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Communication in History by Peter Urquhart,Paul Heyer Pdf
Now in its 7th edition, Communication in History reveals how media has been influential in both maintaining social order and as powerful agents of change. Thirty-eight contributions from a wide range of voices offer instructors the opportunity to customize their courses while challenging students to build upon their own knowledge and skill sets. From stone-age symbols and early writing to the Internet and social media, readers are introduced to an expansive, intellectually enlivening study of the relationship between human history and communication media.
Language, Symbols, and the Media by Robert E., Jr. Denton Pdf
The terrorist attacks of September 11, 2001 created a new political landscape and a new era of warfare. Language, Symbols, and the Media, now in paperback, offers insights into the impact and influence of 9/11 upon our cultural, social, and political life. The book opens with an introductory chapter on communications, media language, and visual symbolism in the immediate wake of the attacks. The second chapter considers the challenge to religious pluralism, analyzing the grounds for the immediate backlash against Islam. Chapter 3 reviews several crucial historical and contemporary Supreme Court rulings relevant to the limitations of free speech in times of war and national crises. The consideration of First Amendment rights is continued in chapter 4, which places the Patriot Act in historical context by comparing the legislation and its interpretation of it to other legislation passed in response to past American crises. The immediate aftermath of the attacks witnessed many calls for an end to "the age of irony" and a return to "traditional values." Chapter 5 considers some contrarian responses and analyzes the impact of irony as a rhetorical device in American culture. The unifying role of sport in the post-9/11 healing process in America is examined in chapter 6. Chapter 7 examines the reactions and responses of young adults to the events of 9/11 one year later. Chapter 8 demonstrates how politicians received a public "makeover" of their careers. Chapter 9 explores the impact of 9/11 on the rhetoric of advertising, while chapter 10 focuses more closely on how it affected the tourism industry. A concluding chapter examines several instances of media self-censorship and its implications for the policymaking process during times of crisis. This volume will be of interest to cultural studies specialists, sociologists, journalists, political scientists, historians, as well as general readers.
Author : National Society for the Study of Education Publisher : Unknown Page : 128 pages File Size : 54,6 Mb Release : 1974 Category : Communication in education ISBN : OCLC:1089513265
With a focus on the three-month period following the terrorist attacks of September 11, 2001, marketing consultant Fraim explains how American symbols are created, communicated, managed, and understood. He discusses the emergence of symbols from their traditional residence in religion, art, dreams, and particular cultures to a new ubiquitous global status and argues that future wars will be increasingly fought over and won through the use of symbols. Distributed by Continuum. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).
J. Michael Martinez,William D. Richardson,Ronald L. Mcninch-Su
Author : J. Michael Martinez,William D. Richardson,Ronald L. Mcninch-Su Publisher : University Press of Florida Page : 284 pages File Size : 54,6 Mb Release : 2017-10-15 Category : Social Science ISBN : 9780813063478
Media Criticism in a Digital Age by Peter B. Orlik Pdf
Media Criticism in a Digital Age introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. It is intended for those preparing for electronic media careers as well as for anyone seeking to enhance their media literacy. This book takes the unequivocal view that the material heard and seen over digital media is worthy of serious consideration. Media Criticism in a Digital Age applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of programming and advertising content. It offers a rich blend of insights from both industry and academic authorities. These insights range from the observations of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising. Key features of the book are comprised of: multiple video examples including commercials, cartoons and custom graphics to illustrate core critical concepts; chapters reflecting today’s media world, including coverage of broadband and social media issues; fifty perceptive critiques penned by a variety of widely respected media observers and; a supplementary website for professors that provides suggested exercises to accompany each chapter (www.routledge .com/cw/orlik) Media Criticism in a Digital Age equips emerging media professionals as well as perceptive consumers with the evaluative tools to maximize their media understanding and enjoyment.
Christine Nystrom's provocative work offers up a fresh approach to ongoing--and increasingly urgent--questions about the role of symbols and technology in shaping human experience. In lucid, lively and always-accessible prose, she examines an eclectic range of topics--from Hopi grammar to the etiquette of beach-going to the primal allure of the horror film--to uncover the principles that structure the way we make meaning of our world. A cross-disciplinary tour-de-force, The Genes of Culture integrates insights from philosophy, the physical sciences, social psychology and cultural criticism to pose challenging questions for today's students of media. This book is an exemplary foundation reader for graduates or undergraduates in communication and media studies.
Stanley J. Baran,Jerilyn S. McIntyre,Timothy P. Meyer
Author : Stanley J. Baran,Jerilyn S. McIntyre,Timothy P. Meyer Publisher : Addison Wesley Publishing Company Page : 340 pages File Size : 49,9 Mb Release : 1984 Category : Social Science ISBN : STANFORD:36105003260978
The Role of Language and Symbols in Promotional Strategies and Marketing Schemes by Epure, Manuela,Mih?e?, Lorena Clara Pdf
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Symbols, the News Magazines and Martin Luther King by Richard Lentz Pdf
More than two decades after his death, Martin Luther King, Jr. remains America’s preeminent symbol of the civil rights movement. In the early years of the movement King advocated a policy of nonviolent resistance to the racism ingrained in American society. In later years, however, King adopted a more militant stance toward racial and other forms of injustice. In this innovative book Richard Lentz considers King as a cultural symbol, from the Montgomery bus boycott of 1955–1956 to the Poor People’s Campaign, which King helped organize shortly before his assassination in 1968. In particular, Lentz examines the ways the three major news weeklies—Newsweek, Time, and U.S. News & World Report—presented King to their readers. It is primarily through media institutions that Americans shape and interpret their values. Newsweek, Time, and U.S. News—though representing different shadings of political ideology, ranging from left of center to conservative—were all aimed at the same audience, middle-class Americans. Therefore their influence on the nation’s values during a period of enormous social upheaval was significant. In the mid-1960s, when King shifted from reform to radicalism, the news magazines were thrust into what Lentz calls a “crisis of Symbols” because King no longer fit the symbolic mold the magazines had created for him. Lentz investigates how the magazines responded to this crisis, discussing the ways in which their analyses of King shifted over time and the means they employed to create a new symbolic image that made sense of King’s radicalization for readers. This is an important, perceptive study of Martin Luther King, Jr.’s career and an astute critical analysis of the reporting practices of the news media in the modern era.
Global Injustice Symbols and Social Movements by T. Olesen Pdf
Global Injustice Symbols and Social Movements examines our collective moral and political maps, dotted with symbols shaped by political dynamics beyond their local or national origin and offers the first systematic sociological treatment of this important phenomenon.
