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Media Convergence Handbook - Vol. 1 by Artur Lugmayr,Cinzia Dal Zotto Pdf
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.
Media Convergence Handbook - Vol. 2 by Artur Lugmayr,Cinzia Dal Zotto Pdf
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
Media Convergence Handbook - Vol. 1 & 2 by Artur Lugmayr,Cinzia Dal Zotto Pdf
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.
Media Convergence Handbook by Artur Lugmayr,Cinzia Dal Zotto Pdf
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.
Media and Convergence Management by Sandra Diehl,Matthias Karmasin Pdf
Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.
The development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media. At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these ‘new’ media in a comparative perspective together with ‘old’ mass media and face-to-face communication, restating the two classic questions of media studies: what do media do to people, and what do people do with media? Media Convergence makes a distinction between three general types of media: the human body enabling communication in the flesh; the technically reproduced means of mass communication; and the digital technologies facilitating interaction one-to-one, one-to-many, as well as many-to-many. Features include: case studies, including mobile phones in everyday life, the Muhammad cartoons controversy and climate change as a global challenge for human communication and political action diagrams, figures, and tables summarizing key concepts beyond standard ‘models of communication’ systematic cross-referencing. Major terms are highlighted and cross-referenced throughout, with key concepts defined in margin notes.
Fixed Mobile Convergence Handbook by Syed A. Ahson,Mohammad Ilyas Pdf
Requirements for next generation networks (NGNs) are fueling an architectural evolution. Service providers are obliged to give users access to content anytime, anyhow, anywhere, on any device. This requires a converged infrastructure in which users across multiple domains can be served through a single unified domain and all network services and business units can be consolidated on a single IP infrastructure. The Fixed Mobile Convergence Handbook is a comprehensive guide to the design, implementation, and management of converged cellular/WiFi wireless networks. This book discusses how FMC is transforming technologies as multimedia ceases to be passively consumed and unidirectional—and becomes increasingly mobile, personalized and interactive. This book also describes ways to ensure that networks remain cost-effective, scalable, reliable, and secure in the face of constant technological evolution. This material encapsulates the state of FMC, covering everything from basic concepts to research-grade material and future directions. Addressing a broad range of topics, the handbook consists of 16 chapters authored by 44 experts from around the world. Subjects include: Femtocell network technology and applications Deployment modes and interference avoidance Architecture for power efficiency Conversational quality and network planning Design of SIP-based mobility management protocols Highly respected in their field, the authors anticipate the key issues and problems that FMC presents—from application inception and deployment to system interconnection and Quality of Service (QoS). Ideal for professional mobile technology designers and/or planners, researchers (faculty members and graduate students), this book provides specific salient features and information that will guide innovation in the 21st century and beyond. Syed Ahson is a senior software design engineer with Microsoft. Previously, he was a senior staff software engineer with Motorola, where he was a leading contributor in the creation of several iDEN, CDMA, and GSM cellular phones. Dr. Mohammad Ilyas is associate dean for research and industry relations at the College of Engineering and Computer Science at Florida Atlantic University, Boca Raton. A consultant to several national and international organizations, Dr. Ilyas is a member of both the IEEE and ASEE.
A Handbook of Media and Communication Research by Klaus Bruhn Jensen Pdf
This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.
Handbook of Science and Technology Convergence by William Bainbridge,Mihail C. Roco Pdf
Scientists and engineers have long been aware of the tension between narrow specialization and multidisciplinary cooperation, but now a major transformation is in process that will require technical fields to combine far more effectively than formerly in the service of human benefit. This handbook will catalog all the ways this can be accomplished and the reasons it must be. Nature is a single coherent system and diverse methods of scientific and engineering investigations should reflect this interlinked and dynamic unity. Accordingly, general concepts and ideas should be developed systematically in interdependence, with cause-and-effect pathways, for improved outcomes in knowledge, technology and applications. At the same time, industrial and social applications rely on integration of disciplines and unification of knowledge. Thus, convergence is both a fundamental principle of nature and a timely opportunity for human progress. This handbook will represent the culmination of fifteen years of workshops, conferences and publications that initially explored the connections between nanotechnology, biotechnology, information technology and new technologies based on cognitive science. A constant emphasis on human benefit then drew in the social sciences, even as shared scientific and ethical principles brought in sustainability of the Earth environment and the challenge of equitable economic advancement. The intellectual contributions of literally hundreds of scientists and engineers established a number of research methods and analytical principles that could unite disparate fields. The culmination has been called Convergence of Knowledge and Technology for the benefit of Society (CKTS), defined as the escalating and transformative interactions among seemingly different disciplines, technologies, communities and domains of human activity to achieve mutual compatibility, synergism and integration.
Promotional Culture and Convergence by Helen Powell Pdf
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how industries are adapting in the digital age to attract both audiences and advertising revenue the evolving dialogues between ‘new consumers’ and producers and promotional industries. Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.
The Handbook of Global Online Journalism by Eugenia Siapera,Andreas Veglis Pdf
The Handbook to Global Online Journalism features a collection of readings from international practitioners and scholars that represent a comprehensive and state-of-the-art overview of the relationship between the internet and journalism around the world. Provides a state-of-the-art overview of current research and future directions of online journalism Traces the evolution of journalistic practices, business models, and shifting patterns of journalistic cultures that have emerged around the world with the migration of news online Written and edited by top international researchers and practitioners in the area of online journalism Features an extensive breadth of coverage, including economics, organizational practices, contents and experiences Discusses developments in online news in a wide range of countries, from the USA to Brazil, and from Germany to China Contains original theory, new research data, and reviews of existing studies in the field
Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics by Jin, Dal Yong Pdf
"This book aims to engage the complex relationship between technology, culture, and socio-economic elements by exploring it in a transnational, yet contextually grounded, framework, exploring diverse perspectives and approaches, from political economy to cultural studies, and from policy studies to ethnography"--Provided by publisher.
The Handbook of Media Audiences by Virginia Nightingale Pdf
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field
E-Commerce and Convergence: A Guide to the Law of Digital Media by Susan Singleton Pdf
Since the last edition ten years ago the pace of technological and legal change has stepped up even more than before with previous editions. New legislation is in force such as the General Data Protection Regulation (GDPR) and UK Data Protection Act 1998 and from 1 January 2021 "UKGDPR". The UK Information Commissioner has been looking closely at "Ad Tech" and what has become known as "big data" and how data are gathered on-line. Intellectual Property law in the ecommerce area has also changed. There is a very recently agreed new EU copyright directive which is due to be implemented in the 27 EU member states (but not the UK) in 2021. The post-Brexit transition period expired on 31 December 2020 which has implications for the application of ecommerce law in a number of different areas which are all addressed in the new addition. The 2010 EU vertical regulation and guidelines have recently been built on with the EU "geo-blocking" regulation and the related EU Commission's initiatives in relation to ecommerce in the anti-trust area. In 2020 the UK implemented changes in relation to EU law in the revised 2018 Audiovisual Media Services Directive (AVMS) through the Audiovisual Media Services Regulations 2020 which are addressed in the new edition as post-Brexit the UK is retaining this legislation. Other updates include the distance selling legislation in the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015 which came into force since the last edition.
The Rowman & Littlefield Handbook of Media Management and Business by L. Meghan Mahoney,Tang Tang Pdf
The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.
