Media Writing

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The Basics of Media Writing

Scott A. Kuehn,Andrew Lingwall
The Basics of Media Writing Book PDF

Author : Scott A. Kuehn,Andrew Lingwall
Publisher : CQ Press
Page : 505 pages
File Size : 46,8 Mb
Release : 2016-12-08
Category : Language Arts & Disciplines
ISBN : 9781506308111

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The Basics of Media Writing by Scott A. Kuehn,Andrew Lingwall Pdf

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Writing for Digital Media

Brian Carroll
Writing for Digital Media Book PDF

Author : Brian Carroll
Publisher : Routledge
Page : 453 pages
File Size : 45,6 Mb
Release : 2010-06-01
Category : Language Arts & Disciplines
ISBN : 9781135851354

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Writing for Digital Media by Brian Carroll Pdf

Writing for Digital Media teaches students how to write effectively for online audiences—whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer, consumer, publisher and reader. Using the tools and strategies discussed in this book, students are able to use their insights into new media audiences to produce better content for digital formats and environments. Fundamentally, this book is about good writing—clear, precise, accurate, filled with energy and voice, and aimed directly at an audience. Writing for Digital Media also addresses all of the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms. Learning how to achieve balance and a careful, deliberate blend of these elements is the other primary goal of this text. Writing for Digital Media teaches students not only how to create content as writers, but also how to think critically as a site manager or content developer might about issues such as graphic design, site architecture, and editorial consistency. By teaching these new skill sets alongside writing fundamentals, this book transforms students from writers who are simply able to post their stories online into engaging multimedia, digital storytellers. For additional resources and exercises, visit the Companion Website for Writing for Digital Media at: www.routledge.com/textbooks/9780415992015.

Dynamics of Media Writing

Vincent F. Filak
Dynamics of Media Writing Book PDF

Author : Vincent F. Filak
Publisher : SAGE Publications
Page : 517 pages
File Size : 55,7 Mb
Release : 2021-07-22
Category : Language Arts & Disciplines
ISBN : 9781544385662

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Dynamics of Media Writing by Vincent F. Filak Pdf

Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.

Media Writing

Craig Batty,Sandra Cain
Media Writing Book PDF

Author : Craig Batty,Sandra Cain
Publisher : Bloomsbury Publishing
Page : 250 pages
File Size : 42,5 Mb
Release : 2016-02-05
Category : Language Arts & Disciplines
ISBN : 9781350306554

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Media Writing by Craig Batty,Sandra Cain Pdf

Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.

Mass Media Writing

Elise K. Parsigian
Mass Media Writing Book PDF

Author : Elise K. Parsigian
Publisher : Routledge
Page : 376 pages
File Size : 42,7 Mb
Release : 2013-11-05
Category : Language Arts & Disciplines
ISBN : 9781136690631

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Mass Media Writing by Elise K. Parsigian Pdf

This innovative book is the first to identify and describe the systematic process that drives the day-to-day work of writers in the real world of print and broadcast journalism, public relations and advertising. The key to creative problem solution for both simple and complex assignments in media work is engagingly detailed in this thought-provoking guide. Users of this book will learn how to fulfill assignments and write copy that meets an editor's or client's expectations, speaks to the intended audience, stands up to question, and remains in memory. The author skillfully blends tested processes from science and art to equip the student with the tools of self-management and the techniques of disciplined creativity that defend against erroneous judgment. Recognizing the role of problem solving in media and the primacy of critical thinking at all stages of the writing process -- from preparatory measures to final writing -- the author challenges the assumption that discipline and creativity are incompatible partners. That partnership is described in detail, then dramatized with absorbing examples and illustrations drawn from interviews with experienced practitioners in print and broadcast journalism, public relations and advertising. Each chapter is a discovery of how this reliable partnership for solving writing problems in media applies to both anticipated and unexpected communication situations. Making known what media professionals have learned through trial and error on the job, here is a thinking and writing dynamic that students, new hires, and aspiring free-lancers can now acquire before entering the world of print or broadcast journalism, public relations or advertising.

Writing for New Media

Andrew Bonime,Ken C. Pohlmann
Writing for New Media Book PDF

Author : Andrew Bonime,Ken C. Pohlmann
Publisher : Unknown
Page : 244 pages
File Size : 49,9 Mb
Release : 1998
Category : Computers
ISBN : MINN:31951D01669014L

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Writing for New Media by Andrew Bonime,Ken C. Pohlmann Pdf

Written in a down to earth, non technical language which gives aspiring writers expert advice on how to break into this fast-growing field.

Writing on the Wall

Tom Standage
Writing on the Wall Book PDF

Author : Tom Standage
Publisher : A&C Black
Page : 288 pages
File Size : 47,7 Mb
Release : 2013-10-10
Category : Social Science
ISBN : 9781408842072

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Writing on the Wall by Tom Standage Pdf

Today we are endlessly connected: constantly tweeting, texting or e-mailing. This may seem unprecedented, yet it is not. Throughout history, information has been spread through social networks, with far-reaching social and political effects. Writing on the Wall reveals how an elaborate network of letter exchanges forewarned of power shifts in Cicero's Rome, while the torrent of tracts circulating in sixteenth-century Germany triggered the Reformation. Standage traces the story of the rise, fall and rebirth of social media over the past 2,000 years offering an illuminating perspective on the history of media, and revealing that social networks do not merely connect us today – they also link us to the past.

Modern Media Writing

Rick Wilber,Randy Miller
Modern Media Writing Book PDF

Author : Rick Wilber,Randy Miller
Publisher : Cengage Learning
Page : 0 pages
File Size : 42,6 Mb
Release : 2003
Category : Feature writing
ISBN : 0534520472

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Modern Media Writing by Rick Wilber,Randy Miller Pdf

This new text provides all the basics of media writing for beginning journalism students, from grammar and basic research and writing techniques, to writing for print, broadcast, advertising and public relations. This practical, skills-based book not only instructs, but also provides ample information, professional and student examples, and exercises to better prepare students as they consider a career as a professional media writer.

Writing for News Media

Ian Pickering
Writing for News Media Book PDF

Author : Ian Pickering
Publisher : Routledge
Page : 311 pages
File Size : 50,5 Mb
Release : 2017-11-27
Category : Social Science
ISBN : 9781317222484

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Writing for News Media by Ian Pickering Pdf

Writing for News Media is a down-to-earth guide on how to write news stories for online, print and broadcast audiences. It celebrates the craft of storytelling, arguing for its continued importance in a modern newsroom. With dynamism and humour, Ian Pickering, a journalist with 30 years’ experience, offers readers practical advice on being a news journalist, with step-by-step guidance on creating a great story and writing the perfect news copy. Chapters include: extracts from published news articles to help illustrate the dos and don’ts of storytelling; the ten golden rules for structuring and putting together a successful news article, including ‘Nail the intro’, ‘Let it flow’ and ‘Keep it simple’; instruction on writing stories for different specialist subjects, including politics, court cases, economics, funnies and celebrity; help for readers on how to write for broadcast news; tips on how to write headlines, how to use pictures, how to make the most of quotations and how to avoid common style and grammar mistakes; glossaries covering a range of different aspects of news journalism, including types of news story, online and data journalism, typesetting and broadcasting. This is an instructive and insightful manual which champions brilliant storytelling and writing with flair. It introduces a set of key creative and analytical techniques that will help students of journalism and young professionals hone and refi ne their story-writing skills.

Writing New Media

Anne Wysocki
Writing New Media Book PDF

Author : Anne Wysocki
Publisher : University Press of Colorado
Page : 280 pages
File Size : 43,6 Mb
Release : 2007-03-01
Category : Language Arts & Disciplines
ISBN : 9780874214932

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Writing New Media by Anne Wysocki Pdf

As new media mature, the changes they bring to writing in college are many and suggest implications not only for the tools of writing, but also for the contexts, personae, and conventions of writing. An especially visible change has been the increase of visual elements-from typographic flexibility to the easy use and manipulation of color and images. Another would be in the scenes of writing-web sites, presentation "slides," email, online conferencing and coursework, even help files, all reflect non-traditional venues that new media have brought to writing. By one logic, we must reconsider traditional views even of what counts as writing; a database, for example, could be a new form of written work. The authors of Writing New Media bring these ideas and the changes they imply for writing instruction to the audience of rhetoric/composition scholars. Their aim is to expand the college writing teacher's understanding of new media and to help teachers prepare students to write effectively with new media beyond the classroom. Each chapter in the volume includes a lengthy discussion of rhetorical and technological background, and then follows with classroom-tested assignments from the authors' own teaching.

An Introduction to Writing for Electronic Media

Robert B. Musburger, PhD
An Introduction to Writing for Electronic Media Book PDF

Author : Robert B. Musburger, PhD
Publisher : Taylor & Francis
Page : 359 pages
File Size : 43,6 Mb
Release : 2012-09-10
Category : Language Arts & Disciplines
ISBN : 9781136033131

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An Introduction to Writing for Electronic Media by Robert B. Musburger, PhD Pdf

"Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University

Exercises in Media Writing

Vincent F. Filak
Exercises in Media Writing Book PDF

Author : Vincent F. Filak
Publisher : CQ Press
Page : 97 pages
File Size : 43,6 Mb
Release : 2018-07-18
Category : Language Arts & Disciplines
ISBN : 9781544338118

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Exercises in Media Writing by Vincent F. Filak Pdf

Exercises in Media Writing offers you multiple opportunities to practice your writing skills in-class or as take-home assignments. Each chapter includes review questions and writing-prompt activities to help you master the concepts and skills presented in Vincent F. Filak’s second edition of Dynamics of Media Writing. Additional exercises built around the unique demands of online newswriting will prepare you to meet the demands of a changing media landscape. Key Features: Review Questions help you recall and master core chapter concepts Writing Exercises enable you to recall and demonstrate your understanding of various elements found in each chapter in Dynamics of Media Writing, Second Edition.

Travel, Writing and the Media

Barbara Korte,Anna Karina Sennefelder
Travel Writing and the Media Book PDF

Author : Barbara Korte,Anna Karina Sennefelder
Publisher : Routledge
Page : 276 pages
File Size : 43,8 Mb
Release : 2022-03-03
Category : History
ISBN : 9781000549041

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Travel, Writing and the Media by Barbara Korte,Anna Karina Sennefelder Pdf

The nexus between travel, writing and media in the contemporary world is dense: travel practice is increasingly interwoven with media; representations in old and new media are co-present and converge. Digitisation has had a profound impact on the practice and mediation of travel, but this volume aims to show that travel and its representation have always been enlaced with media. With contributions by experts in literary and cultural studies, journalism studies and informatics, the book takes a multi- and interdisciplinary approach and covers a wide range of media, from the hand-crafted album to social media. It illustrates how current transformations invite us to revisit earlier periods of travel writing and their media environments, and to explore the ways in which contemporary forms of mediation are prefigured by earlier practices and forms. The book addresses readers interested in travel writing, travel studies and cultural studies. Chapters Introduction, 3, 7 and 9 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license. Funded by University of Freiburg.

Writing for Interactive Media

Timothy Garrand
Writing for Interactive Media Book PDF

Author : Timothy Garrand
Publisher : Taylor & Francis
Page : 378 pages
File Size : 48,8 Mb
Release : 2023-10-20
Category : Language Arts & Disciplines
ISBN : 9781000963601

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Writing for Interactive Media by Timothy Garrand Pdf

This thoroughly revised fourth edition teaches students and professionals how to create interactive content for all types of new media and become successful writers or designers in a variety of fields. This comprehensive guide is grounded in the core principles and skills of interactive media writing, in which writers create text and structure content to guide users through interactive products such as websites or software. The book examines case studies on interactive formats including complex informational websites, computer games, e-learning courses, training programs, and immersive exhibits. These case studies assess real-world products and documentation used by professional writers such as scripts, outlines, screenshots, and flowcharts. The book also provides practical advice on how to use interactive media writing skills to advance careers in the social media, technical, instructional communication, and creative media fields. This edition includes new chapters on UX Writing and Content Design, Social Media Writing, and Writing for Mobile. Writing for Interactive Media prepares students for the writing challenges of today’s technology and media. It can be used as a core textbook for courses in UX Writing, Writing for Digital Media, and Technical and Professional Communication and is a valuable resource for writing professionals at all levels. Supplemental resources include a sample syllabus, class assignments, student exercises, scripts, outlines, flowcharts, and other interactive writing samples. They are available online at www.routledge.com/9781032554242

Writing for the Media

Adrian Wheeler
Writing for the Media Book PDF

Author : Adrian Wheeler
Publisher : Emerald Group Publishing
Page : 120 pages
File Size : 45,6 Mb
Release : 2019-01-14
Category : Language Arts & Disciplines
ISBN : 9781787566132

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Writing for the Media by Adrian Wheeler Pdf

How to get better results from the stories you offer the media. How to use journalists’ own writing rules; research and interviews; composition and structure; media language and style; headlines and leads; quotes; self-editing. Special sections on writing for screens, using photography/video/infographics and pitching stories to the media.