Minority Marketing Research Perspectives For The 1990s

Author : Robert L. King
Publisher : Springer
Page : 115 pages
File Size : 54,6 Mb
Release : 2015-05-08
Category : Business & Economics
ISBN : 9783319173863

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Minority Marketing: Research Perspectives for the 1990s by Robert L. King Pdf

This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Academy of Marketing Science,University of Southern Mississippi
Publisher : Unknown
Page : 115 pages
File Size : 40,7 Mb
Release : 1997
Category : Electronic
ISBN : OCLC:610294655

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Minority Marketing by Academy of Marketing Science,University of Southern Mississippi Pdf

Author : Jean-Charles Chebat,A. Ben Oumlil
Publisher : Springer
Page : 538 pages
File Size : 44,6 Mb
Release : 2015-05-19
Category : Business & Economics
ISBN : 9783319173832

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Proceedings of the 1998 Multicultural Marketing Conference by Jean-Charles Chebat,A. Ben Oumlil Pdf

​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Author : Academy of Marketing Science Staff
Publisher : Unknown
Page : 125 pages
File Size : 46,5 Mb
Release : 1993-01-01
Category : Electronic
ISBN : 0783781156

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Minority Marketing by Academy of Marketing Science Staff Pdf

Author : Ahmad Jamal,Lisa Peñaloza,Michel Laroche
Publisher : Routledge
Page : 362 pages
File Size : 40,6 Mb
Release : 2015-06-19
Category : Business & Economics
ISBN : 9781136164224

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The Routledge Companion to Ethnic Marketing by Ahmad Jamal,Lisa Peñaloza,Michel Laroche Pdf

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1008 pages
File Size : 40,7 Mb
Release : 2020-11-27
Category : Sports & Recreation
ISBN : 9781799877523

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Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports by Management Association, Information Resources Pdf

From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
Page : 8104 pages
File Size : 51,6 Mb
Release : 2017-06-20
Category : Computers
ISBN : 9781522522560

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Encyclopedia of Information Science and Technology, Fourth Edition by Khosrow-Pour, D.B.A., Mehdi Pdf

In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.

Author : Anonim
Publisher : Unknown
Page : 208 pages
File Size : 55,8 Mb
Release : 1996
Category : African Americans
ISBN : IND:30000075142517

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Journal of Research on Minority Affairs by Anonim Pdf

Author : Rebecca S. Merkin
Publisher : Springer
Page : 285 pages
File Size : 41,9 Mb
Release : 2017-09-14
Category : Business & Economics
ISBN : 9781137591746

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Saving Face in Business by Rebecca S. Merkin Pdf

This book explains the subtle maneuvers of what researchers call “facework” and demonstrates the vital role it plays in the success or failure of cross-cultural interactions. Building on Geert Hofstede’s seminal research on cultural dimensions, Merkin synthesizes more recent research in business, communication, cross-cultural psychology and sociology to offer a model for better understanding facework. Additionally, Merkin’s model shows how particular communication strategies can facilitate more successful cross-cultural interactions. The first book of its kind to focus on the practical aspects of employing face-saving, it is a needed text for academics, students, and business professionals negotiating with organizations from different cultures.

Author : Robert L. King
Publisher : Unknown
Page : 132 pages
File Size : 55,8 Mb
Release : 1993
Category : Market segmentation
ISBN : IND:30000047888775

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Minority Marketing by Robert L. King Pdf

Author : Ulwyn L. Pierre
Publisher : Routledge
Page : 174 pages
File Size : 47,9 Mb
Release : 2021-11-18
Category : Business & Economics
ISBN : 9781000525588

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The Myth of Black Corporate Mobility by Ulwyn L. Pierre Pdf

First Published in 1999. This book addresses one such needed change in the corporate arena—the continuing inequality of opportunities for success that blacks experience relative to their similarly qualified white peers in the U.S. Through interviews and research, the author tries to find the answers that still need explanation due to the the stereotypes of blacks and other minorities that were kept alive through various media.

Author : Maria Piacentini,Charles Cui
Publisher : Routledge
Page : 184 pages
File Size : 40,5 Mb
Release : 2013-09-13
Category : Business & Economics
ISBN : 9781135744083

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Multicultural Perspectives in Customer Behaviour by Maria Piacentini,Charles Cui Pdf

With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer culture, and the impact of Western culture on consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to manage them; globalisation vs. localised strategies, and the interaction of local and global influences on customer behaviour; climate change and global warming, the impact on consumer behaviour, and the implications for social responsibility; and cross-cultural customer research, including important methodological questions around the application of sociological, group-level measures to psychological, individual-level phenomenon in marketing contexts. The papers in this edition address those themes, reporting on studies from a range of countries, including Germany, Greece, China, and Austria, and a number of cultural groups in the UK. These papers draw on quantitative and qualitative methodologies, reflecting the full range of methods employed in contemporary consumer research. This book was originally published as a special issue of the Journal of Marketing Management.

Author : Anonim
Publisher : Unknown
Page : 862 pages
File Size : 50,5 Mb
Release : 1995
Category : Conference proceedings
ISBN : STANFORD:36105016788254

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Index of Conference Proceedings by Anonim Pdf

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
Page : 346 pages
File Size : 40,7 Mb
Release : 2022-05-20
Category : Business & Economics
ISBN : 9781668435922

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Critical Perspectives on Diversity, Equity, and Inclusion in Marketing by Gbadamosi, Ayantunji Pdf

Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as “less privileged” or “low-income consumers” are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities. Critical Perspectives on Diversity, Equity, and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organizations, and societies. It provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications. Covering topics such as ethnic identity negotiation, marketing implications, and consumer vulnerability, this premier reference source is an eclectic resource for business leaders and managers, marketers, sociologists, DEI professionals, libraries, students and educators of higher education, researchers, and academicians.

Author : Anonim
Publisher : Unknown
Page : 2432 pages
File Size : 42,6 Mb
Release : 1991
Category : American literature
ISBN : STANFORD:36105022609999

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Books in Print by Anonim Pdf