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Author : John Howard Westing
Publisher : MacMillan Publishing Company
Page : 548 pages
File Size : 48,7 Mb
Release : 1975
Category : Marketing
ISBN : UOM:35128000191294
Author : John Howard Westing
Publisher : Unknown
Page : 533 pages
File Size : 41,8 Mb
Release : 1971
Category : Marketing
ISBN : OCLC:640192988
Author : Robert Bartels
Publisher : Publishing Horizons, Incorporated
Page : 406 pages
File Size : 40,8 Mb
Release : 1988
Category : Business & Economics
ISBN : IND:39000008379914
Author : Ben Wooliscroft,Robert D. Tamilia,Stanley J. Shapiro
Publisher : Springer Science & Business Media
Page : 581 pages
File Size : 41,8 Mb
Release : 2006-02-23
Category : Business & Economics
ISBN : 9780387281810
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Author : D.G. Brian Jones,Mark Tadajewski
Publisher : Routledge
Page : 232 pages
File Size : 47,8 Mb
Release : 2017-12-12
Category : Business & Economics
ISBN : 9781317295952
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.
Author : John Howard Westing,Gerald Albaum
Publisher : Unknown
Page : 562 pages
File Size : 45,8 Mb
Release : 1969
Category : Market surveys
ISBN : UOM:39076005813840
Articles on various points of view on everyday marketing subjects.
Author : Robert Bartels
Publisher : Unknown
Page : 352 pages
File Size : 45,7 Mb
Release : 1976
Category : Business & Economics
ISBN : MINN:31951002106390L
Author : Edward W. Cundiff,Richard Ralph Still,Norman A. P. Govoni
Publisher : Prentice Hall
Page : 504 pages
File Size : 52,7 Mb
Release : 1976
Category : Marketing
ISBN : UCAL:B3785911
Author : Shelby D. Hunt
Publisher : Thomson South-Western
Page : 520 pages
File Size : 51,6 Mb
Release : 1991
Category : Business & Economics
ISBN : UOM:39076001031199
Author : D. CHANDRA BOSE
Publisher : PHI Learning Pvt. Ltd.
Page : 321 pages
File Size : 54,6 Mb
Release : 2010-01-08
Category : Business & Economics
ISBN : 9788120339453
Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.
Author : Chris Miles
Publisher : Springer Nature
Page : 263 pages
File Size : 48,9 Mb
Release : 2023-11-30
Category : Business & Economics
ISBN : 9783031465109
Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch in 2004, S-D logic has generated not just a vast host of journal articles and books but has established an expanding sphere of influence across marketing scholarship. In this book, the author uses a rhetorical approach to investigate the ‘marketing’ of Service-Dominant logic, asking how the formulation and presentation of the logic aids in its persuasive promotion. In doing so, the book explores the lexicon choices, metaphors, symbols, and persuasive gambits that have resonated so strongly with marketing academia, with the aim of understanding how these elements work together in a compelling narrative that delivers the logic’s core value proposition of transcendence. The author investigates how these rhetorical strategies have evolved as the S-D logic framework has developed, examining the revisions to its foundational premises and axioms and the introduction of new perspectives such as systems theory. It is the first book-length rhetorical analysis of a single strand of marketing discourse and as such, it serves as a showcase for the methodology, the insights it can provide, and its value for marketing scholarship.
Author : Barton A Weitz,Robin Wensley
Publisher : SAGE
Page : 618 pages
File Size : 42,5 Mb
Release : 2006-08-11
Category : Business & Economics
ISBN : 1412921201
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author : Elizabeth Parsons,Pauline Maclaran
Publisher : Routledge
Page : 233 pages
File Size : 41,7 Mb
Release : 2009-06-04
Category : Business & Economics
ISBN : 9781136441547
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Author : Barnett Greenberg,Danny N. Bellenger,American Marketing Association
Publisher : Unknown
Page : 584 pages
File Size : 46,5 Mb
Release : 1977
Category : Marketing
ISBN : UOM:35128000185544
Author : Mark Bartholomew
Publisher : Stanford University Press
Page : 248 pages
File Size : 49,5 Mb
Release : 2017-05-23
Category : Law
ISBN : 9781503602182
Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.
