Meaning Making And Political Campaign Advertising

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Meaning-Making and Political Campaign Advertising

Dorothea Horst
Meaning Making and Political Campaign Advertising Book PDF

Author : Dorothea Horst
Publisher : Walter de Gruyter GmbH & Co KG
Page : 255 pages
File Size : 49,8 Mb
Release : 2018-10-22
Category : Social Science
ISBN : 9783110578782

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Meaning-Making and Political Campaign Advertising by Dorothea Horst Pdf

Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect.

Political Discourse Analysis

Robert Butler
Political Discourse Analysis Book PDF

Author : Robert Butler
Publisher : Edinburgh University Press
Page : 327 pages
File Size : 41,6 Mb
Release : 2024-03-05
Category : Language Arts & Disciplines
ISBN : 9781399523219

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Political Discourse Analysis by Robert Butler Pdf

Political Discourse Analysis addresses the challenges facing political actors at all levels of society and across a range of regimes. It shows how discursive legitimisation strategies can vary on a continuum ranging from the stabilising effects of institutional discourse and the management of destabilising factors inherent in new types of media to the destabilising potential of rhetorical devices and deliberate de-legitimisation strategies used to attack opponents. The diverse approaches show how political actors strive to maintain control in the context of democratic deficit and crisis in developed societies while addressing growing global threats to stability in all regimes. While many actors seek legitimisation through the institutional structure, media or rhetoric, others may seek to weaken any opposition to them through de-legitimisation. In this collection Butler provides the reader with replicable methods that can be adapted to political contexts.

The Persuasive Power of Campaign Advertising

Travis N. Ridout,Michael M. Franz
The Persuasive Power of Campaign Advertising Book PDF

Author : Travis N. Ridout,Michael M. Franz
Publisher : Temple University Press
Page : 200 pages
File Size : 45,5 Mb
Release : 2011-03-25
Category : Business & Economics
ISBN : 9781439903339

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The Persuasive Power of Campaign Advertising by Travis N. Ridout,Michael M. Franz Pdf

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention. It also features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.

Television and Political Advertising

Frank Biocca
Television and Political Advertising Book PDF

Author : Frank Biocca
Publisher : Routledge
Page : 281 pages
File Size : 41,8 Mb
Release : 2014-02-04
Category : Language Arts & Disciplines
ISBN : 9781135437503

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Television and Political Advertising by Frank Biocca Pdf

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

The Marketing of the President

Bruce I. Newman
The Marketing of the President Book PDF

Author : Bruce I. Newman
Publisher : SAGE
Page : 185 pages
File Size : 45,9 Mb
Release : 1994
Category : Political Science
ISBN : 9780803951389

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The Marketing of the President by Bruce I. Newman Pdf

"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.

Truth in Advertising?

Barbara Allen,Daniel Stevens
Truth in Advertising Book PDF

Author : Barbara Allen,Daniel Stevens
Publisher : Rowman & Littlefield
Page : 475 pages
File Size : 41,9 Mb
Release : 2018-10-18
Category : Business & Economics
ISBN : 9781498531603

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Truth in Advertising? by Barbara Allen,Daniel Stevens Pdf

Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.

Crowded Airwaves

James A. Thurber,Candice J. Nelson,David A. Dulio
Crowded Airwaves Book PDF

Author : James A. Thurber,Candice J. Nelson,David A. Dulio
Publisher : Rowman & Littlefield
Page : 196 pages
File Size : 47,6 Mb
Release : 2001-09-19
Category : Political Science
ISBN : 9780815798958

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Crowded Airwaves by James A. Thurber,Candice J. Nelson,David A. Dulio Pdf

Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising—from newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.

Political Campaign Communication

Judith S. Trent,Robert V. Friedenberg
Political Campaign Communication Book PDF

Author : Judith S. Trent,Robert V. Friedenberg
Publisher : Rowman & Littlefield
Page : 452 pages
File Size : 47,5 Mb
Release : 2008
Category : Political Science
ISBN : 0742553035

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Political Campaign Communication by Judith S. Trent,Robert V. Friedenberg Pdf

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.

Television and Political Advertising

Frank Biocca
Television and Political Advertising Book PDF

Author : Frank Biocca
Publisher : Routledge
Page : 377 pages
File Size : 42,7 Mb
Release : 2013-12-16
Category : Language Arts & Disciplines
ISBN : 9781135437220

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Television and Political Advertising by Frank Biocca Pdf

This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive and Negative Advertising; and The Psychological Contexts of Processing.

Campaigning for Hearts and Minds

Ted Brader
Campaigning for Hearts and Minds Book PDF

Author : Ted Brader
Publisher : University of Chicago Press
Page : 302 pages
File Size : 49,5 Mb
Release : 2006
Category : Political Science
ISBN : 0226069885

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Campaigning for Hearts and Minds by Ted Brader Pdf

Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.

Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities

Kavo?lu, Samet,Salar, Meryem
Political Propaganda Advertising and Public Relations Emerging Research and Opportunities Book PDF

Author : Kavo?lu, Samet,Salar, Meryem
Publisher : IGI Global
Page : 212 pages
File Size : 55,8 Mb
Release : 2019-10-25
Category : Business & Economics
ISBN : 9781799817369

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Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities by Kavo?lu, Samet,Salar, Meryem Pdf

Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.

Political Marketing

Kostas Gouliamos,Antonis Theocharous,Bruce I. Newman
Political Marketing Book PDF

Author : Kostas Gouliamos,Antonis Theocharous,Bruce I. Newman
Publisher : Routledge
Page : 340 pages
File Size : 48,6 Mb
Release : 2013-11-12
Category : Political Science
ISBN : 9781135013370

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Political Marketing by Kostas Gouliamos,Antonis Theocharous,Bruce I. Newman Pdf

A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.

Cinematic Metaphor

Cornelia Müller,Hermann Kappelhoff
Cinematic Metaphor Book PDF

Author : Cornelia Müller,Hermann Kappelhoff
Publisher : Walter de Gruyter GmbH & Co KG
Page : 296 pages
File Size : 40,8 Mb
Release : 2018-10-08
Category : Art
ISBN : 9783110580785

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Cinematic Metaphor by Cornelia Müller,Hermann Kappelhoff Pdf

Metaphors in audiovisual media receive increasing attention from film and communication studies as well as from linguistics and multimodal metaphor research. The specific media character of film, and thus of cinematic metaphor, remains, however, largely ignored. Audiovisual images are all too frequently understood as iconic representations and material carriers of information. Cinematic Metaphor proposes an alternative: starting from film images as affective experience of movement-images, it replaces the cognitive idea of viewers as information-processing machines, and heals the break with rhetoric established by conceptual metaphor theory. Subscribing to a phenomenological concept of embodiment, a shared vantage point for metaphorical meaning-making in film-viewing and face-to-face interaction is developed. The book offers a critique of cognitive film and metaphor theories and a theory of cinematic metaphor as performative action of meaning-making, grounded in the dynamics of viewers' embodied experiences with a film. Fine-grained case studies ranging from Hollywood to German feature film and TV news, from tango lesson to electoral campaign commercial, illustrate the framework’s application to media and multimodality analysis.

Television and Political Advertising

Frank Biocca
Television and Political Advertising Book PDF

Author : Frank Biocca
Publisher : Lawrence Erlbaum Assoc Incorporated
Page : 128 pages
File Size : 55,5 Mb
Release : 1991
Category : Business & Economics
ISBN : 080581101X

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Television and Political Advertising by Frank Biocca Pdf

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

Political Advertising in the United States

Erika Franklin Fowler,Michael M. Franz,Travis N. Ridout
Political Advertising in the United States Book PDF

Author : Erika Franklin Fowler,Michael M. Franz,Travis N. Ridout
Publisher : Routledge
Page : 199 pages
File Size : 50,9 Mb
Release : 2021-11-24
Category : Political Science
ISBN : 9781000468090

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Political Advertising in the United States by Erika Franklin Fowler,Michael M. Franz,Travis N. Ridout Pdf

Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.