Media Scope

Author : Anonim
Publisher : Unknown
Page : 668 pages
File Size : 52,5 Mb
Release : 1968-07
Category : Advertising
ISBN : STANFORD:36105011767063

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Media/Scope by Anonim Pdf

Author : Denis McQuail
Publisher : SAGE
Page : 633 pages
File Size : 44,7 Mb
Release : 2010-02-28
Category : Social Science
ISBN : 9780857023223

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McQuail′s Mass Communication Theory by Denis McQuail Pdf

"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Author : Qalati, Sikandar Ali,Ostic, Dragana,Bansal, Rohit
Publisher : IGI Global
Page : 307 pages
File Size : 42,5 Mb
Release : 2023-03-17
Category : Computers
ISBN : 9781668457719

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Strengthening SME Performance Through Social Media Adoption and Usage by Qalati, Sikandar Ali,Ostic, Dragana,Bansal, Rohit Pdf

Small and medium-sized enterprises (SMEs) are recognized as the backbone of today’s world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channel’s revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians.

Author : Anonim
Publisher : Unknown
Page : 1000 pages
File Size : 50,8 Mb
Release : 1978
Category : Advertising
ISBN : NWU:35556005490495

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Media Decisions by Anonim Pdf

Author : Richard A. Gershon
Publisher : Routledge
Page : 445 pages
File Size : 47,6 Mb
Release : 2013-07-18
Category : Language Arts & Disciplines
ISBN : 9781136288913

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Media, Telecommunications, and Business Strategy by Richard A. Gershon Pdf

With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.

Author : Anonim
Publisher : Unknown
Page : 992 pages
File Size : 54,8 Mb
Release : 1961
Category : Advertising
ISBN : UFL:35051102329143

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Advertising Age by Anonim Pdf

Includes articles about advertising campaigns, agency appointments, and government actions affecting advertising and marketing.

Author : Anonim
Publisher : Unknown
Page : 1536 pages
File Size : 49,8 Mb
Release : 1993
Category : Periodicals
ISBN : WISC:89051347110

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New Serial Titles by Anonim Pdf

A union list of serials commencing publication after Dec. 31, 1949.

Author : Anonim
Publisher : Unknown
Page : 614 pages
File Size : 49,8 Mb
Release : 1968
Category : Business
ISBN : PSU:000005020492

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Management Index by Anonim Pdf

Author : Public Affairs Information Service
Publisher : Unknown
Page : 968 pages
File Size : 53,8 Mb
Release : 1968
Category : Economics
ISBN : UCAL:B4433189

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Bulletin of the Public Affairs Information Service by Public Affairs Information Service Pdf

Author : Anonim
Publisher : Unknown
Page : 800 pages
File Size : 53,7 Mb
Release : 1986
Category : Administrative law
ISBN : OSU:32437121410423

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Code of Federal Regulations by Anonim Pdf

Special edition of the Federal Register, containing a codification of documents of general applicability and future effect ... with ancillaries.

Author : Jussi Parikka
Publisher : U of Minnesota Press
Page : 202 pages
File Size : 44,6 Mb
Release : 2015-03-27
Category : Social Science
ISBN : 9781452944579

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A Geology of Media by Jussi Parikka Pdf

Media history is millions, even billions, of years old. That is the premise of this pioneering and provocative book, which argues that to adequately understand contemporary media culture we must set out from material realities that precede media themselves—Earth’s history, geological formations, minerals, and energy. And to do so, writes Jussi Parikka, is to confront the profound environmental and social implications of this ubiquitous, but hardly ephemeral, realm of modern-day life. Exploring the resource depletion and material resourcing required for us to use our devices to live networked lives, Parikka grounds his analysis in Siegfried Zielinski’s widely discussed notion of deep time—but takes it back millennia. Not only are rare earth minerals and many other materials needed to make our digital media machines work, he observes, but used and obsolete media technologies return to the earth as residue of digital culture, contributing to growing layers of toxic waste for future archaeologists to ponder. He shows that these materials must be considered alongside the often dangerous and exploitative labor processes that refine them into the devices underlying our seemingly virtual or immaterial practices. A Geology of Media demonstrates that the environment does not just surround our media cultural world—it runs through it, enables it, and hosts it in an era of unprecedented climate change. While looking backward to Earth’s distant past, it also looks forward to a more expansive media theory—and, implicitly, media activism—to come.

Author : Sujian Guo,Gary A Stradiotto
Publisher : Routledge
Page : 148 pages
File Size : 54,5 Mb
Release : 2014-04-03
Category : Political Science
ISBN : 9781317751069

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Democratic Transitions by Sujian Guo,Gary A Stradiotto Pdf

Democratic transitions have occurred in many countries in various regions across the globe, such as Southern Europe, Latin America, Africa, East and Southeast Asia, Eastern Europe and the Middle East, and these nations have undergone simuntaneously political, economic and social transformations. Yet, the patterns and characteristics of transitions have varied significantly, and different modes of transition have resulted in different outcomes. This book offers cross-national comparisons of democratic transition since the turn of the twentieth century and asks what makes democracies succeed or fail. In doing so it explores the influence the mode of transition has on the longevity or durability of the democracy, by theoretically examining and quantitatively testing this relationship. The authors argue that the mode of transition directly impacts the success and failure of democracy, and suggest that cooperative transitions, where opposition groups work together with incumbent elites to peacefully transition the state, result in democracies that last longer and are associated with higher measures of democratic quality. Based on a cross-national dataset of all democratic transitioning states since 1900, this book will be of great interest to students and scholars of international politics, comparative politics and democracy, and democratization studies.

Author : Wolfgang Donsbach
Publisher : John Wiley & Sons
Page : 704 pages
File Size : 52,5 Mb
Release : 2015-02-03
Category : Social Science
ISBN : 9781118789230

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The Concise Encyclopedia of Communication by Wolfgang Donsbach Pdf

This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online

Author : Belanger, France,Jordan, Dianne H.
Publisher : IGI Global
Page : 246 pages
File Size : 52,8 Mb
Release : 1999-07-01
Category : Education
ISBN : 9781930708549

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Evaluation and Implementation of Distance Learning: Technologies, Tools and Techniques by Belanger, France,Jordan, Dianne H. Pdf

The twentieth century has seen the creation and evolution of technologies beyond imagination a century ago. The computer has enabled the digital presentation of knowledge, and increased the speed with which information can be captured and processed. The acceptance of these technologies has led to a new alternative for providing education and training--distance learning. This book focuses on the processes, techniques and tools that are being used to successfully plan, implement and operate distance learning projects.

Author : Don W. Stacks,Michael B. Salwen,Kristen C. Eichhorn
Publisher : Routledge
Page : 783 pages
File Size : 40,5 Mb
Release : 2019-03-14
Category : Language Arts & Disciplines
ISBN : 9781351358705

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An Integrated Approach to Communication Theory and Research by Don W. Stacks,Michael B. Salwen,Kristen C. Eichhorn Pdf

This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on: ■ Digital Media ■ Media Effects ■ Privacy ■ Dark Side ■ Applied Communication ■ Relational Communication ■ Instructional Communication ■ Communication and the Law The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.