Mobilize Your Customers

Author : John Cote
Publisher : Createspace Independent Pub
Page : 120 pages
File Size : 47,8 Mb
Release : 2013-04-15
Category : Business & Economics
ISBN : 1482716488

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Mobilize Your Customers by John Cote Pdf

Mobilize Your Customers - Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your ProfitsAsk anyone, "What is the best form of advertising?" Word of mouth is almost always the answer. People know, like and trust the opinions of their friends and family. Wouldn't it be great if your customers were telling all of their friends and family how great you are? Your reputation online will determine how you appear on social media sites and in the search engine results and that will have a lasting effect on your income.In this book, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners and the questions they ask, he will help you discover how to effectively use social media, video and mobile marketing. Several real case studies and examples help to illustrate the effectiveness of these tactics. Business owners, entrepreneurs, authors and speakers can all benefit from using them. No matter what you are selling from cars to pizza or plastic surgery to houses and everything in between, cross channel marketing is a must.It's also important to understand the incredibly fast moving trend that is happening globally with mobile devices. Did you know:• Mobile traffic has 6 time higher purchase intent than online advertising• In 2014 mobile internet traffic will exceed desktop traffic online • 60% of mobile phones will be Smartphones at the end of 2012• Consumers spend 23% more time with mobile apps then they do on mobile websites • 78% of consumers trust peer recommendations• 80% of consumers will decide NOT to buy based on negative reviews• One negative review can reduce your revenue by 5%-9%These statistics should help drive home the inevitable truth: You must be mobile optimized since smartphone and tablet usage are exploding. Your customers want to have two-way conversations with you on Facebook, YouTube, Twitter, Pinterest and your blog among others. They are talking about you online whether you like it or not. Learn how to be part of the conversation or your competitors will!Still not sure you need to read this book? These chapter titles were created from entrepreneur's questions and the answers will provide you with effective tactics to implement immediately.Chapter 1 “Why Should I Care?” Chapter 2 “What is Social Media Marketing?” Chapter 3 “I Have Some Likes On Facebook, Where Are My Sales?” Chapter 4 “Why Should We Use Video and YouTube to Promote Our Business?” Chapter 5 “How Can Online Reviews Increase My Profits?” Chapter 6 “What is Cross Channel Marketing?” Chapter 7 “Why is Mobile Marketing Important and How Do We Integrate It?” Chapter 8 “How Can We Use Advanced SMS Techniques to Generate Traffic?” Chapter 9 “Can a Mobile App Really Help Market My Business and Make Money?”Chapter 10 “I Thought Building Email Lists Was Old School?” Chapter 11 Putting It All TogetherYou will also learn some amazing tips on how to:• Get a 95% open rate on your marketing messages• Create digital word of mouth and spread it via social media• Get your customers wanting to leave glowing reviews about you online • Generate scarcity and revenue on slow days to get your customers buying• Launch a new business with a text message campaign that will drive more traffic than you can handle• Capture the contact information of potential clients when you are speaking and follow up with them effortlessly• Improve your sales at trade shows, events and conventionsThis 120 page book gives you the steps you need to create engaging and successful marketing campaigns. Consider it your personal tour across the cutting edge of social media, video and mobile marketing.This is a marketing book, so here is my call to action:Get your copy now!

Author : Mark Organ,Deena Zenyk
Publisher : Unknown
Page : 244 pages
File Size : 54,8 Mb
Release : 2017-11-11
Category : Electronic
ISBN : 1619618427

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The Messenger Is the Message by Mark Organ,Deena Zenyk Pdf

Consider your last big purchase: What influenced your decision? A paid advertisement? A polished press release? A celebrity Twitter endorsement? A marketing email? A product webpage? Probably not. More than likely, you listened to someone you know and trust. An authentic voice with relevant experience is the most convincing proponent when we're considering a new product or company. That is the power of an advocate. In an age of complete transparency, buyers are no longer swayed by traditional sales and marketing tactics. Instead, they want to be guided by the advice of trusted peers. Advocate Marketing powers the progress of some of today's most exciting and successful organizations. Based on their pioneering experience with companies ranging from small startups to global multinationals, Mark Organ and Deena Zenyk's insights will show you how to discover, nurture and mobilize your most enthusiastic advocates to benefit your company and your career. The Messenger is The Message is your complete blueprint for building a powerful, always-on community of authentic advocates, the most effective system for efficient growth in today's social web era.

Author : Patrick Brans
Publisher : Prentice Hall Professional
Page : 424 pages
File Size : 40,8 Mb
Release : 2003
Category : Business & Economics
ISBN : 0130091162

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Mobilize Your Enterprise by Patrick Brans Pdf

Explains mobile technology in clear language Provides business-specific perspective, applications, and analysis Outlines a methodology for reengineering processes around mobility Covers the why, how, who, when, and where of this powerful, emerging technology "...an insightful--and essential--guidebook to the wireless transformation of the enterprise, a 'must-read' for any business or IT manager." --Barry Zellen, Editorial Director and CEO, WirelessReport.net Companies can gain an enormous advantage by mastering mobile technology. A wireless workforce allows information to flow immediately and freely between off-site employees and the home office, leading to what mobile business strategy expert Patrick Brans calls friction-free sales and service. In Mobilize Your Enterprise, Brans explains precisely what you need to know about this emerging technology, where it's heading, and how it can benefit your organization. You'll discover how to profitably apply the technology to your particular situation and how reengineer your processes around mobility, all without delving into unnecessary technical detail. Wireless technology--how, when, and why to deploy it, and anticipating what's next Wireless solutions you can apply to your company Methods to reengineer business processes and claim huge competitive advantages from mobility Portable solutions presented in detail, from computing devices, wireless network technologies and application gateways to enterprise applications and security Real-life applications--you'll learn a great deal about wireless technology without being swamped in needless details Vendor profiles--software, infrastructure, hardware, hosting, and integration Managers, planners, and anyone else looking to improve their business using wireless technology will find Mobilize Your Enterprise an excellent resource. Brans' enthusiasm animates this complex topic--you'll grasp the big picture and understand how to apply the technology to your particular situation.

Author : Joe Heapy,Oliver King,James Samperi
Publisher : Kogan Page Publishers
Page : 217 pages
File Size : 55,8 Mb
Release : 2018-07-03
Category : Business & Economics
ISBN : 9780749483029

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Customer-Driven Transformation by Joe Heapy,Oliver King,James Samperi Pdf

Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantage. In an overcrowded marketplace there is often little opportunity to break away from the pack and influence customer perceptions; Customer-Driven Transformation demonstrates how to use design thinking as a driver for organizational change to translate your vision into compelling services that will delight your customers. How did companies like Netflix, Airbnb and Uber revolutionize industries and win loyal followers? They started here. By thinking about what customers need foremost, you can reinvent your value proposition and deliver services that work. Customer-Driven Transformation shows how to instill an outside-in approach to strategy, moving away from management that's technology, marketing or resource optimization-led, towards being customer-inspired and experimental with innovation. It is a practical guide for any business to lead a transformational programme and use design thinking to change how services are created, ensuring they are expertly designed, elegant in use and advance in customer-mindedness. With ground-breaking case studies from the likes of E.On Energy, Hyundai Motor Company and Bupa, this cutting-edge book will empower companies to take control of customer experience and deliver long-lasting and impactful change. Focusing on one of the hottest management topics, it is an inspiring read for any business leader to understand how to reinvent their value proposition, gain market share and win customers.

Author : Bradley Tusk
Publisher : Penguin
Page : 256 pages
File Size : 47,5 Mb
Release : 2018-09-18
Category : Business & Economics
ISBN : 9780525536505

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The Fixer by Bradley Tusk Pdf

The famed political advisor to Uber, FanDuel, Lemonade, Tesla and other startups reveals what really happens at the intersection of politics, tech and business Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming, education, health care, cannabis, finance, liquor, insurance. The more startups try to snatch a piece of the establishment's pie, the more they risk running into a political wall. That's where Bradley Tusk comes in. Described as "Silicon Valley's Political Savior" (Fast Company) "Uber's Political Genius" (Vanity Fair) and "Silicon Valley's Favorite Fixer" (TechCrunch) Tusk deploys the skills and knowledge he developed working with Chuck Schumer, Michael Bloomberg, Rod Blagojevich, and other political and business legends to help startups fight back. This book goes behind the scenes on how he helped stop the taxi industry from killing Uber in its infancy, how he held insurance companies at bay while startup Lemonade launched in each state, and how he helped online sports betting sites FanDuel and Draft Kings escape the regulatory death grip casinos tried to put on them. As Tusk writes, "Every new company is essentially a tech startup. And when you disrupt someone in any industry, they don't say thank you. They punch you in the nose. These are the lessons startups need to learn to punch back and survive the clutches of politics." Combining a firsthand glimpse behind the curtain with tangible advice for how any new venture can play the political game, THE FIXER is a must-read for aspiring entrepreneurs.

Author : Carl Cordy
Publisher : Xlibris Corporation
Page : 908 pages
File Size : 52,9 Mb
Release : 2017-12-30
Category : Business & Economics
ISBN : 9781543454772

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Walking the Design for Six Sigma Bridge with Your Customer by Carl Cordy Pdf

Besides providing a technical overview of design for Six Sigma, this is a text that goes the extra step beyond in presenting real-life examples of structured tool use to satisfy the needs of the customer. The discussion covers the background behind the tools used and real-life examples of their use. The general theme of this text is to know what the customer wants out of a product or service and to keep these in mind throughout the project life cycle through implementation. Topics are arranged in the design cycle that Taguchi devised: identify, define, develop, optimize, and verify. Throughout the book, Carl Cordy presents the technical discussion and example applications with a reminder as to why we are using them: to satisfy customer wants and desires for a product or service. Also, as continuous improvement, design for Six Sigma is part of a firms strategy for maintaining the competitive edge and ensuring it is the supplier of choice for its goods and services with its current and potential customers. Specific tools coveredincluding survey design, Kano analysis, quality functional deployment, and SWOTare examples of soft or subjective analysis tools. Risk analysis includes DFMEA, fault tree, and variation effect analysis. The hard or quantification tools include regression analysis, designed experiments, response surface, and transfer function generation. At the end of topic discussion, a sample real-life project illustrates tool use from start to end. The last set of tools and principles includes the initial setting of tolerances in a linked pattern from system performance to component tolerances. A new concept of determining the value of a design includes placing a financial number on its function. A discussion of ensuring the design makes both mathematical and physical sense wrap up the tools discussion. Finally, the conclusion briefly sums up the design cycle phases and tools used to complete the actions from identifying customer needs to verification and validation of the physical system. The last statement is an emphasis on ensuring that we continue to understand what the customer wants and needs out of the system we provide.

Author : David L. Rogers
Publisher : Yale University Press
Page : 336 pages
File Size : 55,8 Mb
Release : 2014-05-14
Category : Business & Economics
ISBN : 9780300166019

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The Network Is Your Customer by David L. Rogers Pdf

"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do " "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies--from smartphones to social networks--connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies--strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: ACCESS--be faster, be easier, be everywhere, be always on ENGAGE--become a source of valued content CUSTOMIZE--make your offering adaptable to your customer's needs CONNECT--become a part of your customers' conversations COLLABORATE--involve your customers at every stage of your enterpriseRogers explains these five strategies with over 100 cases from every type and size of business--from shoes to news, and software to healthcare. In "The Network Is Your Customer," he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match "your" customers, "your" business, and "your" objectives--whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.

Author : thesurajkori
Publisher : Dream Publisher
Page : 25 pages
File Size : 42,9 Mb
Release : 2022-02-27
Category : Business & Economics
ISBN : 8210379456XXX

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Instagram Marketing Full Course by thesurajkori Pdf

thesurajkori is known to be the youngest digital entrepreneur and also a musical artist from Mumbai. He was born on 1 August 2002 in Bandra , Mumbai. he is doing a great job and making an effort the succeed in the campaign THE INDIES TIMES , INDFLUENCIVE He is also known as the youngest Blogger and Digital Entrepreneur in India and a very young age 19-year boy. Suraj Kori creaks Google Digital Unlocked and Google Ads Display Certificate Courses and Google provide Certificate online. Digital Marketing topic is an excellent topic for today and unique marketing strategies and customers dealing with a lot of celebrities and aids them in the field of digital promotions and marketing. He aims at creating creative content that is visually appealing in recent times as traditional media has taken the back seat and digital space is taking the lead. Suraj Kori Aka thesurajkori is the digital marketing expect , Blogger and youngest Digital Entrepreneur in India. He found the digital marketing company Bandra Tech . he has over 2+ years of experience in this industry. He films the majority of works with fashion, films, Influencer, and celebrities.

Author : Guy Kawasaki
Publisher : Harper Collins
Page : 354 pages
File Size : 49,6 Mb
Release : 1992-08-03
Category : Business & Economics
ISBN : 9780887306006

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Selling the Dream by Guy Kawasaki Pdf

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.

Author : David G. Thomson
Publisher : John Wiley & Sons
Page : 195 pages
File Size : 41,9 Mb
Release : 2010-04-30
Category : Business & Economics
ISBN : 9780470634820

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Mastering the 7 Essentials of High-Growth Companies by David G. Thomson Pdf

Practical strategies to propel your company to the top American business is entering unchartered territory. Recent trends suggest that we are moving out of a recession-fairly labeled The Great Recession-into a recovery phase characterized by high unemployment with growth. As such, the business road ahead will be challenging. Growth will be harder to achieve and business failure will be more prevalent. But the best of America's growth businesses will pass through this cycle to experience renewed and hopeful growth in contrast to the high failure rate of those who fail to grow. The numbers are proving this to be the extreme case-a higher upside with a greater failure rate. What are America's recession-proof, highest growth companies doing differently? What are the values, fundamentals, and actions that will make the difference between failure, or just surviving and thriving? The answer to these questions is, what Thomson calls, The 7 Essentials-value proposition, high growth market segment, marquee customers, big brother alliances, exponential returns, inside/outside leadership, and essential board experts. This book is the timely answer to the search for what it will take to propel a company's growth through these challenging times. It's for management teams of any business, independent of size or industry, which desires to identify a course of action to improve their opportunities to grow. "Applying the 7 Essentials will improve your company's growth prospects," says author David Thomson. Growth companies are especially defined by their ability to grow through recession and recovery periods to become the new growth leaders. The case studies and the numbers in this book prove it. This reliable resource extends the insights from Thomson's bestselling book, Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth to apply the 7 Essentials to all companies. Thomson is known as America's growth expert on what it takes to transform a small business into a billion dollar one. He has been recognized by Investors Business Daily as the "Guru for Uncovering the Blueprint for Sizzling Growth Companies." Offers busy professionals essential insights that will move their business or business unit beyond surviving and into thriving now and in the future Written by an expert on how companies achieve growth in challenging markets Contains key CEO interviews and quick case studies and is supported by on-line scoring tools to help teams apply the 7 Essentials Economic weakness has not changed the need for companies to grow. This book provides you with a proven framework to overcome such challenges and thrive in today's challenging business environment.

Author : Ross R. Reck
Publisher : Unknown
Page : 148 pages
File Size : 43,7 Mb
Release : 1991-04
Category : Business & Economics
ISBN : 0671765531

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Turn Your Customers Into Your Sales Force by Ross R. Reck Pdf

Author : Brent Adamson,Matthew Dixon,Pat Spenner,Nick Toman
Publisher : Penguin
Page : 256 pages
File Size : 44,7 Mb
Release : 2015-09-08
Category : Business & Economics
ISBN : 9780698406186

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The Challenger Customer by Brent Adamson,Matthew Dixon,Pat Spenner,Nick Toman Pdf

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge. Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that’s the last person you need. Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have clearly articulated needs. That’s simply human nature; it’s much easier to build a relationship with someone who always makes time for you, engages with your content, and listens attentively. But according to brand-new CEB research—based on data from thousands of B2B marketers, sellers, and buyers around the world—the highest-performing teams focus their time on potential customers who are far more skeptical, far less interested in meeting, and ultimately agnostic as to who wins the deal. How could this be? The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder to agree to a solution. More often it’s that the stakeholders inside the company can’t even agree with one another about what the problem is. It turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge his or her colleagues to pursue anything more ambitious than the status quo. These customers get deals to the finish line far more often than friendlier stakeholders who seem so receptive at first. In other words, Challenger sellers do best when they target Challenger customers. The Challenger Customer unveils research-based tools that will help you distinguish the "Talkers" from the "Mobilizers" in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.

Author : Jeff Hasen
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 42,7 Mb
Release : 2012-05-01
Category : Business & Economics
ISBN : 9781118243268

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Mobilized Marketing by Jeff Hasen Pdf

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.

Author : Don Hyun Kiolbassa
Publisher : BenBella Books
Page : 168 pages
File Size : 48,7 Mb
Release : 2022-11-15
Category : Business & Economics
ISBN : 9781637741979

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The Tao of the Side Hustle by Don Hyun Kiolbassa Pdf

Your pay isn't keeping up with the cost of living. Student debt weighs you down. Job opportunities just aren't there, and you feel like you're falling farther and farther behind. Maybe it's time to look beyond a traditional job and get ahead through a side hustle. In The Tao of the Side Hustle, martial arts champion and serial side hustler Don Hyun Kiolbassa applies principles of Wushu Kung Fu—the Chinese War Art popularized by Sun Tzu in Art of War—to provide a detailed framework for starting and growing your own venture. Don Hyun Kiolbassa is no stranger to side hustles. In addition to owning his own law firm, he is a CPA, martial artist, dynamic speaker and performer, and the motion capture model for some of the biggest action video games in the industry. When he was at his lowest professionally and financially, he had an epiphany that helped him grow a side hustle into a full-time business: the principles of Wushu Kung Fu apply to business just as they do to fighting. He turned to the fundamental principles of strategy learned in a lifetime of Martial Arts, including his time living as a Monk at the Shaolin Temple in China. In The Tao of the Side Hustle, Don shares this martial arts wisdom, blends Buddhist Martial Arts stories with strategic business, tax and legal principles, and explains how anyone interested in a side hustle or small business can follow in his footsteps. Learn how to: Identify a side hustle suited to your skills and passions Join forces with family, friends, colleagues, and mentors to help launch successfully Deal with failure, rejection, and doubt Manage your time, including juggling your side hustle with your primary gig Decide if your side hustle should become your full-time income source Grow your side hustle into a full-fledged business Scale your business by establishing your mission, hiring, managing, and building a culture If you know you want something better—a stronger financial picture, a better job, more control over your life—The Tao of the Side Hustle is your playbook for making it happen.

Author : Thomas A. Stewart,Patricia O'Connell
Publisher : HarperCollins
Page : 336 pages
File Size : 49,6 Mb
Release : 2016-11-29
Category : Business & Economics
ISBN : 9780062415707

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Woo, Wow, and Win by Thomas A. Stewart,Patricia O'Connell Pdf

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up. Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service—to provide an experience that matches a customer’s expectations with every interaction and serves the company’s needs. When customers have more choices than ever before, study after study reveals that it’s the experience that makes the difference. To provide great experiences that keep customers coming back, businesses must design their services with as much care as their products. Service Design is proactive—it is about delivering on your promise to customers in accordance with your strategy, not about acceding to customer dictates. Woo, Wow, and Win teaches you how to create "Ahhh" moments when the customer makes a positive judgment, and to avoid Ow" moments—when you lose a sale or worse, customer trust. Whether you’re giving a haircut, selling life insurance, or managing an office building, your customer is as much a part of your business as your employees are. Together, you and customers create a bank of trust; fueled by knowledge of each other’s skills and preferences. This is Customer Capital, the authors explain, and it is jointly owned. But it’s up to you to manage it profitably. Innovative yet grounded in real world examples, Woo, Wow, and Win is the key strategy for winning customers—and keeping them.