Minority Marketing Issues And Prospects

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Minority Marketing: Issues and Prospects

Robert L. King
Minority Marketing Issues and Prospects Book PDF

Author : Robert L. King
Publisher : Springer
Page : 161 pages
File Size : 42,9 Mb
Release : 2015-05-08
Category : Business & Economics
ISBN : 9783319173924

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Minority Marketing: Issues and Prospects by Robert L. King Pdf

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Marketing and Multicultural Diversity

Professor C P Rao
Marketing and Multicultural Diversity Book PDF

Author : Professor C P Rao
Publisher : Gower Publishing, Ltd.
Page : 464 pages
File Size : 41,6 Mb
Release : 2012-08-28
Category : Business & Economics
ISBN : 9781409459828

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Marketing and Multicultural Diversity by Professor C P Rao Pdf

As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.

Minorities and Marketing: Research Challenges

Alan R. Andreasen,Frederick D. Sturdivant
Minorities and Marketing Research Challenges Book PDF

Author : Alan R. Andreasen,Frederick D. Sturdivant
Publisher : Unknown
Page : 152 pages
File Size : 42,7 Mb
Release : 2011-08-01
Category : Business & Economics
ISBN : 1613112009

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Minorities and Marketing: Research Challenges by Alan R. Andreasen,Frederick D. Sturdivant Pdf

Minorities and Marketing is a collection of articles designed to further investigations and knowledge of minority marketing research. The primary focus is on the major unresolved issues and problems in the field. In its goal to present relevant methodologies and theories to deal with these issues, the text offers the following discussions: -Establishing specific fundamental propositions regarding consumer behavior to serve as the foundation for systematic analysis;-The changes and cause of changes in low-income commercial structures, with particular emphasis on the needs and opportunities for research;-An overview of public policy alternatives for change in the marketing system with reference to minority groups; and-A review of the relevant concepts regarding consumer credit decisions, paying particular attention to the question of whether there is a distinct low-income segment of credit users who differ form the general population. With Minorities and Marketing, an invaluable contribution has been made to the study of consumer behavior and marketing research, particularly in regards to disadvantaged communities and buyers. This insightful and highly relevant text will prove to be a useful research tool for faculty and students of marketing research, consumer behavior, public policy, and economics. Frederick D. Sturdivant is a director of Dennen Steel, an independent consultant, and has served as a Visiting Professor at the Warrington College of Business at the University of Florida since 2004. From 2000 to 2002, Dr. Sturdivant was Chairman of Reinventures LLC. From 1998 to 2000, he was Executive Managing Director of Navigant Consulting. From 1996 to 1998, he was President of Index Research and Advisory Services, a subsidiary of Computer Sciences Corporation. Previously, he served as a director of Fel-Pro, Inc., State Savings Bank, Columbus, and The Progressive Corporation. After completing his Ph.D. at Northwestern University, Dr. Sturdivant held professorships at the University of Southern California, the University of Texas at Austin, the Harvard Business School, and an endowed chair at Ohio State University.Alan R. Andreasen is Professor of Marketing at the McDonough School of Business of Georgetown University and Executive Director of the Social Marketing Institute. He is a specialist in consumer behavior and a world leader in the application of marketing to nonprofit organizations, social marketing, and the market problems of disadvantaged consumers. He is the author or editor of seventeen books (including revisions) and numerous monographs.

Transcultural Marketing

Marye Tharp
Transcultural Marketing Book PDF

Author : Marye Tharp
Publisher : Routledge
Page : 402 pages
File Size : 46,8 Mb
Release : 2014-12-17
Category : Business & Economics
ISBN : 9781317507482

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Transcultural Marketing by Marye Tharp Pdf

Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.

Minority Marketing: Research Perspectives for the 1990s

Robert L. King
Minority Marketing Research Perspectives for the 1990s Book PDF

Author : Robert L. King
Publisher : Springer
Page : 115 pages
File Size : 44,9 Mb
Release : 2015-05-08
Category : Business & Economics
ISBN : 9783319173863

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Minority Marketing: Research Perspectives for the 1990s by Robert L. King Pdf

This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Global and Multinational Advertising

Basil G. Englis
Global and Multinational Advertising Book PDF

Author : Basil G. Englis
Publisher : Psychology Press
Page : 279 pages
File Size : 50,6 Mb
Release : 2013-11-19
Category : Business & Economics
ISBN : 9781317759775

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Global and Multinational Advertising by Basil G. Englis Pdf

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

Advances in Information Communication Technology and Computing

Vishal Goar,Manoj Kuri,Rajesh Kumar,Tomonobu Senjyu
Advances in Information Communication Technology and Computing Book PDF

Author : Vishal Goar,Manoj Kuri,Rajesh Kumar,Tomonobu Senjyu
Publisher : Springer Nature
Page : 621 pages
File Size : 41,5 Mb
Release : 2023-05-29
Category : Technology & Engineering
ISBN : 9789811998881

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Advances in Information Communication Technology and Computing by Vishal Goar,Manoj Kuri,Rajesh Kumar,Tomonobu Senjyu Pdf

The book is a collection of best selected research papers presented at the International Conference on Advances in Information Communication Technology and Computing (AICTC 2022), held in Government Engineering College Bikaner, Bikaner, India during 17 – 18 December 2022. The book covers ICT-based approaches in the areas of ICT for Energy Efficiency, Life Cycle Assessment of ICT, Green IT, Green Information Systems, Environmental Informatics, Energy Informatics, Sustainable HCI, or Computational Sustainability.

The Routledge Companion to Ethnic Marketing

Ahmad Jamal,Lisa Peñaloza,Michel Laroche
The Routledge Companion to Ethnic Marketing Book PDF

Author : Ahmad Jamal,Lisa Peñaloza,Michel Laroche
Publisher : Routledge
Page : 362 pages
File Size : 40,6 Mb
Release : 2015-06-19
Category : Business & Economics
ISBN : 9781136164224

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The Routledge Companion to Ethnic Marketing by Ahmad Jamal,Lisa Peñaloza,Michel Laroche Pdf

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.

Challenges and Opportunities for Change in Food Marketing to Children and Youth

Institute of Medicine,Food and Nutrition Board,Standing Committee on Childhood Obesity Prevention
Challenges and Opportunities for Change in Food Marketing to Children and Youth Book PDF

Author : Institute of Medicine,Food and Nutrition Board,Standing Committee on Childhood Obesity Prevention
Publisher : National Academies Press
Page : 87 pages
File Size : 48,8 Mb
Release : 2013-05-14
Category : Medical
ISBN : 9780309269568

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Challenges and Opportunities for Change in Food Marketing to Children and Youth by Institute of Medicine,Food and Nutrition Board,Standing Committee on Childhood Obesity Prevention Pdf

The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."

Proceedings of the 1998 Multicultural Marketing Conference

Jean-Charles Chebat,A. Ben Oumlil
Proceedings of the 1998 Multicultural Marketing Conference Book PDF

Author : Jean-Charles Chebat,A. Ben Oumlil
Publisher : Springer
Page : 538 pages
File Size : 44,7 Mb
Release : 2015-05-19
Category : Business & Economics
ISBN : 9783319173832

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Proceedings of the 1998 Multicultural Marketing Conference by Jean-Charles Chebat,A. Ben Oumlil Pdf

​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Ethnic Marketing

Guilherme Pires,John Stanton
Ethnic Marketing Book PDF

Author : Guilherme Pires,John Stanton
Publisher : Routledge
Page : 391 pages
File Size : 54,6 Mb
Release : 2014-12-05
Category : Business & Economics
ISBN : 9781135046385

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Ethnic Marketing by Guilherme Pires,John Stanton Pdf

A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic communities and within their adopted countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing strategies that meet their preferences. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Since the publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries which have growing ethnic minorities. Incorporating new research across disciplines on the marketing relevance of ethnic minorities, this book also integrates contributions and excerpts from in-depth interviews conducted with leading marketing experts, whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.

Ethnic Marketing

Guilherme D. Pires,John Stanton
Ethnic Marketing Book PDF

Author : Guilherme D. Pires,John Stanton
Publisher : Routledge
Page : 336 pages
File Size : 43,7 Mb
Release : 2018-12-17
Category : Business & Economics
ISBN : 9781315454870

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Ethnic Marketing by Guilherme D. Pires,John Stanton Pdf

Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant social expectations that immigrants should seek to adopt an assimilationist socialization path towards the host country’s mainstream are contradicted by minority ethnic group resilience. There is no evidence that these groups naturally disappear within the cultural and behavioural contexts of their adopted countries. Since ethnic minority consumers cannot be expected to assimilate, then they maintain some significant degree of unique ethnicity related consumer characteristics that convert into threats and opportunities for business. The inherent socialisation process also provides opportunities for ethnic entrepreneurship and for proliferation of ethnic minority business. Following from the extensive examination of scholarly perspectives of ethnic marketing theory, there is an acknowledged and marked divide between theoretical exhortations and what is done in practice, a relative oversight of the implications of mixed embedded markets, and a propinquity to overlook the crucial role played by ethnic entrepreneurship and ethnic networks. Opportunity valuations are difficult to enact due to a lack of intelligence about ethnic markets. Variable sentiment about the future of ethnic marketing links to different predictions on how the drivers of globalization will impact on the acculturation paths of ethnic minorities. Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives. The ultimate objective is to reduce the theory-practice divide through the development of a collaborative framework between business and scholars that converts into theory-in-use.

Marketing and Consumer Identity in Multicultural America

Marye C. Tharp
Marketing and Consumer Identity in Multicultural America Book PDF

Author : Marye C. Tharp
Publisher : SAGE Publications, Incorporated
Page : 482 pages
File Size : 41,5 Mb
Release : 2001-02-06
Category : Business & Economics
ISBN : UOM:39015053113620

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Marketing and Consumer Identity in Multicultural America by Marye C. Tharp Pdf

Massive demographic upheavals are changing the societal identities of American consumers and disrupting the effectiveness of traditional marketing techniques. The so-called mass market is dissolving into smaller groups of consumers who express distinctive ethnic, age-related, or lifestyle values by what they buy and how they buy it. Consumers in different subcultures speak different languages, read different magazines, watch different networks on TV, and buy in different places. The lesson for marketers is clear -- a single marketing campaign may no longer effectively reach a broad spectrum of consumers. Marketers and advertisers hoping to attract large numbers of American consumers must build relationships by mirroring the values and multiple identities of various groups. Marketers need tools to link their efforts to consumers within several subculture communities. Marketing and Consumer Identity in Multicultural America presents strategies and tools for marketers seeking to reach these emerging subcultures. Chapter 1 introduces the phenomenon of multiculturalism in America and its impact on marketing. Chapter 2 introduces the seven key shifts from traditional thinking that marketers must make to thrive in a multicultural world (e.g., from "market segmentation" to "market identification"). Chapters 3 through 7 profile five key subculture groups -- the elderly, Latinos, African Americans, gays and lesbians, and Asian Americans. Chapter 8 profiles several emerging groups, and chapter 9 is a comprehensive summary of marketing attitudes and techniques that are critical to success in this new multicultural environment.

Handbook of Consumer Behavior

Thomas S. Robertson,Harold H. Kassarjian
Handbook of Consumer Behavior Book PDF

Author : Thomas S. Robertson,Harold H. Kassarjian
Publisher : Prentice Hall
Page : 634 pages
File Size : 40,5 Mb
Release : 1991
Category : Business & Economics
ISBN : UCSC:32106018498300

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Handbook of Consumer Behavior by Thomas S. Robertson,Harold H. Kassarjian Pdf

An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, and affect.

Proceedings of the 1996 Multicultural Marketing Conference

Pravat K. Choudhury
Proceedings of the 1996 Multicultural Marketing Conference Book PDF

Author : Pravat K. Choudhury
Publisher : Springer
Page : 389 pages
File Size : 44,8 Mb
Release : 2015-05-19
Category : Business & Economics
ISBN : 9783319173955

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Proceedings of the 1996 Multicultural Marketing Conference by Pravat K. Choudhury Pdf

This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.