN : 9781040044629
This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions. Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.
Author : William C. Gartner
Publisher : Springer Nature
Page : 459 pages
File Size : 41,9 Mb
Release : 2023-03-20
Category : Business & Economics
ISBN : 9783031238444
This book features a collection of high-quality and peer-reviewed papers from the 2022 6th International Conference on Applied Economics and Business (ICAEB), which was held in Stockholm, Sweden, during August 24-26, 2022. ICAEB serves as a platform for presentation of new advances and research results in the fields of applied economics and business. Applied economics is used to improve the quality of practice in business and public policy by thinking meticulously about new ways to approach old problems. Presentations at the conference include the topical areas of development, ecological, financial, forensic, information, institutional, international, labor, managerial, mathematical, monetary, and other related economic aspects. All these topics relate to an overall theme of sustainable development from an economic perspective. The conference brings together scientists from different fields of applied economic research in order to exchange ideas and experiences leading to improved methods of economic analysis.
Author : Robert G.V. Baker
Publisher : Springer Science & Business Media
Page : 384 pages
File Size : 40,6 Mb
Release : 2006-08-05
Category : Science
ISBN : 9781402043468
The thesis of this book is that there are one set of equations that can define any trip between an origin and destination. The idea originally came from work that I did when applying the hydrodynamic analogy to study congested traffic flows in 1981. However, I was disappointed to find out that much of the mathematical work had already been done decades earlier. When I looked for a new application, I realised that shopping centre demand could be like a longitudinal wave, governed by centre opening and closing times. Further, a solution to the differential equation was the gravity model and this suggested that time was somehow part of distance decay. This was published in 1985 and represented a different approach to spatial interaction modelling. The next step was to translate the abstract theory into something that could be tested empirically. To this end, I am grateful to my Ph. D supervisor, Professor Barry Garner who taught me that it is not sufficient just to have a theoretical model. This book is an outcome of this on-going quest to look at how the evolution of the model performs against real world data. This is a far more difficult process than numerical simulations, but the results have been more valuable to policy formulation, and closer to what I think is spatial science. The testing and application of the model required the compilation of shopping centre surveys and an Internet data set.
Author : Antoine Bailly,Lay James Gibson
Publisher : Springer Science & Business Media
Page : 320 pages
File Size : 49,5 Mb
Release : 2013-11-09
Category : Science
ISBN : 9781402024429
Applied Geography, A World Perspective reviews progress in applied geography in different regions of the world. It does this through the eyes of an international panel of highly regarded academic practitioners. The book offers new prospects on the use of established approaches and explores exciting new territories. Together, the contributors provide a comprehensive picture of applied geography today. This book is of relevance to faculty and graduate students in the fields of geography, planning, public policy, regional science and other related social and behavioural sciences.
Author : Wojciech Piotrowicz,Richard Cuthbertson
Publisher : Springer
Page : 292 pages
File Size : 42,6 Mb
Release : 2018-12-05
Category : Business & Economics
ISBN : 9783319982731
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
Author : Leslie G. Eldenburg,Albie Brooks,Judy Oliver,Gillian Vesty,Rodney Dormer,Vijaya Murthy,Nick Pawsey
Publisher : John Wiley & Sons
Page : 755 pages
File Size : 51,7 Mb
Release : 2020-01-21
Category : Business & Economics
ISBN : 9780730369387
Eldenburg’s fourth edition of Management Accounting combines the basic technical issues associated with cost management, management accounting and control with more recent and emerging themes and issues. Management accounting is a compulsory element of the accounting major, and this text is written to cover the content typically taught in the two management accounting units offered in most accounting programs. The Management Accounting interactive e-text features a range of instructional media content designed to provide students with an engaging learning experience. This includes case videos, interactive problems and questions with immediate feedback. Eldenburg’s unique resource can also form the basis of a blended learning solution for lecturers.